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Product Bundling for Shopify Stores: Examples and Strategies

Product Bundling for Shopify Stores: Examples and Strategies

Are you looking for a powerful way to increase your sales and maximize profits?

If so, then you’re in luck because today, we’re diving into the world of product bundling and bundled sales!

Now, you might be wondering, “What is product bundling anyway?

Well, in a nutshell, it’s the practice of grouping together related products and selling them as a package deal. Think of it like a meal deal at your favorite fast-food joint, where you get a burger, fries, and a drink for a discounted price.

When it comes to Shopify stores specifically, product bundling can be a game-changer.

With its user-friendly platform and a vast array of integrations, Shopify makes it easy to implement bundling strategies that can significantly improve conversions and increase sales.

But why should you care about bundling products for your ecommerce business?

The answer is simple: bundling is a proven strategy for increasing sales and revenue. By offering complementary products as a bundle, you can incentivize customers to buy more than they initially intended, leading to bigger orders and higher profits.

So, whether you’re a seasoned ecommerce pro or just starting out, keep reading to discover some examples and strategies for successful product bundling on Shopify.

Unveiling the Key Types of Product Bundling

When it comes to product bundling, there are several approaches you can take. Each type of bundling has its own benefits and drawbacks, so it’s important to understand the differences in order to choose the best strategy for your Shopify store.

Pure Bundling

Pure bundling is the most straightforward type of bundling. It involves offering a set of products that can only be purchased together as a package deal.

In other words, customers can’t buy the products separately. Pure bundling is often used when the bundled sales products are complementary or have a high degree of interdependence.

One example of pure bundling is a gaming console that comes bundled with several popular games. It can be an effective way to increase sales of complementary products and encourage customers to try out new products that they might not have otherwise considered.

Pure Bundling

Image Source: Bestbuy

Mixed Bundling

Mixed bundling is a bit more flexible than pure bundling. With mixed bundling, customers can purchase bundled sales products together as a package deal, but they can also purchase the products separately at their individual prices.

This strategy is used when Shopify bundle products have different levels of popularity or when customers have varying preferences.

A great example of this strategy is a cosmetic store that offers makeup kits as bundles at a lower price but also allows customers to buy each item individually.

Mixed bundling can be a great way to increase sales of both popular and less popular products while giving customers more control over their purchases.

Mixed Bundling

Image Source: Kylie Cosmetics

Price Bundling

Price bundling involves offering a discount when customers purchase bundled products on Shopify. The discount is often based on the combined price of the individual products.

You’ll see this strategy being used when the bundled products are related but not necessarily complementary.

One example of price bundling is a car dealership that offers a discount when customers purchase a car and a maintenance package together. Price bundling can be a great way to incentivize customers to purchase more products and increase overall revenue.

Price Bundling

Image Source: Hyundai

Also Read - How to Get More Sales on Your Shopify Store Quickly

Examples of Product Bundling for Shopify Stores

Implementing product bundling strategies can be an effective way to increase sales and revenue for your Shopify store. To give you some inspiration, here are five different examples of Shopify bundle products you can use on your store:

Bundled product packages

First, let’s talk about bundled product packages. This strategy works particularly well for beauty and skincare brands because customers often prefer to buy a complete set of products rather than piecing together individual items.

By offering a discounted price on a skincare set or makeup kit, you can encourage customers to try out new products and potentially increase their overall spending.

Bundled product packages

Image Source: Profit Well

Here, tools like Picreel can help you create amazing-looking discount popups that match your brand’s style and aesthetic.

Plus, you can easily configure the popups to appear on specific pages or at specific times during a visitor’s session, ensuring that they see the offer at the right moment.

Creating product bundles can help streamline your inventory management by selling more units of certain products at once.

Related product bundles

Next up, we have related product bundles. This strategy involves pairing together items that complement each other or are used together.

For example, if you sell men’s shirts, you might bundle together a shirt and a matching tie or cufflinks.

