Daniel Nicholes

Author

Daniel Nicholes

Expert Writer |

Daniel Nicholes shares insights on CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights to enhance user experience. He writes about CRO methods, including landing page optimization, site intercept surveys, popups, and optimizing the customer journey. Daniel offers practical advice for experience optimization.

Articles by Daniel Nicholes

10+ Email Popup Examples That Actually Convert (And Why They Work)

Written by , Expert Writer Updated: 3 Apr, 2026
Popups work. According to an Omnisend study in 2025, an analysis of 1.24 billion popup displays found that the average email popup converts about 2.1% of visitors, with well-optimized campaigns reaching 5% or higher. Yet when I speak with founders, marketers, and e-commerce operators, most of them are stuck around 1%. And the reason is...
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How to Create a Popup That Actually Converts

Written by , Expert Writer Updated: 28 Apr, 2026
According to a study by Ruler in 2025, the average website conversion rate falls between 2% and 3%, which means out of every 100 people who visit your site, about 97 leave without subscribing, filling out a form, or making a purchase.  The opportunity is there, but the conversion infrastructure often is not. A well-timed...
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