Email marketing is an indispensable part of any business- be it a new or existing business.
Every business wants to cultivate a community of regularly returning visitors, and the only way to do so is if you collect emails from your website visitors on a regular basis.
But it’s not as easy as it sounds.
It’s because people are always hesitant when it comes to sharing their personal information with businesses.
This is why you should not only know how to get emails from your visitors but also make sure that you only collect emails from people who matter to your business.
The idea here is to get emails from potential customers and not just anyone with a Gmail account.
Therefore, you should always keep these three things in mind when collecting email addresses:
- You have a channel to reach people
- You have a way to collect their emails
- You have a way of ensuring they are the right people
This article will give you 25 of the best and proven ways to collect your visitor’s email addresses to help you continually improve and grow your email list and boost marketing efforts simultaneously.
What Is an Email List?
An email list is a list or a collection of emails businesses gather from website visitors who give the required permission to receive information, updates, promotions, discounts, announcements, and much more over email.
In other words, it is a compilation of all the prospects and leads who are most likely to purchase with the business, and the business would market aggressively to those prospective customers for higher conversions.
What Makes a Great Email
Every successful marketing campaign needs a high-level email list but building a great email list takes a bit of effort, and there are a few things that you should keep in mind before building an email list.
These should be your top priority for an email list:
- Quality of the list- Your email list should always be filled with real people and have complete and accurate information about them. Never buy email lists, and always make sure that bots, spam emails, and abandoned emails don’t get into your list.
- Relevance of the list- It is already hard enough to convert prospects who are interested in buying your products, so make sure that while collecting emails, you only target people who are interested in your product and who fall under your target audience.
- Quantity of the emails- Once you have made sure the first two prerequisites are in order, you can work towards increasing the number of emails in your list. More, the merrier.
25+ Actionable ways to Collect Emails for Email Marketing
When it comes to collecting emails and building an email list for email marketing, there are tons of ways of doing so. Let’s have a look at 25+ best and actionable ways of doing so:
1. Collect Emails with Custom Email Opt-in Pop-ups
Email opt-in forms are some of the most effective and commonly used to collect emails primarily because they are known to increase lead generation conversions substantially.
However, your email opt-in forms will have to work in sync with your marketing goals. This means that you’ll have to create a well-timed, well-positioned, and beautifully designed popup.
You can use tools like Picreel to create a customizable opt-in form that appears when a visitor lands on your website or after they have spent a certain amount of time on the site. You can also add a signup form to your website’s sidebar or footer and use a call-to-action button or link to open the form as a pop-up.
Another option is to use a floating bar or ribbon at the top or bottom of your website and use a call-to-action button or link to open the opt-in form as a pop-up. Additionally, you can use a full-screen welcome mat or overlay to present a large, attention-grabbing opt-in form to visitors as soon as they land on your site.
Also, as stated above, it’s important to make sure that your opt-in forms are visually appealing and clearly explain the benefits of signing up for your email list.
2. Add a subscription bar to your website
Subscription bars are some of the most straightforward when it comes to collecting emails from your website visitors.
For starters, you can choose a tool or service that allows you to create a customizable subscription bar for your website. Some options include Picreel, OptinMonster, and Leadpages. Design your subscription bar by choosing the colors, fonts, and layout that best match your website’s branding.
It’s important to make sure that your subscription bar is clearly visible and that the call-to-action is compelling and easy to understand.
A subscription bar can help you easily capture email addresses from visitors to your website, which can help you grow your email list more quickly.
Not just that, a well-designed subscription bar can be a subtle but effective way to encourage visitors to take action and engage with your website.
3. Offer a captivating lead magnet
A lead magnet is an incentive that you offer to visitors in exchange for their email addresses.
It’s called a “lead magnet” because it is designed to attract potential customers and “convert” them into leads by getting them to sign up for your email list.
To offer a captivating lead magnet, you should consider the following tips:
- Make it relevant: Your lead magnet should be closely related to your business and the needs of your target audience. For example, if you sell marketing software, you might offer a guide to creating an effective marketing plan as a lead magnet.
- Make it valuable: Your lead magnet should be something that your target audience will find valuable and useful. It should be something that they are willing to exchange their email address for.
- Make it easy to consume: Your lead magnet should be easy for your audience to consume. If it’s a long ebook or video series, consider breaking it up into more manageable chunks.
Overall, a captivating lead magnet should be relevant, valuable, easy to consume, visually appealing, and easy to access.
4. Host Free Webinars to Collect Emails
Hosting free webinars can be a great way to collect emails and build your email list.
Let’s see what you can do to host a successful webinar and collect emails:
- Choose a webinar platform: There are many webinar platforms available, such as GoToWebinar, Zoom, and Webex. Choose a platform that is appropriate to your needs, easy to use, and budget.
