In e-commerce, attracting and converting customers is pivotal for success, and for that, you would need a conversion magnet to draw customers through its robust features and customization options. Getting people to visit and buy from your online shop is key to doing well. But with so many online stores, it’s hard to stand out...

Have you ever experienced the frustration of having a website that feels like a bustling intersection, yet lacks the traffic to match the activity? It’s a common concern for many website owners, where the virtual hustle and bustle don’t translate into meaningful engagement. The metaphorical busy intersection might echo with potential, but without the right...

Mobile is something that marketers can’t simply ignore anymore. Accounting for over $2.4 trillion of digital sales in 2020, the number is expected to rise significantly every year. So, conversion rate optimization or CRO for mobile is equally important as for desktop. One interesting thing to notice is that a lot of businesses don’t put...

To get higher returns on your hard-won traffic, you need to convert more visitors. That’s the mantra and that’s obvious. To work on that mantra, you might be visiting your website daily to make changes and improvements. Split testing or A/B testing is the name that often marketers use for this tactic. But, is that...

The right landing page is like an effective marketing tool that can attract customers and help you grow leads to boost conversions. A beautifully designed landing page with great content and elements can be the key difference between generating zero, hundred, or more than a thousand leads daily. No matter what it is that you’re...

Having a wide range of options to choose from is an amazing thing, isn”t it? For customers, it is! For marketers, that can result in lost revenue and loyal customers. In this digital world, online businesses are constantly striving and coming up with outstanding marketing strategies to make themselves a better option for customers. However, the...

Let”s admit it – pop-ups are annoying, especially if they show up at the wrong place and at the wrong time. While we are busy browsing a website or immersed in an article, suddenly, out of nowhere, a pop-up shows up asking to subscribe to a newsletter or give contact details. And in this very...

According to Marketo, approximately 96% of visitors to your website are not ready to buy. This goes for any industry, but eCommerce sites tend to feel the squeeze even more, enduring sky-high cart abandonment rates of 70% or more as visitors window shop and then vanish. We recently talked about how to write a cart...