Popup Marketing & Lead Generation + CRO Blogs by Picreel

Case Study : 3 Picreel Customers’ Conversion Success Using Offers

Everyone loves a good case study! This is particularly true for companies researching the value in new solutions, like conversion rate optimization tools. If your goal is to increase conversions on your website – whether that’s sales or signups – you want to know the solution you’re considering is proven effective. You want to see...

What You Need To Know About Europe’s GDPR

The EU General Data Protection Regulation (GDPR) goes into effect May 25, 2018, and if you do business in Europe, you need to ensure your company is compliant. The good news is, if you are handling data appropriately, respecting your customers’ personal information, and practicing permission-based marketing, then you likely need to do very little...

What You Need To Know About The New Google Chrome Ad-Blocker

If you’ve heard about new Google Chrome ad-blocker and are worried about your CRO campaigns, pay close attention to this article. On February 15th, Google launched a new ad-blocker in its Chrome web browser in an effort to crack down on annoying and intrusive ads that negatively affect user experience. The new feature comes as...

Automate Your Lead Funnel With Picreel App Connectivity Integrations

If part of your lead generation strategy is collecting names on your website, you may be using a variety of strategies, including landing pages, forms, signup boxes, and Picreel offer campaigns. From here, you likely have a lead nurturing process that includes email, social, content, and personal communication strategies that moves a lead through your...

Do Your Site Visitors Enjoy Your Popups? (Or Are They Annoying?)

Let’s be real: some people hate popups. But the numbers don’t lie. Popups are a legitimate conversion rate optimization strategy that really work. So why do they get under some people’s skin so much? In short, because they aren’t done right. Timing is everything with popups, and so is relevance. Showing the right offer to...

Create More Dynamic Popups With Animated GIF Backgrounds

Picreel is excited to announce a new feature that will allow customers to use GIF backgrounds to create more engaging and dynamic popup campaigns. Why GIFs Are Cool For developers and digital marketers, a GIF is simply another compressed file format – like JPG and PNG – except that it can include animation. While still...

Connect Customer Data: Picreel-Apiant Integration (15,000 Apps)

In our latest move to further improve our customers’ experience, Picreel is now integrated with Apiant. The largest app connectivity tool to-date, Apiant works with more than 15,000 apps to automate data transmission and trigger workflows. What does this mean for Picreel customers? Time and money is saved, tasks are automated, data entry is eliminated,...

Power Up Mobile Marketing: Picreel & Mobit Integration

Picreel is already mobile-ready, offering users templates designed specifically for optimal viewing on mobile devices. We also made sure to get ahead of Google’s latest algorithm update regarding intrusive interstitials, which can include popups. Picreel users can use our mobile popup templates confidently, knowing they meet Google’s requirements and won’t be penalized with lower page...

Troubleshooting Your Exit Popups

You reviewed your site analytics to identify traffic patterns and user behavior in order to develop a strategic exit pop-up campaign with thoughtful copy, valuable offers and easy calls to action. On paper, your campaigns are solid. So why aren’t they converting? Without extensive testing, it can be difficult to know. But sometimes it’s helpful...

How to convert traffic with pop ups if Google punishes intrusive interstitials

Editor’s note: This story was originally published in January 2017. It has been updated for accuracy and comprehensiveness. On January 10th, 2017 Google updated its search algorithm and the change may end up influencing your marketing strategies. The biggest change Google made relates to the appearance of content on mobile devices and how Google factors...

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