Have you been looking for the easiest and simplest way to add popup to websites and improve user experience? You just struck gold!
Welcome to the world of popup forms!
In today’s fast-paced digital landscape, creating an enjoyable and seamless user experience is key to keeping your audience engaged and coming back for more. And what better way to achieve this than using popup forms?
Popup forms are a powerful tool in the world of web design, allowing you to gather information, capture leads, and build relationships with your users.
They are quick, easy to use, and can be customized to fit the look and feel of your website. But, with so many options and ways to create popup forms, it can be overwhelming to know where to start.
That’s why we’re here!
In this blog, we’ll dive into the world of popup forms, discuss the many benefits they offer, and show you how to create them for your website.
Whether you’re a seasoned web designer or just starting out, this guide will provide you with all the information you need to create amazing popup forms that enhance the user experience and drive results.
So, let’s get started!
What Is a Popup Form?
Popup forms are a popular and effective way to capture information and build relationships with your website’s visitors.
Imagine visiting a website and being greeted with a friendly form asking for your name and email address. It’s quick, easy, and non-intrusive, allowing you to provide valuable information to the website while receiving something in return.
This is the magic of popup forms!
Popup forms are called as such because they appear as a popup window on a website, usually triggered by a specific action like clicking a button or landing on a certain page. You can use them for a variety of purposes, such as collecting contact information, offering discounts, and even conducting surveys.
Popup forms are a great way to enhance the user experience and drive results for your website.
They are simple, customizable, and can be used on a variety of devices, making them a must-have tool for any website looking to build a strong relationship with its audience.
Why Use Popup Forms on Your Website?
Popup forms are a quick and easy way to gather information and build relationships with your website visitors. They offer a variety of benefits, making them a must-have tool for any website looking to drive results and enhance user experience.
Here are just a few of the many reasons why you should consider using popup forms on your website:
1. Increased Conversions
Popup forms can help increase conversions by offering a quick and easy way to capture information and build relationships with website visitors. By providing a simple and non-intrusive way to gather information, popup forms can help drive conversions in the following ways:
- Lead Capture: Popup forms can be used to capture leads, gather contact information, and build your email list. This can help you build a strong and engaged audience that is more likely to convert.
- Incentivization: Popup forms can be used to offer discounts, special offers, and other incentives to website visitors. This can provide a clear and compelling reason for visitors to take action and drive conversions.
- Gathering Feedback: Popup forms can be used to conduct surveys and gather feedback, providing valuable insights into the needs and wants of your audience. This information can then be used to improve your website and drive more conversions.
2. Improved User Experience
Popup forms can help improve the user experience by streamlining the process of collecting information or engaging with website visitors.
When used correctly, popup forms can provide a quick and convenient way for users to access important information or take desired actions, such as signing up for a newsletter or making a purchase. For example, a popup form can be used to prompt visitors to enter their email addresses in exchange for a special offer or to provide feedback on the site.
The use of popup forms can also help to reduce clutter on a website, as all of the necessary information can be included in a compact, easily accessible form.
However, it’s important to strike a balance when using popup forms and to avoid overwhelming users with too many forms or requests for information.
Popup forms should be well-designed, intuitive, and easy to use, with clear and concise instructions. Additionally, website owners should be mindful of privacy concerns and ensure that they are transparent about how collected information will be used.
3. Target Specific URLs
Popups can help website owners target specific URLs by displaying customized messages to users based on their location on the site or other factors such as their browsing history.
For example, a website owner can create a popup that only appears when a visitor lands on a particular product page or one that appears after a certain amount of time has passed on the site.
By targeting specific URLs with popups, website owners can deliver relevant, targeted messages to visitors and improve the chances of generating conversions or achieving other desired outcomes. However, it’s important to use popups judiciously, as too many or intrusive popups can negatively impact the user experience.
4. Increased Engagement
Popup forms can help increase engagement by providing a simple and convenient way for website visitors to interact with a business or website owner.
By collecting information or offering a call to action, such as signing up for a newsletter or making a purchase, popup forms can encourage users to take an active role in the website experience.
This can lead to increased engagement and a stronger connection between the website and its visitors.
Additionally, popup forms can be customized and targeted to specific user segments, allowing website owners to deliver relevant and personalized messages. For example, a website owner could use a popup form to ask visitors who have previously purchased a product to leave a review or to offer a discount to those who sign up for a newsletter.
These targeted messages can help increase engagement by making the website experience more relevant and meaningful for each individual user.
However, it’s important to use popup forms judiciously, as too many or intrusive forms can have the opposite effect and decrease engagement.
5. Easy to Use and Customizable
Popup forms are easy to use and customize, making them a popular choice for website owners looking to collect information or engage with visitors.
These forms can be quickly and easily integrated into a website without the need for complex coding or technical skills.
Additionally, many website builders and content management systems offer simple drag-and-drop tools for creating and customizing popup forms, allowing even non-technical users to design and add popup to websites.
Popup contact forms can also be easily customized to match the look and feel of a website, with options for adjusting the size, font, color, and layout of the form.
