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10 Must-Have Popup Software in 2024

8 Must-Have Popup Software in 2024

Choosing the right popup tool in 2024 can be extremely challenging. I’ve been there, so I know how tough it can be to find a tool that grabs attention without annoying users.

There are so many options out there, making it a crucial decision.

In this blog, I’ll break down the 10 best popup tools for 2024, helping you pick one that boosts your website’s engagement effortlessly. Let’s simplify the process and find the perfect solution for your popup needs.

Tools Best For Pricing
Picreel Boosting Leads, Conversions, and Sales Forever free up to 5k visitors. Paid starts at $9.99/month.
OptinMonster Monetizing Website Traffic Starts at $9/month.
Poptin Creating and optimizing engaging pop-ups Starts at $20/month
Sumo Email Capturing A free plan is available for up to 10,000 monthly emails. Paid options start at $39/month.
Hello Bar Boosting Visitor Engagement A free plan is available for up to 5000 popup views. Paid options start at $29/month.
Wisepops Onsite Marketing Starts at $41/month.
ConvertFlow Qualifying Leads A free plan is available for up to 1,000 monthly views. Paid options start at $39/month.
Sleeknote Gamified Popups Starts at $49/month.
Unbounce Optimizing high-converting landing pages Starts at $99/month
Thrive Leads Maximizing lead generation Starts at $299/year

Which Is the Best Popup Software?

Before we begin the list, here are my top 3 picks that I absolutely enjoyed using. You can explore the entire list of tools for more options.

Option #1 – Picreel

Picreel stands out as the top popup software because it combines powerful lead-generation features with user-friendly customization options. With Picreel, creating engaging popups, nanobars, and forms is a breeze, and its extensive library of templates ensures you find the perfect fit for your brand.

Plus, Picreel offers advanced targeting options and A/B testing, giving you the tools you need to maximize conversions.

Option #2 – Unbounce

Unbounce emerges as the prime website popup tool due to its exceptional ability to create captivating landing pages, popups, and sticky bars. It provides a wide range of customizable templates and boasts an intuitive drag-and-drop builder for seamless customization. With powerful A/B testing and detailed analytics, it’s a top choice for optimizing conversions.

Option #3 – Sleeknote

Sleeknote stands out as the ultimate popup tool thanks to its smart, non-intrusive approach to popup design. With an intuitive drag-and-drop editor and advanced targeting rules, Sleeknote makes it easy to create engaging, personalized popups. It offers a seamless user experience with its fully responsive design and advanced trigger options.

All three tools provide extensive features and functionalities that cater to different aspects of lead generation and sales. Nonetheless, you must consider individual preferences and specific requirements to determine which tool best fits your unique needs.

Now, let’s look at each tool in detail.

10 Best Popup Software to Boost Sales

Let’s take a look at 10 of the best popup tools that will help you boost sales and conversions:

1. Picreel – Best for Boosting Leads, Conversions, and Sales

I found Picreel while looking for the best popup tools that grow leads, conversions, and sales.

It’s been a year or more, and I feel like switching to Picreel was an excellent decision!

The tool helps me create targeted offers and popups that instantly capture the attention of website visitors. I think it’s super easy to use, even for beginners.

I think the A/B testing feature is a great way to test different popup versions and see what works best for my audience – something that boosts conversion rates.

Picreel also helps me prevent customers from abandoning their carts. With its exit-intent popups, I offer them a last chance – maybe a discount or free shipping before they leave.

All in all, I would definitely recommend this any day.

What you’ll like:

  • Advanced popup builder that allows users to create visually appealing and high-converting popups
  • Targeted offers help increase conversion rates and reduce cart abandonment
  • A/B testing and analytics features enable users to optimize popup performance
  • 100+ customizable templates for quick and seamless popup creation
  • Seamless integration with 700+ popular marketing platforms and CRM tools like HubSpot, Shopify, MailChimp, Marketo, etc.

What you may not like:

  • Although you get over a hundred templates, some users feel that there could have been more industry-specific ones
  • The software may refresh automatically if you do not have a stable internet connection

Pricing: Forever free up to 5k visitors. Paid starts at $9.99/month.

Check out this video to learn how to create effective popup ads.

2. OptinMonster – Best for Monetizing Website Traffic


The next tool on my list is OptinMonster – a potent popup tool that monetizes website traffic. It achieves this by successfully converting your existing traffic into subscribers, leads, and sales.

What sets the software apart is its exhaustive feature set. It combines lead capturing with advanced behavioral automation, A/B testing, and easy integration with marketing tools.