Related product bundles

Image Source: Extensiv

Customers who are shopping for one item may be more likely to purchase a bundle if it means they can get an entire outfit in one transaction. This approach can also help increase the perceived value of each item in the bundle, encouraging customers to spend more.

Mix-and-match bundles

Mix-and-match bundles are another great option for Shopify stores. This strategy allows customers to choose any combination of products for a discounted price.

Offering a “3 for $30” deal or a similar promotion can incentivize customers to purchase more items at once. Plus, by giving customers the ability to mix and match, you can encourage them to try out new products that they may not have otherwise considered.

Mix-and-match bundles

Image Source: Multivariants

Cross-sell bundles

Cross-sell bundles can be a powerful way to increase sales of complementary products. By offering a discount on a related item at checkout, you can encourage customers to add more items to their cart.

To give you a product bundling example, if a customer is purchasing a camera, you could offer a discount on a camera case or a memory card. This approach can help you sell more items at once and increase the overall value of each sale.

Cross-sell bundles

Image Source: Nosto

Buy-one-get-one bundles

Finally, we have buy-one-get-one bundles or BOGO deals. This strategy can be a great way to encourage customers to buy more products at once.

By offering a free or discounted item with the purchase of another item, you can incentivize customers to add more items to their cart.

Another product bundling example is when a shoe store might offer a BOGO deal where customers can buy one pair of shoes and get a second pair at a discounted price.

This strategy can help you move inventory quickly and encourage customers to try out new products.

Buy-one-get-one bundles

Image Source: Shopify

Creating a Product Bundling Strategy for Your Shopify Store

Let’s dive into the five steps of creating a product bundling strategy for your Shopify store:

Step 1: Determine What Products to Bundle

The first step in creating a product bundling strategy is to decide which products to bundle together. You want to choose products that are complementary or related to each other and that customers would likely want to buy together.

Look at your inventory and identify products that sell well together, or consider conducting customer surveys to gather insights about what products customers would like to see bundled together.

There are two ways to go about this:

  1. When it comes to buy-more-save-more bundles, you can apply them to your entire online store or only specific product lines that you offer.
    This approach is particularly useful for boosting sales of products that aren’t selling well. Generally, you will choose the products for this bundle based on the category of inventory that is selling the least.
  2. Quantity discount bundles are made to sell more of the same product. You get to pick which items you want to promote and can choose the most popular ones to increase the average order value.

Step 2: Calculate Bundle Pricing

Once you have determined which products to bundle, you need to calculate the pricing for each bundle. You want to offer a discount to customers, but you also need to ensure that you are still making a profit on each sale.

Consider the costs associated with each product and the potential profit margins, and then set a bundle price that is appealing to customers while still being profitable for your business.

Before setting a price for your product bundle, you must determine the gross margin of each product included in the bundle.

The gross margin of a product can be calculated by subtracting the cost of goods sold (COGS) from the total selling price. Once you have this baseline cost, you can decide on a discount that is suitable for your brand.

If your brand has a margin of 50% or higher, a discount between 10% to 20% off the subtotal is recommended. For businesses with average margins of 50% or less, a discount rate of 5% to 10% will typically suffice.

Step 3: Decide on a Bundling Method

When it comes to bundling products, there are different approaches you can take. Pre-made bundles are pre-configured and ready to go for customers, while build-your-own bundles allow customers to pick and choose which products they want to bundle together.

The decision on which bundling method to use should be based on the type of products you’re offering and the preferences of your customers.

For instance, pre-made bundles work well for complementary products that are often purchased together, like a camera and a memory card. On the other hand, build-your-own bundles work well for customers who want more control over the products they purchase.

By understanding your customers’ preferences and bundling products in a way that makes sense for your business, you can increase sales and boost customer satisfaction.

Step 4: Create Appealing Product Bundle Names and Descriptions

Creating product bundles is a great way to increase sales and customer satisfaction. But it’s not enough to just put a few products together and call it a bundle. You need to put some thought into how you present it to your customers.

