Top Conversion Rate Optimization Software & Tools 2023

Conversion rate optimization tools are crucial for marketing gurus and customer experience experts who strive to encourage website visitors to take specific actions such as filling out forms, subscribing to newsletters, or clicking on the Buy Now button.

Without these tools, all their efforts can go to waste, leading to the loss of valuable website visitors permanently.

Even if you analyze visitor behavior on your own, you may still have more questions than answers.

The best conversion rate optimization software can prevent such setbacks and help map your company’s overall conversion rate. You can track visitor actions on your website, determine why they may leave, and capture their feedback for continual improvement.

If you’re interested in investing in some conversion rate optimization tools, you’ve come to the right place.

This blog will provide a comprehensive list of top-rated conversion rate optimization tools across various categories to help enhance your website’s performance and increase sales exponentially. Let’s get started!

What Are Conversion Rate Optimization Tools?

CRO tools are essentially software or programs that are designed to help businesses optimize their website’s conversion rate.

In simpler terms, these tools help website owners and marketers improve the number of visitors who take action on their website, such as filling out a form or making a purchase.

CRO tools use a variety of techniques, such as A/B testing, heat mapping, and user feedback, to help businesses understand how visitors interact with their websites and identify areas for improvement. By using these tools, businesses can make data-driven decisions to improve their website’s performance and ultimately increase sales.

Think of CRO tools as your secret weapon to boost your website’s conversion rates and stay ahead of the competition. If you’re serious about growing your business online, investing in the right CRO tool can make all the difference.

Types of Conversion Rate Optimization Tools?

CRO tools come in many different categories based on the functionality they have to offer. Here are the most popular ones:

1. Popups & Overlays
2. Web Analytics CRO Tools
3. User Behavior Analytics CRO Tools
4. Live Chat Tools
5. Customer Feedback and Survey Tools
6. A/B Testing CRO Tools
7. Conversion Funnel Analyzer CRO Tools
8. CRO Testing tools
9. Tools for Social Proof
10. Website Speed Analyzer

40+ Best CRO Software and Tools

There are plenty of CRO software and tools to help optimize your website’s conversion rates. Here are 40+ of them divided into their respective categories:

Popups & Overlays

Popup and overlay tools offer website elements that pop up on the screen while users are browsing for the purpose of engaging, converting, and prompting them to take other actions on the website. Popups and overlays offer great value to the users because they are designed to be extremely appealing to the visitors.

Popup and overlay tools can help you:

• Reduce the bounce rate on your website
• Improve customer experience and engagement
• Provide value to the visitors
• Generate more leads
• Improve conversions in the long run

Let’s look at some of the best popup and overlay tools that you can get your hands on:

1. Picreel

Picreel is an easy-to-use popup builder that helps your business boost conversions and sales. You can track your website visitors’ digital footprint and monitor their click behavior to serve the most relevant offers to them. You can explore multiple opportunities to engage with your visitors in real time and improve your conversion rate.

What it’s good for: You can use Picreel to design and launch beautiful popups on your website. These popups can be used to reduce cart abandonment, recommend additional products or services to prospects, share a survey, or provide a discount offer.

Key Features:

• Detects when visitors are about to leave the website and shows them a targeted offer or message to encourage them to stay.
• Enables businesses to test different versions of their campaigns to determine which one is more effective at converting visitors.
• Offers a variety of templates and design tools to help businesses create campaigns that match their brand’s look and feel.
• Lets businesses trigger campaigns based on specific visitor behavior, such as scrolling, time spent on the page, or clicks.
• Provides businesses with detailed analytics and reporting on their campaigns’ performance, including conversion rates, engagement, and more.
• Allows businesses to integrate Picreel with their existing marketing stack to streamline their workflow and improve overall efficiency.
• Offers support for multiple languages, making it a great choice for businesses with a global audience.
• Provides the option to create personalized campaigns that target specific segments of their audience based on factors such as behavior, location, device, and more.

Price: Starts from $39.97/month

Rating: 4.5/5

2. OptinMonster

OptinMonster is a powerful conversion optimization tool that helps you grow your leads and email lists instantly. The tool offers multiple pre-built templates that are designed for maximum conversions. You can even choose to start from scratch and customize all the details with an easy drag-and-drop builder.

What it’s good for: The tool comes with a powerful targeting and segmentation engine that helps your team present the perfect offer to the right people. Moreover, you can even split-test your ideas to increase conversions.

Key Features:

• Provides various campaign types, such as popups, slide-ins, floating bars, and more, to target visitors with the right message at the right time.
• Offers a drag-and-drop builder with over 50 pre-made templates, making it easy to create custom campaigns without needing to know how to code.
• Provides advanced targeting options based on factors such as page-level targeting, geolocation targeting, device targeting, and more.
• Offers A/B testing and analytics to help businesses optimize their campaigns and increase their conversion rates.
• Integrates with popular email marketing services and CRMs, allowing businesses to capture leads and add them directly to their marketing lists.
• Offers exit-intent technology to detect when visitors are about to leave the site and display a targeted message or offer to encourage them to stay.

Price: Starts from $9/month

Rating: 4.3/5

3. Popupsmart

Popupsmart is a popular popup builder that helps your business engage website visitors and boost sales. The tool allows you to reduce your cart abandonment rate by persuading customers to take necessary action. You can automatically display a special offer to prospects who are about to leave the cart page with items in their cart.

What it’s good for: Using this intuitive tool, you can drive your website’s traffic to best-selling products, high-converting landing pages, or other seasonal offers. Easily convert your visitors into shoppers by sharing attractive discount offers and coupons.

