Home  ›   Blog   ›  Abandoned Cart Popups: Best Practices and Examples

Abandoned Cart Popups: Best Practices and Examples

Abandoned Cart Popups: Best Practices and Examples

Have you ever found yourself filling up your online shopping cart with items you absolutely love, only to abandon it and never complete your purchase?

You’re not alone!

In fact, according to recent studies, the average online shopping cart abandonment rate is a whopping 69.57%.

Abandoned carts are a common issue for online retailers, and they can have a significant impact on a store’s bottom line. When a customer adds items to their cart, it means they have shown interest in those products and are considering making a purchase. However, if they don’t complete the checkout process, the sale is lost.

So why do customers abandon their carts?

There are many reasons, including unexpected shipping costs, lack of trust in the website or company, complicated checkout processes, or simply being distracted or changing their mind. Abandoned cart popups can help address these issues and encourage customers to complete their purchases.

If you’re an online store owner or marketer, this statistic might make you cringe.

But fear not! There is a solution to help boost your conversion rates and prevent those pesky abandoned carts. Enter abandoned cart popups.

In this blog post, we’ll dive into the best practices for creating effective abandoned cart popups, as well as share some abandonment examples of brands that are nailing it.

Ready to learn how to reduce your abandoned cart rate and increase your sales? Let’s get started!

Why Abandoned Cart Popups Are Effective

If you’re an online store owner, you know that abandoned carts are a real pain point in the world of e-commerce. But thankfully, there’s a simple solution to help combat this issue: abandoned cart popups.

So why exactly are abandoned cart popups so effective?

For one, they act as a friendly reminder to shoppers that they have items in their cart that they didn’t complete checkout for. This reminder can be a powerful motivator to encourage customers to finalize their purchases.

Abandoned cart popups also provide an opportunity to offer an incentive, such as a discount or free shipping, to shoppers who didn’t complete their purchase. Incentives can be extremely effective in reducing cart abandonment rates.

But what about the impact on the bottom line?

According to another study by Barilliance, adding an abandoned cart popup to an e-commerce site can help recover up to 11% of lost sales. That’s no small number!

So not only can abandoned cart popups help recover lost sales, but they can also help improve customer engagement and brand loyalty. By offering incentives and reminding customers of items they are interested in, you’re showing them that you value their patronage and want to do what you can to help them find what they’re looking for.

Best Practices for Abandoned Cart Popups

Abandoned cart popups are a powerful tool to help recover lost sales and boost your conversion rates. But in order for them to be truly effective, there are some best practices you should follow.

1. Focus on the Timing

Timing is everything when it comes to abandoned cart popups. You want to make sure that the timing of your popup is just right if you want it to be effective in recovering lost sales.

One of the most important things to keep in mind when timing your abandoned cart popup is to be sure that you’re not interrupting the customer’s browsing experience.

Focus on the Timing

You don’t want to annoy your customers with an abandoned cart popup that interrupts them while they’re still browsing. Instead, you should wait until the customer has spent a bit of time on your website, added items to their cart, and then attempted to leave the site without making a purchase.

You’ll want to send out your first email reminder within a few hours of the customer abandoning their cart while the purchase is still fresh in their mind. After that, you can follow up with additional emails at strategic intervals to provide further reminders and incentives.

2. Write High-Converting Subject Lines

When it comes to abandoned cart popups, the subject line you choose can make all the difference. A high-converting subject line can grab the customer’s attention, pique their interest, and motivate them to take action. Here are some tips on how to create subject lines that get results:

  • Keep it short and sweet: A subject line that’s too long or complicated can be overwhelming and may not be read. Keep your subject line short and to the point, focusing on the most compelling aspect of your offer.
  • Use action-oriented language: Use strong action verbs that encourage the customer to take action, like “Don’t miss out on this deal!” or “Complete your purchase now and save!
  • Highlight the incentive: The incentive you offer in your popup is often the key motivator for the customer to complete their purchase. Make sure your subject line highlights the incentive, whether it’s a discount, free shipping, or something else entirely.
  • Make Your CTA Buttons Clearly Visible

When it comes to creating abandoned cart popups that convert, the call-to-action (CTA) button should be a primary consideration. The purpose of an abandoned cart popup is to encourage shoppers to complete their purchases, and a strong, prominent CTA button can make this happen.

