Case studies, Copywriting

How To Write A Compelling Case Study

Case studies – or as they’re sometimes called, customer success stories – influence people’s buying decisions. They highlight the positive experience that one of your customers had while using your product, demonstrating that the reader can enjoy the same results. But, how a case study is written plays a major role in whether it’s able to do its job.   Here we’ll explain

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Copywriting, Lead gen strategies

5 Critical Things To Check In Your Email Newsletter Before Hitting “Send”

An email newsletter is a fantastic way to connect with prospects and customers. In a time when social media is being touted as the top channel for engaging prospects, savvy marketers know that email still reigns supreme for one-to-one permission-based marketing. Email is more personal. People are giving you permission to email you – they’ve asked you to send them relevant information.   And newsletters

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Conversion rate optimization, E-Commerce strategies, Lead gen strategies, Picreel

5 Clever Ways To Promote Your Business This Easter Holiday

With the Christmas season officially in the rear-view mirror, you can confidently turn your attention to growing your business in 2014. But don’t get too relaxed. In the U.S., there’s always another holiday lurking around the corner.   And Easter is next up to bat.   For the creative marketer, holiday promotions offer a great opportunity

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Lead gen strategies, Picreel, Tutorials

4 Lead Magnet Ideas To Help Realtors Build Email Lists

Most people don’t buy when they are first exposed to a product or service. They want to research the item for sale and even the person selling it. They want to gain a level of comfort that comes from doing due diligence.   As a real estate agent, you know this all too well. How many people have agreed to buy a home from you on the day they meet you? The answer is probably somewhere between zero and

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Integrations

Picreel + Email Integrations: How To Connect Mailchimp, AWeber, ConstantContact, and more!

So you’ve converted a bunch of website visitors and have a list of email addresses… now what!? The beauty of using Picreel to capture leads is that, while you certainly can download a .CSV file of collected email addresses, we’ve made it incredibly SIMPLE to automatically send Picreel data to your email system of choice. Why would you want to do this? So you can eliminate manual data entry, instantly start the nurturing process, stay in front of prospects,

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Picreel

How To Create Your Best Pop-up Offer & Increase Conversion by 25%

Love ‘em or hate ‘em, well made pop-up offers are effective. While 70% of people are annoyed by irrelevant ads, highly targeted and behavior-based layover offers can increase conversion rate by 25%. So what’s the difference between an annoying ad and a relevant one? Turns out, a number of factors come into play including ad content, display triggers and timing, targeting, and follow-up to name a few. We have compiled some of our most popular resources to create

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Conversion rate optimization, Lead gen strategies, Offer personalization, Optimization, Picreel, Tutorials

How To Use Offers When You’re Not An Online Store

If you’ve navigated here from our website, you already know that using pop-up offers on your website can boost conversion rates by 25% or more. Sounds great, you think, but you’re not in the online retail industry. If that’s the case, we’ve got a secret: offers aren’t just for online stores! In fact, nearly any business with a website can

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Conversion rate optimization, E-Commerce strategies, Tutorials

How To Effectively Add Video Marketing To Your Holiday Content

The holiday shopping season is upon us! As always, retailers – online and in-store alike – are ever on the lookout for new ways to share their promotions with consumers. While the old standbys like email, direct mail and online and in-store advertising are almost always in the mix, savvy marketers are turning an eye toward video marketing to spice things up for the holidays. Whether you’re new to video

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Conversion rate optimization, Offer personalization

How To Convert Return Visitors Into Sales

The goal of any conversion rate optimization (CRO) strategy is to capture visitors on your website and turn them into buyers and subscribers. While relevant year round, a solid CRO strategy is critical during the holiday shopping season when many people start out “window shopping” for the best deals. They’ll sometimes return to the same sites multiple times to check pricing and special offers. With

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