Key Features:

• Offers customizable popups that can be tailored to match a business’s brand and messaging.
• Provides pre-designed templates that can be edited to fit a business’s specific needs.
• Offers advanced targeting options, such as device targeting, geolocation targeting, and more.
• Provides detailed analytics and A/B testing to help businesses optimize their campaigns.
• Integrates with popular email marketing services and CRMs to easily capture leads and add them to marketing lists.
• Offers exit-intent technology to target visitors as they are about to leave the site.

Price: Starts at $0/month

Rating: 4.4/5

4. OptiMonk

OptiMonk is a CRO tool that helps you create high-quality popups for your e-commerce site and grow leads without annoying visitors. Based on the awareness stage of your visitors, you can use popups to make announcements, recommend products or services, or engage them with a shopping quiz.

What it’s good for: The tool offers ready-to-use templates for different popups, such as welcome popups, conversational popups, ebook popups, win-a-gift popups, and many more. OptiMonk even allows you to create your email and SMS lists to grow future sales.

Key Features:

• Offers customizable popups, side messages, nano bars, and full-screen takeovers.
• Provides targeting options, including page-level targeting, geolocation targeting, device targeting, and more.
• Offers advanced triggers, such as exit-intent technology, time-based triggers, scroll triggers, and more.
• Provides A/B testing and analytics to optimize campaigns and increase conversions.
• Integrates with popular email marketing services, CRMs, and marketing automation tools.
• Offers a drag-and-drop builder with pre-made templates to create custom campaigns quickly.

Price: Starts at $39/month

Rating: 4.8/5

Web Analytics CRO Tools

Web analytics tools work quite similarly to user behavior analytics tools as these tools are responsible for tracking, reviewing, and reporting visitor behavior data to measure web activity. Web analytics tools collect data that include traffic sources, page views, conversion rates, and more.

Web analytics tools can also help you:

• Determine the likelihood of repurchasing
• Personalize the website for repeat customers
• Calculate the customer value in the long run
• Predict products that customers are most and least likely to buy

Some of the popular web analytics tools include:

5. Google Analytics

Google Analytics helps you analyze your website traffic and business data in one place so you can make better decisions. You can understand how customers interact across your sites and apps throughout their entire lifecycle. Easily connect with Google’s advertising and publisher tools to reap the maximum ROI from your marketing campaigns.

What it’s good for: You can use Google Analytics’ machine learning capabilities to anticipate future customer actions and uncover the right insights. Quickly analyze your data and collaborate with team members with an easy-to-use interface and shareable reports.

Key Features:

• Offers comprehensive website analytics, including visitor behavior, demographics, and traffic sources.
• Provides data visualization tools, including graphs, charts, and dashboards, to make data easy to understand and act upon.
• Offers real-time analytics to track visitor activity as it happens.
• Provides custom reporting features to create and save custom reports.
• Integrates with other Google products, such as Google Ads and Search Console.
• Offers data security and privacy features to protect sensitive data.

Price: Free to use

Rating: 4.5/5

6. Adobe Analytics

Adobe Analytics helps you convert vast streams of web data into insights that leaders and managers can act on. The tool offers insights about which content your customers will find helpful or why certain marketing campaigns are underperforming. You can measure customer pathing, content effectiveness, traffic sources, and video engagement.

What it’s good for: The tool makes it easier for you to customize reports using a drag-and-drop feature. You can add the relevant number of data tables, visualizations, channels, metrics, or segments to any project. Moreover, With the Segmentation IQ feature, you can discover significant differences among different segments.

Key Features:

• Provides real-time analytics to track visitor behavior and engagement as it happens.
• Offers advanced segmentation and targeting options to track and analyze specific segments of visitors.
• Offers customizable dashboards and reports to monitor performance and identify opportunities for improvement.
• Integrates with other Adobe products, such as Adobe Marketing Cloud, to provide a comprehensive suite of marketing tools.
• Provides advanced data visualization tools to make data easy to understand and act upon.
• Offers data security and privacy features to protect sensitive data.

Price: Get in touch with the company for a quote.

Rating: 4.1/5

7. Heap

Heap is a popular digital insights platform that combines qualitative and quantitative data to give you a 360-degree view of the customer journey. Heap monitors every action visitors take on your website – where they click, where they go, and what they do.

What it’s good for: Leverage the power of more than 100 integrations to deliver the right information to the right customers at the right moment in their journey. Create user cohorts based on real actions taken on your site or app and personalize communications.

Key Features:

• Automatically captures all user interactions on a website or mobile app.
• Offers visual analytics to track user behavior and identify patterns.
• Provides funnel analysis to track user behavior through specific paths.
• Offers A/B testing to optimize campaigns and increase conversions.
• Provides segmentation and targeting options to track and analyze specific segments of visitors.
• Offers integrations with popular marketing and analytics tools.

Price: Get in touch with the company for a quote.

Rating: 4.3/5

User Behavior Analytics CRO Tools

User behavior analytics tools, as the name suggests, are specifically designed to understand the behavior of users. These tools gauge user behavior by monitoring website or in-app activity and provide crucial insights to improve user experience.

Behavior analytics tools can be used for a number of purposes, including:

• Understanding how users interact with the website
• Where they spend the most time
• What actions do they take after clicking on a button

Here are some of the behavior analytics tools:

8. Hotjar

Hotjar is one of the most intelligent CRO monitoring tools that helps you understand how visitors behave and interact with your website. With the heatmaps feature, you can get a complete picture of where users click, scroll, and move on your site. In addition to this, you can even use session replays to view recordings of each customer visit on specific web pages.

