What You Need To Know About Europe’s GDPR

May 25, 2018 in News and events, Picreel

In News and events, Picreel
The EU General Data Protection Regulation (GDPR) goes into effect May 25, 2018, and if you do business in Europe, you need to ensure your company is compliant. The good news is, if you are handling data appropriately, respecting your customers’ personal information, and practicing permission-based marketing, then you likely need to do very little to prepare for GDPR.

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B2B marketing, Campaign testing strategies, E-Commerce strategies, Picreel

Everything You Need To Know About Conversion Rate Optimization (CRO)

March 12, 2018 in B2B marketing, Campaign testing strategies, E-Commerce strategies, Picreel

CRO-everything-you-need-to-know
Conversion Rate Optimization (CRO) is a hot topic right now, and for good reason. While conventional thinking was always to drive more traffic to a website if the goal was to increase conversions, today’s savvy marketers and website owners are finding that optimizing a website for the traffic that’s already there is often a better choice. Turns out,

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E-Commerce strategies, Lead gen strategies, Picreel

Automate Your Lead Funnel With Picreel App Connectivity Integrations

February 20, 2018 in E-Commerce strategies, Lead gen strategies, Picreel

automate-your-lead-funnel
If part of your lead generation strategy is collecting names on your website, you may be using a variety of strategies, including landing pages, forms, signup boxes, and Picreel offer campaigns. From here, you likely have a lead nurturing process that includes email, social, content, and personal communication strategies that moves a lead

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B2B marketing, Case studies, E-Commerce strategies, Picreel

Your Agency’s Comprehensive Guide To Conducting CRO Audits For Customers

February 7, 2018 in B2B marketing, Case studies, E-Commerce strategies, Picreel

CRO-audit
As businesses and website owners have begun realizing the value of optimizing their site to convert existing traffic, many marketing agencies have started offering conversion rate optimization services to meet the demand for this professional service. The challenge is that every customer is different; every website has different business objectives and definitions

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B2B marketing, E-Commerce strategies, Picreel

More Ways To Make Money This Year | Monetizing Website Traffic

January 22, 2018 in B2B marketing, E-Commerce strategies, Picreel

monetizing-web-traffic
More Ways To Make Money This Year It’s that time of year again to start thinking about how you can put your website to work! Whether you’re an ecommerce site, a marketing agency, or a reseller of software solutions, there are several easy ways to start monetizing the traffic on your website — even if those visitors never end

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B2B marketing, Campaign testing strategies, Case studies, E-Commerce strategies, Lead gen strategies, Mobile marketing, Offer personalization, Picreel

Your Agency’s Step-by-Step Guide To Getting Customers Started With Overlay Offers For CRO

January 8, 2018 in B2B marketing, Campaign testing strategies, Case studies, E-Commerce strategies, Lead gen strategies, Mobile marketing, Offer personalization, Picreel

overlay-offers-CRO
If your agency is responsible for increasing your customers’ conversion rates, you’ve likely explored – and are utilizing – a variety of CRO (Conversion Rate Optimization) strategies to meet the business objectives of your customers. Whether the goal is to get more newsletter signups, or boost ecommerce sales, using offers as a

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Picreel

Tips For Increasing Ecommerce Sales & Getting More Leads — TODAY

December 19, 2017 in Picreel

As the online holiday shopping season starts winding down, the new year is a great time to evaluate your ecommerce site for ways that you can boost lead generation and increase sales. Today’s post takes a look at some of the big-picture strategies to help your brand stand apart from competitors and ultimately increase sales, as well as some quick-hit tips for acquiring more leads from existing traffic — starting today.

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B2B marketing, Campaign testing strategies, E-Commerce strategies, Offer personalization, Picreel

So Your Agency’s On The Hook For CRO Results… Here’s How To Deliver

December 5, 2017 in B2B marketing, Campaign testing strategies, E-Commerce strategies, Offer personalization, Picreel

conversion-rate-optimization-result
Driving more traffic to a website can be an expensive and time-consuming project. What’s more, there’s no guarantee that the new traffic will convert once on a website. That’s why savvy agencies are offering conversion rate optimization (CRO) services to their clients as a ways to leverage current content to get more conversions from existing traffic. It’s all

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