Recent Articles

Picreel

Five Fundamentals of Compelling Web Design

Persuasion is an art. When say some people are naturally persuasive that’s not technically true. What they really do is master the principles behind it. What are the common characteristics that persuasive people have? They are confident, they talk fast, they swear, they give compelling evidence,

Read More

Picreel

Don’t Forget About Mobile CRO

No matter what you’re already doing about conversion rate optimization (CRO), it’s time to take it mobile. Mobile CRO is no longer an optional extra. That’s because more and more people use mobile devices as their primary mode of connection. Mobile Device Usage: The Stats Statistics

Read More

Picreel

Your Black Friday Conversion Marketing Schedule

Your Black Friday Conversion Marketing Schedule It may feel like summer is barely in the books, but it’s already time to start thinking about your holiday conversion marketing strategy. Up first: Black Friday! We always recommend that you start planning Black Friday and Cyber Monday marketing in

Read More

Picreel
Picreel books

Five Sophisticated Ways To Increase Conversion Rate

Is it possible to increase conversions overnight? ‘That’s rubbish’, you might say. You may have not heard my tips elsewhere, but make no mistake about it, this stuff absolutely works and you can apply it to any of your marketing ideas and specifics. Here are five of them: 1. Play the Scarcity

Read More

Picreel

7 Tips That Will Help You Convert Your Holiday Traffic

It’s no secret the holiday season is the most profitable time period for retail businesses. Customers have a festive mood dreaming of a long-awaited family time and gift giving – and they’re ready to open their wallets. But do marketers use this opportunity to its fullest? Here are 7 tips  that

Read More

Picreel

7 Very Effective Conversion Rate Optimization Methods

There is no better way to learn Conversion Rate Optimization than doing it yourself. Most probably, after doing CRO for a long time, you might have collected some tricks of the trade you have learned along the way. Even then, there’s no such thing as too much marketing, isn’t it? Here’s seven more

Read More