How to Promote Special Offers with Popups & Overlays

Engage & convert visitors into buyers by promoting your best deals

Running special discounts and offers is a proven strategy to attract more customers. But what if your website visitors aren’t coming across the special deals you have lined up for them? How to present your best offers in front of them? Let’s find out!

What is a Sales Promotion Popup?

Sales promotion popup is the best way to drive more conversions quickly. It is a marketing strategy for short-term campaigns that can effectively spark interest. It creates a feeling of time sensitiveness and helps in generating new leads. Through a creatively designed and perfectly timed popup, you can promote products at a lower price, announce seasonal sales, and trigger an uptick in purchases to boost your sales.

Examples of Sales Promotions Popups

Discounts & Coupons

Adding discounts to your products is undoubtedly the best and most loved promotion as customers always love to grab a bargain.

Discounts & Coupons

Newsletter Subscriptions

Offering discount coupons, free special guides, etc. leads visitors to subscribe to your newsletter.

Newsletter Subscriptions

Top-Performing Pages

Promoting your best-selling products and pages through popups guides visitors and drives sales.

Top-Performing Pages

Gifts & Giveaways

Offering freebies is a great promotion to make your brand memorable and increase awareness.

Gifts & Giveaways

Flash Sale

Promoting flash-sale campaigns is a popular strategy to sell more products in less time.

Flash Sale

Seasonal Campaigns

Promoting holiday and seasonal campaigns provides a perfect opportunity to get your brand out there.

Seasonal Campaigns

Limited-Time Promotions

Creating a sense of urgency with a striking visual helps in selling surplus stock.

Limited-Time Promotions

Why Use Picreel to Promote Special Offers?

Boost Sales

Creatively offer discounts and give reasons for customers to stay and make the purchase. Trigger exit popups and redirect visitors to relevant pages based on where they are on your website.

Grow Mailing Lists

Collect email addresses of your website visitors and potential customers to grow your mailing list by offering discount coupons & special offers, access to private newsletters, and free stuff. It will be useful for your future marketing campaigns.

Get New Leads

Use the right popups to promote your special offers and grab visitors’ information, such as name, email address, mobile number, etc. and generate new leads. Your sales team can later work on these leads to turn them into potential paying customers.

Guide Visitors

Help your new visitors find your best offers and discounts along with the best-selling products and top-performing pages. This improves customer experience and helps them in exploring your website in an interactive manner.

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How to Use Special Offer Popups

Throwing a bunch of popups using an exit popup survey software over your website isn’t the best strategy. The implementation of exit popups plays a crucial role in converting visitors. For that, you need to consider a few important points.

1

Determine your goal

2

Figure out your CTA

3

Create a beautiful design

4

Write copy that converts

Determine your goal

Step 1: Determine your goal

You need to be clear about your goals. Identify your target audience and set the goals for different categories of visitors. For this, you can conduct some surveys to research and know about your customers’ preferences.

Figure out your CTA

Step 2: Figure out your CTA

CTA will be different for various pages of your website. Figure out the most effective CTA for landing pages, product pages, checkout/cart pages, blog pages, and so on to give your customers a solid reason to stay and choose you over the competitors.

Create a beautiful design

Step 3: Create a beautiful (and powerful!) design

Keeping a beautiful, clear, and minimalistic design that leaves a powerful impression on your visitors should be your focus. No need to go all fancy with eye-stressing fonts or colors. Try to use a relevant image, brand name/logo, and use creative multi-step options to make it more interactive. Place the [X] button in the corner so that the users click on the outside of the popup window.

Write copy that converts

Step 4: Write copy that converts

The content that goes in the pop-up will command visitors’ attention. Make the copy self-explanatory and try to incorporate some trigger words/phrases like stop, wait, hold on, join, don’t miss this, before you go/leave, etc., to increase the chances of conversion. While using these words, highlight them in bold fonts so that they stand out.

Use Coupons & Discounts

Customers love to grab a bargain and it offers you a perfect opportunity to attract your visitors with compelling offers and discounts. Think about what type of discount will look more attractive to the buyer and present it the right way. Run these discount campaigns occasionally and not often. With a free shipping CTA, you can tempt the customer even more to make a purchase.

  • Attract customers with unique offers
  • Don’t run discount campaigns too often
  • Offer free shipping as an added incentive
Use Coupons & Discounts

Collect Emails & Newsletter Signups

Collect Emails & Newsletter Signups

Design beautiful exit-intent popups and collect visitor’s email addresses or increase newsletter signups by offering discount coupons. With the right sales promotion popup, you can delightfully grab new leads. Your sales team can have a go at the new leads later to convince them to buy via email.

  • Get new leads to nurture them later
  • Increase newsletter signups by offering coupons
  • Convince prospects to buy via email

Direct Traffic to Top-Performing Pages

Some products have the potential to create more value and promoting such best-selling products at a discounted price can boost the overall sales. You can design clearance sales popups and can lead your customers to top-performing pages. Improve the overall customer experience and delight your visitors.

  • Run clearance campaigns
  • Promote your best-selling products
  • Improve customer experience
Direct Traffic to Top-Performing Pages

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Promote Giveaways

Promote Giveaways

The tactic aims to build brand recognition. Build your email list and grab new leads from the giveaway participants. Let the visitors try your products to build trust. Make them feel valuable by launching exclusive giveaways through targeted exit popups. The pop-ups provide value and a reason to buy.

  • Increase brand awareness
  • Let customers test your products or services
  • Make the promotion seem exclusive

Features

Overlays, Links & Surveys

Overlays, Links & Surveys

No HTML or CSS required. Just copy and paste the code.

Advanced Targeting

Advanced Targeting

Target users by referral source, site content, new or returning, and even personalize content based on visitor metadata.

get responsive popups

Desktop, Tablet, Mobile

Popups look great on desktop, tablet, and mobile views. Designed for performance on smartphones, tablets, and laptops.

capture leads and increase your sales

Capture & Sell

Capture leads, build lists, increase sales, interview web visitors, promote special offers, and reduce cart abandonment

get customized branded popups

Customize & Brand

Brand popups with your company logo and customize fonts, colors, and more.

get pre-built high conversion templates designed by picreel

Proven Templates

Use our pre-made designs that offer the highest conversion rates.

monitor and improve campaign performance

Track Campaign Success

Monitor and improve campaign performance with live stats.

showcase the personalized popup to your visitors

Personalize Popups

Personalize pop ups with data you collected before in your database such as name, or interested products.

Do you want instant business growth?

Picreel customers get a 15-300% instant increase in inbound leads & conversions.

Try it Free

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Testimonials

  • Generate new signups
    Our KPI using Picreel is to generate new signups and it has certainly helped us achieve this. We've also seen that the popup has been beneficial to sales performance as well.
    Matt Stevenson
    Matt Stevenson,

    Marketing Manager
    at Student Money Saver

  • 28% lift in referrals
    Picreel given us a 28% lift in referrals to LivePlan over same timeframe (since starting with Picreel) previous year. Prior to installing Picreel, referrals from PaloAlto.com to LivePlan we're flat to slightly down.
    John Procopio
    John Procopio,

    Director of E-Commerce
    at Palo Alto Software

  • Great investment for capturing leads
    Picreel is an excellent tool to use for capturing leads. If you are in the business of collecting opt-ins so you can market to potentially interested leads, Picreel is a tool worth investing in.
    Raymond Fong
    Raymond Fong,

    Co-Founder
    of Deviate Labs, LLC

Do you want instant business growth?

Picreel customers get a 15-300% instant increase in inbound leads & conversions.

Try it Free Get a Demo
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