Are you utilizing offers – or pop-ups – on your website to get feedback from visitors? More and more websites are utilizing these features to directly engage with their audience, targeting them with ultra-customized offers in exchange for valuable feedback — while they’re still on their website.
Let’s take a look at why savvy marketers are using pop-ups for customer feedback and testimonials, and how you can integrate this strategy into your conversion
You know that offers work, and you want to start using them to turn more website visitors into buyers and subscribers. But if you’ve been reading our blog, you know that we’ve also made it clear that your offers need to be valuable in order to attract attention and get the boost in conversion
Everyone loves a good case study! This is particularly true for companies researching the value in new solutions, like conversion rate optimization tools. If your goal is to increase conversions on your website – whether that’s sales or signups – you want to know the solution you’re considering is proven effective. You want to see how other businesses are using it successfully. And you want to know if you can
The EU General Data Protection Regulation (GDPR) goes into effect May 25, 2018, and if you do business in Europe, you need to ensure your company is compliant.
The good news is, if you are handling data appropriately, respecting your customers’ personal information, and practicing permission-based marketing, then you likely need to do very little to prepare for GDPR.
Recently, Picreel was honored to be highlighted in a blog post from CRO thought-leader, Neil Patel, about the “5 Exit Overlay Strategies That Actually Work“. This is a topic near and dear to our hearts, and Neil is a well respected voice in our community. So truly, we’re honored, and we’re
Conversion Rate Optimization (CRO) is a hot topic right now, and for good reason. While conventional thinking was always to drive more traffic to a website if the goal was to increase conversions, today’s savvy marketers and website owners are finding that optimizing a website for the traffic that’s already there is often a better choice.
If you’ve heard about new Google Chrome ad-blocker and are worried about your CRO campaigns, pay close attention to this article.
On February 15th, Google launched a new ad-blocker in its Chrome web browser in an effort to crack down on annoying and intrusive ads that negatively
If part of your lead generation strategy is collecting names on your website, you may be using a variety of strategies, including landing pages, forms, signup boxes, and Picreel offer campaigns. From here, you likely have a lead nurturing process that includes email, social, content, and personal communication strategies that moves a lead
As businesses and website owners have begun realizing the value of optimizing their site to convert existing traffic, many marketing agencies have started offering conversion rate optimization services to meet the demand for this professional service. The challenge is that every customer is different; every website has different business objectives and definitions