The ability to track online behavior is one of the best technological advancement that ever happened to the marketing community. But, with the influx of new information the challenge is to keep it beneficial and actionable. This is especially true in B2B marketing. Conversions come in different forms and attribution can get complicated. Hence, when it comes to conversion tracking, a competent line of action is an absolute must. Below is a rundown of B2B conversion tracking mistakes

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When you hear people talking about Content Marketing they are usually focused on getting more traffic. Sure, Content Marketing is great for building authority, getting backlinks and generally improving traffic. But that’s not all it’s good for.

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Traditionally, branded promotions have been considered an offline strategy, while email campaigns have focused exclusively on promoting a specific product or service. The two strategies have been considered completely separate, but they can actually be used together to get more conversions. You’ll need to write your emails using the same strategies to drive conversions. However,

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Here is how e-commerce website owners often define frustration: potential customers leaving a page without a trace of engagement. And you know what’s worse? Seeing it happening and feeling like there is nothing you can do to stop them. That’s sad. You work hard enough to bring the traffic in and provide an outstanding

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How often does a purchased solution pay for its entire annual subscription fee, while you are still at the trial phase? Well, that does not come by easily. That is exactly what happened when DreamGiveAway.com included Picreel into their online marketing strategy. “Picreel is a fantastic

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As a marketer, you already know that exit popups, lightboxes and other last-minute notifications are a great way to attract and redirect customers back to your offer without being intrusive. Here at Picreel, we’ve talked extensively about exit popups and how to use them to attract new leads. But what do clients think?

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You’ve done the work to create great content. You’ve got readers visiting your website, but now it’s time to take your marketing to the next level. It’s time to jumpstart your email marketing strategy. You hear it again and again that building an e-mail list is the most important aspect of content marketing, as it helps create a more direct channel to your audience through which

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