How to Grow SaaS Leads With Exit Popups & Offers Software

Double your leads and increase conversions with popups

Not all visitors on your website are in the same stage. Some might be simply discovering your services or considering the features you offer while others might be stuck at the pricing page, trying to make a decision. How to turn these different visitors into leads? How to make them stay a bit more to see the better side of your SaaS model?

What is the Best Way to Generate Leads for SaaS?

More than 70% of the abandoning web visitors are not likely to return to your website. The best that you can do to turn these visitors into devoted customers is to make them stay by giving them a perfect reason to use your services. A SaaS exit popup software lets you set web rules to display exit popups based on the visitors’ activity. This helps in grabbing email leads to convert your visitors later.

Why Use Exit Popups for SaaS?

As a SaaS marketer, you are probably familiar with the buying stages right from discovery to purchase. But not all your visitors make it through to the purchasing stage. You need to gain their attention before they leave to browse your competitor’s website. To make it happen, you need to use exit popups in order to:

1. Boost conversion rates by 15-300%

Reverse the bounce rates and conversion rates easily with SaaS lead gen exit popups. Convert your web visitors into paying customers by giving them solid reasons to stay in an interactive way.

2. Get more sales from traffic you already have

A big task of attracting visitors to your website is already being handled by your SaaS marketing team. Give your team a boost by arming them with an exit popup tool. When you show visitors an engaging popup to display the perks of choosing you, the chances of sales increase.

3. Make targeted, compelling & perfectly timed popups

When a visitor is about to leave your website, catch their attention and show them a personalized, compelling, and irresistible offer. With the targeted popup, the visitor is more likely to respond to your CTA.

4. Promote free trial, ebook, webinar, or demo

When your visitors are not sure about your services, offer them something for “FREE”. Naturally, it is an irresistible trigger word that one simply won’t ignore. Promote your free content, offer a free trial or demo of your software, and get ahead in the race.

5. Capture more email addresses

Asking an email address can be tough, but if you offer your visitors some free stuff, access to a private newsletter, or make a compelling move, you can capture their email addresses for lead conversion.

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How to Use Exit Popup for SaaS

There are multiple things you need to consider while preparing and implementing the perfect exit popup for SaaS. Exit popups are all about making the right offer to the right visitor at the right time. To do so, here are some simple steps to follow and generate intuitive popups in minutes.

1

Create your offer

2

Target your offer

3

Create a beautiful design

4

Measure results & make it better

Create your offer

Step 1: Create your offer

To give your visitors a reason to stay on the page, you need to create a relevant offer. It could be a lead magnet like a free ebook or discount on a subscription or a free demo/trial of your software. You need to make multiple templates for exit popups to show on different pages to different visitors.

Target your offer

Step 2: Target your offer

The timing and placement need to be perfect. Display popups based on visitor’s activity on your website like time spent, purchase history, scroll percentage, exit intent, etc. According to the page they are scrolling, you can show the most relevant offer to convert them.

Create a beautiful design

Step 3: Create a beautiful (and powerful!) design

Create a minimalistic yet beautiful popup design that clearly conveys your offer. Do not put anything unnecessary or too fancy. Use neutral warm/cool color combinations that fit best with your website and try to incorporate multi-step options to make the popups engaging for visitors.

Measure results & make it better

Step 4: Measure results & make it better

SAAS marketing is all about testing and improving based on analytics and results. Try A/B testing to run different campaigns and then measure the conversion rate/bounce rate to see what works. Play with your exit popup designs, placement, copies, CTA, and timing. Make it better by efficiently changing and improving.

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Types of SaaS Popups

Going back to the first step where we create our offer, there can be different types of SaaS popups you can come up with. The CTA you go to within that step is crucial for your business. For SaaS marketing, the perfect strategy is to collect email leads and build your list to convert those leads later. Try and capture emails from your visitors for drips and newsletter campaigns. This can be done easily with different types of popups.

  • Offer a free trial

  • Schedule a demo

  • Offer a discount

  • Invite to webinar

  • Provide eBooks, Guides, Cheat-sheets

  • Promote giveaway

  • Get newsletter signups

Offer a free trial arrow
Offer a free trial
Schedule a demo arrow
Schedule a demo
Offer a discount arrow
Offer a discount
Invite to webinar arrow
Invite to webinar
Provide eBooks, Guides, Cheat-sheets arrow
Provide eBooks, Guides, Cheat-sheets
Promote giveaway arrow
Promote giveaway
Get newsletter signups arrow
Get newsletter signups

These are the most effective SaaS exit popups and are guaranteed to bring results.

Offer a Free Trial

Offering a free trial of your software to new visitors for days in which they can see results. This gives you additional time to convince the user to make a purchase of your software subscription. Mention trigger phrases like “No credit card required.” or “100% free signup”.

