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36 Winning Exit Intent Popup Examples to Boost Website Conversions

36 Winning Exit Intent Popup Examples to Boost Website Conversions

In the vast digital landscape, where countless websites compete for attention, one crucial aspect often slips through the cracks is retaining visitors before they abandon your site forever.

Exit intent popups have revolutionized the way online businesses engage with their audience, giving them a chance to convert those fleeting visitors into loyal customers.

These surprising little boxes are more than just annoying ads or distractions. When used strategically, they can be powerful tools to capture attention, re-engage users, and drive up your conversion rates.

On top of that, these popups offer valuable insights into your audience’s behavior and preferences. Analyzing the data gathered from exit intent popup interactions can unveil patterns, identify pain points, and help you refine your website’s user experience.

With this knowledge in hand, you can optimize your marketing campaigns, improve conversion funnels, and ultimately reach your end goal.

In this blog, we will discuss the best practices of exit intent popups and present you with 36 exit intent popup examples that showcase the potential of achieving these conversion-boosting goals.

What Is an Exit Intent Popup?

An exit intent popup is triggered and displayed on the user’s screen when they show signs of leaving the webpage, often indicated by cursor movement toward the browser’s close or back buttons. Right when they are about to leave, a well-timed popup emerges, urging them to make a purchase, provide contact information or perform any other action, in exchange for an incentive.

Exit intent popups operate on the principle of detecting a visitor’s intent to abandon a webpage. The aim here is to make visitors stay a little longer on your website and drive them to take a specific action.

But what makes exit intent popups truly remarkable?

Exit intent popups are really good at understanding what your audience wants and making them special offers that they can’t resist.

Imagine exit intent popups as salespeople who stop customers just before they leave the shop. They catch the customers’ attention again and make them think twice before leaving.

Exit popup

With an exit intent popup, you have a chance to re-engage, entice, and convince your visitors to take the desired action – whether it’s making a purchase, subscribing to a newsletter, or exploring more of your content.

Exit Popups – How Do They Work?

Exit popups leverage clever technology and coding to detect a visitor’s intent to leave your website.

By analyzing cursor movements, scrolling patterns, or even mouse velocity, these popups can pinpoint the precise moment when a user is about to abandon the website. Just as they’re about to navigate away, a strategically timed exit popup appears, enticing them to stay and explore further.

The mechanics of exit popups can vary depending on the specific implementation, but the underlying principle remains the same.

When triggered, the popup’s appearance can be activated by various actions, such as mouse movement toward the browser’s close or back buttons. This intelligent detection ensures that the popup emerges at the optimal moment, capturing attention when it matters most.

Once the exit popup shows up, it typically showcases a compelling message or offers tailored to the user’s behavior or profile.

Whether it’s a special discount, a limited-time promotion, a free resource, or an invitation to subscribe to a newsletter, the content of the popup aims to entice visitors to reconsider their decision to leave.

Exit Popups

Image Source: Harvesto

The persuasive power lies in delivering value, addressing pain points, and providing irresistible incentives that align with their needs and interests.

Why Should You Use an Exit Popup?

Exit intent popups are a great way to make visitors stay on your website. By providing immediate and easy-to-understand value, exit intent popups can keep visitors engaged with your content.

These popups can be used in a number of ways to improve your website. Here are some of the most popular:

1. Increase Potential Sales Recovery

Exit popups re-engage departing visitors with captivating last-minute offers and drive them to take some action. By personalizing the popup to individual interests, you can increase the chances of conversions.

These popups act as a safety net, minimizing missed opportunities for engagement, conversion, and revenue. They also help in continuous communication with the visitors, enabling you to nurture leads and build lasting relationships.

Effective utilization of exit popups turns lost prospects into valuable conversions and loyal customers.

2. Boost Conversion Rates

By strategically placing relevant and enticing offers before your leaving audience, you create a sense of urgency and FOMO (fear of missing out) that lure them towards making a purchase or engaging further with your brand.

These popups deliver personalized content tailored to the visitor’s behavior or preferences that resonate well with their needs and help drive conversions.

In fact, BigCommerce suggests that well-designed exit intent popups have the potential to boost an ecommerce store’s conversion rate by up to 20%.

3. Gather Valuable Insights

Analyzing the responses and interactions generated by exit popups yields valuable insights into visitors’ pain points, interests, and preferences. This data is a goldmine for refining marketing strategies, fine-tuning product offerings, and enhancing the overall user experience.

