What Are Exit Intent Popups? 20+ Examples That Convert [2024 Updated]

Did you know an average visitor spends less than a minute on your website? That’s definitely not enough time to notice your blog or landing page CTAs, right? Forget conversions.

But…can you change that? YES.

An ‘Exit Intent Popup’ can change the scenario.

Let’s take a consumer service company – “Grivy,” as an example. Using Picreel’s exit-intent popups, they increased leads by more than 57% and converted 22% into registered users.

Read Customer Success Story

Apart from transforming casual visitors into devoted customers, these popping little boxes can also be valuable for understanding your audience.

By examining the data collected from these interactions, you can uncover behavioral patterns, pinpoint issues, and enhance the overall user experience on your website.

Let’s come to the point: what is this blog about?

Well, I’ll introduce you to the nitty-gritty of using popups and share over 20 of the best exit intent popup examples I found on different business websites. Let’s get started.

What Is an Exit Intent Popup?

Exit-intent popups are website overlays that appear when a visitor’s cursor moves toward the browser’s close button or navigates away from the page.

The goal of an exit popup is to persuade a visitor to stay on the site by offering something of value, such as:

• A discount or coupon code
• Free shipping
• Exclusive content or offers
• An opportunity to sign up for a newsletter

Targeting visitors who are about to leave can reduce bounce rates and potentially convert them into customers or subscribers.

“Bounce rate is a metric that measures the percentage of unengaged sessions on your website or app.” – Semrush

But what makes exit intent popups truly remarkable?

Well, in my opinion, these popups are really good at understanding what your audience wants. So, they throw exciting offers that visitors can’t resist. These popups are designed to be timely and relevant, often featuring compelling CTAs to encourage interaction.

This is exactly what “Living Online,” a digital marketing firm, did. They leveraged Picreel’s exit-intent popups to boost conversion rates. And guess what – signups skyrocketed from 30 to over 300 per week!

Recommended read: 11 Best Exit Popup Software to Boost Conversion

How Do Exit Intent Popups Work?

Exit-intent popups rely on sophisticated tracking technology (usually JavaScript) to predict when visitors are about to leave a website.

Here’s a simple breakdown of how it works –

• Mouse Movement Tracking: The popup tool monitors the cursor’s movement on the screen.
• Exit Intent Detection: When the cursor moves towards the browser’s top-right corner (where the close button typically is), the tool interprets this as an intent to leave.
• Popup Trigger: Based on the detected exit intent, the popup is displayed to the visitor.
• User Interaction: The visitor then has the option to either take the offered action (e.g., subscribe, purchase, etc.) or continue to leave the site.

The mechanics of exit popups can vary depending on the specific implementation, but the underlying principle remains the same.

Also, the timing and content of the popup are crucial for effectiveness, as they aim to provide a compelling reason for the user to stay on the site or take a specific action before they leave.

20+ Exit Intent Popup Examples That Work in Real Life

All you need is for the visitor to spend a good amount of time on your website. The more time they spend on the website, the more likely they are to convert.

And in this matter, exit popups are like ‘Willy Wonka’ – extremely persuasive, making everyone (here, visitors) halt and stay a little longer.

(Image source: Cinemablend)

But for that, you’ll need to deliver value, address pain points, and provide irresistible incentives that align with their needs and interests.

I gathered more than 20 best exit popup examples from which you can draw inspiration. Check them out!

1. Picreel

Picreel has one of the best exit intent popup examples. As a popup-building software company, they know exactly what ticks visitors’ attention.

You see how the popup shown offers a compelling promise: “FREE. All Features. FOREVER!”

In my opinion, putting your greatest USP upfront is a great way to engage visitors. This offer would instantly appeal to startups or small business owners looking to maximize value without upfront costs.

Also, did you notice how the popup provides a simple form for easily signing up for the free trial? A perfect move!

The clear call-to-action, “Yes, show me,” invites users to explore the benefits immediately. Also, the visual comparison of sales growth “On Your Own” versus “With Picreel” clearly demonstrates the value users get from using Picreel.

2. LostGolfBalls.com

(Image source: LostGolfBalls.com)

LostGolfBalls, a leading retailer of used golf balls, effectively leverages Picreel’s exit intent popup to maximize conversions.

The prominent “Summer Championship Sale” banner immediately grabs attention, while the enticing “Extra 15% off Coupon” offer provides a strong incentive to stay and explore further.

I like how the popup includes a clear call-to-action (“GET COUPON CODE”) and a simple email capture form. This makes it easy for users to claim their discount without feeling overwhelmed. Additionally, the “No Thanks” option provides a graceful exit for those who aren’t interested.