- Plan your webinar: Determine the topic of your webinar, the length of the presentation, and the format (e.g., lecture, panel discussion, Q&A). Invite any necessary speakers or panelists and create a detailed agenda.
- Collect emails: During the registration process for your webinar, ask attendees to provide their email addresses. You can also collect email addresses from attendees during the webinar itself, either through a chat or Q&A feature or by offering a free resource or incentive in exchange for their email addresses.
- Follow up after the webinar: After the webinar, send a thank-you email to all attendees and include a call-to-action encouraging them to sign up for your email list or download any free resources that you offered during the webinar.
By hosting free webinars and collecting email addresses from attendees, you can build your email list and establish yourself as an expert in your field.
5. Collect Emails using Email Lookup or Email Finder Tools
If you want to know how to collect emails by simply looking them up, then this is for you.
Email lookup or email finder tools are not the most reliable ones out there, but they are still used by marketers all over the world because of how readily available they are.
But these tools are still quite beneficial. For instance, email lookup tools allow you to quickly and easily find the email addresses of individuals or businesses that you would like to contact. This can save you time and effort compared to manually searching for email addresses online or trying to contact people through other channels.
They can also help you expand your network and reach a wider audience. By finding and collecting email addresses of people and businesses that you may not have been able to contact otherwise, you can increase the number of people you can connect with and potentially do business with.
Also, many email lookup tools offer advanced search filters that allow you to narrow down your results and find more targeted email addresses.
Not to forget, some email lookup tools offer an email verification feature, which allows you to verify that the email addresses you have found are accurate and still in use to help improve the deliverability of your emails and ensure that they are reaching the right people.
6. Ask people to share your emails
What’s wrong with simply asking people to share their email with you?
No extra steps, no fuss, just a simple request.
Asking people to share their emails is an effective way to grow your email list. By collecting email addresses from people who are interested in your products or services, you can increase the number of people you can reach with your email marketing efforts.
Asking emails help you collect information about their interests and preferences to help you tailor your email marketing efforts and target your messages more effectively.
You can also stay in touch with them and build stronger relationships over time.
Also, there are multiple ways of doing this, including:
- Add an email signup form to your website
- Use pop-up forms
- Include a signup link in your email signature
- Offer a lead magnet
- Ask for emails in person
7. Add a link to your signup form in your email signature
Adding a link to your signup forms is as easy of a method as it’s gonna get throughout this article.
Simply adding a link for the visitors to click whenever they want is a great way of effortlessly collecting email addresses.
By adding a link to your signup form in your email signature, you make it extremely simple for people to join your email list and stay in touch with your business. This can help you grow your email list over time.
Also, your email signature is a key part of your branding and professional image. Adding links also helps you reinforce your brand and make it easy for people to learn more about your business.
Overall, adding a link to your signup form in your email signature can be a useful way to grow your email list, improve your branding, enhance engagement, and increase website traffic.
8. Partner with other people in your industry
Partnering with other people in your industry allows you to piggyback on someone else’s efforts to make the best out of your situation.
Partner with other businesses or individuals in your industry and offer a referral program. When someone refers a new customer to your business, you can ask for their email address in exchange for a discount or other incentive.
You can also collaborate on a giveaway or contest and host a giveaway or contest. You can collect email addresses from people who enter the giveaway or contest and add them to your email list.
For instance, if you create a lot of media content, then making an appearance on someone’s podcast can greatly increase your email list due to the large audience that engages with podcasts.
9. Add a call to action to your Instagram bio
Instagram has more than 1 billion monthly active users on the platform, so no matter what you do, it will get noticed by people.
Plus, “Instagrammers” have a tendency to engage with the pages they see, which makes up for a great business proposition.
If your CTA is to sign up for your email list, it can help you grow your email list and stay in touch with your audience, and can encourage people to visit your website and learn more about your business or products.
Plus, a CTA can encourage people to take a specific action, such as commenting on your posts or tagging their friends. This can help increase engagement on your Instagram account.
Also, depending on the type of CTA, it can lead to sales or other conversions, such as booking a service or purchasing a product.
10. Reach out to people individually
We’ve already touched on this a little before, but to refresh your memory- the simplest way of collecting emails is by reaching out to people individually and asking them for their email.
Reaching out to people individually has a lot of benefits, including the opportunity to have a more personalized conversation and build a relationship with them. This can help you establish trust and increase the likelihood that they will want to stay in touch through your email list.
Also, by reaching out individually, you may have the opportunity to have a conversation that can lead to valuable insights or opportunities for collaboration.
There are plenty of ways you can reach out to people on an individual basis:
- Direct message
- Phone call
11. Offer content on a platform like YouTube or Pinterest, then link to your site
Collecting emails means going above and beyond just the regular blogs.
