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Exit Intent Popups: 49+ Examples to Boost Conversion in 2022

Exit Intent Popups

Call them whatever you like: exit intent popups, exit popups, or website exit popup ads.

They work wonders.

That’s a universal fact.

These popups catch customers’ attention at the right moment – just when they are about to leave, increasing your chances of conversions massively.

This blog uncovers exit-intent popup examples and also explains how they work.

Let’s create high-converting exit popups and turn bored visitors into brand loyal.

Exit Intent Popups – How Do They Work?

A lot of effort goes into bringing visitors to your website – optimizing a website, SEO and creating content to perfection, aggressively marketing your brand on social media and other channels. When people finally visit your website and leave without taking any action – the entire hard work goes in vain.

That’s where exit popups help. These are a kind of website overlays that show up in the nick of time just when visitors are about to exit a particular page or website, with the aim to stop them from leaving. It intends to win back visitors’ interest before you lose them forever.

Do it right, and you have conversions. 

Go wrong with it, and you can annoy visitors even more. 

These popups should be handled with care if you want to pull customers in. They target the right customers at the right time, showing them offers, discounts, and promotions, to boost sales.

For example, if a customer adds some products to his shopping cart but doesn’t complete the checkout process due to any reason, the exit popup can offer a discount or incentive to convince him to complete the purchase.

Another example can be of a customer who browses your website, checks out your products, and just decides to leave. In such cases, the popups can display a survey asking customers what stopped them from purchasing.

More than the time, it’s the context that is critical in the case of exit-intent popups. They should be informational and in alignment with visitors’ requirements to leave the right impact.

Checklist to Create The Best Exit-Intent Popups Copy That Convert

Converting random visitors into loyal customers continues to be a daunting challenge for marketers across the globe. You need to know what makes customers tick, show them offerings that pique their interest, and give them strong incentives to stick to your brand.

Exit intent popups serve the purpose well. They are carefully designed to win back visitors’ interest before they bounce off, only to never return to your website.

You need to be very cautious while building an exit popup.

Done wrong, they can repel customers.

So, what is the secret sauce to building an awesome exit intent popup that compels customers to stay instead of pulling them away?

1. Attention-Grabbing Headlines

A headline is the first thing visitors tend to notice in a popup. Create short, eye-catching headlines that quickly grab customers’ attention and compel them to take action. Ensure that the headline has a power word that is the cynosure of the entire popup.

For example, words like Win, Grab, Unlock, Guaranteed, Shocking, Lifetime, and the like are packed with emotion and persuasion. Using such words in the headline leaves a strong impact on visitors.

2. An Impactful Call-to-Action

There is a strong reason CTAs like – Read More, Buy Now, Explore Now, Get Started, etc., are all over the web. Over time, marketers have realized that such action-oriented, simple and succinct CTAs urge customers to click and take action.

Your exit intent trigger should follow a similar approach. Create a strong CTA that is relevant, action, or benefit-oriented and stands out from the rest of the popup content.

3. An Enticing Copy

The exit intent popups must have a killer headline and beautiful visuals. But if the message is not compelling enough, the popup will fail to make the cut. Give visitors a valid reason to take that offer and give you their email address.

Communicate your value proposition clearly and ensure that the popup is in context with their requirements. Nothing can beat an informational and engaging copy that adds value to the visitors’ experience.

4. Appealing Visuals

Research reveals that humans process visuals 60,000 times faster than text. We are hard-wired for visuals. We instantly get attracted to content that is interactive and engaging.

A winning exit-intent popup capitalizes on this aspect of humans and gives them every reason to take action.

Feature relevant images to make the popup more trustworthy. Display products or the inside content of an offer to help visitors connect better with your brand. Use visual cues and images of people taking the required action that you want visitors to take, and make your popup stand out.

5. Be Context-Specific

Out-of-context popups are a sure-fire way to frustrate customers. It makes no sense to display a ‘First-buy discount’ to a regular customer browsing through your product page. Similarly, it is highly irrelevant to show a cart abandonment popup when visitors haven’t added anything to their cart.