One of the key advantages of having a clear and visible CTA button is that it prompts action. Without a clear CTA, the shopper may not know what to do next.

In order to create a CTA button that stands out and grabs the shopper’s attention, it’s important to use bold and bright design elements.

Write High-Converting Subject Lines

The button should be larger and more noticeable than the rest of the popup and should be immediately visible as soon as the popup appears. This will help ensure that the CTA button is easy to notice, click on, and take action.

Along with the design, persuasive language is also effective in getting shoppers to click on your CTA button. Use language that inspires urgency and excitement, such as “Complete your purchase now and receive free shipping!” or “Don’t wait, get your items today!“.

This type of language triggers an emotional response and can motivate shoppers to take immediate action.

3. Include a Way to Reach Customer Support

When it comes to creating abandoned cart popups, one best practice is to include a way for customers to reach customer support. This small addition to your popup can have a big impact on the customer experience and help to build trust with your shoppers.

By providing a way for them to reach out to your support team, you demonstrate that you are committed to helping them with any issues or questions that may arise during the purchasing process.

In addition to showing that you care, offering customer support in abandoned cart popups can also help to build trust with your customers. When they know that they have access to support, they’ll feel more confident in their purchase and be more likely to follow through with the transaction.

Include a Way to Reach Customer Support


One of the biggest benefits of including customer support in your abandoned cart popups is that it can help to recover lost sales.

If a customer has a question or issue that prevents them from completing their purchase, they may abandon their cart. However, if they see that you offer support and assistance, they may be more likely to come back and complete their purchase.

4. Use Exit Intent to Target People

A lot of the time, people visit your website and add items to their cart, but then something distracts them, and they decide to leave – it happens to the best of us.

But did you know that you can use an exit-intent strategy to target people and convince them to complete their purchase before they leave your site?

Use Exit Intent to Target People

Exit-intent technology is a tool that detects when users are about to leave your website without completing their purchase. It tracks the movement of the cursor and triggers a popup message when the user attempts to close the browser window.

What’s the message? It’s up to you!

You can use this technique to display a message that encourages the shopper to reconsider, possibly offering an exclusive discount, free shipping, or other incentives to encourage them to complete their purchase.

It’s like a last chance to convince the customer before they leave your site forever. Many online stores that use exit intent technology have seen their conversion rates increase significantly, so it’s clearly a strategy that works.

8 Abandoned Cart Popup Examples

There are tons of real-world abandonment examples that you can look at to inspire your abandoned cart popups. Here are some of the best ones:

1. Free Premium Access Popup – Picreel

Giving free premium access is a marketing strategy that businesses use to attract new customers and incentivize existing ones to stay loyal.

In essence, it involves offering access to premium services, features, or content to customers at no cost for a limited time.

This strategy is particularly effective in online businesses where customers can easily switch to a competitor with similar offerings. Giving free premium access not only encourages people to try out the product or service but also creates a sense of urgency and exclusivity, which can drive up conversions.

Picreel‘s abandoned cart popup offers just that, and it’s catching the attention of online shoppers everywhere.

Free Premium Access Popup - Picreel

This popup is effective for a few reasons. Firstly, it’s eye-catching. The bright green color stands out against the white background, making it hard to miss.

Secondly, it’s a great incentive for customers who have abandoned their carts. By offering premium access for free, they are immediately more likely to reconsider their purchase.

The headline is attention-grabbing, the image is relevant, and the offer is enticing. It’s also worth noting that the popup is not intrusive – it only appears when the user has abandoned their cart, so it’s not annoying or disruptive to the shopping experience.

2. Free Shipping Popup- Kate Spade

“Free shipping? Yes, please!” Who doesn’t love free shipping?

Offering free shipping in an abandoned cart popup is a smart way to entice customers to complete their purchases. Kate Spade’s free shipping popup is a great example of an effective strategy as it follows the cart abandonment best practices of converting hesitant shoppers into paying customers.

Kate Spade’s abandoned cart popup shows a simple and straightforward message that reads, “Congratulations. Your cart qualifies for free: 2-day shipping, returns.

Free Shipping Popup- Kate Spade

This straightforward message highlights the main benefit that shoppers can avail themselves of by completing their purchase, which in this case is free shipping and returns. The popup also includes a clear call-to-action (CTA) button that says “Add to cart,” prompting shoppers to add their email and continue their purchase process.