A simple popup that aims to collect the visitor’s name and email address. Be clear while displaying the period of free trial and use an impressive copy with trigger words as it helps the visitor in making a decision. arrow
Desktop Offer a Free Trial
Offer a free trial where the visitor gets to work around all the basic and pro features you are offering. Mention a phrase such as “All-features free trial” and the visitor would love to try out your premium software. arrow
Desktop Offer a Free Trial
  • A simple popup that aims to collect the visitor’s name and email address. Be clear while displaying the period of free trial and use an impressive copy with trigger words as it helps the visitor in making a decision.

  • Offer a free trial where the visitor gets to work around all the basic and pro features you are offering. Mention a phrase such as “All-features free trial” and the visitor would love to try out your premium software.

Schedule a Demo

Offer a free demo of the software so that the visitor sees how capable your services are in real-time. Write a creative copy and choose an impactful CTA here so that the visitor takes action instantly.

  • Ask the user to join your live demo session. Let them know you will be connected to answer their queries. You can capture the name, email, and mobile number of the visitor and can convince them more clearly over the call.

  • Give a choice to the user by separating the color of the CTA box. Make the actionable box bolder and fill dull color in the box with inaction. Ask a simple question to schedule a demo or not and offer just 2 or 3 fields for visitors to fill (name, email, and mobile number).

Ask the user to join your live demo session. Let them know you will be connected to answer their queries. You can capture the name, email, and mobile number of the visitor and can convince them more clearly over the call. arrow
Desktop Schedule a Demo
Give a choice to the user by separating the color of the CTA box. Make the actionable box bolder and fill dull color in the box with inaction. Ask a simple question to schedule a demo or not and offer just 2 or 3 fields for visitors to fill (name, email, and mobile number). arrow
Desktop Schedule a Demo

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Offer a Discount

Offering discounts as a SaaS marketer is relevant on certain pages such as the checkout page or pricing page and for old visitors. Give your visitors a discount on the subscription in a compelling tone.

Create a sense of urgency by offering a limited-time special discount to visitors. You can use a live countdown timer in the popup so that they Upgrade the purchase quickly. arrow
Desktop Offer a Discount
The best way to get email leads is by offering a discount code in exchange for the visitor’s email. Write a good copy offering the user a discount on your SaaS subscription that will be delivered right to their inbox. arrow
Desktop Offer a Discount
  • Create a sense of urgency by offering a limited-time special discount to visitors. You can use a live countdown timer in the popup so that they Upgrade the purchase quickly.

  • The best way to get email leads is by offering a discount code in exchange for the visitor’s email. Write a good copy offering the user a discount on your SaaS subscription that will be delivered right to their inbox.

When to Use SaaS Popups

Displaying the right popup at the right time is the key to boost conversions!

Well-timed overlays:

Too soon and the visitor will be annoyed. Too late and the visitor will feel ignored. To strike a balance, experiment with time delays like tracking the time spent by the visitor on your website and displaying the popup after 10 seconds, 15 seconds, and so on to get it right.

Location based campaigns:

Depending on the products or services you are offering, you can try location based campaigns according to the visitor’s IP address. Target the customers in a location with personalized exit popups.

Don’t forget about mobile users:

As there is no cursor on mobile screens, exit intent is not clear. Consider some events like the user hitting the back button or home button, switching to another tab, scrolling up the page, or interacting with your website’s widgets, etc. Show mobile friendly popups that fit in their screen.

Frequency of pop-ups:

Showing the same popup on different pages might annoy your visitors. If a visitor clicks the exit button on your popup, don't display the same popup again for at least a day. Instead show them some other relevant popup according to their activity on your website.

Special days/Promotions/Sales:

A great way to show the seasonal discounts or offers you are offering on various special days, during clearance sales or new product launch dates.

When to Use SaaS Popups

Invite to Webinar

Hosting weekly webinars to promote your products in an interactive way is a good strategy to impress visitors. Choose a simple CTA and ask the visitors to book their free place in your webinar. Even if the visitor doesn’t make it to the webinar, you will have their email address from the exit popup to make the contact later.

  • A really great CTA “SAVE YOUR SEAT” makes an instant impact on the visitor’s mind to enter their email address. Keep the copy short and simple and try to use the name, image of the host to add more value.

  • Make it a two-step process where you simply ask the visitor about attending a free webinar on the first popup. If they respond to the CTA, ask them to fill in their email address to book their seat. You can use a progress bar here or can include a phrase like “You are just a click away from booking your free seat”.

A really great CTA “SAVE YOUR SEAT” makes an instant impact on the visitor’s mind to enter their email address. Keep the copy short and simple and try to use the name, image of the host to add more value. arrow
Desktop Invite to Webinar
Make it a two-step process where you simply ask the visitor about attending a free webinar on the first popup. If they respond to the CTA, ask them to fill in their email address to book their seat. You can use a progress bar here or can include a phrase like “You are just a click away from booking your free seat”. arrow
Desktop Invite to Webinar

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Provide eBooks, Guides, Cheat-sheets

Offer some freebies and see your email list grow in no time. The catch here is to provide relevant free stuff to the visitor based on their activities on your website. These include free guides, eBooks, cheat-sheets, videos, or other downloadable content. The goal here is to capture the visitor's email address for lead conversion.