What it’s good for: Allow website visitors to share complaints, frustration, or delight by embedding surveys on specific parts of your pages. Save time and make the most of your efforts by integrating Hotjar with impactful tools such as Slack, Hubspot, Shopify, and more.

Key Features:

• Tracks user behavior with heatmaps, recordings, and funnels to understand website performance.
• Gathers user opinions and preferences through surveys and polls to offer feedback.
• Utilizes behavior analytics to detect and highlight aspects of the website that require improvement.
• Analyzes the conversion funnel to monitor user behavior and recognize where visitors leave the website.
• Optimizes campaigns and improves conversions by utilizing A/B testing.
• Provides options to target and segment-specific visitor groups for monitoring and analysis.

Price: Starts at $32/month

Rating: 4.3/5

9. Fullstory

FullStory gives your team all the data and tools you need to improve the digital customer experience. You can identify issues that are impacting your revenue, understand how they are affecting customers, and leverage data to remove bottlenecks. Empower your engineers and developers to troubleshoot and remediate bugs more effectively.

What it’s good for: Access Journeys to visualize common paths visitors take through your product, understand insightful patterns in behavior, and identify hidden friction points. With an open API and multiple integration options, FullStory connects seamlessly with your existing business tools.

Key Features:

• Captures every user interaction to provide a complete view of user behavior.
• Offers session replay to visualize user sessions and identify issues.
• Provides advanced search and segmentation to analyze user behavior by specific attributes.
• Offers conversion funnel analysis to track user behavior and identify drop-off points.
• Integrates with popular marketing and analytics tools.
• Offers advanced data privacy and security features to protect sensitive data.

Price: Get in touch with the company for a quote.

Rating: 4.5/5

10. Crazy Egg

Crazy Egg is one of the most popular website and conversion rate optimization tools in the market. The tool helps you get a 360-degree view of the customer journey with the help of snapshots, heatmaps, and session recordings. Moreover, the tool allows you to add all your team members to this platform free of charge.

What it’s good for: Follow easy steps to get a clear picture of how your marketing channels and traffic sources are performing. Compare the traffic against each website page and identify your top-performing web pages instantly.

Key Features:

• Visual representation of user interaction with your website
• Recordings of individual user sessions
• Ability to compare different versions of a page for optimization
• Detailed insights into the performance of specific pages
• Visual representation of how far users scroll down your page
• Insights into which elements of your website are most popular and which are being ignored

Price: Starts at $29/month

Rating: 4.2/5

Live Chat Tools

Live chat tools offer a real-time communication channel that connects a customer to a support executive. The executives can use contextual and timely messages to guide those customers through their product journey. Besides customer support, live chat tools also help increase retention and conversion.

Live chat tools are beneficial for:

• Providing a streamlined customer service
• Connecting with multiple customers at once
• Enhancing user experience
• Solving customer queries instantly
• Here are some of the popular live chat solutions:

11. ProProfs Chat

ProProfs Chat can help you interact with website visitors in real time, address their queries, and assist them in making the best purchase decisions. Chat operators can view what the customer is typing even before they hit send and easily transfer chats to team members for faster resolution. You can also add self-help articles in the chat widget to offer instant help.

What it’s good for: The best part about ProProfs Chat is that it allows you to build powerful chatbots for your website. You can use ready-to-use chatbot templates for appointment booking, lead generation, and many more. You can edit the conversation flow based on your needs or build your own from scratch.

Key Features:

• Facilitates instant communication with website visitors, customers, and team members.
• Allows for the creation of custom chatbots to provide instant answers to frequently asked questions.
• Provides pre-written responses to commonly asked questions to improve response time.
• Enables file sharing with visitors or team members.
• Allows for monitoring of visitors in real-time to track page visits and duration of stays.
• Offers a ticketing system for managing customer support in a centralized location.
• Facilitates gathering of customer feedback to improve support and satisfaction.
• Enables communication with visitors in their native language to improve customer service.

Price: Starts at $19.99/operator/month

Rating: 4.5/5

12. LiveChat

LiveChat is another popular chat software that helps you interact with web visitors and improve the conversion rate. Right from the chat window, you can share your goods in elegant product cards and increase sales. The tool even allows your team to track sales automatically to see precisely how chats boost revenue.

What it’s good for: You can use AI-powered chatbots to automatically greet customers and route chats to the most relevant operators. LiveChat’s bots can also be used to generate leads, create support tickets, and manage chats across multiple channels.

Key Features:

• Real-time communication with website visitors
• Customizable chat widget with company branding
• Canned responses and chat tags for quick and efficient communication
• Chat transcripts and visitor tracking for analysis and follow-up
• Integration with third-party tools like CRM and social media platforms
• Availability scheduling to ensure agents are only available during business hours
• Automated chat routing and chat transfer for effective agent management
• Multilingual support for global customer reach

Price: Starts at $20/agent/month

Rating: 4.5/5

13. Smartsupp

Smartsupp combines the power of live chat, chatbots, and video recordings to help you turn visitors into customers. The tool helps you make the most of customer data to personalize interactions at scale and delight your shoppers. In addition, to live chat, you can manage email and Facebook conversations – all in one convenient place.

What it’s good for: You can stay in touch with your customers even on the move with the help of an intuitive mobile app. Leverage video recordings to get a better understanding of your customer’s behavior and improve the online shopping experience.

Key Features:

• Live chat and visitor tracking for website communication
• Customizable chat widget design to match website branding
• Automated chat messages for proactive customer engagement
• Chat transcripts and visitor recordings for analysis and follow-up
• Integration with third-party tools like CMS and CRM
• Multilingual support for global customer reach.