You can use OptinMonster’s exit-intent technology to offer a discount code to visitors who are about to leave your site. This results in a significant increase in sales.

Also, I’m particularly impressed with the smart tags feature. It allows me to personalize my popups based on visitor behavior.

For example, I can show visitors who have abandoned their cart a different popup than visitors who have been browsing my site for a while.

What you’ll like:

  • Various campaign types, including lightbox popups, floating bars, welcome mats, etc.
  • Allows campaign personalization based on visitors’ location, improving its effectiveness
  • Actionable insights such as conversion analytics, revenue attribution, A/B testing, etc., to improve marketing strategies
  • Smart triggers such as exit-intent technology, inactivity sensors, etc., display campaigns at the right time
  • Optimized campaigns for mobile devices to improve user experience and increase conversions across platforms

What you may not like:

  • Lack of a free plan might be a drawback for smaller businesses or startups
  • The initial setup can be complex, including configuring integrations and customizing campaigns

Pricing: Starts at $9/month.

3. Poptin – Best for creating and optimizing engaging pop-ups


I’m impressed with Poptin as it enables you to design a variety of popup types, including classic popups, countdown popups, full-screen overlays, bars, and more. This versatility allows you to choose the perfect format for engaging with your website visitors.

One of the most amazing features of Poptin is its user-friendly drag-and-drop editor to customize your preferred templates and forms. Even if you’re not a design expert, Poptin’s editor makes it simple to create visually appealing templates.

To make your templates even more attractive, Poptin provides an elements section with interactive and engaging components to help you capture your visitors’ attention effectively and encourage them to take the desired action.

While Poptin is relatively new, it’s worth noting that it’s regularly updated. It means you can expect ongoing improvements and enhancements to the tool’s capabilities and features.

What you’ll like:

  • Straightforward editor with versatile customization choices
  • Intuitive drag-and-drop functionality for effortless design
  • Multiple types of website popups to suit diverse needs
  • Excellent A/B testing and analytics for data-driven optimization
  • Advanced targeting options for precise audience engagement

What you may not like:

  • The analytics doesn’t offer in-depth insights
  • The template selection is more limited compared to some competitors

Price: Starts at $20/month.

4. Sumo – Best for Email Capturing


Sumo is an all-in-one email capture tool that can work as a highly reliable popup software. It has customizable opt-in forms, making it easy to create high-converting popups, scroll boxes, etc.

I like how easy it is to embed these forms on websites, launch email popups, and send automated email sequences (triggered by specific actions, such as when someone signs up for your list or visits a certain page on your website).

The ‘Boost’ button deserves a mention. This simple button can be added to any page on your website. It allows visitors to log in with their social media accounts to subscribe to your email list – pretty smart!

What you’ll like:

  • An easy-to-use email capture tool with advanced drag-and-drop functionality to create popups
  • Lets you send personalized messages to prospects based on their actions, which nurtures leads and increases conversions
  • Displays a full-screen call to action that shows up when visitors land on your site – called the ‘Welcome Mat’
  • Allows you to create custom contact forms for your website, where you can add fields for name, email, etc.
  • Displays tailored pop-ups to individual visitors, based on the specific page they are viewing

What you may not like:

  • The free plan does not give you access to A/B testing or advanced targeting options
  • You may experience occasional bugs and glitches in the UI while using Sumo

Pricing: A free plan is available for up to 10,000 monthly emails. Paid options start at $39/month.

5. Hello Bar – Best for Boosting Visitor Engagement

Hello Bar

Last on the list is Hello Bar – an excellent popup tool for businesses aiming to enhance their visitor engagement.

One of the things I love most about Hello Bar is its advanced targeting options.

I can target my messages based on a variety of factors, such as the visitor’s device, location, visit page, and even their past browsing behavior.

For example, I can create a message that only appears to visitors who have abandoned their shopping cart. Or I can create a message that only appears to visitors who are from a specific country. This helps me maximize the impact of my messages and increase visitor engagement.

Apart from these, the tool is also easy to use. So, even if you’re not tech-savvy, you can create beautiful and effective popups in minutes!

What you’ll like:

  • Diverse popups, such as header and footer bars, alerts, sliders, full-page takeovers, etc.
  • A/B testing feature to see which popups perform the best and optimize campaigns
  • A variety of customization options, templates, and styling options so you can create popups that match your brand and website design
  • Enables you to view detailed statistics for popup viewership and conversion rates
  • Offers a heatmap tool to see where visitors are clicking on your website

What you may not like:

  • Some users report issues related to billing practices, like being charged without consent or experiencing problems with refunds
  • The A/B testing feature is not included in the free plan

Pricing: A free plan is available for up to 5000 popup views. Paid options start at $29/month.