3. iSaveTractors

(Image source: iSaveTractors)

iSaveTractors, a specialist in tractor engine parts, uses a straightforward exit popup created using Picreel to capture potential customers.

The popup offers a clear and enticing 10% discount on the first order, immediately grabbing attention.

The prominent coupon code and simple call-to-action make it easy for customers to claim the offer. While I appreciate the direct approach, adding a brief explanation of the discount (e.g., “Welcome to iSaveTractors!”) could further enhance the user experience.

4. Referee Store

(Image source: Referee Store)

The Referee Store specializes in providing high-quality sports officiating gear, from uniforms to accessories. Their offerings are tailored for soccer, baseball, and other sports officials.

The company captures leads and encourages conversions by offering a coupon code in exchange for an email address.

I think this is a clever tactic; I’ve seen similar popups created using Picreel’s popup templates in my shopping experiences, and they often persuade me to reconsider leaving. The design is eye-catching yet non-intrusive, making it effective without being annoying.

5. Maven Imaging

(Image source: Maven Imaging)

Maven Imaging is a leading provider of advanced medical imaging equipment. They offer a diverse range of new and refurbished devices that facilitate state-of-the-art technology within your budget.

The company uses Picreel to build its popups, evident from the clean and professional design language. The headline – “WAIT, WE HAVE A SPECIAL OFFER,” immediately grabs attention.

Offering a significant discount, up to $3,000, is a strong incentive. The emphasis on expert assistance and price guarantees builds trust. I like how they’ve included a clear call-to-action button, “GET MY COUPON NOW,” making it easy for visitors to claim the offer.

6. Immigration Lawyers UK

(Image source: Immigration Lawyers UK)

Immigration Lawyers UK offers assistance in various areas, including visa applications, asylum cases, and judicial reviews. They provide expert legal advice and services for individuals navigating the UK immigration system.

This is one of the most detailed exit popup examples powered by Picreel. It’s visually appealing with a clean layout.

The headline, “Wait! Before you go!” is attention-grabbing. A free eligibility test is a smart strategy to capture leads and provide value upfront. The inclusion of customer reviews and media features adds credibility.

7. Aviso

(Image source: Aviso)

Aviso leverages AI-driven solutions to enhance sales and revenue operations. Their focus on relationship intelligence suggests a deep understanding of how connections drive revenue.

Coming to the exit-intent popup, well it is visually appealing, with the white background contrasting nicely with the website’s dark theme. This highlights the customizability of Picreel’s popups.

The headline, “FIGURING OUT HOW TO USE AI FOR CONVERSATION INSIGHTS?” directly addresses a potential pain point for visitors. I like how they’ve included a clear call-to-action button, making it easy to download the guide.

8. Opportunity Knocks

(Image source: Opportunity Knocks)

Opportunity Knocks specializes in postcard marketing and offers innovative ways to reach your audience. Their services include targeted mailing campaigns, helping boost engagement and conversions through personalized postcards.

This one is Picreel’s one of the best exit intent popup examples, in my opinion. See how it features a vibrant yellow design? That immediately grabs attention with a bold offer: a free $50 gift card.

This is an excellent strategy, especially since I often find myself reconsidering an exit when a tangible incentive is involved. The form is straightforward, asking for basic information, which is a smart move to minimize friction.

9. Green Herbal Care

(Image source: Green Herbal Care)

Green Herbal Care is dedicated to creating natural wellness products – specifically hemp-derived supplements. Their products are designed to utilize the power of cannabinoids for overall well-being.

The exit popup used here is rather simple. Its modern design and vibrant green color scheme align with the brand’s natural focus. The cheerful image of a person in the company’s branded shirt immediately grabs attention, adding a personal touch.

This approach is very effective; in my experience, a friendly face can make a brand feel more approachable. The offer of 10% off the first order is a great incentive, especially for new customers.

10. Vape Street

(Image source: Vape Street)

Vape Street is a leading retailer of vaping products. They offer a wide range of e-liquids, hardware, and accessories. Theirs is one of the most unique exit intent popup examples, showing a countdown timer.

This popup is a classic example of a cart abandonment saver. The design is clean and straightforward, with the urgent message – “Wait… Save 15%” – immediately grabbing attention.

The countdown timer adds a sense of urgency, encouraging immediate action. It’s a clear reminder of potential savings, making it hard to resist for customers on the fence about making a purchase.

