How to Use Exit Surveys & Popups For Conversion Rate Optimization

Optimize your website with exit popup & exit survey software

You’ve welcomed your visitors to your online portal, you want them to explore your website, and finally, you want them to convert. Conversion can be anything from signing up to purchasing your products/services. But what to do when they leave your pretty website after roaming around? How to find out the reason behind their departure? Keep scrolling.

What is an Exit Popup Survey?

What if you could boost your conversions by 300%? Exit Popup Surveys are your best bet to do so. These surveys are shown to your visitors when they are about to leave your website to possibly switch to your competitor’s portal. Through a well-crafted and creatively designed exit popup, you can ask your visitors why they are saying goodbye. The valuable responses by visitors will be helpful for your team to get them back.

Why Use Exit Popups?

Learn the benefits of using exit popups

Picreel displays customized exit popups on your website by tracking visitors' digital footprint and click behavior in real-time. You can use interactive popups for visitors based on the business rules you set and the website content each visitor is viewing. The collected data will reach your tools like CRM in real-time via API, eventually leading to an increase in conversion rates.

1. Reduce cart abandonment

Visitors abandon their carts for a variety of reasons like high prices of the items, finding a better deal on competitors’ websites, and so on. By setting the trigger controls like scroll percentage, time on page, exit intent, etc., you can address this crucial point of friction and compel your visitors to stay and make the purchase.

2. Increase sales

Based on the portion of your site the visitor is, you can use exit popups to give them a reason to stick around, like redirect them to other relevant pages or offer a discount coupon in creative ways to convert the visitor.

3. Get leads & nurture them

Building an email list of your potential customers gives you a huge opportunity. With the right exit popup, collect the emails of your visitors to send customized emails later. More than 90% of consumers check their email daily, and you can turn them into potential paying customers.

4. Understand why visitors leave your site

Exit popup surveys are helpful in understanding why visitors leave your website or why didn’t they complete their purchase. This will let you make the necessary changes in your products/services/pricing to bring back the customers.

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How to Use Exit Popup & Surveys

Throwing a bunch of popups using an exit popup survey software over your website isn’t the best strategy. The implementation of exit popups plays a crucial role in converting visitors. For that, you need to consider a few important points.

1

Determine your goal

2

Figure out your CTA

3

Create a beautiful design

4

Write copy that converts

Determine your goal

Step 1: Determine your goal

You need to be clear about your goals. Identify your target audience and set the goals for different categories of visitors. For this, you can conduct some surveys to research and know about your customers’ preferences.

Figure out your CTA

Step 2: Figure out your CTA

CTA will be different for various pages of your website. Figure out the most effective CTA for landing pages, product pages, checkout/cart pages, blog pages, and so on to give your customers a solid reason to stay and choose you over the competitors.

Create a beautiful design

Step 3: Create a beautiful (and powerful!) design

Keeping a beautiful, clear, and minimalistic design that leaves a powerful impression on your visitors should be your focus. No need to go all fancy with eye-stressing fonts or colors. Try to use a relevant image, brand name/logo, and use creative multi-step options to make it more interactive. Place the [X] button in the corner so that the users click on the outside of the popup window.

Write copy that converts

Step 4: Write copy that converts

The content that goes in the pop-up will command visitors’ attention. Make the copy self-explanatory and try to incorporate some trigger words/phrases like stop, wait, hold on, join, don’t miss this, before you go/leave, etc., to increase the chances of conversion. While using these words, highlight them in bold fonts so that they stand out.

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Examples of Exit Popups for Conversion Optimization

When you’re working on the exit overlay and design for the popup, it’s important to get into the visitor's head. You need to think about how the visitor got here, what they are exploring and expecting. It will help in displaying the right content to the visitor and will eventually increase lead generation. Try and display offers/discounts to the visitors in return for their email address to use these email leads in the future.