Understanding why visitors are leaving, what incentives resonate with them, and how they engage with exit popups empowers businesses to make data-driven decisions.

By leveraging this knowledge, you can optimize your approach, tailor your messaging, and create a more personalized and compelling journey for your target audience.

4. Reduce Bounce Rates

Exit popups provide a potent solution by intercepting those who are on the verge of bouncing and presenting them with a compelling reason to stay.

Whether it’s an enticing discount, an invitation to explore related content, or an opportunity to engage through social media, exit popups can entice visitors to linger longer on your website, reducing bounce rates and increasing overall engagement.

36 Best Exit Intent Popup Examples to Skyrocket Conversions

One brilliant popup can instantly change customers’ minds and bring them back on track. Here are the best exit intent popup examples of some of the most brilliant brands out there:

1. Picreel


Picreel, an exit popup provider, offers a free trial to website visitors to entice them to take action. The popup asks a question about business growth and provides impressive data on improving leads and conversions using dynamic bar graphs.

This approach catches visitors’ attention and increases the likelihood of converting them into customers. By using a free trial, Picreel is able to showcase its value proposition and demonstrate the effectiveness of its product.

Picreel’s exit popup also allows visitors to easily sign up for the free trial by providing a simple form. This user-friendly approach enhances the overall user experience and makes it more likely for visitors to convert into paying customers.

This is a smart marketing strategy that many businesses can learn from to improve their own conversion rates.

2. Leesa.com


Leesa.com is an online mattress retailer that has implemented a clever exit popup strategy to capture visitor emails. Instead of using a direct call-to-action to obtain customer emails, Leesa.com opts for a more subtle approach.

When a visitor attempts to leave the website, a friendly message pops up – “Wait, don’t go.” This message serves as a gentle reminder that the visitor has not yet completed their interaction with the website.

3. Mobile Fun

Mobile Fun

Mobile Fun is another example of a website that uses exit popups to keep visitors engaged. In addition to leading users to high-converting pages, it also offers them a discount code for signing up. This not only encourages visitors to stay on the site but also increases the likelihood of conversion.

By using these clever exit popup strategies, you can improve your engagement rates, capture visitor data, and ultimately drive more revenue.

4. J.Crew


The exit popup used by J.Crew is both simple and sophisticated. It prompts visitors to join the J.Crew passport program, which entitles them to a further 15% discount on their order. The passport scheme comes with additional advantages, like exclusive perks and points, which make it even more appealing to customers.

The popup is vibrant in appearance, with a pleasing color palette and a well-crafted CTA button, thereby adding to its effectiveness.

5. Brooks Brothers

Brooks Brothers

Brooks Brothers, a popular upscale clothing retailer, uses an exit intent popup to encourage customers to make larger purchases. The popup offers a “buy more, save more” discount that increases as the customer adds more items to their cart.

This strategy not only entices customers to spend more but also provides a sense of urgency to complete their purchase before leaving the website. By using this exit popup, Brooks Brothers can increase their average order value and drive more revenue.

6. Nike


Nike is a prime example of a brand that effectively uses exit popups to gather information about its target audience. By asking for details such as email address, date of birth, and shopping preferences, they create personalized marketing campaigns that cater to specific demographics.

For instance, if a user indicates that they frequently purchase running shoes, Nike tailors their email promotions to showcase new releases or sales on running shoes.

7. Zutano


Zutano is making a commendable attempt to retain its website visitors by providing an enticing $10 discount on their next purchase. The offer is especially appealing because users can obtain the coupon code without having to disclose any personal information or make any commitment.

On top of that, the exit popup is well-designed with a captivating headline and visuals that align with the brand’s image, making it a visually appealing experience.

8. Everlane


Everlane has a straightforward approach to collecting email addresses from their website visitors. Their exit popups contain a concise offer: “Get a 10% discount on your first order.” Interested visitors can redeem the discount by sharing their email addresses and shopping preferences.

The exit popup design aligns with the brand identity by being visually pleasing and minimal. This strategy enables Everlane to classify and segment new visitors based on their purchasing behavior and preferences.

9. Bloomberg


Bloomberg’s use of a countdown in their exit popup is a classic example of creating urgency and scarcity to encourage users to act quickly.

