In part one of this series, we explored the difference between popups when a visitor goes to leave your site, versus those that are triggered based on behavior. Each strategy has its pros and cons, and there is a time and place for both. Many Picreel customers have found that a smart mix of targeting actually yields the best results, but understanding when

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The word “exit” is used a lot when it comes to using website popups as a conversion rate optimization tool. From gauging a visitor’s intent to exit, to sophisticated exit technology that identifies the precise moment a visitor goes to leave a site, many marketers feel that popups are best served upon exit. But using popups as a CRO tool have gained in popularity, the

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Even though you put in the time and effort to craft web content for your audience, you have not been getting the results for which you had hoped. Quality content can drive traffic to your website and improve your sales when you follow the right steps. Trying to rush the process or making mistakes, however, will cause you to waste time on content that won’t get the job done. If you would like to learn how you can create high-quality, engaging

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A/B testing, also called split testing and bucket testing, is an analytically-based method of determining which version of a particular marketing asset performs better according to your chosen metrics. Yet, although most marketers understand how and why you should perform A/B testing, just a little over half of companies that use landing forms, for instance, try to improve them using the test.

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