  • Offer a discount

  • Provide eBooks, Guides, Cheat-sheets

  • Promote giveaway

  • Create urgency with limited availability

  • Get newsletter signups

  • Ask a question

  • Offer a trial/free registration

  • Offer a demo

  • Wheel of Fortune

  • Limited Time Offer

Offer a discount arrow
Offer a discount
Provide eBooks, Guides, Cheat-sheets arrow
Provide eBooks, Guides, Cheat-sheets
Promote giveaway arrow
Promote giveaway
Create urgency with limited availability arrow
Create urgency with limited availability
Get newsletter signups arrow
Get newsletter signups
Ask a question arrow
Ask a question
Offer a trial/free registration arrow
Offer a trial/free registration
Offer a demo arrow
Offer a demo
Wheel of Fortune arrow
Wheel of Fortune
Limited Time Offer arrow
Limited Time Offer

These are some different types of examples that you can use for exit popups to incorporate on your website. For each one of them, pay attention to the key components: Design, Copy, Offer, and CTA. Let’s get started!

Offer a Discount

The most common and eye-catching exit-intent popup type, can decrease the cart abandonment rates by more than 15%. Who would want to miss out on an opportunity to pay less for their purchase?

When the customer is about to abandon the cart, display an exit-intent popup offering them an additional discount to complete their purchase. Keep the trigger words in bold like “Wait! Here’s a special offer for you.” CTA can be the email address to collect their email as well for future campaigns. arrow
Desktop Exit intent popup
A perfect exit pop-up for new visitors. Ask them to sign up for your newsletter in exchange for great offers, deals, and news. Build your email list easily and use the email leads for campaigns later. arrow
Desktop Exit intent popup
  • When the customer is about to abandon the cart, display an exit-intent popup offering them an additional discount to complete their purchase. Keep the trigger words in bold like “Wait! Here’s a special offer for you.” CTA can be the email address to collect their email as well for future campaigns.

  • A perfect exit pop-up for new visitors. Ask them to sign up for your newsletter in exchange for great offers, deals, and news. Build your email list easily and use the email leads for campaigns later.

Provide eBooks, Guides, Cheat-sheets

Let’s say that the visitor is going through one of your blogs. What next? How to make them stay or convert them? Here, use the resources that you can offer, such as guides, cheat-sheets, eBooks, etc., to your visitors. By providing freebies, you can exponentially grow your email list over time.

  • An impactful cheat-sheet with a beautifully placed CTA. Make sure to write an impressive copy and use a bold font and unique color background for the CTA box as it will grab the visitor’s attention instantly.

  • People love free stuff, and offering a free guide relevant to something they are browsing on your website will make them quickly enter their email address to receive the guide directly in their inbox.

An impactful cheat-sheet with a beautifully placed CTA. Make sure to write an impressive copy and use a bold font and unique color background for the CTA box as it will grab the visitor’s attention instantly. arrow
Desktop Exit intent popup
People love free stuff, and offering a free guide relevant to something they are browsing on your website will make them quickly enter their email address to receive the guide directly in their inbox. arrow
Desktop Exit intent popup

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Promote Giveaway

Give your visitors a chance to win. This helps in lead generation as visitors will respond to the giveaway by entering their email addresses. More people are likely to enter the giveaway as no one’s going to miss out on a chance to grab gifts.

As it is a giveaway, display the product image in the pop-up and ask the visitors to participate by subscribing to your newsletter. Use a different bold font for highlighting the brand name as it creates a good impression about the brand product you are promoting. arrow
Desktop Exit intent popup
The copy here is pretty clear, and a lot of visitors will respond to such pop-ups like “Do you want a free XYZ product?”. Collect the email leads, and you can also ask them to share the giveaway on their social handles to earn additional entries. arrow
Desktop Exit intent popup
  • As it is a giveaway, display the product image in the pop-up and ask the visitors to participate by subscribing to your newsletter. Use a different bold font for highlighting the brand name as it creates a good impression about the brand product you are promoting.

  • The copy here is pretty clear, and a lot of visitors will respond to such pop-ups like “Do you want a free XYZ product?”. Collect the email leads, and you can also ask them to share the giveaway on their social handles to earn additional entries.