By offering a 30% discount on their annual plan, Bloomberg incentivizes users to commit to a long-term subscription. This tactic not only increases the chances of converting the user but also helps to retain them for a longer period.

10. Kiss My Keto

Kiss My Keto

Kiss My Keto has implemented an effective strategy to prevent cart abandonment by utilizing a limited-time offer that triggers FOMO. In the event that visitors adds items to their cart but attempt to leave before completing the purchase, a popup appears, offering an extra 15% discount if the order is completed within 15 minutes.

This approach is successful in creating a sense of urgency, prompting individuals to act on impulse and make the purchase.

11. Ararose Clothing

Ararose Clothing

Ararose Clothing is a great example of an exit popup that encourages visitors to stay on their site and make a purchase. The company offers free shipping to its customers in exchange for their email addresses. This approach is a win-win situation for both the customer and the company.

Customers get a great deal on their purchases, and the company gets valuable customer information that they can use for future marketing campaigns.

12. Oka


Oka’s exit intent popup appears to be a simple and effective approach to collecting email addresses and encouraging customers to make a purchase. By mentioning the minimum amount required for free delivery, Oka is able to incentivize customers to spend more in order to avoid delivery fees.

Additionally, by asking for the customer’s email address, Oka is able to continue engaging with them through email marketing campaigns.

13. Charles & Keith

Charles & Keith

The Charles & Keith exit intent popup that includes a reminder of free shipping is an effective tactic to prevent cart abandonment. By reminding customers of the incentive of free shipping, the brand is able to encourage customers to complete their purchases.

However, it is important to ensure that this tactic is used ethically and transparently. Customers should not feel pressured or misled into making a purchase, and any conditions or limitations on the free shipping offer should be clearly communicated.

14. Cosmetic Capital

Cosmetic Capital

Cosmetic Capital’s use of an exit intent popup that offers a first-order discount is a smart tactic to encourage visitors to make a purchase. By offering an immediate incentive, visitors are more likely to stay on the site and take advantage of the discount.

Also, it is important to ensure that the discount is not misleading and that the terms and conditions are clearly stated.

15. Baublebar


Baublebar’s strategy of using a first-purchase discount offer of 15% is a clever and effective way to retain customers. By offering a discount, customers are incentivized to complete their purchases, which helps to prevent cart abandonment.

Also, by requiring customers to provide their email addresses to receive the discount, Baublebar is able to collect valuable data for future targeting and marketing efforts.

16. ThredUp


ThredUp is a brand that uses exit intent popups to offer a huge discount of 50% for first-time purchases. Additionally, they provide a “keep shopping” button to encourage users to continue exploring their website.

This strategy not only incentivizes customers to make a purchase but also provides an opportunity for ThredUp to collect customer information for future targeting.

17. Misen


Misen is a brand that uses exit intent popups to retain customers and encourage them to make a purchase. By showing a popup with a free giveaway offer to visitors landing on its website, Misen is able to capture their attention and incentivize them to make a purchase.

This technique is effective because it offers a clear and valuable benefit to customers, which can increase their likelihood of making a purchase.

18. EllenTube


EllenTube is a popular video-sharing platform that features giveaways to keep its audience engaged. One such giveaway offers a discount on a trip to Costa Rica, which can be a great incentive for travel enthusiasts.

EllenTube typically offers several giveaways every day, which provides ample opportunities for customers to engage with the brand.

19. Corkcircle


Corkcicle’s festival giveaway is a great example of a non-invasive and effective marketing strategy. By offering a chance to win entry to a festival, the brand is incentivizing visitors to provide their contact information for a chance to win.

As an ad popup, visitors can easily decline the offer if they’re not interested, which respects their privacy and doesn’t pressure them into making a purchase.

20. Stellar


Stellar’s strategy of offering direct benefits on bills paid is effective, providing customers with immediate rewards. However, it’s crucial to ensure transparency and ethical practices, avoiding misleading customers or manipulating behavior.

Clear communication and honest explanations of the rewards program build trust and enhance the overall customer experience. Stellar’s success lies in both the tangible benefits it offers and the integrity it maintains throughout the process.

21. Digital Marketing Institute

Digital Marketing Institute

Digital Marketing Institute’s lead generation form is a common and effective tactic employed by numerous e-commerce brands. It serves as a valuable tool for collecting customer information, enabling targeted marketing campaigns.