6. Wisepops – Best for Onsite Marketing


Wisepops is another great popup software known for its non-intrusive approach to onsite marketing.

(For starters, ‘onsite marketing’ is a collection of strategies you can use to promote products and services to visitors on their websites.)

The software offers a broad range of features, including the ability to insert videos, sign-up forms, and promotions into popups.

I can embed a video on my homepage that showcases my products or services in action. I can also create a sign-up form that appears after a visitor has spent a specific amount of time on my website, encouraging them to subscribe to my newsletter.

Unlike other tools, Wisepops lets you create contextual popups that appear to visitors based on their behavior and interests. I think it’s a pretty good tool for boosting conversions!

What you’ll like:

  • Offers a selection of ready-to-use campaigns like surveys, countdowns, spin-to-win, SMS, video, etc.
  • A wide array of targeting options, including one-click to tailor campaigns to specific audience segments
  • Provides multiple trigger options, such as scroll, time on site, and exit intent, to display popups at the most appropriate moment
  • A/B testing feature to experiment with different popup variations
  • Robust analytics and reporting capabilities that measure key metrics track conversions, and refine marketing strategies

What you may not like:

  • Some users have reported facing occasional glitches when setting pop-up triggers
  • The pricing structure can be confusing, as it is charged by page views and not by popup display, meaning you will be charged even if a popup is not triggered

Pricing: Starts at $41/month.

7. ConvertFlow – Best for Qualifying Leads


If you are looking for popup tools to improve lead qualification, ConvertFlow can be a great choice. By segmenting visitors based on their behavior, you can create polite “hook” CTAs that greet website visitors, collect their contact info, and segment them based on their behavior.

This way, you can focus on the leads that are most likely to convert.

I heard about the tool from different market leaders and found that it offers a range of features that make it easy to create popups. These targeted calls-to-action and progressive forms help capture the attention of website visitors.

ConvertFlow also offers a range of features that help you optimize conversion rates. It lets you create personalized landing pages and popups targeted to each lead’s interests.

What you’ll like:

  • A no-code builder to easily create personalized popups, forms, product recommendations, etc.
  • Lets you create targeted calls-to-action that greet website visitors, collect their contact information, and segment them
  • Offers high-converting overlays displayed based on time, page scroll, exit-intent, and click triggers
  • Allows you to create beautiful multi-step CTAs that guide visitors through a series of questions
  • Cart abandonment funnels that bring lost sales back by making compelling offers

What you may not like:

  • A few users have reported that the user interface can be clunky and unresponsive at times
  • The starter plan does not let you create popup campaigns or CTAs, which is kind of disappointing

Pricing: A free plan is available for up to 1,000 monthly views. Paid options start at $39/month.

8. Sleeknote – Best for Gamified Popups


Gamified popups are a great way to engage and convert website visitors. They’re fun, interactive, and incredibly effective at getting people to take action.

I found Sleeknote to be a highly specialized tool for gamified popups. It’s easy to use, and with its drag-and-drop builder, I could create popups even without coding experience just by choosing a template and customizing it.

You can choose how to trigger the popups, such as exit-intent, scroll-based, or time-based. I also liked the ability to send targeted popups to specific audience segments.

Once your popup is live, Sleeknote will track its performance and provide you with detailed analytics. In my opinion, this is pretty useful to keep track of what’s working and what’s not!

What you’ll like:

  • Personalized targeting to reach the right people at the right time by setting up exit-intent triggers, geo-targeting, etc.
  • Helps you grow your email list and segment subscribers effectively
  • Interactive gamified elements such as spin-to-win wheels and scratchcards increase conversions
  • Inline forms to collect leads directly from websites without disrupting the user experience
  • Google Analytics integration to monitor your campaign performance

What you may not like:

  • The broad range of features may result in a steep learning curve
  • The lack of a free plan could be a limitation for small businesses or startups

Pricing: Starts at $49/month.

9. Unbounce – Best for optimizing high-converting landing pages


Unbounce is a versatile popup tool that goes beyond just creating stunning landing pages. It now offers an array of tools, including popups and sticky bars, designed to help you engage with website visitors and boost your conversions and leads quickly and effectively.