When to Use Exit Surveys

Presenting the right popup at the right time is the key to conversions!

Well-timed overlays:

Too soon and the visitor will be annoyed. Too late and the visitor will feel ignored. To strike a balance, experiment with time delays like tracking the time spent by the visitor on your website and displaying the popup after 10 seconds, 15 seconds, and so on to get it right.

Location based campaigns:

Depending on the products or services you are offering, you can try location based campaigns according to the visitor’s IP address. Target the customers in a location with personalized exit popups.

Don’t forget about mobile users:

As there is no cursor on mobile screens, exit intent is not clear. Consider some events like the user hitting the back button or home button, switching to another tab, scrolling up the page, or interacting with your website’s widgets, etc. Show mobile friendly popups that fit in their screen.

Frequency of pop-ups:

Showing the same popup on different pages might annoy your visitors. If a visitor clicks the exit button on your popup, don't display the same popup again for at least a day. Instead show them some other relevant popup according to their activity on your website.

Special days/Promotions/Sales:

A great way to show the seasonal discounts or offers you are offering on various special days, during clearance sales or new product launch dates.

When to Use Exit Surveys

Create Urgency With Limited Availability

Creating a sense of urgency is a popular marketing technique to influence visitors. Many people have a fear of missing out on the good products they are exploring. Make visitors feel as if they'll miss a great opportunity or offer. You can use this to create coupes with a compelling pitch.

  • Place the timer offering free shipping or discounted prices. Something like “Offer expires in 12 hours.” or “Grab 20% off coupon before it’s gone!” will compel the user to proceed with the purchase.

  • The next way is to imply scarcity with limited availability, such as “Only 5 left in stock. Act now!” or “Here’s your last chance to grab this XYZ. Just 2 pieces left in stock!” Use impactful trigger words and an impressive pitch to convey your offer’s value.

Place the timer offering free shipping or discounted prices. Something like “Offer expires in 12 hours.” or “Grab 20% off coupon before it’s gone!” will compel the user to proceed with the purchase. arrow
Desktop Exit intent popup
The next way is to imply scarcity with limited availability, such as “Only 5 left in stock. Act now!” or “Here’s your last chance to grab this XYZ. Just 2 pieces left in stock!” Use impactful trigger words and an impressive pitch to convey your offer’s value. arrow
Desktop Exit intent popup

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Get Newsletter Signups

Getting email leads is one of the most effective ways to monetize visitors. In exchange for newsletter signups, you need to keep a solid offer on the table. This includes discount codes, free guides/downloads, advice, or anything that benefits the visitors. If implemented creatively, businesses can get upto a 500% increase in signups.

Make your visitors feel exclusive by offering them access to your newsletter. Use a balanced tone and pitch like “Get exclusive growth strategies and tactics that I only share on my private newsletter.” Such a compound will definitely hold your visitor’s attention. arrow
Desktop Exit intent popup
Playing with words using humor is a great way of piquing your visitor’s interest. Not all businesses can incorporate humor, but if it fits your style, go for it. Surely, an awesome way of getting people to remember your brand! arrow
Desktop Exit intent popup
  • Make your visitors feel exclusive by offering them access to your newsletter. Use a balanced tone and pitch like “Get exclusive growth strategies and tactics that I only share on my private newsletter.” Such a compound will definitely hold your visitor’s attention.

  • Playing with words using humor is a great way of piquing your visitor’s interest. Not all businesses can incorporate humor, but if it fits your style, go for it. Surely, an awesome way of getting people to remember your brand!

Ask a Question

When the visitor is about to leave the website after taking particular actions while exploring your website, you can ask them questions related to why they are leaving or what they were expecting. It helps in getting to know the visitors and to deliver them what they need.

  • A simple survey pop-up to get feedback from your visitors. The content that goes here will be different for different pages as if the user is leaving from the landing page, they might not be interested at all, and if they are abandoning the cart, they have shown interest and can contribute to your lead generation strategy.

