Daniel Nicholes

Author

Daniel Nicholes

Expert Writer |

Daniel Nicholes shares insights on CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights to enhance user experience. He writes about CRO methods, including landing page optimization, site intercept surveys, popups, and optimizing the customer journey. Daniel offers practical advice for experience optimization.

Articles by Daniel Nicholes

What Are Video Popups? How to Use Them to Boost Engagement and Conversions

Most marketers are still running static image popups to capture leads and recover abandoned visitors. They work. But they leave many conversions on the table. The moment you replace or supplement those overlays with video, something shifts.  Visitors stop, watch, and actually engage. According to Wyzowl’s State of Video report in 2026, 85% of people...
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