Popups are meant to arouse the interest of visitors and keep them hooked. But popups can do the opposite if not created or used in the right way and at the right places.

6. Get the Timing Right

Understand that timing is critical when it comes to exit intent notification. A popup that shows too early has a high chance of irritating customers. How do you expect visitors to take your offer when they have hardly looked at your website?

Bring the popup too late, and you might miss out on a golden opportunity to convert visitors.

The trick to building winning overlays is in striking the right balance. Create well-timed popups using software like Picreel, understand user behavior, and do not miss a single opportunity to delight your visitors.

These are some proven strategies to drive popup conversions. Done right, your exit-intent ad has the immense potential to turn random visitors into devoted customers.

Watch the video below to find out what information to ask for in your popups to build a strong email list:

49 Best Exit Popup Examples to Get You in the Right Direction

An exit-intent popup is your last shot at preventing a customer from leaving. So, it better be the best one. One brilliant popup can instantly change customers’ minds and bring them back on track.

Here are the top examples to make that last effort count.

Exit Email Popup

These are designed to capture qualified visitors’ email addresses and grow your list of subscribers. Ask visitors to sign up for your emails and increase your chances of conversion in the future.

The emails you gather help you reach out to your customers and keep them informed about your new offerings, discounts, and promotions.

Some customers might be hesitant to share their emails for fear of being bombarded with continuous marketing messages. Make an irresistible offer and assure customers that only relevant content will be shared with them.

1. Picreel

Picreel popup creator has a range of templates for its users to collect exit-intent customers’ emails. The popup provides 15% off for providing an email address.

Exit Intent Popup Example: Picreel

2. Lessa.com

Leesa.com follows a similar approach. No direct CTA to get the customer’s email. The email popup comes in the form of a friendly message – Wait, don’t go. Smart move!

Exit Intent Popup Example: Lessa.com

3. Mobile Fun

Mobile Fun nudges users to stay by leading them to high converting pages. Moreover, it urges potential customers to sign up.

Exit Popup Example: Mobile Fun

4. J Crew

J Crew exit-intent popup offers the rewards and a 15% discount in exchange for signup. It also encourages users to keep shopping.

Exit-Intent Example: J Crew

Cart Abandonment Exit Popup

Cart abandonment popups are great for those customers who have a bag full of your products but show exit intent without making the last purchase move. This can be frustrating as they decide to ditch you at the last minute.

Such pop-ups aim to combat cart abandonment by making an attractive offer that pulls them back to you and encourages them to complete the purchase. Personalized offers tend to woo customers, compelling them to shop from your brand.

5. Picreel

Picreel popup for cart abandonment comes as a message that offers caution with the topmost line starting with ‘Wait.’ The special offers include a discount for the phone number and permission to contact the user on their device.

Exit Popups Example: Picreel

6. Brooks Brothers

Brooks Brothers nail it like a pro. Just when customers are about to leave the cart, this brilliant offer shows up, and they can’t help but buy from the brand. The exit popups example for lead gen by Brooks Brothers clearly wins our hearts.

Exit Triggered Popup Example: Brooks Brother

7. Nike

Nike has good examples of exit popups. The store asks for details about the user, including email address, date of birth, and shopping preferences.

Exit Popup Example: Nike

8. Zutano

Zutano cart abandonment exit popup extend a hand of friendship to the users. It asks for the email address to stay in touch while offering a 15% discount on the first order and exclusive access to sales.

Exit Intent Trigger Popup Example: Zutano

Show Scarcity

A customer is really interested in your offerings, which is quite evident in the number of times they have scrolled through your product page. The products are added but then a sudden sign of abandonment.

Why? The reason can be anything. But, you can still bring that customer back by implying scarcity in the exit popup.

Develop a sense of scarcity by showing that the product will soon be out of stock. They will definitely not want their favorite product to be unavailable. So, they might end up purchasing it then and there. This is a powerful trick to convince customers to buy from you at that very moment.

