A strong email list is one of the most valuable tools to improve conversions and sales. While some may argue that emails don’t work in today’s time, the truth is that emails are as powerful as any other marketing strategy.  With the support of email marketing, you can reach out to potential customers

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As a business owner, you might have experienced days of unbelievably high traffic but zero transactions.  Not the best feeling in the world, right?  It takes an incredible amount of hard work to bring people to your website, and when they leave without sharing their contact details, all of that effort

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Customer retention software and tools have gained significant momentum in the past few years because retaining old customers is much more feasible than attracting new ones. But customer retention does not happen overnight.  For that, you would need to uncover customer behavior, identify negative experiences

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Stagnating numbers are among the worst things to happen to your business. To sustain, a company needs to get new clients consistently. While your old customers might move to another business for their evolving needs, you need new customers to take their place and exceed the existing numbers. However,

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Did you know that over 5 billion people send and receive SMS messages every day?  If you are a marketer, SMS marketing can seem like a goldmine. With exponential growth in mobile usage, marketers across the globe use SMS to easily connect with prospects and existing customers.  But how do you find

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Personalization software is a gateway to creating a better experience for every user. Marketers use the tool to provide tailored content that helps users move down the sales funnel. Learn the definition of personalization software, its benefits, and the 20 best personalization software for your company

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People visit your website, add products to the carts, and then leave without making a purchase. This isn’t just but also a waste of your marketing efforts.  Cart Abandonment also signifies that the user is willing to make a purchase and needs that final nudge. For this nudge, there are several cart

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