B2B marketing, E-Commerce strategies, Offer personalization, Picreel

3 Creative Ways To Increase The Value Of Your Offers — Without Spending A Ton Of Money

July 2, 2018 in B2B marketing, E-Commerce strategies, Offer personalization, Picreel

You know that offers work, and you want to start using them to turn more website visitors into buyers and subscribers. But if you’ve been reading our blog, you know that we’ve also made it clear that your offers need to be valuable in order to attract attention and get the boost in conversion

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B2B marketing, Campaign testing strategies, Case studies, Picreel

Case Study: How 3 Picreel Customers Are Using Offers To Crush Their Conversion Goals

June 21, 2018 in B2B marketing, Campaign testing strategies, Case studies, Picreel

case study Picreel
Everyone loves a good case study! This is particularly true for companies researching the value in new solutions, like conversion rate optimization tools. If your goal is to increase conversions on your website – whether that’s sales or signups – you want to know the solution you’re considering is proven effective. You want to see how other businesses are using it successfully. And you want to know if you can

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What You Need To Know About Europe’s GDPR

May 25, 2018 in News and events, Picreel

In News and events, Picreel
The EU General Data Protection Regulation (GDPR) goes into effect May 25, 2018, and if you do business in Europe, you need to ensure your company is compliant. The good news is, if you are handling data appropriately, respecting your customers’ personal information, and practicing permission-based marketing, then you likely need to do very little to prepare for GDPR.

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B2B marketing, Campaign testing strategies, E-Commerce strategies, Picreel

Everything You Need To Know About Conversion Rate Optimization (CRO)

March 12, 2018 in B2B marketing, Campaign testing strategies, E-Commerce strategies, Picreel

CRO-everything-you-need-to-know
Conversion Rate Optimization (CRO) is a hot topic right now, and for good reason. While conventional thinking was always to drive more traffic to a website if the goal was to increase conversions, today’s savvy marketers and website owners are finding that optimizing a website for the traffic that’s already there is often a better choice. Turns out,

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E-Commerce strategies, Lead gen strategies, Picreel

Automate Your Lead Funnel With Picreel App Connectivity Integrations

February 20, 2018 in E-Commerce strategies, Lead gen strategies, Picreel

automate-your-lead-funnel
If part of your lead generation strategy is collecting names on your website, you may be using a variety of strategies, including landing pages, forms, signup boxes, and Picreel offer campaigns. From here, you likely have a lead nurturing process that includes email, social, content, and personal communication strategies that moves a lead

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B2B marketing, Case studies, E-Commerce strategies, Picreel

Your Agency’s Comprehensive Guide To Conducting CRO Audits For Customers

February 7, 2018 in B2B marketing, Case studies, E-Commerce strategies, Picreel

CRO-audit
As businesses and website owners have begun realizing the value of optimizing their site to convert existing traffic, many marketing agencies have started offering conversion rate optimization services to meet the demand for this professional service. The challenge is that every customer is different; every website has different business objectives and definitions

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B2B marketing, E-Commerce strategies, Picreel

More Ways To Make Money This Year | Monetizing Website Traffic

January 22, 2018 in B2B marketing, E-Commerce strategies, Picreel

monetizing-web-traffic
More Ways To Make Money This Year It’s that time of year again to start thinking about how you can put your website to work! Whether you’re an ecommerce site, a marketing agency, or a reseller of software solutions, there are several easy ways to start monetizing the traffic on your website — even if those visitors never end

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