Give your audience a complete media presence so that they can engage with their preferred type of content and leave their email where they feel the most engaged.
By linking to your site from your YouTube videos or Pinterest pins, you can capture the email addresses of visitors who are interested in your content.
However, to ensure it all goes smoothly, there are a few things you should keep in mind. These include:
- Create high-quality, valuable content that will engage your audience and encourage them to visit your site.
- Optimize your YouTube videos and Pinterest pins with relevant keywords and descriptions to make it easier for people to find your content.
- Include a clear call to action in your YouTube videos and Pinterest pins, encouraging people to visit your site to learn more.
- Use a lead capture tool or an opt-in form on your website for collecting emails from your visitors.
- Use email marketing to keep in touch with your email subscribers and promote your website and other content.
12. Use exit popups to convert abandoning visitors
Exit popups are a type of website overlay that appears when a visitor is about to leave your site. These popups are often used to try to convert abandoning visitors by offering them a special discount or promotion or by asking them to sign up for a newsletter or email list.
On the positive side, exit popups can be an effective way to capture the attention of visitors who might otherwise leave your site without taking any action. They can also be an effective way to build your email list or promote a special offer.
However, there are also potential downsides to using exit popups, as some visitors may find them annoying or intrusive, and they can disrupt the user experience.
Ultimately, the decision to use exit popups to convert abandoning visitors is up to you and will all come down to your specific goals and audience.
13. Add CTAs to your guest post bio
Adding CTAs in your guest post bio is quite a promising way to generate leads and collect emails on websites in general.
If outreach gives you significant traffic and guest posting is a reliable way for you to get potential customers converted, then there’s no reason you should avoid it.
Also, adding a CTA takes just a minute. Here are a few ways you could do this:
- “Want to stay up-to-date on the latest [topic] news and insights? Sign up for my email list and get notified when I publish new articles.”
- “Join my email list and get [benefit] delivered straight to your inbox. Click here to sign up now.”
- “If you want to be the first to know about new [topic] resources and updates from me, enter your email address below to join my email list.”
Keep in mind that it’s generally best to offer some kind of value or incentive for signing up, such as access to exclusive content or discounts on your products or services. This can help increase the number of people who are willing to give you their email addresses.
14. Offer an incentive in exchange for the email address
People love it when they get something for free, and giving out incentives like discounts and coupon codes for simply entering the email is arguably the most convincing way to get people to sign up with you.
For instance, you can give access to exclusive content or resources: This could be anything from a downloadable guide or checklist to a series of behind-the-scenes videos or webinars.
If you sell products or services, you can offer a discount to people who sign up for your email list to drive sales and get people interested in what you have to offer.
You can also run sweepstakes or contests and require people to sign up for your email list in order to enter. This can be a fun way to engage your audience and collect email addresses at the same time.
15. Offer coupons to new subscribers
Offering coupons to new subscribers is pretty similar to what we discussed in the above point.
Offering coupons to new subscribers can be an effective way to generate leads and encourage people to sign up for your email list. People anyhow love getting things for free, and coupons are a great way of adding value at almost no extra cost.
Make sure that your coupon offer is clear and prominent on your website or in your email signup form to ensure that people see it.
You can also set a time limit on the offer; creating a sense of urgency can help drive conversions, so consider setting a time limit on the coupon offer.
16. Create a quiz to collect emails
A quiz is another effective way to collect more emails and generate leads.
Here, having a clear purpose will help guide the design and content of your quiz.
Start by determining what you hope to achieve with your quiz. Do you want to generate leads, gather customer insights, or simply engage with your audience?
Design your quiz using the quiz platform of your choice. Tools like ProProfs Quiz Maker are the top choice for creating beautiful quizzes instantly.
Your quiz may include writing quiz questions, creating answer options, and adding any images or multimedia elements. Also, make sure to include a question in your quiz that asks participants for their email addresses.
This can be done right at the beginning or before displaying the quiz results.
17. Collect Emails with Facebook Ads
As of 2021, there are almost 2.85 billion active users on Facebook, which makes it one of the most compelling platforms for collecting emails.
Collecting emails with Facebook Ads is a way to build a list of potential customers and clients who have expressed interest in your business or products.
To do this, you can create a Facebook ad campaign that includes a signup form or lead generation form for people to fill out.
When someone submits their email address through the form, it is added to your email list.
It is important to have a clear and specific purpose for collecting emails and to make sure that you have obtained the necessary permissions and consent from individuals before adding them to your list.
18. Display opt-in forms on your website
Collecting emails from website opt-in forms is another way to build a list of potential customers who are likely to buy your products.
To do this, you can add a signup form or lead generation form to your website that visitors can fill out to join your email list.
These forms can be placed in various locations on your website, such as the homepage, a dedicated landing page, or a pop-up window, and when someone submits their email address through the form, it is added to your email list.