By requesting preferences, names, email addresses, and phone numbers, Digital Marketing Institute gathers the necessary data to create personalized and highly relevant marketing initiatives.

22. Zendesk


Exit popups can be a powerful tool for lead generation, and Zendesk is a great example of a brand that uses them effectively.

By offering users a test drive of their tool, Zendesk is incentivizing potential customers to engage with their product and see its benefits firsthand. This can lead to increased interest in the product, as well as higher conversion rates and sales.

23. WordStream


By showing a targeted offer or message to users who are about to leave a website, businesses can capture leads and turn potential customers into actual customers.

The WordStream lead generation popup, for example, offers a Guide to Google Ads, which helps build a rapport with customers and position the brand as an expert in the industry.

24. Sitepoint


SitePoint offers a free book on modern JavaScript in exchange for an email address.

This is a common lead generation tactic used by companies to capture the contact information of potential customers. By providing valuable content in exchange for an email address, companies can build a relationship with their audience and nurture them toward a sale.

25. Fundera


Fundera’s exit popup example is a great illustration of how to use lead generation tactics ethically and effectively.

By asking a simple question about the customer’s financial goals, the website is able to tailor the content to the customer’s needs and interests, increasing the likelihood that they will stay on the site and ultimately convert into a lead or customer.

26. Smart Blogger

Smart Blogger

A lead magnet serves as an enticing incentive for potential customers to share their contact information, like email addresses. Smart Blogger’s approach to lead magnets is highly effective as it addresses a common problem faced by many individuals – finding a better-paying job.

By providing a range of potential earnings, Smart Blogger’s lead magnet offers a clear and tangible benefit. This approach not only captures the attention of the target audience but also establishes immediate value, increasing the likelihood of conversions and nurturing valuable leads.

27. Social Triggers

Social Triggers

Social Triggers is a marketing website that uses a popup to generate leads. The popup asks exiting users if they want 5,000 subscribers for free.

This offer is likely to pique the interest of users who are looking to grow their email list. The popup has only two buttons, one accepting the offer and the other rejecting it. This simplicity encourages users to make a choice.

28. Pandora


Pandora’s exit popup adds a personalized touch that complements each buyer’s taste, replicating the validation often received from friends during a significant purchase. By mimicking this sense of approval, the popup enhances the customer’s confidence in their buying decision.

In addition, the popup employs the psychological principle of social proof by displaying the number of people currently viewing the item, creating a sense of urgency and the fear of missing out.

29. Victoria’s Secret

Victoria's Secret

Victoria’s Secret has implemented a smart strategy to combat cart abandonment by utilizing an exit-intent trigger. By intelligently detecting when users are about to leave the website, they strategically display a reminder of the items lingering in their shopping bags.

This gentle nudge serves as a subtle but effective way to re-engage customers and reignite their interest in completing the purchase. Furthermore, Victoria’s Secret goes the extra mile by providing a conveniently placed button that redirects users directly to the checkout area.

30. WPforms


Using a spinning wheel popup like the one offered by WPForms can be an effective way to engage potential customers and encourage them to stay on your website. By offering compelling offers and incentives, you can increase the likelihood that they will convert into paying customers.

31. Alastin


Alastin has expertly embraced this concept, showcasing a brilliant implementation. Their exit popup serves multiple purposes simultaneously, exemplifying their strategic marketing approach.

Not only does it provide enticing contest details to capture visitors’ attention, but also cleverly promotes their new product, thus generating interest and potential sales.

32. GQ


GQ sets an exemplary standard with its exceptional exit popup implementation, standing out as a prime example. The design of the popup is strikingly captivating, instantly grabbing visitors’ attention and piquing their interest.

The seamless integration of eye-catching visuals and persuasive messaging creates a compelling call-to-action, effectively encouraging visitors to stay connected with GQ’s latest fashion trends and exclusive content.

33. Varley


The Varley exit popup is an example of a lead generation tactic. Varley offered an incentive in exchange for a customer’s contact information. By offering a 10% discount on the first order and a weekly newsletter subscription, Varley is able to capture leads and potential customers who may have otherwise left the website without making a purchase or providing their contact information.

34. Dolce & Gabbana

Dolce & Gabbana

Dolce & Gabbana is a brand that understands the importance of inclusivity and transparency when it comes to lead generation. Their use of popups is a testament to this.

