Home  ›   Blog   ›  How to Use Website Popups to Boost Your Conversions: 15+ Examples

How to Use Website Popups to Boost Your Conversions: 15+ Examples

How to Use Website Popups to Boost Your Conversions 15+ Examples

In the bustling world of online commerce, captivating your audience’s attention is paramount. Website popups have become an indispensable tool for businesses, influencing shopper behavior and driving engagement.

But not all popups are created equal. Some popups can annoy your visitors and make them leave your site, while others can delight them and persuade them to take action. The difference lies in designing, targeting, and optimizing your popups.

As we delve into this dynamic realm, let’s explore some remarkable examples that not only get clicks but leave a lasting impact on the digital retail landscape.

In this blog, we will show 15+ website popup examples that get clicks and explain why they work.

Let’s get started!

15+ Website Popup Examples

Here are the best website popup examples that have increased their conversions using strategically crafted popups:

1. Crossrope

Crossrope

Crossrope is a fitness brand that sells jump ropes and offers online workouts. They use an exit popup to target visitors about to leave their site and offer them an exclusive discount code. This is a smart way to reduce the bounce rate and increase sales.

The popup works because:

  • It uses a clear and catchy headline that grabs the visitors’ attention.
  • It offers a valuable incentive that motivates the visitors to stay and purchase.
  • It has a simple, attractive design matching the brand’s style and color scheme.
  • It has a prominent and contrasting call-to-action button that invites visitors to claim the deals.

2. Fastrack

Fastrack

Fastrack is a fashion brand that sells watches, sunglasses, bags, and other accessories. They use a timed popup to target visitors who have spent a certain amount of time on their site and offer them a limited-time discount. This is a great way to reward loyal visitors and encourage them to buy.

The popup works because:

  • It has a clear and compelling call-to-action button telling visitors what to do next.
  • It has a bright and eye-catching design that stands out from the rest of the page and draws the attention of the visitors.
  • It offers a generous discount that appeals to the visitors’ desire to save money and get a good deal.

3. Inbound Marketing Agency

Inbound Marketing Agency

Inbound Marketing is a digital marketing agency that helps businesses grow online. They use a scroll-triggered popup to target visitors who have read a certain percentage of their blog posts and offer them a free ebook. This is an effective way to generate leads and build an email list.

The popup works because:

  • It uses a relevant and valuable offer that matches the content of the blog post and the visitors’ interest.
  • It uses a catchy and benefit-oriented headline highlighting the ebook’s value and enticing visitors to download it.
  • It has a minimalist and professional design complements the blog’s layout and theme.

4. Shockbyte

Shockbyte

Shockbyte is a hosting service that provides servers for Minecraft and other games. They use an entry popup to target visitors who land on their homepage and offer them a free trial. This is an excellent way to welcome new visitors and introduce them to the service.

The popup works because:

  • It uses a friendly and inviting tone that makes the visitors feel welcome and appreciated.
  • It offers a free trial that allows visitors to test the service and see its features and benefits.
  • It has a bold and colorful design that matches the logo and the background image of the homepage.

5. Cosmetic Capital

Cosmetic Capital

Cosmetic Capital is an online store that sells beauty products at discounted prices. They use a limited-time promo popup to target visitors browsing their site and offer them a free gift with their purchase. This is a clever way to increase the average order value and boost sales.

The popup works because:

  • It offers a discount that adds value to the purchase and makes the visitors feel special and rewarded.
  • It has a fun and lively design that reflects the brand’s personality and the nature of the offer.
  • It prompts users to enter their email address, which can be used for lead generation.

6. Urban Southern

Urban Southern

Urban Southern is a leather goods brand that sells handcrafted bags and accessories. They use a feedback survey popup to target visitors who have spent some time on their site and ask them to rate their experience. This is a useful way to collect feedback and improve the site’s performance and user satisfaction.

The popup works because:

  • It uses a polite and respectful tone that shows appreciation and respect for the visitors’ time and opinion.
  • It asks a simple, easy-to-answer question that does not require much effort or thought from visitors.
  • It uses a sleek and elegant design that matches the brand’s image and the quality of the products.
  • It has a clear and straightforward call-to-action button, allowing visitors to submit their ratings.