The popup is effective for several reasons. Firstly, it addresses one of the main concerns that shoppers have when it comes to online shopping – shipping costs. By offering free shipping, Kate Spade eliminates a major barrier that may have prevented shoppers from completing their purchases.

Secondly, the popup appears at the right time when a customer is about to leave the cart, reminding them of what they may be missing.

3. Free Gift Popup – Tim Ferris

A free gift popup incentivizes potential customers to complete a purchase or encourages existing customers to be loyal. The popup typically appears when a customer has abandoned their cart without completing a purchase.

The free gift can be anything from an eBook, a product sample, a discount, or any other item that offers value to the customer.

The purpose of offering a free gift in an abandoned cart popup is to create a sense of exclusivity and urgency, encouraging them to make a purchase.

Customers may feel more invested in a business if they receive a free gift, which can create a long-term relationship between the business and the customer.

If you’re one of the many people who have abandoned a cart on Tim Ferris‘ website, you might want to take another look. Tim Ferriss, a renowned author, and entrepreneur, has come up with a clever way to entice customers to complete their purchase – a free ebook.

Free Gift Popup - Tim Ferris

The free ebook incentive is an enticing offer for book lovers who might have been on the fence about purchasing. Also, the messaging is simple and clear, making it easy for customers to understand the offer.

4. Limited Time Offer – Kiss My Keto

The limited-time offer popup is a marketing strategy that online businesses use to create a sense of urgency and encourage potential customers to complete their purchases by offering them a limited-time discount, promotion, or deal.

These popups are effective because they incorporate the psychological principle of scarcity. When people perceive that something is scarce or rare, their desire for it increases.

The sense of urgency that is created by limited-time offers is one of the most powerful motivators for customers because fear of missing out (FOMO) often drives action.

Kiss My Keto‘s abandoned cart popup is sure to excite the bargain hunters among us. The limited-time offer is a clever way to create a sense of urgency and FOMO (fear of missing out), leading to increased conversions and sales.

Limited Time Offer - Kiss My Keto

5. Online Contest Popup – JewelScent

Businesses organize online contests to create engagement, drive traffic, and increase brand awareness. This strategy involves creating a contest or giveaway online, usually through social media or email marketing, with attractive prizes to encourage participation from potential or existing customers.

Running an online contest can be an effective way to incentivize customers and drive traffic to a business’s website. It can also increase brand recognition and loyalty by facilitating an active and interactive relationship between the brand and customers.

JewelScent‘s scratch-and-win abandoned cart popup is just the same, and it will get your heart racing.

It’s a clever way to incorporate an exciting contest element into the sales process, providing an enjoyable shopping experience for the customer while increasing conversions for the business.

Online Contest Popup - JewelScent

The popup is visually engaging, with high-quality images and bold colors that make it stand out. It’s a unique incentive that offers more than just a discount. Customers have a chance of winning a prize, making it feel like a fun activity rather than just a sales transaction.

It also confidently stands out without being intrusive, has a clear value proposition, and is easy to understand. This kind of popup helps build a relationship with the customer, making them feel valued and engaged.

6. Discount Code Popup – Zutano

Giving discounts in abandoned cart popups is an effective way to entice customers to complete their purchases and boost your conversion rates.

It’s a win-win situation where customers get a great deal, and you get to make a sale you might have otherwise lost.

Offering discounts can help businesses increase sales and revenue. By making your products or services more affordable, you can appeal to a wider audience and generate more sales than you would have without the discount.

One of the most excellent abandonment examples is Zutano‘s $10 discount offer. When a customer leaves their shopping cart without completing their purchase, Zutano’s popup appears, offering them a $10 discount on their order if they return and complete the purchase. This is a great way to incentivize customers to return to your site and make a purchase.

Discount Code Popup - Zutano

Zutano’s popup is effective for several reasons. First, the offer is clear and straightforward, making it easy for customers to understand the benefit they’ll receive. Second, the discount is significant enough to entice customers to complete their purchase but not so large that it will hurt Zutano’s bottom line.

7. Free Upgrades Popup – Norwegian Cruise Line

Offering free upgrades is a great way to entice customers to complete their purchases and enhance their overall experience with your business. It’s a smart marketing strategy that not only increases the likelihood of closing a sale but also builds customer loyalty in the long run.