9. Picreel

Picreel templates that utilize the scarcity tactics include the timers popups. Provide a valuable offer with a time limit to get customers moving on making the purchase.

Picreel templates: Exit Trigger Popup Example

10. Everlane

Everlane does a great job at creating a sense of scarcity with its popups. Look at the demo below to learn how you can show scarcity.

Exit Attempt Popup Example: Everlane

11. Bloomberg

Bloomberg popup uses a countdown to create a sense of urgency and scarcity in users. The 30% discount on the annual plan encourages people to commit long-term.

Bloomberg: Exit Intent Website Popup Example

12. Kiss My Keto

Kiss My Keto exit-intent popups example uses scarcity. Moreover, the popup comes with the motivating message of starting a keto diet. Furthermore, it gives a 15 minutes timer to finish the order if the user wants to get an extra 15% off.

Kiss My Keto: Exit Intent Trigger Popup Example

Free Shipping Pop-Up

Trust you can never go wrong with this one. It is still the primary motivator for online customers who are looking for free deliveries.

You’d be surprised to know that high shipping cost is still the #1 reason for abandoned shopping carts.Free Shipping Pop-Up Statistics

A popup that provides a strong solution to this problem is bound to succeed, especially when your customers are bouncing off.

13. Picreel

Picreel example of free shipping popup asks the customers to avail of free shipping in exchange for the email address.

Exit Intent Website Popup Newsletter Example: Picreel Templates

14. Aarose Clothing

Ararose Clothing is an excellent example of an exit popup. The company uses a similar approach to keep its visitors from leaving. Free shipping can turn the situation around, motivating visitors to go for your products.

Ararose Clothing: Exit Intent Free Shipping Popup Example

15. Champion

Champion exit popup asks the leaving visitors to reconsider. They encourage customers to purchase by reminding them of free shipping.

Champion: Exit Intent Popup Example16. Oka

Oka exit intent is straight to the point. The popup mentions the amount you need to spend for free delivery and asks for your email address.

Oka: exit popup Examples

17. Charles & Keith

Charles & Keith exit-intent popup, once you have items in the bag, includes a reminder of free shipping.

Charles & Keith: Exit Intent Popup Example

First Order Discount Exit Intent

When visitors land on your website, they have high hopes about the new products and the new experiences that await them. You can either crush their hopes or make them extremely happy in the first interaction – it’s all up to you.

A little discount on their first order goes a long way in building a strong bond that stays for ages. The first order from new customers is as special for you as it is for them. Make the most of this opportunity to set the right tone for a long-term relationship.

18. Picreel

Picreel exit-intent popup code offers space to add the logo and provides a discount. You can set the condition, like phone number, email address, or others, to avail of the offer.

Picreel template: Exit Intent 10% Off Popup Example

19. Cosmetic Capital

Cosmetic Capital does an amazing job at it. Its exit-intent popup shows the first-order discount, grabbing visitors’ attention right away.

Cosmetic Capital: Exit Trigger Discount Popup Example

20. Baublebar

Baublebar uses first purchase discount offers of 15% to retain customers. It works two-fold. For one, it helps the users save money. And it also encourages them to provide their email address for future targeting.

Baublebar: Exit Intent Popup Example

21. ThredUp

ThredUp exit popups mention their huge discount of 50% for the first purchases. Moreover, there is a keep shopping button to keep the user on the website.

ThredUp: Exit Popup Examples

Free Giveaways

Anything free of cost is a sure-shot way to delight customers. Humans are naturally inclined towards things that can help them save money and give a good return at the same time.

Providing free giveaways in your exit popup is a powerful way to instantly attract visitors’ attention and make them want to try your products. Who will want to miss a chance to get something valuable for free? Well, no one will, including you and me.

It is an interesting exit strategy that brings visitors closer to your brand and gives you access to their basic details like names and email addresses.

22. Picreel

Picreel’s example includes the announcement of an event while offering a free pass. All the user needs to do is provide their email address.

Picreel's exit intent Giveaway example

23. Misen

Misen aces this technique by showing a popup displaying the free giveaway to visitors landing on its website.

