Popular Articles

The Secret of Turning Decliners Into Potential Customers

The Secret of Turning Decliners Into Potential Customers

Are you sick and tired of losing potential customers and possibly losing revenue? Well, you won’t be the first business owner to feel the same way. Looking at potential customers not making a sale on your website and just closing the browser can be quite frustrating and leads to a big loss in revenue. Countless...
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Retargeting 101: How To Follow Your Leads To Boost Sales

Retargeting 101: How To Follow Your Leads To Boost Sales

According to Marketo, approximately 96% of visitors to your website are not ready to buy. This goes for any industry, but eCommerce sites tend to feel the squeeze even more, enduring sky-high cart abandonment rates of 70% or more as visitors window shop and then vanish. We recently talked about how to write a cart...
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6 Most Common Case Study Mistakes (And How To Avoid Them!)

6 Most Common Case Study Mistakes (And How To Avoid Them!)

Recently, we took a look at how to write a compelling case study. The ability to write a customer success story that motivates the reader to become a paying customer is a valuable strategy. But even the most incredible successes will fall flat when showcased in a poorly-written case study. Here, we’ll take a look...
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17 Simple Tips to Boost Email Marketing

17 Simple Tips to Boost Email Marketing

E-mails are not supposed to be flashy but they ought to be fundamentally sound. That means you have to get the basic things right like compartmentalizing lists and updating transactional e-mails. However, it does not need to stop there. To be successful, you will have to work on the bigger puzzle like product value, your...
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5 Questions to Help You Create Customer-Centric Landing Pages

5 Questions to Help You Create Customer-Centric Landing Pages

Knowing and understanding the target customers is very essential in creating offers that reverberate with them. After all, that is the very essence of advertising. But then again, there is more to it than simply knowing and understanding. Every essential feature in your landing page SHOULD be conceived for—and only for—your target customers. Failing to...
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5 Clever Ways To Promote Your Business This Easter Holiday

5 Clever Ways To Promote Your Business This Easter Holiday

With the Christmas season officially in the rear-view mirror, you can confidently turn your attention to growing your business in 2014. But don’t get too relaxed. In the U.S., there’s always another holiday lurking around the corner. And Easter is next up to bat. For the creative marketer, holiday promotions offer a great opportunity to...
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4 Lead Magnet Ideas To Help Realtors Build Email Lists

4 Lead Magnet Ideas To Help Realtors Build Email Lists

Most people don’t buy when they are first exposed to a product or service. They want to research the item for sale and even the person selling it. They want to gain a level of comfort that comes from doing due diligence. As a real estate agent, you know this all too well. How many...
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8 Great Tips for Shopping Cart Recovery & Abandonment Software

8 Great Tips for Shopping Cart Recovery & Abandonment Software

When it comes to ecommerce optimization what is the greatest missed opportunity? Would it be A/B testing? Or performance testing? What about shopping cart recovery service and shopping cart abandonment software? A lot of effort goes into optimizing shopping carts, guiding the customers through the conversion process, and even with this it is still common...
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