Exit Intent Overlays & Popups for Conversion Rate Optimization

Grow leads & drive sales with exit overlays & popups

More than 81% of visitors decide to leave a portal or switch to another website without making any purchase. It’s because they compare products, pricing, reviews, etc. on multiple websites side by side. Exit-intent overlays or popups equip your website to sense if a customer is leaving, and give them a solid reason to stay back, increasing sales and conversions instantly.

What Is an Exit-Intent Overlay?

An exit-intent overlay is a well-timed popup displayed to website visitors when they are about to leave a website. With a beautifully designed exit overlay, brands can have a one last go at their visitors to convince them. Businesses can target visitors with exit-intent technology and display perfectly timed exit overlays to increase sales.

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Exit Intent Website Overlay Examples

Exclusive discount & coupons

Display discount coupons with beautiful popups as customers always love to grab a bargain.

Exclusive discount & coupons
Free shipping

A simple distraction that can easily grab visitors’ attention. Nudge visitors with this incentive when they’re about to leave their cart.

Free shipping
Newsletter signups for special deals

Offering discount coupons, free special guides, etc. leads visitors to subscribe to your newsletter.

Newsletter signups for special deals
Create urgency with limited availability

Use striking visuals to display the limited availability of products & offers, and sell your surplus stock.

Create urgency with limited availability
Gifts & giveaways

Offering freebies is a great promotion to make your brand memorable and increase awareness.

Gifts & giveaways

Guaranteed to Increase Conversions by 15-300%

Present visitors with tempting offers at the right time

Increase sales and conversions with Picreel’s perfectly timed exit overlays. You can stop your visitors from exiting your website and increase conversions. Make the right offer at the right time and get the sale or contact information you need. Our website overlay tool also allows you to recommend additional products and giveaways that will help you make sales and build your lists.

  • tick Picreel Reduce bounce rate & cart abandonment
  • tick Picreel Recommend additional products & giveaways
  • tick Picreel Attract visitors with deals & discounts
  • tick Picreel Encourage checkout or get the lead before exit

Do you want instant business growth?

Picreel customers get a 15-300% instant increase in inbound leads & conversions.
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Cross-Sell, Upsell & Promote

Convert visitors with perfectly-timed exit overlays
Cross-Sell, Upsell & Promote

The moment when someone is about to exit your site is critical. Convert visitors before they leave with the perfect promotion, upsell, or re-targeting overlay. Display popups based on visitor behavior in real-time. Re-target previous customers with data from your CRM such as previous purchases, clicks & downloads. Avoid showing existing customers repetitive popups or discounts you don’t want them to see.

  • tick Picreel Promote best-selling products
  • tick Picreel Cross-sell & upsell products
  • tick Picreel Analyze visitors’ browsing pattern
  • tick Picreel Display personalized recommendations

100+ Overlay Designs to Get Started Easily

Customize popups to match your needs

Get the best exit overlays design in our software and customize features, colors, texts, and effects according to your needs. Alternatively, upload your own image or use advanced modifications by accessing the HTML/CSS mode. Our ready-to-use library offers professionally created popups, offers, signup offers, discount offers, capture forms, wheel of fortune, nanobars, exit surveys & more.

  • tick Picreel Easily customizable overlay designs
  • tick Picreel Awesome fonts & colors
  • tick Picreel Apply your custom CSS directly
  • tick Picreel High-converting overlays
100+ Overlay Designs to Get Started Easily

Do you want instant business growth?

Picreel customers get a 15-300% instant increase in inbound leads & conversions.
Try it Free Get a Demo

How to Use Exit Intent Overlays


Determine your goal


Figure out your CTA


Create a beautiful design


Write copy that converts

Determine your goal

Step 1: Determine your goal

You need to be clear about your goals. Identify your target audience and set the goals for different categories of visitors. Some people might be interested in a particular type of product or offers while others might be looking for assistance/help related to your products & services.

