A/B testing, also called split testing and bucket testing, is an analytically-based method of determining which version of a particular marketing asset performs better according to your chosen metrics. Yet, although most marketers understand how and why you should perform A/B testing, just a little over half of companies that use landing forms, for instance, try to improve them using the test.

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You don’t have to be told again: popups work. Whether you want to close the deal on a visitor that’s invested time on your site, or you want to extend an irresistible offer to the new visitor about to leave, a strategically planned and well-crafted exit popup is proven to increase conversion rates.

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Exit popups are proven effective at converting your website visitors into buyers and subscribers. People leave your website for a variety of reasons that you can’t control, but what you can control is what they see before they leave. If you’re looking for a conversion platform that gets results, check out these top five. Which one is the best exit popup? Bounce

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