OptinMonster is one of the popular lead generation popup software and if you run an online business, chances are you have already come across this name. So, why look for OptinMonster alternatives?
Want to take your business to new heights? Looking to grow your mailing list? In search for a conversion optimization solution? Struggling with shopping cart abandonment and bounce rates? Well, you are definitely not alone in this struggle to maximize your marketing efforts.
While OptinMonster provides solutions to all these problems, it is not an affordable option for different businesses. With a couple of more limitations and missing features, OptinMonster doesn’t look like the right tool for everyone.
Whether you have tried OptinMonster and are not satisfied with the pricing or results, or you are just looking for a new lead generation software to align with your business strategies, we have got you a handful of options.
A Quick Look at Top OptinMonster Alternatives & Their Key Features
|Popup Tool||Key Features||Pricing|
|Picreel||Ready-to-use customizable templates|
Target highly specific traffic
Popup personalization options
Advanced trigger options
A/B testing and advanced analytics
|Starter - $14/month
Basic - $52/month
Plus - $112/month
Pro - $299/month
Enterprise - Custom quotes on request
|Convert Pro||100% mobile-friendly popups|
Drag and drop editor
Advanced targeting options
Multiple popup templates
|Convert Pro - $79/year
Growth Bundle - $249/year
|Thrive Leads||Drag-and-drop form builder|
Wide selection of templates
A/B testing engine
Actionable reporting & analytics
|Quarterly - $30/month
Yearly - $19/month
|ConvertBox||Drag-and-drop popup editor|
Advanced trigger and targeting rules
Real-time detailed analytics
|$495 for lifetime access|
|LeadPages||Opt-in form and popup builder|
Responsive design and forms
Lead generation and publishing tool
|Standard - $27/month
Pro - $59/month
Advanced - $239/month
|Unbounce||Smart conversion optimization options|
A/B testing and advanced analytics
Personalized campaign options
Precise targeting options
|Launch - $72/month
Optimize - $108/month
Accelerate - $180/month
Scale - $270/month
|Ninja Popups||Easy-to-install and use|
Drag-and-drop form builder
Pre-designed opt-ins and forms
Basic reporting and analytics
Content locks for opt-ins
|$24 for the lifetime license|
|Wisepops||Drag and drop popup editor|
50+ popup templates
Powerful targeting options
|Small Businesses - $29/month
100,000 pageviews - $49/month
250,000 pageviews - $99/month
500,000 pageviews - $149/month
1,000,000 pageviews - $249/month
Enterprise - Starting from $250/month (Custom quotes available)
|OptiMonk||200+ pre-designed templates|
Shopping cart abandonment detection
Built-in A/B testing and analytics
Multiple triggers and targeting rules
|Free - $0
Essential - $24.16/month
Growth - $65.83/month
Premium - $165.83/month
Master - Custom quotes on request
|Icegram||Highly responsive forms|
Easy to navigate interface
Advanced customization options
Geo-targeting and page-targeting options
|Free - $0
Pro - $97/year
Max - $147/year
Lifetime - $249
|Sumo||Easy to use and understand|
Multiple popup designs and templates
Fully responsive and fast
A/B testing and analytics
|Free - $0
Pro - $39/month
|Getsitecontrol||Multiple popup templates|
Intuitive form builder
A/B split testing
360-degree dashboard view
Advanced display options and triggers
|Small - $9/month
Medium - $19/month
Large - $29/month
|Gist||Customizable popup templates|
Different types of forms and animations
Various targeting options
|Free Forever - $0
Marketing Suite and
All-in-one bundle (Starting from $19/month)
What is OptinMonster
OptinMonster is a cloud-based solution for lead generation and marketing automation that allows users to create multiple types of popups and opt-in forms using a visual editor. The software is equipped with basic and advanced trigger options and targeting rules to capture leads and increase conversion rates. With A/B testing and analytics offered by OptinMonster, users can improve their popup campaigns to attain desired results.
Why Look for OptinMonster Alternatives
There are some concerning pain points of the users that have worked on OptinMonster. Here are the reasons why people look for OptinMonster alternatives.
OptinMonster only offers a 14-day money-back guarantee, if you are not satisfied with the software. There is no free plan/version or free trial to test the product. What’s even more frustrating is that users have to pay for a whole year upfront as there is no monthly subscription plan. Many small businesses and users who own multiple websites don’t find it as an affordable option due to the expensive pricing plans.
