Daniel Nicholes

Author

Daniel Nicholes

Expert Writer |

Daniel Nicholes shares insights on CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights to enhance user experience. He writes about CRO methods, including landing page optimization, site intercept surveys, popups, and optimizing the customer journey. Daniel offers practical advice for experience optimization.

Articles by Daniel Nicholes

How to Generate Leads for Your Business in 2025

Written by Updated: 15 Oct, 2025
Over the past eight years in the industry, I’ve worked with and connected to more than 200 founders and marketers, and one theme has repeatedly emerged: generating quality leads is harder than ever.  Traffic is easy to buy, but most businesses get stuck on how to generate leads. I’ve often seen entrepreneurs pour money into...
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E-Commerce Conversion Rate Optimization: 14 Strategies That Work

Written by Updated: 17 Oct, 2025
Only 3 out of every 100 visitors to an online store end up making a purchase. The rest leave without buying — a frustrating reality every eCommerce owner, marketer, and CRO specialist faces daily. You’re not alone in that struggle. In my experience working with growth-driven teams, I’ve seen a common theme: most are swimming...
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11 Shopping Deals Popup Examples That Turn Browsers into Buyers

Written by Updated: 14 Oct, 2025
Primarily, marketers use popups to capture leads by collecting their email addresses, mobile numbers, and more.  But, the usage of website overlays is not limited to simply generating leads. When implemented correctly, a shopping deals popup can send your site visitors directly down the sales funnel. According to Valassis, 52% of online shoppers will purchase...
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Privy Alternatives: 6 Tools With Better Features and Pricing

Written by Updated: 15 Oct, 2025
Privy offers comprehensive marketing tools, including popup, SMS, and email marketing. But if you’re on the hunt for a dedicated popup lead generation and conversion optimization tool, you’re in the right place. As you’ve probably noticed, the internet is flooded with various popup tools, making the decision-making process far from easy. Nobody wants to invest...
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10 Conversion Rate Optimization Techniques That Drive Real Growth

Written by Updated: 14 Oct, 2025
Have you ever wondered why some websites seem to convert more visitors into customers compared to others? The answer lies in the process of Conversion Rate Optimization (CRO). CRO is the practice of improving the performance of a website with the goal of increasing the number of conversions, such as sales, sign-ups, or leads. But...
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35+ Best Ecommerce Marketing Tools That Drive Conversions Fast

Written by Updated: 10 Nov, 2025
E-Commerce has grown quite substantially in the past few years, and so have ecommerce marketing tools alongside it. The industry is going to be bigger than ever, and so are ecommerce marketing tools. We say this because with growth comes sophistication, and this is where ecommerce marketing tools can do quick work out of it....
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13 Ecommerce Popup Design Ideas That Inspire Higher Revenue Growth

Written by Updated: 15 Oct, 2025
As we explore diverse eCommerce websites, we’re bound to stumble upon popups. While some of these popups dazzle us with their visual appeal, others feel like invading our space and proving irrelevant, tempting us to bid farewell to the site. As an eCommerce store owner and marketer, your visitors exiting without making a purchase is...
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A New Cratejoy-Picreel Integration

Written by Updated: 13 Feb, 2025
Picreel is excited to announce that Cratejoy integration is now available! Cratejoy is a solution for subscription box businesses that provides everything necessary to build, run, and scale your business. Picreel popup builder helps you make more money with your existing traffic by optimizing for conversions. Together, these services will make it easier for subscription-based...
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