Conversion Rate Optimization

B2B Conversion Tracking Mistakes To Avoid

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The ability to track online behavior is one of the best technological advancement that ever happened to the marketing community. But, with the influx of new information the challenge is to keep it beneficial and actionable. This is especially true in B2B marketing. Conversions come in different forms and attribution can get complicated. Hence, when it comes to conversion tracking, a competent line of action is an absolute must. Below is a rundown of B2B conversion tracking mistakes

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Conversion Rate Optimization, Latest News

Will Google update affect your popups on mobile devices?

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Every time Google releases changes to their algorithms it makes the news and sends website owners, managers and SEO consultants scrambling to keep up. And every time there are unexpected winners and losers resulting from their new rankings process. Google has announced that starting January 2017 they are going to penalize sites that have intrusive popup ads on mobile devices. Google

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Latest News

New Designs of Mobile Popups Added to Your Accounts

new designs of mobile popups
We at Picreel advocate rolling along with the changes and advancements of time. With that in mind, our team brings you new designs of mobile popups, which allow you to keep in step with the trend. It’s not a secret that marketers must embrace mobile right now. Last year, Google reported 200 million more Internet users that use mobile devices.

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Conversion Rate Optimization

Email Marketing Campaigns with Branded Promotion

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Traditionally, branded promotions have been considered an offline strategy, while email campaigns have focused exclusively on promoting a specific product or service. The two strategies have been considered completely separate, but they can actually be used together to get more conversions. You’ll need to write your emails using the same strategies to drive conversions. However,

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Latest News

Picreel-FreshMail Integration

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Did you know that it is possible to connect Picreel and FreshMail in just a few clicks? Well, it can be easily done with Zapier, which integrates Picreel with hundreds of apps! FreshMail is a tool to launch an email marketing campaign. If you are a beginner you can simply design very first email newsletter template from

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Conversion Rate Optimization

5 Steps to Building a Pop-Up Strategy That Won’t Annoy Your Readers

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You’ve done the work to create great content. You’ve got readers visiting your website, but now it’s time to take your marketing to the next level. It’s time to jumpstart your email marketing strategy. You hear it again and again that building an e-mail list is the most important aspect of content marketing, as it helps create a more direct channel to your audience through which

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