By providing language options, they ensure communication with potential customers is smooth and effective, regardless of their location or language.

Additionally, by asking for the email address and gender, Dolce & Gabbana is able to personalize their marketing efforts and tailor their messaging to the specific needs of each customer.

35. Puma


Puma’s lead generation tactic involves recommending complete looks to users based on the items in their cart. By suggesting products that complement their current purchase, Puma suggests users other relevant items from the website.

This not only helps increase the average order value but also provides a better user experience. This tactic makes it a lot easier for customers to find items that match their style and preferences.

36. Sephora


Sephora carries a range of cosmetic brands, including Mac, Huda Beauty, and several others. But, they also have an in-house cosmetic brand named, you guessed it – Sephora. So, the users can look at products from several brands on the website.

However, when they show signs of leaving, the store likes to sell its in-house products to the users. This exit popup offers 30% off on the Sephora collection. It is perfect for keeping visitors browsing the website and promoting the products.

Checklist to Create the Best Exit Intent Popups

Exit intent popups are a powerful tool in your arsenal for converting abandoning visitors into loyal customers. With the right strategy and implementation, you can capture their attention, entice them to stay, and ultimately drive more conversions.

Let’s dive in and discover how to create irresistible exit intent popups that will leave your visitors begging for more!

Define Your Objective

Clearly identify your goal for implementing an exit intent popup. A well-defined objective will help you tailor your popup for maximum effectiveness.

Understand Your Audience

Take the time to understand your target audience’s needs, preferences, and pain points. By knowing their interests, you can create exit intent popups that resonate with their preferences and compel them to take action.

Craft a Compelling Headline

Your headline is the first thing visitors see in your exit intent popup, so make it attention-grabbing and relevant. Use persuasive language, incorporate action verbs, and emphasize the value proposition that will entice users to stay on your website.

Design Eye-Catching Visuals

Ensure that your exit intent popup has an attractive and professional design. Choose visually appealing colors, fonts, and imagery that align with your brand identity. Incorporate clear and concise visuals that support your message and draw attention to your call-to-action.

Keep It Concise

Remember that visitors are leaving your site, so keep your exit intent popup concise and to the point. Deliver your message in a succinct manner, focusing on the key benefits and value propositions you offer. Avoid overwhelming users with excessive information or too many options.

Offer an Irresistible Incentive

Provide visitors with a compelling reason to stay by offering an irresistible incentive. It could be a discount, a free resource, exclusive content, or a limited-time offer. Make sure your incentive aligns with your audience’s needs and provides immediate value.

Create a Clear Call-to-Action

Your call-to-action (CTA) is crucial for guiding users toward the desired action. Use concise and action-oriented language that clearly communicates what you want visitors to do next. Make your CTA button visually prominent and ensure it stands out from the rest of the popup.

Implement Smart Timing

Timing is key when it comes to displaying your exit-intent popup. Set it to trigger at the right moment, just as users are about to leave. Avoid interrupting their browsing experience too early, but don’t wait until they have already left. Finding the perfect balance is essential.

Make Your Last Shot the Best One

Like it or not but customers today are spoilt for choice. Why should they choose your brand over others? Exit intent popups help you provide valid reasons for visitors to stay and convert.

It’s like trying to get someone to choose your brand over others. There are so many brands out there, and it can be hard to stand out.

If a visitor plans to leave, it simply means they didn’t like your brand, offerings, or the overall experience. This is your golden chance to make an offer that customers can just not resist.

With well-timed, context-specific, and informational exit intent popups, you can up your chances of conversion. While creating popups, ensure that you have a strong CTA and compelling message. Leaving timing to chance is a big NO.

You can also steal some ideas from the exit-popup examples of leading brands shared above. Get a cue from these examples to inspire your own.

Also, you can try out using tools like Picreel, offering seamless exit popup creation for both desktop and mobile devices. The software also offers a forever-free plan, enabling you to test it out before making a decision.

FREE. All Features. FOREVER!

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About the author

The Picreel Editorial Team is a passionate group of CRO and eCommerce experts dedicated to delivering top-notch content. We stay ahead of the curve on trends, tackle technical hurdles, and provide practical tips to boost your business. With our commitment to quality and integrity, you can be confident you're getting the most reliable resources to enhance your customer engagement and lead generation initiatives.