Offering free upgrades is great as it can enhance the customer experience by providing them with a higher-quality product or service. This can help improve customer satisfaction and build loyalty in the long run.

Norwegian Cruise Line‘s free upgrades popup is one of the most excellent abandoned cart examples of how to effectively implement this tactic.

When a customer abandons their cart while booking a cruise, NCL’s popup appears, offering them a free upgrade to a higher-level stateroom if they complete their purchase.

By offering free upgrades in their abandoned cart popup, Norwegian Cruise Line is able to entice customers to complete their purchases and enhance their overall experience.

This strategy not only helps reduce cart abandonment rates but also builds customer loyalty by providing a value-added experience that customers are likely to remember and appreciate.

8. Email Signup Popup – Everlane

Allowing email signups can help businesses capture potential customers who may have otherwise left their website without making a purchase.

It’s a smart strategy that can help you grow your email list and nurture leads in the long run.

Email signup forms allow businesses to capture the contact information of potential customers who are interested in their products or services. This can help grow their email list and provide a valuable source of leads that they can nurture over time.

Everlane‘s email signup popup does just that. When a customer abandons their cart on Everlane’s website, a popup appears, offering them the opportunity to sign up for the company’s email list.

Email Signup Popup - Everlane

Everlane has a straightforward method of collecting email addresses from website visitors. When visitors are about to exit the website, a popup appears with a clear message: “Get a 10% discount on your first order.” To claim the discount, visitors must provide their email addresses and shopping preferences.

The exit popup is effective because it is visually appealing, simple, and in line with the brand’s identity. Additionally, it enables Everlane to identify and categorize new visitors based on their shopping habits and interests.

Read More – 36 Types of Website Popups to Use in 2023 (the Ultimate Guide)

Cart Abandonment Popup Templates

There are tons of cart abandonment popups that you can use to stop people from leaving their carts. Here are some of the abandoned cart examples from Picreel that you can use:

1. Coupon code popup

Coupon code popup

View All Templates

By offering you a discount code right when you’re about to abandon your cart, coupon code popups give you that extra nudge you need to complete your purchase. Maybe it’s free shipping, maybe it’s 10% off your entire order, but whatever it is, it’s just enough to make you feel like you’re getting a good deal and seal the deal on your purchase.

2. Email capture popup

Email capture popup

View All Templates

Email capture popups can help prevent cart abandonment by offering an incentive, such as a discount code or free shipping, in exchange for providing an email address. This gives customers a little push to complete their purchases and allows them to stay connected with the brand for updates on sales and promotions.

3. Countdown timer popup

Countdown timer popup

View All Templates

Countdown timer popups create a sense of urgency with a ticking timer and limited-time discount, giving shoppers an extra push to complete their purchase before time runs out. Not only do they prevent cart abandonment, but they also add excitement to the shopping experience.

4. Newsletter popup

Newsletter popup

View All Templates

Newsletter popups offer a discount code or special promotion in exchange for signing up for the brand’s newsletter, giving shoppers a little extra nudge to complete their purchase. By signing up, shoppers also stay connected with the brand for updates on new products and sales.

5. Wheel of Fortune popup

Wheel of Fortune popup

View All Templates

Wheel of Fortune popups prevents cart abandonment by offering various discounts and prizes through a spinning wheel. This not only gives shoppers an irresistible deal but also adds an element of excitement to the shopping experience.

Watch: How to Create Popup Ads with Picreel


Boost Your Sales Today: Implementing Effective Abandoned Cart Popups

Abandoned cart popups are a powerful tool to help online businesses recover lost sales and boost revenue.

By using the cart abandonment best practices and abandoned cart examples we’ve covered in this blog, you can create effective popups that entice shoppers to complete their purchases and even turn them into loyal customers.

Remember to keep your popups simple and eye-catching, offer a compelling incentive, and use language that resonates with your target audience. By doing so, you can increase your chances of success and see the results in your bottom line.

Also, to implement these strategies, you will need tools like Picreel that can help you create website popups instantly. Picreel comes with a 15-day free trial, so you can take it for a spin before making a commitment.

Do you want instant 300% growth?

Picreel popups can get YOUR website 300% instant sales growth. See Case Studies.