11. Dylan’s Candy Bar

(Image source: Dylan’s Candy Bar)

Dylan’s Candy Bar is clearly a brand that understands the power of nostalgia and indulgence. Their website design is vibrant and playful, similar to their whimsical stores, which are filled with a wide variety of sweets that perfectly capture the essence of childhood joy.

The popup is simple, sweet, and to the point. The large “15% Off” text is immediately noticeable, and the promise of free shipping on orders over $50 is an added incentive.

I appreciate how the popup doesn’t feel intrusive and aligns well with the overall brand aesthetic. This type of offer is a classic conversion tactic, and I believe it can effectively encourage impulse purchases and increase average order value.

12. Charles & Keith

(Image source: Charles & Keith)

Charles & Keith is a renowned fashion brand for its stylish and contemporary accessories, including bags, shoes, and jewelry. It’s a go-to destination for fashion-forward individuals looking for quality and style.

They have a great example of an exit popup—a clean and minimalist approach that seamlessly complements the website’s overall design.

The offer of a 10% discount is a classic incentive to encourage sign-ups, and the clear call-to-action button makes it easy to claim the offer. Building an email list is crucial for any business, and this popup effectively captures potential customers’ information.

Suggested read: Email Popups: 15+ Proven Examples & Best Practices

13. Green Olive Firewood

(Image source: Green Olive Firewood)

Green Olive Firewood Co. is a family-owned business that provides sustainable firewood and charcoal products. The company is committed to the environment and sources materials responsibly to ensure a minimal carbon footprint.

The exit intent popup on their website features a clean and earthy design, aligning with the brand’s eco-friendly ethos. The prominent green color and simple layout create a welcoming feel.

Visitors are welcomed with a 10% discount on their sign-up for the newsletter. I think that’s particularly appealing to those who appreciate discounts and the idea of joining a community. In my experience, such popups are an excellent way to capture potential customers who may be browsing and undecided.

14. Royal Caribbean International

(Image source: Royal Caribbean)

Royal Caribbean is a global leader in cruise vacations. They offer a range of experiences, from adventure-packed itineraries to relaxing retreats, catering to all types of travelers.

This exit popup example shows a $50 discount on the next cruise booking, which is a compelling incentive for travelers. The design is vibrant and engaging, featuring a fun image of people enjoying a waterslide, which aligns with the brand’s adventurous spirit.

In my experience, discounts and visually appealing imagery can strongly influence decision-making. The mention of additional benefits like special discounts and price alerts adds extra value. This not only encourages immediate bookings but also helps Royal Caribbean build a mailing list for future marketing.

Related post: 10 Effective Proven Ways to Collect Email Addresses

15. 1st in Coffee

(Image source: 1st in Coffee)

1st in Coffee is a premier online retailer specializing in high-quality espresso machines, coffee makers, and accessories. Keeping the love for coffee aside, did you notice what they did with the exit overlay?

The image of coffee beans instantly connects with the product, and the clean layout emphasizes the offer.

Plus, offering a free pound of Kona coffee is an excellent incentive, especially for coffee enthusiasts. The popup not only encourages sign-ups by offering a tangible reward but also promotes engagement with the brand and captures leads – WOW!

People prefer to read: How to Generate Leads for Your Business in 2024

16. Graco Baby

(Image source: Graco Baby)

Graco is a trusted name in baby products. You must have heard about their car seats and strollers. Let’s see what approach they trust when it comes to exit intent overlays.

The clean design and soft color palette reflect the brand’s focus on family and comfort. I think this strategy is particularly appealing to new parents looking for trusted products at a discount.

I like how they’ve included a field for the child’s birthday, adding a personalized touch and potentially allowing for targeted marketing in the future. This approach not only helps Graco increase conversion rates but also helps them gather valuable data for tailored marketing efforts.

Suggested article: Unlocking CRO Power: 10 Techniques for Conversion Rate Optimization

17. Leaf & Node

(Image source: Leaf & Node)

Leaf & Node helps bring nature indoors with a curated selection of plants and accessories. They focus on creating a stylish and functional environment for plant lovers, offering everything from air plants to modern plant holders.

So, what made me consider their exit intent popup as an example? The headline – “Hi There, Plant Friend!”

It is friendly and welcoming and creates an instant personal connection with the visitor. The offer of a $5 discount is a classic incentive, but the emphasis on joining the “Leaf & Node mailing list” adds a sense of community and exclusivity.

I also appreciate the reassurance that the company won’t bombard customers with emails, which builds trust.

