Editor’s note: This story was originally published in May 2016. It has been updated for accuracy and comprehensiveness.
What’s the definition of frustration for e-commerce website owners? Potential customers leaving a page without a trace of engagement! What’s even worse is seeing it happen over and over again and feeling like there’s nothing you can do about
Editor’s note: This story was originally published in July 2017. It has been updated for accuracy and comprehensiveness.
Potential customers visit your website everyday, but most leave without a trace; not buying anything, not contacting you, and not even taking the time to join your email list. Unfortunately, research has shown that you’ll likely never hear from those
A/B testing, also called split testing and bucket testing, is an analytically-based method of determining which version of a particular marketing asset performs better according to your chosen metrics. Yet, although most marketers understand how and why you should perform A/B testing, just a little over half of companies that use landing forms, for instance, try to improve them using the test.
Picreel is excited to announce a new feature that will allow customers to use GIF backgrounds to create more engaging and dynamic popup campaigns.
Why GIFs Are Cool
For developers and digital marketers, a GIF is simply another compressed file format – like JPG and PNG – except that it can include animation. While still relatively new and novel to the everyday user
In our latest move to further improve our customers’ experience, Picreel is now integrated with Apiant. The largest app connectivity tool to-date, Apiant works with more than 15,000 apps to automate data transmission and trigger workflows.
What does this mean for Picreel customers? Time and money is saved, tasks are automated,
You know that popups can do some pretty cool things like help you grow your email list and entice site visitors to complete their purchase. But just because you place a popup on your homepage asking people to subscribe doesn’t mean they will.
There has to be a thoughtful strategy behind your campaigns if you want them to succeed. Where you place popups, when they appear, the design
Picreel is already mobile-ready, offering users templates designed specifically for optimal viewing on mobile devices. We also made sure to get ahead of Google’s latest algorithm update regarding intrusive interstitials, which can include popups. Picreel users can use our mobile popup templates confidently, knowing they
You reviewed your site analytics to identify traffic patterns and user behavior in order to develop a strategic exit popup campaign with thoughtful copy, valuable offers and easy calls to action. On paper, your campaigns are solid.
So why aren’t they converting?
CRO is a hot topic among marketers these days. You’ve worked so hard to build a beautiful website with incredible user experience; you’ve implemented SEO and a robust content marketing strategy to drive traffic to the website; you’ve even embraced social media and paid advertising to funnel even more leads to your site.
But then what? Somehow you have to convince those
While conversions are important for any website, for retail businesses and eCommerce sites, a lack of conversions is literally lost revenue. Website analytics show specifically where visitors are coming into a site, where they’re spending time, and for how long, but eCommerce sites have an extra layer that directly correlates to their success: The Shopping Cart.