One example of a catchy bundle name is “The Ultimate Relaxation Kit” for a bundle that includes bath bombs, candles, and a cozy blanket. Another example is “The Perfect Morning Routine” for a bundle that includes a coffee maker, a mug, and a breakfast cookbook.

By giving your bundles creative and appealing names, you’re making it more memorable and exciting for customers to purchase.

On top of that, providing clear and detailed descriptions of what’s included in each bundle and highlighting the benefits of buying it is crucial.

This helps customers understand the value of the bundle and makes it easier for them to make an informed purchasing decision.

Step 5: Use Shopify Apps to Simplify the Bundling Process

Shopify offers a range of apps that can help simplify the bundling process for your store.

For instance, you can leverage various tools that offer features such as creating customized bundle pages or automatically applying bundle discounts at checkout. With the help of these tools, you can provide your customers with a seamless and enjoyable shopping experience while also increasing the average order value.

On the other hand, there are plenty of popup builder tools that can be easily integrated with Shopify to promote specific product bundles using targeted website popups.

This means that when a customer visits the website, your tool can analyze their behavior and show them a targeted popup that offers a bundle of products that may be of interest to them.

Exit popup

View all templates

Benefits of Product Bundling for Shopify Store

Let’s explore some of the benefits of product bundling for Shopify stores in detail:

Increase in Average Order Value

Product bundling can increase the average order value of a Shopify store by encouraging customers to buy more items in a single transaction.

Bundles often offer a discounted price compared to purchasing each item individually, making them an attractive option for customers who are looking to save money.

By offering bundles that appeal to customers, Shopify stores can incentivize customers to purchase more items, leading to higher sales and revenue.

Reduction in Inventory Waste

Product bundling can also help reduce inventory waste by bundling slow-moving or unpopular items with popular items. By bundling these products together, Shopify stores can clear out inventory that may not have sold on its own.

This reduces the amount of unsold inventory that may need to be discarded or sold at a loss, improving the overall profitability of the business.

Boost Customer Loyalty and Retention

Product bundling can help increase customer loyalty and retention by creating a more positive shopping experience for customers.

By offering bundles that are tailored to customers’ preferences and needs, Shopify stores can increase the likelihood that customers will return to their stores in the future.

Additionally, customers who feel that they have received good value from their purchase are more likely to recommend the store to their friends and family.

Opportunities for Upselling and Cross-Selling

Product bundling can also create opportunities for upselling and cross-selling. By bundling complementary products together, Shopify stores can encourage customers to purchase additional products that they may not have considered otherwise.

This can be especially effective when the complementary products are items that customers may not have been aware of, such as accessories or add-ons.

Maximize Sales on Shopify: Create Effective Product Bundling Strategies

Product bundling is a powerful strategy that Shopify store owners can use to increase sales, reduce inventory waste, and improve customer loyalty and retention.

By following the five-step process of determining what products to bundle and using Shopify apps to simplify the bundling process, Shopify store owners can create effective product bundling strategies that resonate with their customers and drive sales.

For Shopify store owners, bundling products can be an effective way to increase the average order value, boost customer loyalty and retention, and reduce inventory waste.

By bundling complementary products together, you can encourage customers to purchase additional items that they may not have otherwise opted for.

If you’re looking to take your Shopify store’s sales to the next level, consider using Picreel, as it is one of the best landing page conversion tools available. Plus, The tool also offers a forever-free plan with unlimited campaigns and popups,  you can try Picreel risk-free and see how it can help you improve your Shopify store’s conversion rates.

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About the author

Daniel Nicholes shares insights about CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights with the goal of enhancing user experience. Daniel writes about CRO methods, including landing page optimization, site intercept surveys, popups, and how to optimize the complete customer journey. Daniel actively contributes to industry discussions, offering actionable & practical advice for experience optimization.