Limited Form Options:
Creating forms is not easy if you want to collect information other than name, email, and phone number. There are only these three field options and if you want to customize the fields, you will have to get into coding. So, OptinMonster is not good for creating pop-up surveys and feedback forms.
Limited Design Options:
For users with less design and coding skills, this is definitely not a user-friendly option. It takes a lot of time to understand the application and especially the design options. There’s not much customization available and new users will take at least an hour to get off with their first popup design.
OptinMonster only provides support over email. So, it is a lengthy process indeed and users experience delays in getting answers. Also, it is not the most delightful way to seek support. Users often prefer live chat and phone calls to get their queries resolved.
So, pricing, features, and support. There are complaints in all of these sectors and that’s why it is time to consider OptinMonster competitors. Let’s have a look at the things you should look for while searching for the perfect alternative.
How to Choose the Best OptinMonster Alternative
The best OptinMonster alternative should align well with the existing marketing strategies. It should deliver you the results you want and should make life easier for marketers.
Here are some of the must-have features of OptinMonster alternatives:
Easy-to-use Popup Editor:
The popup editor should be easy to understand so that new users with less experience can design popups in minutes. It should not require any coding or technical design skills.
The popup template library should have a decent amount of use cases to easily customize and design popups for promotions, customer feedback, giveaways, limited-time deals, etc.
Advanced Targeting Options:
The software should offer basic and advanced targeting options like re-targeting, traffic-based targeting, location-based targeting, device-based targeting, cookie targeting, etc. to capture quality leads.
Multiple Trigger Options:
Users should be able to display popups based on different triggers like exit-intent, scroll-based, on-click, time-based, etc. It allows users to target different audiences.
A/B Testing & Analytics:
The most useful feature that helps you analyze how different popups are performing is A/B testing. Make sure that the tool provides in-depth results and metrics of different popup campaigns to make it easier for you to compare.
The end goal is to transfer captured leads to sales, marketing, and CRM tools. The software should support integrations with popular software for easy and automatic data transfer.
Fast Customer Support:
Problems are inevitable but the software service provider should have a dedicated team 24/7 to solve customer problems. Make sure that the vendor has a proper system for chat/call support in place.
These are the features and functionalities you should consider when looking for OptinMonster alternatives. Let’s check the selection criteria and then move to the 13 best alternatives!
Our Selection Criteria for OptinMonster Alternatives
In your hunt for the best alternative to OptinMonster, we have come up with a list of great lead generation tools. Our team has tried and tested different software out there and the ones who have made it to this list, are on the basis of the following selection criteria.
Core OptinMonster Features:
The tool offers core features like ready-to-use editable templates, advanced reporting & analytics, trigger options, etc.
We have included products that are priced similar to or less than OptinMonster.
Minimum 10 user reviews published on GetApp and Capterra in the last two years:
Recent reviews tell us a lot about the pros and cons of OptinMonster alternatives.
High Recommendation Rating:
The software should have an average recommendation rating between 7 and 10 on a scale of 10 on Capterra and GetApp.
High “Features and functionality” rating:
The software should have a minimum rating of 3.5 out of 5 stars on Capterra and GetApp.
Top 13 OptinMonster Alternatives for Lead Generation in 2021
1 – Picreel
Picreel is the best OptinMonster alternative for lead generation and conversion rate optimization. The exit-intent popup tool is well-known for its results and lets you target engaged plus leaving visitors at the right time. The tool has the complete set of features offered by OptinMonster with some enhancements and an advanced popup form builder. With a large library of 100+ popup templates, you can easily design delightful popups, nanobars, and forms to increase leads, conversions, and sales.
- Ready-to-use customizable templates
- Identify profitable segments
- Target highly specific traffic
- Popup personalization options
- Advanced trigger options for precise targeting
- A/B testing and advanced analytics
- Integration with 700+ popular sales and marketing tools
- Starter – $14/month
- Basic – $52/month
- Plus – $112/month
- Pro – $299/month
- Enterprise – Custom quotes on request
2 – Convert Pro
Convert Pro is a great alternative to OptinMonster for users looking to increase their subscribers and conversions. The popular lead generation plugin is easy to use and has a drag and drop form builder to make the popup designing experience smooth for all users. It is an ideal choice for anyone new to the world of lead generation and email capture tools. The software provides value for money with quick support during installation.