Figure out your CTA

Step 2: Figure out your CTA

CTA will be different for various pages of your website. Figure out the most effective CTA for landing pages, product pages, checkout/cart pages, blog pages, and so on to give your visitors a solid reason to choose you over the competitors.

Create a beautiful design

Step 3: Create a beautiful (and powerful!) design

Keeping a beautiful, clear, and minimalistic design that leaves a powerful impression on your visitors should be your focus. No need to go all fancy with eye-stressing fonts or colors. Go for brand name/logo, and use creative multi-step options to make it more interactive. Place the [X] button in the corner so that the users click on the outside of the popup window.

Write copy that converts

Step 4: Write copy that converts

The content that goes in the pop-up will command visitors’ attention. Make the copy all about incentivizing and helping visitors, and try to incorporate some trigger words/phrases like stop, wait, hold on, join, don’t miss this, before you go/leave, etc., to increase the chances of conversion. While using these words, highlight them in bold fonts so that they stand out.

Why Use Picreel’s Exit Intent Overlays?

Boost conversions and sales

Every online business wants to increase sales and conversions. Easily convert your leaving visitors by guiding them to the right content and products and make more sales by effectively using Picreel’s high-converting exit overlays.

Generate new leads & nurture them

Use the right overlays to put up your offer and grab visitors’ information, such as name, email address, mobile number, etc. to generate new leads. Your sales team can later work on these leads to turn them into potential customers.

Reduce bounce rate

Exit-intent popups are your perfect companion to kill cart abandonment and reduce bounce rate. Identify when your visitor is about to abandon the cart and give them reasons like free shipping, discount coupons, free gifts, etc. to buy your products.

Know why visitors say good-bye

Exit-intent overlays (surveys) are helpful in understanding why visitors leave your website or why didn’t they complete their purchase. This will let you make the necessary changes in your products/services/pricing to bring back potential customers.

Picreel Offers Everything in One Place

Overlays, Links & Surveys
Overlays, Links & Surveys

Convert more leads. No HTML or CSS required. Just copy and paste the code.

Advanced Targeting
Advanced Targeting

Target users by referral source, site content, new or returning, and even personalize content based on visitor metadata.

get responsive popups
Desktop, Tablet, Mobile

Popups look great on desktop, tablet, and mobile views. Designed for performance on smartphones, tablets, and laptops.

capture leads and increase your sales
Capture & Sell

Capture leads, build lists, increase sales, interview web visitors, promote special offers, and reduce cart abandonment

get customized branded popups
Customize & Brand

Brand popups with your company logo and customize fonts, colors, and more.

get pre-built high conversion templates designed by picreel
Proven Templates

Use our pre-made designs that offer the highest conversion rates.

monitor and improve campaign performance
Track Campaign Success

Monitor and improve campaign performance with live stats.

showcase the personalized popup to your visitors
Personalize Popups

Personalize popups with data you collected before in your databases such as name, or interested products.

Do you want instant business growth?

Picreel customers get a 15-300% instant increase in inbound leads & conversions.
Try it Free Get a Demo

Email & CRM Platforms

Get Response
Constant Contact

eCommerce & Website Platforms


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  • Generate new signups
    Our KPI using Picreel is to generate new signups and it has certainly helped us achieve this. We've also seen that the popup has been beneficial to sales performance as well.
    Matt Stevenson
    Matt Stevenson,

    Marketing Manager at Student Money Saver

  • 28% lift in referrals
    Picreel given us a 28% lift in referrals to LivePlan over same timeframe (since starting with Picreel) previous year. Prior to installing Picreel, referrals from PaloAlto.com to LivePlan we're flat to slightly down.
    John G
    John Procopio,

    Director of E-Commerce at Palo Alto Software

  • Great investment for capturing leads
    Picreel is an excellent tool to use for capturing leads. If you are in the business of collecting opt-ins so you can market to potentially interested leads, Picreel is a tool worth investing in.
    Raymond Fong
    Raymond Fong,

    Co-Founder of Deviate Labs, LLC

Do you want instant business growth?

Picreel customers get a 15-300% instant increase in inbound leads & conversions.
Try it Free

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