Keep it simple. Place an image of the eBook or guide you are offering. Ask for the visitor’s name and email address. Make the CTA box impressive by choosing a striking color and trigger phrase like “Get my free book now!” or “Yes! I want it for free.” arrow
Desktop Provide eBooks, Guides, Cheat-sheets
Target the visitors by using a different tone like “Claim your gift now!” Make it a two-step popup by asking for the visitor’s email in the next popup. As the user will be excited to get their gift, they will enter their email address instantly. arrow
Desktop Provide eBooks, Guides, Cheat-sheets
  • Keep it simple. Place an image of the eBook or guide you are offering. Ask for the visitor’s name and email address. Make the CTA box impressive by choosing a striking color and trigger phrase like “Get my free book now!” or “Yes! I want it for free.”

  • Target the visitors by using a different tone like “Claim your gift now!” Make it a two-step popup by asking for the visitor’s email in the next popup. As the user will be excited to get their gift, they will enter their email address instantly.

Promote Giveaway

Give your visitors a chance to win your SaaS subscription or access your premium features/content. Collect the email addresses of your visitors easily as who would want to miss out on a great opportunity?

  • Feature your software’s image and make the headline clear & bold. Ask the visitor for their email address to participate in the giveaway and use a trigger phrase in CTA like “Win free subscription” or “1-year free access”.

  • Offer a paid online training course or any other paid content for free. Make it a limited-time promotion and make an amazing copy to show the actual value of your giveaway. You can even put up a timer so that the visitor instantly signs-up for the giveaway.

Feature your software’s image and make the headline clear & bold. Ask the visitor for their email address to participate in the giveaway and use a trigger phrase in CTA like “Win free subscription” or “1-year free access”. arrow
Desktop Promote Giveaway
Offer a paid online training course or any other paid content for free. Make it a limited-time promotion and make an amazing copy to show the actual value of your giveaway. You can even put up a timer so that the visitor instantly signs-up for the giveaway. arrow
Desktop Promote Giveaway

Get Newsletter Signups

One of the best ways to get email leads is through newsletter signups. Offer something solid to your visitors such as free guides, eBooks, discount coupons, entry to giveaways, etc. and they will sign-up for the newsletter.

A simple popup that offers a discount on signing up for the newsletter. Highlight the trigger phrase like “get 10% off” and capture the visitor’s email address. You can put up a stat as well here such as “Join over 50000 of your peers” or make the visitor feel exclusive by mentioning “Get access to our private newsletter for free today”. arrow
Desktop Get Newsletter Signups
Put up advice or tip related to the services you offer. Make sure that the popup is relevant according to the visitor’s website activities and ask the user to receive many more such tips. The text in the CTA box here is simple “Get tips” or “Subscribe to awesomeness”. The visitor is more likely to enter their email address to receive free tips. arrow
Desktop Get Newsletter Signups
  • A simple popup that offers a discount on signing up for the newsletter. Highlight the trigger phrase like “get 10% off” and capture the visitor’s email address. You can put up a stat as well here such as “Join over 50000 of your peers” or make the visitor feel exclusive by mentioning “Get access to our private newsletter for free today”.

  • Put up advice or tip related to the services you offer. Make sure that the popup is relevant according to the visitor’s website activities and ask the user to receive many more such tips. The text in the CTA box here is simple “Get tips” or “Subscribe to awesomeness”. The visitor is more likely to enter their email address to receive free tips.

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Testimonials

  • Generate new signups
    Our KPI using Picreel is to generate new signups and it has certainly helped us achieve this. We've also seen that the popup has been beneficial to sales performance as well.
    Matt Stevenson
    Matt Stevenson,

    Marketing Manager
    at Student Money Saver

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    Picreel given us a 28% lift in referrals to LivePlan over same timeframe (since starting with Picreel) previous year. Prior to installing Picreel, referrals from PaloAlto.com to LivePlan we're flat to slightly down.
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    John Procopio,

    Director of E-Commerce
    at Palo Alto Software

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    Raymond Fong,

    Co-Founder
    of Deviate Labs, LLC

Features

Overlays, Links & Surveys

Overlays, Links & Surveys

No HTML or CSS required. Just copy and paste the code.

Advanced Targeting

Advanced Targeting

Target users by referral source, site content, new or returning, and even personalize content based on visitor meta data.

get responsive popups

Desktop, Tablet, Mobile

Popups look great on desktop, tablet, and mobile views. Designed for performance on smartphones, tablets, and laptops.

capture leads and increase your sales

Capture & Sell

Capture leads, build lists, increase sales, interview web visitors, promote special offers, and reduce cart abandonment.

get customized branded popups

Customize & Brand

Brand popups with your company logo and customize fonts, colors, and more.

get pre-built high conversion templates designed by picreel

Proven Templates

Use our pre-made designs that offer the highest conversion rates.

monitor and improve campaign performance

Track Campaign Success

Monitor and improve campaign performance with live stats.

showcase the personalized popup to your visitors

Personalize Popups

Personalize pop ups with data you collected before in your database such as name, or interested products.

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