- 100% mobile-friendly popups
- Drag and drop editor for ease of use
- Multiple popup templates to get started
- Advanced targeting options
- A/B testing
- Behavioral triggers for efficient engagement
- Convert Pro – $79/year ($399 for lifetime access)
- Growth Bundle – $249/year ($699 for lifetime access)
3 – Thrive Leads
OptinMonster vs Thrive Leads it is! Thrive Leads is one of the most friendly and easy-to-use tools on this list. The ability to target existing subscribers smartly with different popups is what makes it an amazing alternative. It offers a wide range of opt-in forms and popups that are fully responsive and load quickly. The great reporting system and intelligent targeting options give this tool a definitive edge over OptinMonster to build your mailing list. Also, as it is a part of the Thrive Suite, you get access to many more web development tools like theme builder, landing page builder, and much more.
- Smart targeting tools
- Drag-and-drop form builder
- Wide selection of templates
- Fully responsive
- A/B testing engine
- Actionable reporting & analytics
- Quarterly – $30/month
- Yearly – $19/month
4 – ConvertBox
ConvertBox is a smart combination of a plugin and a cloud platform to deliver you an exceptional experience. It comes with a library of high-converting popup designs that lets you easily match the popups with your brand and theme. From multiple opt-in forms to slide-ins and full-page takeovers, ConvertBox allows you to display personalized popups smartly to your website visitors. The targeting rules and trigger options are pretty straightforward, making it easier for your marketing team to run effective popup campaigns.
- Drag-and-drop visual popup editor
- Advanced trigger and intelligent targeting rules
- Personalization options
- Split testing
- Real-time detailed analytics
- $495 for lifetime access
5 – Leadpages
Leadpages is a comprehensive solution, especially for small businesses. The complete suite includes landing pages, websites, popups, alert bars, and much more. The opt-in form builder and popup tool of this suite is similar to OptinMonster and provides you a great platform to run popup campaigns. The basic reporting and A/B testing help in improving the results constantly to grow leads and conversions. It is a great choice for users looking to enhance their website and marketing efforts for better results.
- Opt-in form and popup builder
- Drag-and-drop functionality
- A/B testing
- Responsive design and forms
- Lead generation and publishing tool
- Standard – $27/month
- Pro – $59/month
- Advanced – $239/month
6 – Unbounce
Unbounce is well-known for building beautiful landing pages. However, it now offers popups and sticky bars to help you present relevant offers to website visitors for increasing conversions and leads in no time. With over 50+ customizable popup templates, users can easily build and launch popup campaigns in minutes. A/B testing feature is super easy to use in Unbounce as it allows you to divide the traffic between different versions of popups. It is an ideal choice for users who are looking for a package that includes a landing page builder and popup tool.
- Huge library of popup templates
- Smart conversion optimization options
- Drag-and-drop builder
- A/B testing and advanced analytics
- Personalized campaign options
- Precise targeting options
- Launch – $72/month
- Optimize – $108/month
- Accelerate – $180/month
- Scale – $270/month
7 – Ninja Popups
Ninja Popups is the best OptinMonster alternative for WordPress. The plugin offers a variety of features and uses a drag-and-drop form builder to create excellent popups. With more than 74 effects and animations, users can easily get started with popup campaigns using Ninja Popups plugin. The good thing about it is you can integrate social media logins, lock content behind opt-ins, and set the accurate position of popups on the page. It is a good choice for small businesses and startups looking to gain advantages of popup marketing.
- Easy-to-install and use
- Drag-and-drop form builder
- Large library of pre-designed opt-ins and forms
- Basic reporting and analytics
- Content locks for opt-ins
- Integration with popular email marketing tools
- $24 for the lifetime license
8 – Wisepops
Wisepops is an innovative popup tool that lets you create beautiful and contextual popups, bars, and banners. The designer is pretty easy to use for creating professional popup designs in just a few clicks. The form builder is also intuitive, making it easy to include custom fields for capturing name, email address, phone number, preferences, and much more. With the 14-day free trial, you can check all the functionalities of this tool.
