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How to Create Engaging Popup Coupons to Boost Sales

How to make popup coupon that drives sales

Popups are often referred to as email capture tools. But, they are more than that. From promoting sales and products to displaying discount popup coupons, you can drive leads, conversions, and sales with a single, powerful tool.

Implementing attractive popup coupons on your website is no rocket science. With the help of a smart popup tool, you can create delightful popups to display coupons and more to website visitors.

There are a lot of ways to display these popups, and it all boils down to the timing to get maximum sales and conversions. We will be covering all the aspects required to create engaging popup coupons.

What is a Coupon Popup

A coupon popup is just like any other pop-up or overlay that attracts the attention of website visitors with special offers and coupon codes. You can use coupon popups to redirect visitors to their shopping carts, product pages, and so on.

These popups help in increasing conversions and transferring traffic from your blog pages to relevant landing pages. You can also use coupon popups as a lead magnet to capture the email addresses of visitors. In simple terms, the visitor will see your incentive i.e., special deal, discount coupon, etc., and will enter the email address to view/receive the coupon code.

Why Pop Up Promotions Work

People always love to grab a bargain, and promotional offers, discount coupons, flash deals, etc., motivate customers to complete the purchase. It is a proven way to effectively increase sales and conversions, but precise promotional offers are important.

By using well-timed, smart popups, you can easily make an irresistible offer to push your prospects down the sales funnel. As you will be mostly targeting engaged visitors, the chances of sales increase because visitors are already interested in your products/services.

How to Build a Popup Coupon Using Picreel

There are a lot of popup tools and software out there in the market to create coupon popup campaigns. But, Picreel’s AI-powered popups are perfect for converting website visitors. Let’s get started with the simple steps.

Step 1: Create a Picreel Account

If you haven’t signed up for Picreel yet, head on to the Sign-up page and create your account for free. It will take less than a minute to get started with Picreel.

Create a Picreel Account

Step 2: Create Your First Popup Campaign

Once you signup, go to the Campaigns tab and click on “Add Campaign” to start creating your first popup coupon.

Create Your First Popup Campaign

Step 3: Choose the Design for Your Popup Coupon

On this page, you will see a popup template library of 100+ popup designs. Scroll down and find a popup design for displaying coupon promotions. Once you decide on the template, click on the “Customize” button below the template to start customizing the popup.

Choose the Design for Your Popup Coupon

Step 4: Edit the Pop-up Design

Edit the Pop-up Design

As you have selected the template, it is time to customize and personalize it the way you want. There are six options available on the left side to tweak and make changes.

  • Design – Select the background (image/solid color/GIF), background color, text color, and other colors, plus the size of the pop-up. You can either choose from the available images or can upload an image of your choice.
  • Fields – Here, you can edit the overlay text that displays on your shopping deals popup. You can write your own unique copy and CTA in the Fields option. Then insert the redirect links for your CTAs. Also, add the fields as you like such as name, number, email address, etc. to collect visitors’ information.
  • Options – Choose the popup animation from the available options and choose the position on the screen you want to display your pop up coupons. There are a couple of more options as well to set – when to hide the popup and how much curve you want on the corners.
  • Banner Settings – If you want to use a popup banner coupon code, then the popup will trigger when the visitor clicks on the banner. You can choose the banner style, position, background color, text color, and text.
  • Custom Fonts – Select the font style, font size, font type, and font-weight for the overlay text. If you want to apply a custom font that isn’t available in the given list, easily upload the CSS file.
  • Personalization Settings – By enabling this setting, you can personalize the popup with visitors’ information. You can grab the data like the customer’s name, location, etc. from your CRM software. Also, add dynamic text from your website like the products in their cart, what they have browsed, or anything else that’s coded on your website.

You can edit the popup coupon and once you are done, click on “Save” to save your changes to the design.

Step 5: Configure Popup Coupon Campaign Settings (Triggers & Targeting Rules)

Configure Popup Coupon Campaign Settings (Triggers & Targeting Rules)

As your coupon design is ready, it is time to get the timing right and to choose the target audience. Let’s check all the basic and advanced options that you will find here.

  • At the top, under the Basic Settings, enter the website URL where you want to display popups. You can add multiple web pages if you want.
  • The next option is “When Overlay Appears”. If you want the popup coupon to appear in a specific timeframe, click on Schedule and enter the dates on which you want to run the popup campaign.
  • Then comes the “Trigger Options”. It is really important to set triggers very accurately. You can set the time (in seconds) before activating the popup trigger. There are multiple trigger options here:
  • On Exit (exit-intent, when the visitor tries to leave the site)
  • Time spent on page (popup is displayed after visitors spend X seconds on site)
  • Scroll percentage (popup is displayed after visitors scroll X percentage up/down the webpage)
  • On Click (popup is displayed after the visitors click on certain website elements)