7. BlendJet

BlendJet

BlendJet is a portable blender that allows users to make smoothies, shakes, and other drinks. They use a social proof popup to target visitors viewing their product page and show them recent purchases made by other customers. This is a powerful way to build trust and credibility and influence the visitors’ buying decisions.

The popup works because:

  • It uses a dynamic and interactive element that updates in real-time and catches the attention of the visitors.
  • It has a subtle and unobtrusive design that blends in with the product page and does not distract the visitors from the main content.
  • It has a small, discreet call-to-action button that invites visitors to join the community and buy the product.

8. Tentree

Tentree

Tentree is a sustainable clothing brand that plants ten trees for every item purchased. They use a contest popup to target visitors browsing their site and offer them a chance to win a free trip to Hawaii. This is an enticing way to generate leads and grow an email list.

The popup works because:

  • It uses compelling headings that appeal to the visitors’ emotions and desires and motivate them to make a purchase.
  • It has a minimalist and clean design that highlights the offer and the image and does not overwhelm the visitors with too much information or details.

9. Hello Fresh

Hello Fresh

Hello, Fresh is a meal kit delivery service that provides fresh ingredients and recipes to customers. They use a cart abandonment incentive popup to target visitors about to leave their site without completing their purchase and offer them a discount code. This is an effective way to reduce cart abandonment and increase conversions.

The popup works because:

  • It uses a clear and catchy headline that grabs the attention of the visitors and creates a sense of urgency.
  • It offers a valuable incentive motivating visitors to stay and complete their purchase.
  • It has a simple and attractive design that matches the brand’s style and color scheme.

10. Singularity University

Singularity University

Singularity University is a global learning and innovation community that empowers individuals and organizations to leverage exponential technologies and create a positive impact. They use an informational update popup to target visitors viewing their site and inform them about their upcoming events and programs. This is a helpful way to keep the visitors updated and engaged.

The popup works because:

  • It uses relevant and timely information that matches the interests and needs of the visitors.
  • It uses a clear and informative headline summarizing the main message and inviting visitors to learn more.
  • It has a sleek and elegant design that matches the brand’s image and the quality of the events and programs.
  • It has a clear and straightforward call-to-action button, allowing visitors to register or apply.

11. AutoAnything

AutoAnything

AutoAnything is an online retailer that sells auto parts and accessories. They use an upsell popup to target visitors who have added an item to their cart and offer them a related article at a discounted price. This is a smart way to increase the average order value and boost sales.

The popup works because:

  • It uses a relevant and valuable offer that complements the item the visitor has added to their cart and enhances their purchase.
  • It offers a discount that appeals to the visitor’s desire to save money and get a good deal.
  • It has a fun and lively design that reflects the brand’s personality and the nature of the offer.
  • It has a catchy and playful call-to-action button that entices visitors to add the item to their cart.

12. Libratone

Libratone

Libratone is an audio brand that sells wireless speakers and headphones. They use a product announcement popup to target visitors browsing their site and inform them about their new product launch. This is an effective way to generate interest and excitement and drive traffic to the product page.

The popup works because:

  • It uses a new and innovative product that attracts the attention and curiosity of the visitors.
  • It uses a stunning and captivating image showcasing the product’s features and benefits.
  • It has a minimalist and clean design that highlights the product and the image and does not overwhelm the visitors with too much information or details.
  • It has a simple and easy-to-tap call-to-action button that guides the visitors to the product page.

13. OptimizeMyAirbnb

OptimizeMyAirbnb

OptimizeMyAirbnb is a service that helps Airbnb hosts optimize their listings and increase their bookings and revenue. They use a newsletter signup popup to target visitors who are viewing their blog and offer them a free ebook. This is a useful way to generate leads and build an email list.

The popup works because:

  • It uses a relevant and valuable offer that matches the blog’s content and the visitors’ interest.
  • It uses a catchy and benefit-oriented headline highlighting the ebook’s value and enticing the visitors to sign up.
  • It has a minimalist and professional design that complements the blog’s layout and theme.
  • It has a simple and easy-to-fill form that asks for the visitors’ name and email address.