Price: Starts at $19.5/month

Rating: 4.6/5

14. HubSpot Live Chat

As one of the leading chat tools, HubSpot helps you automatically connect chatters to the right people in your team. For example, you can easily route help desk inquiries to your customer service team or pass leads to the sales team, who can qualify those leads.

What it’s good for: With the HubSpot Live Chat tool, you can customize your chat widget to match the look and feel of your brand. You can even create different welcome messages for different web pages or customer segments.

Key Features:

• Real-time communication with website visitors
• Chatbot automation for 24/7 customer support
• Customizable chat widget design and chat flows
• Canned responses and chat transcripts for efficient communication
• Integration with HubSpot CRM for lead management
• Multilingual support for global customer reach.

Price: Starts at $450/month

Rating: 4.4/5

15. Drift

With Drift’s live chat tool, you can significantly improve website conversion rates, reduce your sales cycle, and engage more customers. You can welcome your VIP customers with a personalized greeting message and let them instantly schedule a meeting. You can even create multiple Drift inboxes to manage different types of conversations.

What it’s good for: Offer your visitors Chat to Call or Chat to Zoom options and allow them to instantly start a phone call with your team. Moreover, with Drift Meetings, you can give buyers the option to book a meeting whenever they want.

Key Features:

• Real-time communication with website visitors
• Automated chatbot for initial customer engagement
• Customizable chat widget design and chat flows
• Sales and marketing automation for lead generation and qualification
• Integration with third-party tools like Salesforce and Marketo
• Multilingual support for global customer reach.

Price: Get in touch with the company for a quote.

Rating: 4.4/5

Customer Feedback and Survey Tools

Customer feedback and survey tools are responsible for collecting, organizing, and analyzing customer feedback data to help users make data-driven decisions. A customer feedback tool can help businesses engage directly with their customers and also give them a great opportunity to quantify customer feedback and satisfaction.

Customer feedback tools can help you:

• Deliver a better customer experience
• Measure customer satisfaction
• Improve your products and services
• Increase retention
• Improve conversion rate

Let’s take a look at some of the most popular customer feedback and survey tools:

16. Google Forms

Google Forms is a popular customer feedback tool that helps you share forms and surveys in easy steps. You can select from multiple question types and use a simple drag-and-drop feature to reorder the arrangement of your questions.

What it’s good for: Customize the images, colors, and fonts of your forms to match them with your organization’s branding. You can even add custom logic to show questions based on someone’s response.

Key Features:

• Customizable form creation with various question types
• Integration with Google Sheets for easy data collection and analysis
• Collaboration with team members for form creation and response viewing
• Advanced settings for form security and response management
• Customizable themes for form design
• Easy embedding of forms on websites and social media.

Price: Free to use

Rating: 4.6/5

17. Qualaroo

Qualaroo is another powerful tool that helps you survey your website and app visitors in real time. With the help of Qualaroo nudges, you can understand what customers and prospects think of your website while they are using it.

What it’s good for: Target your visitors based on their behavioral patterns, locations, and the actions they take on your website or mobile app. You can easily get started with professionally designed questions and templates or create your own from scratch.

Key Features:

• Allows for customizable surveys and feedback forms to be embedded on websites and apps
• Offers a library of pre-built survey templates for various use cases
• Provides advanced targeting options to deliver surveys to specific audience segments
• Supports various question types, including multiple-choice, open-ended, and Likert scales
• Offers real-time reporting and analytics to track survey responses and insights
• Integrates with popular tools such as Google Analytics and Slack
• Provides options for branding and customization to match company branding
• Offers features such as skip logic, conditional branching, and question piping to create personalized survey experiences.

Price: Starts at $69/month

Rating: 4.4/5

18. SurveyMonkey

SurveyMonkey is another leading survey software that deserves to be on your list. You can access their vast library of expert-written survey templates for customer satisfaction, market research, brand awareness, employee evaluation, customer service, and other surveys.

What it’s good for: Manage all your survey data in one place with advanced security and control. You can enable your team members to access survey response data and share it with key stakeholders.

Key Features:

• Customizable survey creation with various question types
• Integration with third-party tools like Salesforce and Mailchimp
• Collaboration with team members for survey creation and response viewing
• Advanced settings for survey security and response management
• Customizable themes for survey design
• Easy distribution of surveys through email, social media, and website embedding.

Price: Starts at $25/user/month

Rating: 4.4/5

19. ProProfs Survey Maker

ProProfs Survey Maker is an easy-to-use customer feedback tool that can help you share professional-looking surveys in a matter of minutes. With over 100+ beautiful templates and 100k+ pre-designed questions, you can create visually stunning surveys that your customers can’t skip.

What it’s good for: Thanks to the versatile nature of this tool, you can create surveys, forms, polls, popups, sidebars, quizzes, and a lot more. Explore different question types such as multiple-choice, checkbox, NPS, text box, rating scale, etc.

Key Features:

• Offers a user-friendly interface to create customizable surveys, quizzes, and polls
• Provides a library of pre-built survey templates for various use cases
• Supports various question types, including multiple-choice, open-ended, and Likert scales
• Offers advanced customization options such as adding images, videos, and custom branding
• Provides real-time reporting and analytics to track survey responses and insights
• Allows for integration with third-party apps such as Salesforce and Google Analytics
• Offers a mobile-friendly experience to capture feedback from mobile users
• Provides options for survey security, such as password protection and SSL encryption.