Misen aces: Exit Popup Giveaway Example

24. EllenTube

EllenTube includes a range of giveaways. For example, the giveaway here offers a discount on a trip to Costa Rica. EllenTube carries several giveaways every day to keep the customers engaged.

EllenTube: Exit Intent Giveaway Popup Example

25. Corkcicle

Corkcicle offers a chance to win entry for two to a festival. The only condition is providing your first name, last name, and email address. As an ad popup, it encourages visitors to still subscribe to the brand and look for updates.

Corkcicle: Exit Intent Popup Examples

26. Stellar

Stellar is offering a giveaway that offers direct benefits on the bills paid. Add a giveaway like this one to keep the customers engaged.

Stellar: Exit Intent Giveaway Offer

Lead Generation Exit-intent Popups

Lead generation forms are one of the best exit-intent popup examples. This is for two major reasons. First, it gives you access to a wide pool of emails and phone numbers, which can help your sales team follow up later. Second, it paves the way for building a direct connection with customers. You ask for data, and it’s up to customers whether they want to share it or not.

This might not go down well with all visitors, but you can expect the ones who are really interested in your brand to fill the lead gen form.

27. Picreel

Picreel Lead generation templates are engaging and effective. In this template, there is a mention of free consultation.

Lead Generation Forms

28. Digital Marketing Institute

Digital Marketing Institute follows a similar path. As you visit its website, it shows a lead generation form asking for your preference, name, email address, and phone number.

Digital Marketing Institute

29. Zendesk

Zendesk exit popup examples for lead gen encourage the users to take the test drive of the tool.

Zendesk popup

30. WordStream

WordStream lead generation popup for exit-intent offers a Guide to Google Ads. It helps build a rapport with customers.

WordStream lead generation

31. Sitepoint

SitePoint provides a free book for modern JavaScript for the email address.

JavaScript for the email address

Ask Questions

The primary objective of an exit popup is to prevent customers from leaving. To draw visitors back to your website, ask them relevant questions so that you can display the right information that they expect.

When you ask suitable questions, visitors instantly get the hope that their needs will be met, and this reassurance keeps them from leaving your website.

32. Picreel

Picreel popup template offers 5000 new leads. The question in bold letters will get the attention of the users. Then, they can sign up or agree to a statement that no company representative will ever want to accept.

Picreel template

33. Fundera

In Fundera’s exit popup example, you will find a simple question – What’s your financial goal? This direct question leads customers to a set of options, after which the website shows just the information they are looking for. Not bad!

Fundera’ example

34. Smart Blogger

Smart Blogger leverages the opportunity of a better-paying job. Then, it provides a range of earnings you can earn and asks for your email address for the information.

Smart Blogger leverages

35. Social Triggers

Social Triggers piques the interest of existing users by asking them if they want 5,000 subscribers for free. With only two buttons, one accepting the offer and the other rejecting it, the popup encourages users to make a choice.

Social Triggers piques

Reminder popups

Sometimes customers simply forget to carry out the final steps of the purchase process. This can be due to any reason, but it does affect the connection between you and your customers.

If you don’t nudge them, how will they continue shopping?

Take that step and share a friendly reminder as visitors show exit signs. Politely remind them that they forgot to complete the purchase, and you will find a reasonable boost in conversions.

36. Picreel

In the example below, the customer gets a popup displaying the clothes selected for purchase. The person is asked to save cart items to the email for later. A wise way to remind the customer about the purchase and capture the email address.

customer gets a popup displaying

37. Pandora

Pandora’s exit popup compliments your taste. It is a popup that gives the same validation that the buyer’s friends give while making a necessary purchase. Then, the popup creates urgency by showing how many people view the item. Lastly, they ask you to return to checkout or find the local store.

Pandora's popup

38. Victoria Secrets

Victoria Secrets exit intent trigger remind the users of items in the shopping bag. It also offers a button to the checkout area for the final purchase.