  • Sometimes, visitors just couldn’t navigate to the page they’re looking for, and based on their activities on your website, you can ask them a relevant question such as “Are you a small business owner?” or “Are you looking to manage multiple teams?”. With the CTA being Yes or No, you can redirect them back to a relevant page.

A simple survey pop-up to get feedback from your visitors. The content that goes here will be different for different pages as if the user is leaving from the landing page, they might not be interested at all, and if they are abandoning the cart, they have shown interest and can contribute to your lead generation strategy. arrow
Desktop Exit intent popup
Sometimes, visitors just couldn’t navigate to the page they’re looking for, and based on their activities on your website, you can ask them a relevant question such as “Are you a small business owner?” or “Are you looking to manage multiple teams?”. With the CTA being Yes or No, you can redirect them back to a relevant page. arrow
Desktop Exit intent popup

Free Registration, Trial or Demo

Depending on your business, you can incentivize the exit popup by offering a free registration/trial/demonstration. These are perfect for SaaS organizations or if you have a subscription model. In this scenario, the customer will register on your website to use the free trial. You get their email address and a lead generation opportunity to convince them later in case they are not happy with the trial/demo.

This is great for businesses that are into selling products. You can offer a discount coupon or free delivery or access to premium deals in exchange for the visitor signing up on your website. You can later send them customized emails and offers once they sign-up. arrow
Desktop Exit intent popup
Be simple and clear. Offer a free trial to your services using a beautifully crafted copy. Use trigger phrases like “No credit card required” or “100% free trial!” According to the service you are offering, you can also put up a compelling success stat. arrow
Desktop Exit intent popup
  • This is great for businesses that are into selling products. You can offer a discount coupon or free delivery or access to premium deals in exchange for the visitor signing up on your website. You can later send them customized emails and offers once they sign-up.

  • Be simple and clear. Offer a free trial to your services using a beautifully crafted copy. Use trigger phrases like “No credit card required” or “100% free trial!” According to the service you are offering, you can also put up a compelling success stat.

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Testimonials

  • Generate new signups
    Our KPI using Picreel is to generate new signups and it has certainly helped us achieve this. We've also seen that the popup has been beneficial to sales performance as well.
    Matt Stevenson
    Matt Stevenson,

    Marketing Manager
    at Student Money Saver

  • 28% lift in referrals
    Picreel given us a 28% lift in referrals to LivePlan over same timeframe (since starting with Picreel) previous year. Prior to installing Picreel, referrals from PaloAlto.com to LivePlan we're flat to slightly down.
    John Procopio
    John Procopio,

    Director of E-Commerce
    at Palo Alto Software

  • Great investment for capturing leads
    Picreel is an excellent tool to use for capturing leads. If you are in the business of collecting opt-ins so you can market to potentially interested leads, Picreel is a tool worth investing in.
    Raymond Fong
    Raymond Fong,

    Co-Founder
    of Deviate Labs, LLC

Features

Overlays, Links & Surveys

Overlays, Links & Surveys

No HTML or CSS required. Just copy and paste the code.

Advanced Targeting

Advanced Targeting

Target users by referral source, site content, new or returning, and even personalize content based on visitor metadata.

get responsive popups

Desktop, Tablet, Mobile

Popups look great on desktop, tablet, and mobile views. Designed for performance on smartphones, tablets, and laptops.

capture leads and increase your sales

Capture & Sell

Capture leads, build lists, increase sales, interview web visitors, promote special offers, and reduce cart abandonment

get customized branded popups

Customize & Brand

Brand popups with your company logo and customize fonts, colors, and more.

get pre-built high conversion templates designed by picreel

Proven Templates

Use our pre-made designs that offer the highest conversion rates.

monitor and improve campaign performance

Track Campaign Success

Monitor and improve campaign performance with live stats.

showcase the personalized popup to your visitors

Personalize Popups

Personalize pop ups with data you collected before in your database such as name, or interested products.

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Picreel customers get a 15-300% instant increase in inbound leads & conversions.

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