- Drag and drop popup editor
- 50+ popup templates
- Powerful targeting options
- A/B testing
- 30+ email marketing/CRM/CMS integrations
- Small Businesses – $29/month
- 100,000 pageviews – $49/month
- 250,000 pageviews – $99/month
- 500,000 pageviews – $149/month
- 1,000,000 pageviews – $249/month
- Enterprise – Starting from $250/month (Custom quotes available)
9 – OptiMonk
OptiMonk is the perfect OptinMonster free alternative for small businesses and especially focuses on eCommerce stores. The tool provides smart solutions to grow your mailing lists, reduce cart abandonment, and increase revenue. With personalized popup campaigns and precise targeting, you can welcome your website visitors with compelling offers. If you are not offering eCommerce services, then OptiMonk might not be the right choice for you.
- 200+ pre-designed templates
- Shopping cart abandonment detection
- Built-in A/B testing and analytics
- Multiple triggers and targeting rules
- Integration with popular marketing and sales platforms
- Free – $0
- Essential – $24.16/month
- Growth – $65.83/month
- Premium – $165.83/month
- Master – Custom quotes on request
10 – Icegram
Icegram is a modern popup plugin tool that is updated constantly. You can design different types of popups, opt-in forms, header/footer bars, etc. With the help of slide-in messenger, you can welcome new visitors to recommend relevant content to them. There are many more features similar to OptinMonster and although Icegram offers a free version, it has very limited functionalities. So, it is better to go for a premium subscription to get all features like A/B testing, advanced triggers, and targeting options.
- Highly responsive forms
- Easy to navigate interface
- Advanced customization options
- A/B testing
- Geo-targeting and page-targeting options
- Free – $0
- Pro – $97/year
- Max – $147/year
- Lifetime – $249
11 – Sumo List Builder
Sumo List Builder mainly focuses on building forms and popups to collect contacts. With a large library of pre-designed popups and an interactive drag-and-drop builder, marketers can easily launch lead generation campaigns on websites to grow mailing lists. There are not many advanced features and tools available in Sumo, but it does offer a complete suite of eCommerce features, email app integration, social sharing, and smart targeting options.
- Easy to use and understand
- Multiple popup designs and templates
- Fully responsive and fast
- Customization tools
- A/B testing and analytics
- Free – $0
- Pro – $39/month
12 – Getsitecontrol
Getsitecontrol is an innovative SaaS-based lead generation solution with a user-friendly dashboard. The tool has a wide range of opt-in form templates that can be customized and used to create unique forms and popups. The animations offered in this tool are amazing as you can create floating and sticky bars, panels, modal pop-ups, slide-ins, full-screen messages, and buttons. All in all, it is an affordable option with smart features to grow leads and conversions.
- Huge gallery of popup templates
- Intuitive form builder with customization options
- A/B split testing
- 360-degree dashboard view
- Advanced display options and triggers
- Small – $9/month
- Medium – $19/month
- Large – $29/month
13 – Gist
Gist is a complete SaaS package of marketing and support toolbox that includes chatbots, email marketing, automation, live chat, popups & forms, and much more. From exit-intent forms and welcome mats to sticky bars, slide-ins, and full-screen overlays, you can design and customize popups as you want. The drag-and-drop builder lets you create responsive and multi-step forms. It allows you to display popups to specific visitors based on different triggers like location, interests, source, previous visits, and so on.
- Customizable popup templates
- Different types of forms and animations
- Various targeting options
- Automation features
- Conversion reports
- Free Forever – $0
- Marketing Suite and All-in-one bundle (Starting from $19/month)
Comparison of OptinMonster Alternatives
|Tool||Free Trial||Exit-Intent||Custom Templates||A/B Testing||Platform|
|Picreel||Yes, 30 days||Yes||Yes||Yes||Any site|
|Thrive Leads||No||Yes||Yes||Yes||Any site|
|Unbounce||Yes, 14 days||Yes||Yes||Yes||Any site|
|Wisepops||Yes, 14 days||Yes||Yes||Yes||Any site|
|OptiMonk||Yes, 14 days||Yes||Yes||Yes||Any site|
|Getsitecontrol||Yes, 7 days||Yes||Yes||Yes||Any site|
Time to Make the Choice
OptinMonster is a good choice but it is not the right choice for everyone. Lead generation requires some great strategies combined with your exit-intent popups and overlays to target the visitors at the right time. We have talked about a lot of OptinMonster alternatives above and based on your requirements, you can try out the most suitable for you.
If we have to suggest the very best OptinMonster alternative, it is without any doubt Picreel. Picreel’s smart AI-powered popups prove to be the game-changer for online businesses looking to capture quality leads. With advanced features and reasonable pricing plans, you can surely give Picreel a try to witness extraordinary results. So, time to make your choice!