Victoria Secrets popup

Gamified Exit Popups

Contests are bound to instantly attract visitors to your website and convince them to stay. People love to participate in contests and check their luck. It acts as the motivating factor that keeps them hooked to your brand, and they keep looking for such contests and offers even in the future.

Besides retaining visitors and converting them into customers, contests also play a key role in marketing your new products.


Picreel spin the lucky wheel template gives the option of entering the contest. Moreover, these exit popup examples generate interest in possible offers available on the website, so users like to stay.

Picreel spin the lucky

40. Wpform

The wpform spinning wheel popup is ideal for getting customers to stay. With all the offers being super impressive, it becomes easier to get customers to convert.

wpform spinning wheel popup

41. Alastin

Alastin has beautifully implemented this concept. As you can see below, its exit popup shows contest details, markets its new product, and captures the email addresses of visitors – all at the same time. Quite clever!

Website Popup

Newsletter Subscriptions

Encouraging visitors to subscribe to your newsletter puts you in a favorable position. You can keep your subscribers informed about the latest offerings, and you never know if someone might just convert into a full-time, revenue-generating customer.

This happens a lot of times. When visitors step into your website, they don’t necessarily want to buy. Sometimes they are just there to browse and check out your offerings.

An exit-intent popup asking visitors to subscribe to your newsletter keeps them in the loop of all your brand activities and increases the chances of conversion in the future.

Picreel newsletter subscription popup is another direct message that offers a discount for the email address. It includes permission to communicate through email with the subscribers.

42. GQ

GQ shows the best exit popup example. This leading fashion magazine does a superb job of encouraging readers to subscribe to its newsletter through its exit popup. The popup is beautifully designed and instantly catches visitors’ eyes.

best popup


43. Varley

Varley exit popup asks for the email address in exchange for a 10% discount on the first order and a weekly newsletter subscription.

newsletter popups

44. Dolce & Gabbana

Dolce & Gabbana is among the more inclusive brands when it comes to popups. They have the language option to ensure better communication. Moreover, they ask for the email address and gender.

Dolce & Gabbana

Product Recommendations

Now, there are times when users do not add anything to the cart. They might be hesitant to shop or might not have found the right product. Here, you can guide the customers in the right direction.

First-time visitors are generally there to explore the space and figure out if they trust it. They also judge the website based on the products. So, taking them to high converting pages if they show signs of leaving, can help keep their attention for longer.

Moreover, the exit popup can make recommendations for maximum retention based on user interaction with the website.

45. Picreel

Picreel recommendation template guides the customers to high converting website landing pages. It makes shopping easier, and the users can choose their budget to get the best options.

Picreel recommendation template

46. Mobile Fun

MobileFun considers the cart items while making more recommendations. Cross-selling helps users get the complete package in one place while helping the website sell more.

MobileFun considers

47. Puma

Puma recommendations include providing the complete look as per the items in the cart. It works well by reminding users of other products they can find on the website.

Puma recommendations

48. Sephora

Sephora carries a range of cosmetic brands including Mac, Huda Beauty, and several others. But, they also have an in-house cosmetic brand, named, you guessed it, Sephora. So, the users can look at products from several brands on the website. However, when they show signs of leaving, the store likes to sell its in-house products to the users. This exit popup offers 30% off on the Sephora collection. It is perfect for keeping visitors browsing the website and promoting your products.

exit intent popup offers

Make Your Last Shot the Best One

Like it or not but customers, today are spoilt for choice. Why should they choose your brand over others? Exit-intent popups help you provide valid reasons for visitors to stay and convert.

If a visitor plans to leave, it simply means they didn’t like your brand, offerings, or the overall experience. This is your golden chance to make an offer that customers can just not resist.

With well-timed, context-specific, and informational exit-intent popups, you can up your chances of conversion. While creating popups, ensure that you have a strong CTA and compelling message. Leaving timing to chance is a big NO.

You can also steal some ideas from the exit-popup examples of leading brands shared above. Get a cue from these examples to inspire your own.

Create attention-grabbing popups with Picreel & don’t let visitors slip through the cracks.

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