A/B testing, also called split testing and bucket testing, is an analytically-based method of determining which version of a particular marketing asset performs better according to your chosen metrics. Yet, although most marketers understand how and why you should perform A/B testing, just a little over half of companies that use landing forms, for instance, try to improve them using the test.
Picreel is excited to announce a new feature that will allow customers to use GIF backgrounds to create more engaging and dynamic popup campaigns.
Why GIFs Are Cool
For developers and digital marketers, a GIF is simply another compressed file format – like JPG and PNG – except that it can include animation. While still relatively new and novel to the everyday user
In our latest move to further improve our customers’ experience, Picreel is now integrated with Apiant. The largest app connectivity tool to-date, Apiant works with more than 15,000 apps to automate data transmission and trigger workflows.
What does this mean for Picreel customers? Time and money is saved, tasks are automated,
You know that popups can do some pretty cool things like help you grow your email list and entice site visitors to complete their purchase. But just because you place a popup on your homepage asking people to subscribe doesn’t mean they will.
There has to be a thoughtful strategy behind your campaigns if you want them to succeed. Where you place popups, when they appear, the design
Picreel is already mobile-ready, offering users templates designed specifically for optimal viewing on mobile devices. We also made sure to get ahead of Google’s latest algorithm update regarding intrusive interstitials, which can include popups. Picreel users can use our mobile popup templates confidently, knowing they
You reviewed your site analytics to identify traffic patterns and user behavior in order to develop a strategic exit popup campaign with thoughtful copy, valuable offers and easy calls to action. On paper, your campaigns are solid.
So why aren’t they converting?
CRO is a hot topic among marketers these days. You’ve worked so hard to build a beautiful website with incredible user experience; you’ve implemented SEO and a robust content marketing strategy to drive traffic to the website; you’ve even embraced social media and paid advertising to funnel even more leads to your site.
But then what? Somehow you have to convince those
While conversions are important for any website, for retail businesses and eCommerce sites, a lack of conversions is literally lost revenue. Website analytics show specifically where visitors are coming into a site, where they’re spending time, and for how long, but eCommerce sites have an extra layer that directly correlates to their success: The Shopping Cart.
You don’t have to be told again: popups work. Whether you want to close the deal on a visitor that’s invested time on your site, or you want to extend an irresistible offer to the new visitor about to leave, a strategically planned and well-crafted exit popup is proven to increase conversion rates.
Exit popups are proven effective at converting your website visitors into buyers and subscribers. People leave your website for a variety of reasons that you can’t control, but what you can control is what they see before they leave.
If you’re looking for a conversion platform that gets results, check out these top five. Which one is the best exit popup?