Mobile is something that marketers can’t simply ignore anymore. Accounting for over $2.4 trillion of digital sales in 2020, the number is expected to rise significantly every year. So, conversion rate optimization or CRO for mobile is equally important as for desktop. One interesting thing to notice
To get higher returns on your hard-won traffic, you need to convert more visitors. That’s the mantra and that’s obvious. To work on that mantra, you might be visiting your website daily to make changes and improvements. Split testing or A/B testing is the name that often marketers use for this tactic.
The right landing page is like an effective marketing tool that can attract customers and help you grow leads to boost conversions. A beautifully designed landing page with great content and elements can be the key difference between generating zero, hundred, or more than a thousand leads daily. No
Having a wide range of options to choose from is an amazing thing, isn’t it? For customers, it is! For marketers, that can result in lost revenue and loyal customers. In this digital world, online businesses are constantly striving and coming up with outstanding marketing strategies to make themselves
Let’s admit it – pop-ups are annoying, especially if they show up at the wrong place and at the wrong time. While we are busy browsing a website or immersed in an article, suddenly, out of nowhere, a pop-up shows up asking to subscribe to a newsletter or give contact details. And in this very
According to Marketo, approximately 96% of visitors to your website are not ready to buy. This goes for any industry, but eCommerce sites tend to feel the squeeze even more, enduring sky-high cart abandonment rates of 70% or more as visitors window shop and then vanish. Read More
If you’ve navigated here from our website, you already know that using pop-up offers on your website can boost conversion rates by 25% or more. Sounds great, you think, but you’re not in the online retail industry. If that’s the case, we’ve got a secret: offers aren’t just for online stores!
The holiday shopping season is upon us! As always, retailers – online and in-store alike – are ever on the lookout for new ways to share their promotions with consumers. While the old standbys like email, direct mail and online and in-store advertising are almost always in the mix, savvy
Every decision we make is influenced by our emotions. Subliminally, our actions are affected by nuances we may not even be perceived with our rational brain: the lighting in a room, the smells around us, or the feeling we get when we see a particular image or read a certain word. While phrases like “subliminal
Editor’s note: This story was originally published in May 2016. It has been updated for accuracy and comprehensiveness. What’s the definition of frustration for e-commerce website owners? Potential customers leaving a page without a trace of engagement! What’s even worse is seeing it happen