Conversion Rate Optimization

5 Steps to Building a Pop-Up Strategy That Won’t Annoy Your Readers

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You’ve done the work to create great content. You’ve got readers visiting your website, but now it’s time to take your marketing to the next level. It’s time to jumpstart your email marketing strategy. You hear it again and again that building an e-mail list is the most important aspect of content marketing, as it helps create a more direct channel to your audience through which

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Conversion Rate Optimization

4 Weird Split Tests that Didn’t Turn Out as Expected

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Have you ever been split testing and knew, beyond a shadow of a doubt, which contender would win? Call it a “gut feeling” or a premonition – but all the A/B tests and best practices have taught you what to look for and how to gauge a winner before the tests have even finished. Except your “gut feeling” is dead wrong. Here are four examples of split tests that totally didn’t turn out the way the testers anticipated – and what their results can mean for

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Conversion Rate Optimization

Why We Need To Run So Many Tests To Really Get Value?

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There are many questions surrounding running tests – how many tests can you run? What is the success percentage of your tests? Why is that important? And why do we run so many test at The Next Web? At The Next Web we ran around 200 tests this year and in 2016, we’ll aim for a couple hundred more. Why? Because we believe in testing and in doing marketing in adata driven way. We test a lot to make sure we’re not making decisions based on somebody

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Conversion Rate Optimization

Is Your Home Page Sabotaging Your Conversion Rate?

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Your home page. For many companies, it’s where first (and only!) impressions are made. What you may not know, however, is that your home page could be wrecking your conversion chances right out of the gate. As a whole, customers don’t ask for much from the companies they choose to do business with. They come to your website to find out more. They want to be able to browse without

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Latest News

4 Reasons Your Social Media Traffic Isn’t Converting (And How to Fix Them)

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You’ve spent the last 24-hours straight engaging with your audience on Facebook, Twitter, LinkedIN, Instagram and even a few stray customers hanging out over at Snapchat. You’ve nailed your brand voice, read all the stats about including videos in your Tweets and how to attract a following, and managed to build a legion of fans who regularly interact with you. Yet none of your

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Latest News

Getting Back Your Customers Who Fail to Check Out

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Bad news, people. The new online shopping trend that won’t get you broke isn’t actually “shopping” in the first place. For one, I never really consider window shopping as actual “shopping”, if you know what I mean. Without the satisfaction, then it’s not the real thing. Faux-sumerism (meaning false consumerism, I don’t know who coined the term but I’ll give Alex Greig

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