Here, tools like Picreel can come in very handy as they can help you build website opt-in forms almost instantly.
19. Use a live chat app or chatbot
A live chat app or chatbot can help you easily automate the process of collecting email addresses. You can create canned responses with offers that will automatically attract your visitors and compel them to share their emails with you.
For instance, you can invite visitors to join your email list by offering them a newsletter or other form of email communication through the live chat app.
Also, If a visitor initiates a chat with you and provides their email address during the conversation, you can save the chat transcript and use it to add their email to your list.
In addition, some live chat apps like ProProfs Chat allow you to set up chatbots to handle common queries and requests. You can use a chatbot to ask visitors for their email address and add it to your list.
20. Collect email addresses with your blog
If content marketing is something you or your brand indulge in, then using your blogs to collect emails is also a solid proposition.
One way to collect email addresses with your blog is to include a signup form or lead generation form in a prominent location on your website, such as the sidebar or footer.
You can also create a dedicated landing page or pop-up window for email signups. When visitors fill out the form and submit their email address, it is added to your email list.
Another way to do this is by offering a newsletter or other form of email communication and inviting readers to sign up. You can also ask visitors to provide their email addresses in exchange for access to exclusive content, such as an ebook or webinar, all inside the blog itself.
21. Create a product giveaway
Organizing giveaways is a great way of generating leads, building an email list, and creating a community around your brand.
Product giveaways are an effective way to build an email list because they offer an incentive for visitors to provide their contact information.
When visitors enter a giveaway, they are more likely to be willing to provide their email addresses in exchange for the chance to win a prize.
This can help you grow your email list quickly, as visitors who are interested in the giveaway are likely to be interested in your business or products as well.
22. Have a Strong Call to Action (CTA)
A strong call to action (CTA) can be an effective way to collect emails on websites by encouraging visitors to take specific action, such as signing up for a newsletter or requesting more information.
For example, a CTA might say, “Sign up for our newsletter to receive exclusive discounts and updates,” or “Request more information and get a free consultation.”
It’s also important to make it easy for visitors to take the desired action. This might involve providing a simple form for them to fill out, making sure the form is prominently displayed on the page, and ensuring that the form is mobile-friendly.
23. Add a signup button to your Facebook page
Facebook has a huge audience base; we’ve already discussed that, and adding a signup button on your Facebook page can help generate a ton of leads by making it easy for people to join your email list or request more information from you.
The signup button can be linked to a landing page on your website where visitors can enter their email addresses or contact information.
Having a signup button on your Facebook page can be especially useful because it allows you to reach interested prospects who are likely to be more receptive to your marketing efforts. When someone clicks on the signup button, they are indicating that they want to hear more from you and are giving you permission to contact them.
24. Promote a lead generation offer on Twitter
A lead generation offer on Twitter can be an effective way to generate leads because it allows you to reach a large audience in a short amount of time.
A lead generation offer on Twitter is a tweet or promoted tweet that includes a call to action (CTA) encouraging people to sign up for more information or request a consultation.
The CTA can be linked to a landing page on your website where visitors can enter their contact information.
When someone clicks on the CTA and fills out the form, they are indicating that they are interested in your business and are giving you permission to contact them.
Not to forget, to make the most of your lead generation offer on Twitter, it’s important to use a strong CTA that clearly explains the benefit of taking the desired action.
25. Add engagement features to your YouTube videos
When it comes to adding engagement features to your YouTube videos, there are a few things you can do.
For starters, include a call to action (CTA) in the video description to encourage viewers to sign up for your email list or request more information by including a CTA in the video description.
You can also link to a landing page on your website where people can enter their contact information.
You can also use annotations or cards to promote your email signup.
Annotations are clickable links that you can add to your videos, while cards are interactive elements that can be displayed on your videos. Both can be used to promote your email signup or link to a landing page where people can enter their contact information.
26. Send readers to a landing page for email signup
Sending readers to a landing page for email signup is a common and effective way to collect email addresses.
A landing page is a standalone web page created specifically for the purpose of a marketing or advertising campaign.
To send readers to a landing page for email signup, you can include a link to the landing page in your blog posts, social media posts, or email newsletters. You can also promote the landing page through paid advertising, such as Google AdWords or Facebook Ads.
Choose the Best Email Collection Strategy and Build Substantial Email Lists
Collecting email addresses and building an email list is extremely important for any business, but starting your email list from scratch and building a thriving email list can be a long process.
Thankfully, these 25+ ways will help you diversify your list-building strategy and help you build substantial email lists almost effortlessly.
At this point, having tools like Picreel can come in very handy as it will help you deploy email popups to help you collect emails on websites and generate leads. You can try Picreel completely free for 30 days and experience the improvements for yourself.