Price: Starts at $19/month

Rating: 4.3/5

A/B Testing CRO Tools

A/B testing tools use a snippet of code to decide which variation of the webpage each visitor will look at. Commonly, A/B testing tools work with two variations of a page and direct almost 50% of the audience to one variation and the other 50% of the audience to the other variations to see which one performs better.

The code that A/B testing tools work with can be placed server-side or client-side; however, most of the time, it is placed client-side by the A/B testing tool itself.

A/B testing tools are responsible for the following:

• Diverting traffic to different variations of the website
• Altering the webpage code depending on the variant
• Tracking cookies of the variant users are opted into

Let’s look at some of the best A/B testing tools for improving conversions:

20. VWO

VWO is a CRO platform that is used by thousands of global brands to run A/B tests on their websites, apps, and products. If you run an e-commerce store, you can use VWO to anticipate shopper concerns and make relevant changes to optimize each stage of their purchase funnel.

What it’s good for: Efficiently manage your experiments pipeline and monitor the status of all your planning, running, and completed experiments in one place. You can even compare different metrics for multiple user segments to gain valuable insights.

Key Features:

• A/B testing and multivariate testing for website optimization
• Heatmaps and click maps for website visitor behavior analysis
• Website personalization and targeting for customized user experiences
• Conversion tracking and analytics for performance measurement
• Integration with third-party tools like Google Analytics and Adobe Analytics
• User-friendly visual editor for easy website editing and optimization.

Price: Starts from $200/10k visitors/month

Rating: 4.3/5

21. Optimizely

Optimizely helps your business create seamless digital journeys for your customers. With web A/B testing functionalities, you can use customer sentiment and behavior to eliminate guesswork and drive your decision-making. Moreover, you can convert captured data into real-time customer profiles for better engagement.

What it’s good for: Run fast website experiments by moving processing from your browser to the edge (CDN). Uncover insights to reduce your customer acquisition costs without increasing advertising or marketing costs.

Key Features:

• A/B testing and multivariate testing for website optimization
• Personalization and targeting for customized user experiences
• Behavioral targeting and audience segmentation for better targeting
• Experimentation and analytics for data-driven decision-making
• Integration with third-party tools like Salesforce and Google Analytics
• User-friendly visual editor for easy website editing and optimization.

Price: Get in touch with the company for a quote.

Rating: 4.2/5

22. AB Tasty

AB Tasty is AI-powered experimentation and product optimization tool that helps you understand which messages and features drive the most engagement. Users can leverage AI-powered psychographic and engagement-based segmentation to share custom messages and features with specific audiences.

What it’s good for: Control how product features are released and monitor their impact on the user experience as well as business KPIs. With more than 25+ integration options, you can seamlessly connect AB Tasty with your team’s tool stack.

Key Features:

• Easy-to-use visual editor for creating A/B tests and personalization campaigns
• Dynamic segmentation to target specific audience segments for personalized experiences
• Advanced targeting options, including location, device type, referral source, and more
• Machine learning algorithms automatically allocate traffic to the best-performing variation
• Real-time reporting and analytics to track key metrics and measure test results
• Integration with popular third-party tools such as Google Analytics, Salesforce, and more.

Price: Get in touch with the company for a quote.

Rating: 4.4/5

23. Kameleoon

Kameleoon is an A/B testing and personalization tool that is designed for multiple teams. Marketers, developers, and product teams can A/B test web pages or products to boost customer engagement and drive conversion. Leverage Artificial Intelligence (AI) to deliver a unique, personalized experience to every visitor.

What it’s good for: In simple steps, test your content copy, design layout, or entire pages for different channels and devices without compromising on performance. The tool allows you to run experiments in real time and roll out new product features with confidence.

Key Features:

• AI-powered personalization engine for delivering relevant experiences to each visitor
• Behavioral tracking to analyze visitor behavior and create targeted experiences
• Flexible visual editor with advanced customization options for A/B testing and personalization
• Easy integration with other marketing tools and platforms through APIs and plugins
• Predictive targeting to identify the most effective targeting options based on past performance
• Real-time reporting and analysis to monitor test results and measure success.

Price: Get in touch with the company for a quote.

Rating: 4.7/5

Conversion Funnel Analyzer CRO Tools

Conversion funnel analyzer or CRO analyzer maps the flow of your website visitors to a combination of specific funnel steps that eventually lead to signups or conversions. Businesses all over the world use conversion funnel analysis tools to track user journeys throughout their website and optimize to check the efficiency of each funnel step.

A CRO analyzer will allow you to:

• Show which areas of the funnel need work
• How many users make it from one step to the next
• Identify non-converting areas

Let’s look at some of the most popular conversion funnel analysis tools out there:

24. Amplitude

Amplitude is a popular product analytics and CRO analyzer tool that offers your team all the data needed to understand your users, drive engagement, and grow revenue. This powerful tool helps you understand and predict which combinations of product features translate to higher revenue, customer loyalty, and lifetime value.

What it’s good for: Uncover real-time insights to adapt and personalize each individual experience. Enhance visibility by bringing customer engagement data to every team – product, development, or marketing.

Key Features:

• Comprehensive behavioral analytics platform for tracking user behavior and product performance
• Advanced data exploration and visualization tools for identifying trends and insights
• Automatically detect anomalies and hidden surface patterns with the hlep of ML and AI
• Customizable dashboards and reports for easy collaboration and sharing of insights
• Seamless integration with other data sources and tools, including APIs and SDKs
• Robust security and data privacy features to ensure the protection of sensitive information.

Price: Get in touch with the company for a quote.

