Campaign testing strategies, Conversion rate optimization, Mobile marketing, Optimization, Picreel

Mobile Vs. Desktop Popup Templates, And When To Use A Responsive Campaign

October 9, 2018 in Campaign testing strategies, Conversion rate optimization, Mobile marketing, Optimization, Picreel

mobile-and-desktop-templates
Today, more than 77% of Americans own a smartphone, with more than 2 billion users worldwide. That’s a lot of people consuming information from the palm of their hand. And a lot of opportunity for brands to reach users on mobile device. In fact, users spend twice

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Picreel

Beyond The Offer – What Happens After You Collect An Email Address

October 4, 2018 in Picreel

Picreel integrations
While popup offers can be used for a variety of purposes, one of their most popular uses is to collect email addresses and build lists. You offer something of value; a site visitor provides their email address in exchange. But what happens to those email addresses you’re collecting? Are you putting them to work to nurture prospects and ultimately drive more sales? Or are they sitting in a spreadsheet collecting dust?   Here’s how to take the emails Picreel collects

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B2B marketing, Conversion rate optimization, E-Commerce strategies, Lead gen strategies, Optimization, Picreel

How Savvy Marketers Are Using Pop-ups For Customer Feedback And Testimonials

September 12, 2018 in B2B marketing, Conversion rate optimization, E-Commerce strategies, Lead gen strategies, Optimization, Picreel

Using pop-ups for customer feedback
Are you utilizing offers – or pop-ups – on your website to get feedback from visitors? More and more websites are utilizing these features to directly engage with their audience, targeting them with ultra-customized offers in exchange for valuable feedback — while they’re still on their website.   Let’s take a look at why savvy marketers are using pop-ups for customer feedback and testimonials, and how you can integrate this strategy into your conversion

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B2B marketing, E-Commerce strategies, Offer personalization, Picreel

3 Creative Ways To Increase The Value Of Your Offers — Without Spending A Ton Of Money

July 2, 2018 in B2B marketing, E-Commerce strategies, Offer personalization, Picreel

You know that offers work, and you want to start using them to turn more website visitors into buyers and subscribers. But if you’ve been reading our blog, you know that we’ve also made it clear that your offers need to be valuable in order to attract attention and get the boost in conversion

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B2B marketing, Campaign testing strategies, Case studies, Picreel

Case Study: How 3 Picreel Customers Are Using Offers To Crush Their Conversion Goals

June 21, 2018 in B2B marketing, Campaign testing strategies, Case studies, Picreel

case study Picreel
Everyone loves a good case study! This is particularly true for companies researching the value in new solutions, like conversion rate optimization tools. If your goal is to increase conversions on your website – whether that’s sales or signups – you want to know the solution you’re considering is proven effective. You want to see how other businesses are using it successfully. And you want to know if you can

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What You Need To Know About Europe’s GDPR

May 25, 2018 in News and events, Picreel

In News and events, Picreel
The EU General Data Protection Regulation (GDPR) goes into effect May 25, 2018, and if you do business in Europe, you need to ensure your company is compliant. The good news is, if you are handling data appropriately, respecting your customers’ personal information, and practicing permission-based marketing, then you likely need to do very little to prepare for GDPR.

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B2B marketing, Campaign testing strategies, E-Commerce strategies, Picreel

Everything You Need To Know About Conversion Rate Optimization (CRO)

March 12, 2018 in B2B marketing, Campaign testing strategies, E-Commerce strategies, Picreel

CRO-everything-you-need-to-know
Conversion Rate Optimization (CRO) is a hot topic right now, and for good reason. While conventional thinking was always to drive more traffic to a website if the goal was to increase conversions, today’s savvy marketers and website owners are finding that optimizing a website for the traffic that’s already there is often a better choice. Turns out,

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