One of my favorite features of Unbounce is its collection of over 50 customizable popup templates. The extensive library allows users to effortlessly create and launch popup campaigns that align perfectly with their brand and messaging.

It also offers A/B testing, which simplifies the process of testing different versions of your popups by enabling you to divide your website traffic between these variations.

What makes Unbounce one of the best popup software is its comprehensive package, including both a landing page builder and a popup tool.

What you’ll like:

  • Highly intelligent conversion optimization tools for best results
  • Personalized campaign options to tailor messages for your audience
  • Intuitive drag-and-drop builder for effortless customization
  • Robust A/B testing and advanced analytics for data-driven insights
  • Laser-focused targeting options for precise engagement

What you may not like:

  • It is limited to creating landing pages
  • It may take some time and effort to master the tool and use it effectively

Price: Starts at $99/month.

10. Thrive Leads – Best for maximizing lead generation

Thrive Leads

I feel Thrive Leads is one of the most user-friendly and straightforward website popup tools, making it an excellent choice for those seeking an easy-to-use solution.

Thrive Leads offers smart targeting capabilities that allow you to display different popups to your existing subscribers in a clever way. This level of customization is truly remarkable.

It also has a wide variety of opt-in forms and popups, and the best part is that they’re fully responsive and load lightning-fast. That means you won’t have to worry about your website’s performance suffering due to slow-loading forms.

What I think sets this website popup tool apart is its robust reporting system that gives you detailed and actionable insights into how your opt-in forms are performing. It includes the conversion rates, impressions, and growth of your list for each form, group, or campaign and more.

Thrive Leads is part of the Thrive Suite, which means you can access a range of web development tools, including a theme builder, a landing page builder, and much more.

What you’ll like:

  • Highly intelligent targeting tools for precise engagement
  • User-friendly drag-and-drop form builder for effortless customization
  • An extensive array of templates to cater to diverse needs
  • Complete responsiveness across devices for a seamless user experience
  • A/B testing engine for effective optimization
  • Actionable reporting and analytics to inform data-driven decisions

What you may not like:

  • The reporting system is very slow and buggy
  • Some of the templates look outdated or unprofessional

Price: Starts at $299/year.

Evaluation Criteria

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

  1. User Reviews / Ratings: Direct experiences from users, including ratings and feedback from reputable sites, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
  2. Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
  3. Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
  4. Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
  5. Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth.
  6. Personal Experience / Experts’ Opinions: This part of the evaluation criteria draws insightful observations from the writer’s personal experience and the opinions of industry experts.

Learn More About Popup Software

What is popup software, and how does it work?

Popup software is a tool designed to create and manage pop-up windows on a website. Its functionality revolves around triggering these windows based on specific user interactions, predefined time intervals, or other criteria set by the website owner. The primary goal is to capture the attention of visitors by presenting additional information, promotions, or calls-to-action through these temporary overlay elements.

What are the key benefits of using popup software on a website?

Popup software offers several advantages for website owners. Firstly, it serves as a potent lead-generation tool by collecting visitor information for marketing purposes. Additionally, it enables the promotion of special offers, discounts, or announcements, contributing to increased sales or user engagement. The tool also facilitates direct interaction with users, encouraging feedback or sign-ups. Ultimately, popup software can significantly enhance user experience and conversion rates on a website.

How can popup software help in increasing conversion rates?

Popup software plays a crucial role in optimizing conversion rates through various strategies. By delivering targeted messaging to specific audience segments, it ensures that users receive personalized content. The use of timed triggers allows popups to appear at strategic moments, capturing user attention when they are most receptive. Incorporating compelling calls-to-action within the popups guides users towards specific desired actions, significantly boosting the chances of conversion. Additionally, employing exit-intent popups engages visitors before they leave the site, potentially converting them into customers or leads.

How can I prevent popups from negatively impacting user experience?

To prevent popups from negatively impacting user experience, consider several key factors. Timing is critical; set reasonable delays to avoid immediate disruptions upon a user’s arrival. Carefully manage the frequency of popups to prevent annoyance and ensure they are contextually relevant to the user’s actions. Optimize popups for mobile devices to maintain a user-friendly experience across different platforms. Lastly, provide clear and easy options for users to exit or close popups, giving them control over their browsing experience and reducing any potential frustration.

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About the author

Daniel Nicholes shares insights about CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights with the goal of enhancing user experience. Daniel writes about CRO methods, including landing page optimization, site intercept surveys, popups, and how to optimize the complete customer journey. Daniel actively contributes to industry discussions, offering actionable & practical advice for experience optimization.