Rating: 4.5/5

25. MixPanel

MixPanel is another one of the most powerful, self-serve product analytics platforms and conversion tools that helps your business engage, convert, and retain more users. With the help of real-time reports and analytics, your team can identify the most popular features, your topmost users, and other behavioral trends needed for long-term customer retention.

What it’s good for: Build retroactive funnels to analyze precisely where and why users drop off while using your product. Easily identify the types of users that stick along for the maximum time and focus your efforts on them.

Key Features:

• Real-time event tracking and analytics for understanding user behavior and product performance
• Advanced segmentation and targeting options for delivering personalized experiences
• Automated insights and recommendations based on machine learning algorithms and predictive analytics
• Powerful experimentation platform for testing new features and product changes
• Seamless integration with other data sources and tools, including APIs and SDKs
• Customizable dashboards and reports for sharing insights and collaborating with team members.

Price: Starts at $20/month

Rating: 4.5/5

26. Clicky

As a leading website analytics tool, Clicky offers a simple platform to monitor, analyze, and understand your web traffic in real time. With the help of this tool, you can analyze website metrics such as total visitors, average time spent by a visitor, total time, bounce rate, recent visitors, page views, and a lot more.

What it’s good for: Generate and view heatmaps by visitors, pages, or specific segments and identify the key areas of your website. Monitor your website uptime and receive automated alerts whenever your website goes offline and is inaccessible.

Key Features:

• Real-time web analytics for monitoring website traffic and user behavior
• Heatmaps and session replay to visualize user interactions and identify pain points
• Customizable dashboard with real-time metrics for easy tracking and analysis
• Advanced segmentation and filtering options for targeting specific user groups and behaviors
• Easy-to-use A/B testing and split testing tools for optimizing website performance
• Customizable alerts and notifications for tracking key metrics and identifying issues.

Price: Starts at $9.99/month

Rating: 4.4/5

27. Plerdy

Plerdy is conversion rate optimization software that helps you see your website from your users’ perspective. If you are a web marketer, you can make the most of Plerdy’s session recordings feature. You can find out how visitors navigate your website, playback the moves they make, and spot every crucial action.

What it’s good for: Use the heatmap feature to record every scroll and click made by visitors to your website. Identify flaws in your website design and uncover reasons for low conversation rates. Moreover, you can even conduct technical SEO audits of your website.

Key Features:

• Heatmaps and click maps for visualizing user behavior and identifying areas for improvement
• Session recordings for analyzing user interactions and identifying pain points
• Conversion funnel analysis for identifying and addressing barriers to conversion
• A/B testing and split testing tools for optimizing website performance
• Form analytics for improving form completion rates and user experience
• Integration with popular marketing tools and platforms for seamless data transfer and analysis.

Price: Starts at $26/month

Rating: 4.5/5

28. Woopra

Packed with powerful features and a simple interface, Woopra is one of the top conversion tools that helps you track and improve the entire customer journey. You can seamlessly track and unify data across multiple internal departments such as sales, marketing, product, and support. Create People Profiles to examine every user and every action they take on your website in real-time.

What it’s good for: Automate your workflows to save time and enhance productivity. For example, you can automatically share NPS surveys with users who have been active in the last 90 days. Discover how key metrics change over time with the help of trend reports.

Key Features:

• Comprehensive customer journey analytics for tracking user behavior across multiple channels
• Customizable dashboards and reports for real-time monitoring and analysis of key metrics
• Advanced segmentation and targeting options for delivering personalized experiences
• Automated insights and recommendations based on machine learning algorithms and predictive analytics
• Real-time chat and messaging capabilities for engaging with users and resolving issues
• Integration with other data sources and tools, including APIs and SDKs, for seamless data transfer and analysis.

Price: Starts at $999/month

Rating: 4.4/5

CRO Testing tools

Conversion rate optimization (CRO) tools monitor how your users interact with your website by collecting the interaction data to help you identify potential changes that you can make on your website to increase conversions.

In simple terms, CRO tools help you:

• Uncover the reasons why your users don’t convert.
• Identify possible improvements to eliminate problem areas on your website.
• Testing those improvements for monitoring changes in your conversions.

You cannot solve a problem unless you identify it. Without CRO tools, it’s extremely difficult to understand why your visitors leave without making any purchase or taking action on your website.

Here are some tools you can use for conversion rate optimization:

29. CRO Checker

CRO Checker is a completely free and one of the most popular website performance analytics and CRO tools that help you understand how your website performs and also uncover potential optimization opportunities to improve your conversion rates.

What it’s good for: Run free tests on your website to detect anomalies and problem areas that hamper conversions. Get free conversion optimization tips on the home page without looking too much. Get started by simply pasting the URL of your website.

Key Features:

• AI-powered analysis of website performance and conversion optimization potential
• A comprehensive report of website issues, broken down by priority level and recommended solutions
• Comparison against industry benchmarks and best practices for identifying areas for improvement
• Prioritization of optimization opportunities based on potential impact and ease of implementation
• Integration with other marketing tools and platforms for seamless data transfer and analysis
• Personalized recommendations and guidance based on individual website data and performance.

Price: Free to use

Rating: 4.5/5

30. Google Optimize 360

Google Optimize is another free and one of the most popular conversion rate optimization tools that works in conjunction with Google Analytics to provide an in-depth analysis of your website to highlight conversion problems and areas of improvement to help you improve your website experience.

What it’s good for: Run A/B tests, multivariate tests, Split URL tests, and more to find the best-performing variant of your website. Easily set goals and track performance with the help of real-time performance statistics.