Coupon Campaign Settings


  • Under the “Impression frequency” option, you can select the frequency of your popup coupon. It means that how many times you want to display the popup to the same visitors.
  • The last thing to do is define targeting rules under “Other Options”. Here, you can choose the audience to which you want to display the coupons. The targeting rules that you will find in this are:
    • Returning or new visitors (choose whether to display popups to new visitors or to existing ones or to all visitors)
    • Visitors’ source (display popup based on the source from where visitors came on your website like a search engine, redirect URL, other domain, or from anywhere)
    • Geo-targeting (display popup to visitors browsing from certain locations like particular states or countries)
    • Number of pages visited (display the coupon after visitor explored X number of your web pages)
    • Device-based targeting (run  popup campaign for visitors coming from desktop, mobile, and tablet)
    • Prioritization (choose the priority of the coupon popup campaign if you are running multiple popup campaigns)
    • Cookie targeting (choose when to show the popup coupon on particular cookies)

Coupon Campaign

Once you have set all the targeting options, click on “Save” and your campaign will be live. Make sure that you connect Picreel to your website using a simple code that will be displayed on the “Get Started” option.

As soon as visitors will check out your popup and click on CTA to use the coupon code, you will be easily able to check the results in real-time under the “Statistics” tab. If you inserted email capture fields in your popup, then the captured leads will be visible in the “Leads” section.

captured leads will be visible in the Leads section

All it takes is less than 5 minutes to create and display beautiful popup coupons!

Examples of High-Converting Coupon Popups

The steps to create all popups are the same, and it all comes down to the design you create and how it matches with your website. Here are some high-converting coupon examples to get good ideas.

1 – Kitchen Cabinet Kings

Using this popup, Kitchen Cabinet Kings achieved a cart recovery rate of 26%. They have kept the design simple and grabbed the attention by displaying the coupon code creatively. The CTA redirects the visitors directly to the cart where the coupon is applied.

Kitchen Cabinet Kings2 – InkPlusToner

Evolvery’s client InkPlusToner increased revenue by 36%, and the coupon is used in 21% of all sales. The discount is mentioned, and the CTA takes the visitors to their carts. For new visitors, the visitor is redirected to a relevant landing page where the coupon is active.

InkPlusToner3 – Jonquil

Jonquil uses a minimalistic popup design that goes well with the website’s colors and theme. They are getting two things done with the coupon popup as it is a lead capture form. So, they will be collecting the email address and then will be displaying the discount code.


4 – MMA Warehouse

A really attractive popup design that fits in perfectly with the website’s background. There is a timer in the popup indicating the discount coupon is valid for a limited time, which compels the visitors to complete the purchase instantly.

MMA Warehouse

5 – Bedding Stock

Bedding Stock

Displaying popup coupons on special occasions adds extra value to them. The Black Friday/Cyber Monday deals make the discount time-sensitive, and the CTA is in contrasting color so no one misses it. Also, the coupon code is displayed right above the CTA, making this popup a good one to host sales on different occasions.

Mistakes to Avoid!

As we have mentioned before, displaying the right popups at the right time to the right visitors is the key to getting maximum sales and conversions. Below are some common mistakes that you should avoid.

  • Do not randomly throw a promotion popup: If the visitor has just landed on your home page, do not display the coupon right away. Using behavioral targeting, set proper trigger options to display popups. It is because you don’t want to interrupt visitors’ browsing experience. Once they are on a relevant landing page or product page, then tell them about the discount coupon.
  • Do not display the same popups multiple times: If a visitor has closed the popup window, do not display the same popup to them again as it annoys them. Set the popup frequency very carefully as it might lead to high bounce rates. Also, make sure that you are not displaying coupons every time the customer visits your website, making the offer look less credible.
  • Do not include too many fields in your coupon popup: You want to boost sales by displaying coupon codes. So, keep it like that. It is not a survey form and you should avoid using more than two fields. A single field asking email address is enough if you want to capture leads using your coupon popup.
  • Do not get too fancy with popup design: Your popup design and content copy should be as simple as possible. It simply means that your message should be attractive and easy to understand at the same time. So, remove any distractions and work on a good CTA design plus creative content for better results.
  • Do not always go with the same design: There is always scope for improvement, and you should keep exploring different popup designs. You can also gamify the experience with spin-wheel popups. Also, A/B testing is the key to finding your best-converting popups. So, design different popups and change elements to see the impact on conversions.

Also read: Improve Conversion Rates by A/B Testing : [Step-By-Step Explanation]

Let’s Create Some Beautiful Coupon Popups!

Now that you know how to create an engaging popup coupon, it is time to test these popups live on your website. Get creative with your popup designs and set all the rules smartly to get more sales and conversions.

Picreel will take care of the rest. As it is an AI-powered exit-intent popup tool, you can leave the settings to default as well, and Picreel will display well-timed popups at the perfect moment. Want to learn more about popup coupons and other stuff for conversion rate optimization? Get started right away with popups to pop your sales!

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