14. Cole’s Classroom

Cole's Classroom

Cole’s Classroom is an online platform that teaches photography skills and techniques. They use a tutorial video popup to target visitors who are viewing their product page and offer them a free video lesson. This is a great way to showcase the product and generate leads.

The popup works because:

  • It uses a catchy and benefit-oriented headline that highlights the value of the content and entices the visitors to go for it.
  • It has a bold and colorful design that matches the logo and the background image of the product page.
  • It uses testimonials from its customers to generate credibility of claims.

15. Herman Miller

Herman Miller

Herman Miller is a furniture brand that sells ergonomic and sustainable desks, chairs, and accessories. They use a social share product popup to target visitors who have added an item to their cart and offer them a discount code. This is a smart way to increase conversions and social media exposure.

The popup works because:

  • It uses a discount code/free shipping that motivates the visitors to complete their purchase and save money.
  • It enables users to decline the offer by choosing ‘No Thanks’ if they are not interested, providing them with flexibility in their decision-making.
  • It has a simple and attractive design that matches the brand’s style and color scheme.

16. Woodside Communities

Woodside Communities

Woodside Communities is a real estate company that sells luxury homes and properties. They use a limited-time property offer popup to target visitors who are viewing their site and offer them a special deal on a property. This is an effective way to generate interest and leads and increase sales.

The popup works because:

  • It entices users with images to make them feel joyful and happy during the process.
  • It offers a special deal that appeals to the visitors’ desire to own a luxury property and get a good deal.
  • It has a sleek and elegant design that matches the brand’s image and the quality of the property.
  • It has a clear and straightforward call-to-action button that allows visitors to request more information.

Supercharge Your Business With the Best Website Popups!

Leveraging popups for websites effectively can supercharge your business by significantly boosting conversions and enhancing user engagement.

Crafting popups with clear, catchy headlines, valuable incentives, and appealing designs is crucial for success. The power of popups lies in their ability to influence shopper behavior positively.

Consider tools like Picreel, a reputable platform known for innovative and non-intrusive popup solutions to take your popup game to the next level to take your popup game to the next level.

Picreel empowers users to swiftly generate engaging and conversion-focused welcome popups through a user-friendly and efficient popup builder. You can access a library of over 100 popup templates and designs tailored to meet your specific requirements and objectives.

Additionally, Picreel lets you personalize your popup’s behavior, triggers, and integrations to precisely target and engage your website visitors.

By implementing thoughtfully designed popups inspired by these examples, your business can effectively drive sales, build customer loyalty, and create a lasting impact in the dynamic landscape of online commerce.

Frequently Asked Questions

 

Q: How do popups work?

Popups are graphical user interface elements that appear over the main content of a website. They are triggered by specific user actions, such as clicking a button or scrolling. Popups are created using HTML, CSS, and JavaScript. When triggered, JavaScript code is executed to display the popup, which is typically a modal or overlay, grabbing user attention and providing additional information or actions.

Q: What are the benefits of pop-ups?

Popups serve various purposes, including capturing leads, promoting special offers, and delivering important messages. They can increase conversion rates, gather user feedback, and enhance engagement. When used judiciously, popups can effectively convey information, drive conversions, and improve overall user experience on a website.

Q: Are there best practices for designing popups?

Designing effective popups involves timing (triggering at the right moment), clear and concise messaging, easy navigation, mobile responsiveness, and providing clear exit options. A/B testing can help refine designs for optimal results, ensuring popups enhance rather than disrupt the user experience. Avoiding intrusive tactics and respecting user preferences also contribute to successful popup design.

Do you want instant 300% growth?

Picreel popups can get YOUR website 300% instant sales growth. See Case Studies.

About the author

Daniel Nicholes shares insights about CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights with the goal of enhancing user experience. Daniel writes about CRO methods, including landing page optimization, site intercept surveys, popups, and how to optimize the complete customer journey. Daniel actively contributes to industry discussions, offering actionable & practical advice for experience optimization.