Key Features:

• Integration with Google Analytics for comprehensive tracking and analysis of website performance
• Easy-to-use visual editor for creating A/B tests and personalization campaigns
• Advanced targeting options, including location, device type, referral source, and more
• Machine learning algorithms automatically allocate traffic to the best-performing variation
• Real-time reporting and analytics to track key metrics and measure test results
• Seamless integration with other Google Marketing Platform tools for a comprehensive marketing solution.

Price: Optimize is free to use. Contact sales for Optimize 360 pricing plans.

Rating: 4.2/5

31. Instapage

Instapage is another one in the lineup of advanced CRO tools that allows you to create high-converting and amazing landing pages and A/B testing them for maximum performance.

What it’s good for: Create unique, personalized, and mobile responsive landing pages without writing any code or needing a developer. Analyze user interactions with ease using heatmaps and built-in analytics.

Key Features:

• Easy-to-use drag-and-drop editor for creating landing pages and post-click experiences
• A/B testing and personalization features for optimizing conversion rates
• Integration with popular marketing tools and platforms for seamless data transfer and analysis
• Collaboration and teamwork features for multiple users to work together on landing pages
• Advanced analytics and reporting for tracking performance and identifying areas for improvement
• Customizable templates and design features for creating unique and effective landing pages.

Price: Starts at $199/month.

Rating: 4.3/5

32. Liftmap

Liftmap is another very promising conversion rate optimization tool that helps CRO and experimentation managers scale their testing programs seamlessly. With Liftmap, you can easily collaborate with your team members, create result-oriented reports and share your insights with everyone.

What it’s good for: Keep all your experiment communications in a centralized location. Easily conduct high-fidelity experiments by tagging team members in comments, assigning roles, tracking workload and activity, and documenting the entire process.

Key Features:

• AI-powered analysis of website performance and conversion optimization potential
• Visual representation of user engagement and conversion metrics across pages and segments
• Prioritization of optimization opportunities based on potential impact and ease of implementation
• Integration with popular marketing tools and platforms for seamless data transfer and analysis
• Personalized recommendations and guidance based on individual website data and performance
• Easy-to-use interface for tracking and reporting on conversion optimization progress.

Price: Contact Sales for pricing plans.

Rating: 4.5/5

33. Convert Experiences

Convert Experiences is very similar to the tools in this lineup as it allows you to collect your website visitors’ data to clearly identify their interests and deliver better experiences to them. Convert is a crucial addition to marketing assets for companies looking to improve customer experience, reach more prospects and increase conversion.

What it’s good for: Conduct A/A tests, split tests, multivariate tests, and more to easily pick what works best for your visitors. Swap images, redesign menus, and configure different settings on your website with the easy-to-use visual editor.

Key Features:

• Easy-to-use visual editor for creating A/B tests and personalization campaigns
• Advanced targeting options, including location, device type, referral source, and more
• Real-time reporting and analytics to track key metrics and measure test results
• Integration with popular marketing tools and platforms for seamless data transfer and analysis
• Multi-page experiments and funnel testing for optimizing the entire user journey
• Allocate traffic to the best-performing variation automatically.

Price: Starts at $99/month.

Rating: 4.7/5

Tools for Social Proof

Social proof tools are used to ease potential consumers’ minds by showing how others are using and enjoying the products and services.

Social proof is a popular marketing technique that these tools deploy to help consumers overcome their paranoia about investing in a product or service.

Social proof works by:

• Creating an urgency through FOMO (fear of missing out)
• Convincing people through solid evidence
• Leveraging human behavior for the highest impact

Here are some of the best social proof tools for you to try:

34. UseProof

UseProof is a compelling social proof and one of the best CRO tools that can help you boost your conversion rate optimization efforts. Apart from basic social proof functions, you can also easily gauge the number of people who have taken action on your website through the “Hot Streak” feature.

What it’s good for: Create scarcity using live visitor count and see all the recent activity on your website. Conduct A/B testing by splitting the traffic and showing live visitor count and geo-targeted activity notifications to create urgency.

Key Features:

• Social proof notifications to increase user trust and confidence
• Real-time conversion tracking and analytics for monitoring website performance
• Customizable targeting and segmentation options for delivering personalized experiences
• Integration with popular marketing tools and platforms for seamless data transfer and analysis
• A/B testing and split testing tools for optimizing website performance

Price: Starts at $79/10k visitors/month.

Rating: 4.4/5

35. Nudgify

Nudgify is an extremely user-friendly social proof tool and a conversion rate optimizer that you can use to announce sales, show the best customer reviews, and display FOMO notifications to create urgency alongside other social proof elements.

What it’s good for: Show recent sign-ups and conversions and get real-time stock data through an automatic feed. Build customer Nudges and take visitors from one page to another using Nudge links.

Key Features:

• Social proof notifications to increase user trust and confidence
• Behavioral nudges to guide users toward desired actions
• Advanced targeting and segmentation options for delivering personalized experiences
• Integration with popular marketing tools and platforms for seamless data transfer and analysis
• A/B testing and split testing tools for optimizing nudges and notifications
• Automated optimization recommendations based on machine learning algorithms and predictive analytics.

Price: Starts at $0.99/ month.

Rating: 4.8/5

36. TrustPulse

TrustPulse, an OptinMonster product, is a powerful social proof and honest marketing platform that aims to improve your site’s conversions by leveraging the activity of real users. All you have to do is choose your trigger, customize notifications, and target the right audience, and you’re good to go.

What it’s good for: See a live stream of any activity on your website using real-time event tracking and show how many users are taking action on your website using “On Fire” notifications. Create attractive notifications and show them to the right people using smart targeting.