18. Fender

(Image source: Fender)

Fender needs no introduction. They’re an iconic brand in the world of music, renowned for its legendary guitars, basses, and amplifiers. With a rich history of shaping the sounds of rock, blues, and countless other genres, Fender continues to inspire musicians globally.

The exit popup on the website offers a 10% discount on the first order. The design is minimalistic, featuring the classic Fender logo.

Needless to say, a straightforward discount offer can be a strong motivator, especially when purchasing high-value items like musical instruments. The popup’s concise messaging and promise of a discount on a brand as iconic as Fender adds significant value, making the offer hard to resist.

19. BULLS Bikes USA

(Image source: BULLS Bikes)

BULLS Bikes USA is renowned for its high-performance e-bikes and mountain bikes. The company caters to recreational cyclists and serious riders seeking cutting-edge technology and design.

I picked them because they have one of the most unique exit intent popup examples.

You see, they aren’t offering a $5 or $10 discount on your first purchase but tempting visitors to stand a chance to win a dream bike giveaway – for FREE.

The earthy background and image of a sleek e-bike capture attention immediately. The clear and compelling call to action, “Click Here,” makes it easy for users to participate, increasing the likelihood of capturing leads.

20. Adidas

(Image source: adidas USA)

A flagship brand like Adidas doesn’t need to boost conversions by focusing on free discounts. They need a loyal fan base for targeted marketing and personalized customer experiences, which is exactly what they’ve focused on in their exit popup as well.

Noticed how the popup invites visitors to join the adiClub, offering exclusive benefits like free shipping and members-only products? They’ve even provided easy login options via social media or email.

The minimalistic design keeps the focus on the benefits, making it easy for users to understand the value of signing up. So, in a way, this not only encourages immediate engagement but also helps Adidas build a loyal community around its brand.

21. Airport Rentals

(Image source: Airport Rentals)

Airport Rentals is a leading platform for booking car rentals in different parts of the world. Known for its extensive network of rental partners, the company offers a wide range of vehicles at competitive prices.

The exit popup captures the attention of potential customers by offering special offers and exclusive deals. The layout is clean and professional, with a friendly image.

In my opinion, a straightforward and visually appealing popup can prompt visitors to reconsider leaving the site. The form is simple, asking for minimal information, which reduces friction and encourages sign-ups.

22. Skittles

(Image source: Skittles)

Famous for its playful “Taste the Rainbow” slogan, Skittles offers a burst of fun and nostalgia in every bite. The brand’s quirky and light-hearted marketing resonates with a wide audience, making it a staple in the candy aisle.

Skittles’ exit popup is a bold, attention-grabbing overlay that mirrors the brand’s playful spirit. The bright orange background and playful font create an immediate visual impact.

The copy, “Want to experience the rainbow?” is a clever tie-in to the product while also sparking curiosity. I like how the company gamified the lead capture by asking for the user’s birthday. All in all, it’s like a mini-experience that reinforces Skittles’ brand personality.

23. OddFellows Ice Cream

(Image source: OddFellows Ice Cream)

Founded in Brooklyn, OddFellows Ice Cream has made a name for itself with a wide variety of concoctions—from classic favorites to wacky, unexpected combinations. I found their exit intent overlay to be, umm…scrumptious?

Odd Fellows’ exit popup perfectly captures their brand identity. The whimsical illustration of a monkey with melting ice cream instantly grabs attention.

The playful language, “Join Us, Babyyy!” adds a touch of youthful exuberance and aligns with the brand’s fun-loving image. I like how they’ve used a sense of urgency with the “exclusive deals” and “first looks” promises, motivating users to subscribe.

24. SelectBlinds

(Image source: SelectBlinds.com)

SelectBlinds is a go-to destination for those seeking stylish and functional window treatments. Their expansive range, coupled with a user-friendly website, makes the process of selecting blinds and shades a breeze.

Unlike the last few funky exit popup examples we saw above, noticed how SelectBlinds goes with a professional look?

The white background and simple layout ensure the focus remains on the offer: a generous 40% discount on the first purchase. I appreciate the clear distinction between home and business email options, catering to a wider audience.

Using a strong call-to-action, “Sign Up,” encourages immediate action. While the design might be a bit generic, its effectiveness lies in its clarity.

25. Crate & Barrel

(Image source: Crate & Barrel)

Crate & Barrel is renowned for its sophisticated yet approachable home furnishings. Their designs often blend classic aesthetics with modern functionality, catering to a discerning clientele.

Crate & Barrel’s exit popup is a masterclass in minimalism. The clean layout and subtle typography align perfectly with the brand’s aesthetic.