This customization allows website owners to create forms that seamlessly blend in with the rest of the site and match the brand’s visual identity.
How to Create Popup Form for Your Website
Contrary to popular belief, creating a popup contact form is easy and can be done effortlessly if you have the right set of tools.
We’ll take Picreel as our tool of choice as it is one of the simplest and easiest tools to create website popups. Let’s take a look at how you can add popup to websites:
Step 1- Create a popup campaign
Once you log in to your Picreel account, select “Campaigns” from the left menu and click “Create your campaign” in the middle of the screen or “Add campaign” in the top right corner.
Step 2- Choose your popup design
Once you are redirected to the templates page, you can either choose to build your campaign from scratch or choose a suitable template from Picreel’s template library, which has over 100 professionally built templates.
After selecting your desired template, click “Customize” to proceed to the editing window.
Step 3- Customize your popup form
Now that you have selected the template, customize and personalize it any way you want. The options on the left panel allow you to make all the required changes to your design, as we will describe below.
- Design – This is the first option of the six in the Edit section and lets you form the base overlay of your popup. Select the background (image/solid color/GIF), background color, text color, and other colors, plus the size of the popup here.
- Fields & Text – You can write your own copy and CTA in the fields after inserting the redirect links or add space for gathering visitor information such as name, number, email address, etc., as well as customize the logo position.
- Options – Select the popup animation and its display position from the available options.
- Banner Settings – In this section, you can add a tiny banner (or image) that will sit in any chosen corner of your screen.
- Fonts – Here, you can select the element, font style, size, and alignment for the overlay text. If you want to apply a custom font that isn’t available in the given list, you can easily upload it and use it too.
- Personalization Settings – This setting lets you personalize the popup with individual customer data, such as name, location, etc., from your CRM software.
Once you are done, click on “Save” to save the changes you made to the design.
Step 4- Customize your popup targeting
You can start by selecting where you want to deploy your popup campaign by entering the URL of the entire website or specific pages of the website.
Once done, customize triggers or your popups based on exit intent, scroll percentage, time spent on the page, custom CSS and more to ensure your popups are always shown at the right time.
Next, customize audience targeting. Here, you can target your audience with options like —
- Returning or new visitors – Choose whether to display the popup to new visitors, existing ones, or all visitors.
- Visitors’ source – Display the popup based on the source from where visitors came to your website, like a search engine, redirect URL, other domains, etc.
- Geo-targeting- Display your popup to visitors browsing from a particular location or country.
- The number of pages visited – Display the popup contact form after a visitor has explored X number of pages on your website.
- Device-based targeting – Run the popup campaign for visitors based on the device they use.
- Prioritization – Choose the priority of the popup campaign if you are running multiple popup campaigns
- Cookie targeting – Select when to show the popup coupon depending on particular cookies.
Step 5- Save and copy the code snippet
Once you are done with the customizations, click “Save,” and you will be redirected to the main dashboard.
Here, “Install Campaign” on the left tab and copy the code snippet by simply clicking on the “Copy” option. Next, go to your website and paste the code.
Popup Form Examples You Can Use to Increase Conversions
There are plenty of popup form examples you can look at to inspire your own popup campaigns. Here are some of the most popular popup form examples:
1. Exit Intent Popup
An exit intent popup is a type of website popup that is triggered when a user moves their cursor outside of the website’s browser window, indicating that they may be about to exit the page.
It’s typically used to capture a user’s attention and encourage them to take a specific action, such as subscribing to a newsletter, making a purchase, or downloading a resource.
2. Timed Popup
A timed popup is a type of website popup that is triggered after a set amount of time has passed since the user arrived on the page.
The timing can be set to specific intervals, such as 30 seconds or 1 minute, and the popup typically appears in the center of the screen, interrupting the user’s browsing experience to display a message, offer, or call to action.
3. Email Capture Popup
An email capture popup is a form that pops up on a website asking the visitor to provide their email address in exchange for something such as a newsletter, discount, or special offer.
The purpose of an email capture popup is to collect email addresses for the website owner’s email list for marketing purposes.
4. Signup Popup
A popup signup form is a form that pops up on a website asking the visitor to provide their information to sign up for an account, service, or product offered by the website.
The purpose of a popup signup form is to collect information from website visitors to create new accounts, build a customer database, or increase conversions. The information collected can include names, email addresses, and other personal details.
Let Your Popups Be Your Saving Grace
Popup forms are a powerful tool that can significantly enhance the user experience on your website. From capturing leads, offering incentives, gathering feedback, and being easy to customize, popup forms can help drive conversions and improve your website in a variety of ways.
Whether you’re a small business owner or a marketer, popup forms are an accessible and effective way to engage with your audience, gather information, and drive results.
By following the tips outlined in this article, you’ll be well on your way to creating effective popup signup forms that help enhance the user experience on your website.
So, don’t wait any longer! Start incorporating popup forms into your website today, and watch as your engagement and conversions soar. Your audience will thank you for it!
Also, tools like Picreel can come in very handy in terms of creating intuitive and engaging popups instantly. You can take Picreel for a spin with their free 30-day trial to see things for yourself before making any commitments.
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