Key Features:

• Social proof notifications to increase user trust and confidence
• Real-time conversion tracking and analytics for monitoring website performance
• Customizable targeting and segmentation options for delivering personalized experiences
• Integration with popular marketing tools and platforms for seamless data transfer and analysis
• Automated optimization recommendations based on machine learning algorithms and predictive analytics
• Easy-to-use interface for creating and managing social proof notifications.

Price: Starts at $5/month.

Rating: 4.5/5

37. NotificationX

NotificationX is one of the most popular WordPress marketing plugins that display social notifications, blog comments, email subscriptions, and other social proof popups to significantly improve conversion rates.

What it’s good for: Grab your visitor’s attention by showing recent activity and build instant credibility through sales alerts. Easily uncover your blog’s engagement through comments and by displaying how many times your content has been downloaded.

Key Features:

• Social proof notifications to increase user trust and confidence
• Real-time conversion tracking and analytics for monitoring website performance
• Customizable targeting and segmentation options for delivering personalized experiences
• Integration with popular marketing tools and platforms for seamless data transfer and analysis
• Easy-to-use interface for creating and managing a wide range of notification types, including sales notifications, email opt-ins, and more.

Price: Starts at $39/month.

Rating: 4.5/5

38. ProveSource

ProveSource is another popular social proof platform that comes with a well-built interface and has four different types of notifications like page visits, sales, streams, and the number of actions taken to measure conversions. ProveSource also allows you to add gifs to notifications to improve engagement and conversions.

What it’s good for: Capture conversion from custom web forms using the “Auto Tracking feature.” Display live visitors and recent page visits and integrate with over 100 online tools to boost your CRO efforts.

Key Features:

• Social proof notifications to increase user trust and confidence
• Real-time conversion tracking and analytics for monitoring website performance
• Customizable targeting and segmentation options for delivering personalized experiences
• Integration with popular marketing tools and platforms for seamless data transfer and analysis
• Advanced filtering options and data insights to fine-tune social proof notifications and improve their impact.

Price: Starts at $24/month.

Rating: 4.5/5

Website Speed Analyzer

As the name suggests, a website speed analyzer analyzes the speed of your website at which it loads and responds to user input. It is important to understand exactly how quickly your website responds if you want to deliver a better user experience.

Website speed analyzer tools do just that. These tools can answer two major questions about your website speed:

• How fast is your website?

• How do you improve your website performance?

Let’s look at some of the best website analyzer tools:

39. Sematext

Sematext is one of the most reliable synthetic monitoring and one of the best CRO tools that you can use to monitor API seamlessly. It’s easy to set up, and with the help of its intuitive UI, you can start monitoring and tracking your website resources within minutes. It even sends you notifications based on your custom triggers so that you can make necessary optimization decisions and boost conversions.

What it’s good for: Monitor website uptime from different locations worldwide, measure website performance across different browsers and devices, and identify problems with third-party resources.

Key Features:

• Comprehensive monitoring and analytics for websites, applications, and infrastructure
• Real-time performance and error tracking to detect issues before they impact users
• Customizable dashboards and alerts for instant visibility into critical metrics
• Integration with popular tools and platforms for seamless data transfer and analysis
• Machine learning algorithms for anomaly detection and predictive insights
• Advanced log management and analysis tools for troubleshooting and root cause analysis.

Price: Starts at $2/month.

Rating: 4.7/5

40. Pingdom Speed Test

Pingdom is another very popular tool in the domain of website speed test analysis and has been around for quite some time now. It doesn’t require any login from the user, and it rates the website’s performance from 0 to 100 while giving you a breakdown of response codes, request types, content size, waterfall chart, and load times.

What it’s good for: It features uptime and page speed monitoring to check your website’s availability and load performance. Monitor your website’s most important interactions using transnational monitoring and get insights from visitors to enhance the performance.

Key Features:

• Website speed testing from multiple locations worldwide to measure performance from a user perspective
• Performance insights and recommendations for improving website speed and user experience
• Real-time alerts for website downtime and availability issues
• Historical performance data for tracking website speed and availability over time
• Integration with popular monitoring and analytics tools for seamless data transfer and analysis
• Easy-to-use interface for running website speed tests and analyzing performance data.

Price: Starts at $10/month.

Rating: 4.5/5

41. Uptrends

Uptrends is another very straightforward website speed analysis tool that allows you to conduct tests from one of 10 locations. You can even configure the test to run from desktop and mobile devices. Uptrends offers great flexibility through browser tests, as users can adjust resolutions and use bandwidth throttling to test the website under different conditions.

What it’s good for: Easily visualize the gathered data and use the drag-and-drop interface to customize the dashboard for your teams. Spot even the tiniest details using interactive charts and get visual confirmation of your website problems through error snapshots.

Key Features:

• Website and server monitoring from multiple locations worldwide to ensure uptime and availability
• Synthetic monitoring to simulate user interactions and detect issues before they impact users
• Real user monitoring to track website performance from actual user perspectives
• Customizable dashboards and alerts for instant visibility into critical metrics
• Integration with popular tools and platforms for seamless data transfer and analysis
• Advanced reporting and analytics capabilities for deep insights into website and server performance.

Price: Starts at $17.50month.

Rating: 4.3/5

Increase Conversions With the Best CRO Tool

There is no doubt that the best conversion rate optimization tools can help you improve your website, understand user behavior, and enhance conversions.

With this intensive tool list, you should be able to pick the best CRO tool based on your unique requirements. Remember, there is no single tool that can help you make the most of your marketing and design efforts.

For a start, you can try out a combination of tools. For instance, you can use Picreel for popups, Google Analytics to track visitor behavior, and ProProfs Chat to engage with visitors in real time.