The focus is solely on the value proposition: a 15% discount on full-price items. There are no distractions, and the call to action is clear and concise. I also appreciate the option to sign up for Crate & Kids emails, which demonstrate an understanding of their customers’ evolving needs.

Exit Intent Popups for Mobile: How Effective Are They?

“15% of U.S. adults are “smartphone-only” internet users – meaning they own a smartphone, but do not have home broadband service.” – Pew Research Center

Exit intent popups have traditionally been a desktop-centric strategy. They rely on mouse movement to predict a user’s departure, a behavior less pronounced on mobile devices.

However, with users’ growing dependency on smartphones, software vendors have adapted their popups for smaller screens.

While technically challenging, exit popups for mobile can still be effective. Instead of mouse movement, other triggers like back button presses, scroll depth, or time spent on a page can signal a potential exit.

Let’s get into a deeper look at the most common triggers –

• Time spent on page: A popup can be displayed if a user has been on a page for a certain amount of time without taking action.
• Scroll depth: A popup could be triggered if a user has scrolled a significant portion of the page without engaging.
• Back button press: While not a true exit intent, a popup can be displayed before the user leaves.

So, how do you create these? Popup-building tools like Picreel have a collection of customizable templates that fit diverse design languages.

You can explore different templates or create one from scratch. However, the main question still remains unanswered: How effective are these popups? Why use exit intent popups on mobile?

I’ll tell you three of the most convincing reasons –

• Increased Mobile Traffic: Exit intent popups on mobile can serve as a last-minute reminder of offers, discounts, or calls to action, helping to convert visitors into customers.
• Immediate Engagement: Mobile users are often on the go and may be more likely to make quick decisions. A well-timed popup can prompt immediate action, such as signing up for a newsletter or making a purchase – especially when combined with a compelling offer.
• User Experience: Properly designed exit intent popups on mobile can enhance the user experience by providing relevant information or incentives just before a visitor decides to leave. You can also gather valuable data, like email addresses, which can be used for future marketing campaigns.

Read Customer Success Story

What Are Some of the Best Practices for Exit Intent Popups?

Creating effective exit intent popups requires a delicate balance between capturing attention and respecting the user’s experience. I categorized the best practices into separate sections for easy understanding.

1. Ensure Proper Timing

Ensure you set the popup trigger at the right moment, typically when the user moves their cursor toward the browser’s close button or navigates away from the page. On mobile, this can be based on scrolling behavior or time spent on the page.

2. Avoid Overuse

Limit the frequency of popups to avoid annoying visitors. For example, don’t show the same popup every time a user visits your site, and consider using cookies to avoid showing the popup to users who have already seen it.

3. Keep a Simple & Clean Design

The design should be visually appealing and consistent with your website’s branding. Use contrasting colors to make the popup stand out, but avoid clutter.

Also, always include a visible and easy-to-use close button. Users should feel in control and not be forced to interact with the popup.

4. Optimize for Mobile Devices

Ensure the popup is responsive and mobile-friendly. It should be easily dismissible and not cover the entire screen, obstructing navigation.

5. Compelling Content & Offers

Provide relevant and valuable offers to the visitor, such as discounts, free shipping, a free trial, or exclusive content. Tailor the offer based on the visitor’s behavior and interests.

Also, use a strong and clear call to action that encourages visitors to engage. The CTA should be concise and direct, telling users exactly what they will get and what they need to do.

6. Personalization & Segmentation

Personalize the popup where possible based on the visitor’s behavior, such as the products they viewed or browsing history.

In my opinion, you should segment users to target different visitor groups with tailored messages. For example, new visitors might see a different offer than returning visitors or those who have added items to their cart but haven’t completed the purchase.

Popup-building software like Picreel lets you personalize overlays in various ways, such as using dynamic content from your site or previously collected data.

Suggested post: 11 Pop-Up Best Practices to Drive Conversions

Make Your Last Shot Count Using the Right Exit Intent Popup Software

Like it or not, customers today are spoilt for choice. Why should they choose your brand over others? Triggering an exit intent popup at the right moment can help you provide valid reasons for visitors to stay and convert.

But for that, you need a reliable popup-building software like Picreel that checks all the boxes –

• Popup templates for different categories
• Adaptable popups for desktops, tablets, or mobile devices
• Enough customization options for popups
• Comes with a free plan to help you test the features

I mean, if a platform ticks these boxes, it’s a big green flag. And especially for startups or small businesses, a free plan that comes with no restrictions is a huge advantage!

So, if you’re looking to make your last shot count at retaining and converting customers, sign up today and get started.