Daniel Nicholes

Author

Daniel Nicholes

Conversion Rate Optimization Expert |

Daniel Nicholes shares insights about CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights with the goal of enhancing user experience. Daniel writes about CRO methods, including landing page optimization, site intercept surveys, popups, and how to optimize the complete customer journey. Daniel actively contributes to industry discussions, offering actionable & practical advice for experience optimization.

Articles by Daniel Nicholes

How to Create Popup in Joomla

I have been a loyal user of Joomla, building and running my entire business on this powerful platform. Recently, I discovered the potential of popups in enhancing my website’s performance, particularly in growing my email list and improving click-through rates (CTRs). When creating popups in Joomla, you have two options: using Joomla’s free popup builder extension...
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How to Create a Popup in Omnisend

Omnisend is my go-to for marketing automation. With easy-to-use features, it blends email, SMS, and more for seamless campaigns. As a digital marketer myself, I can confirm that Onmisend is highly effective in improving customer communication and engagement.  Recently, I came across the potential of embedding popups in marketing campaigns to grow my email list...
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Mastering Website Engagement: Strategies and Techniques for Success

Website engagement is the measure of how well your website attracts, retains, and satisfies your visitors. It’s all about making sure that your visitors find value in your content and take the right actions. To put this into perspective, a study by Adobe claims that 38% of people will stop engaging with a website if the content...
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Best Cyber Monday Marketing Ideas to Super Surge Sales

Cyber Monday has become a dominant force in the world of online shopping. With its rise in popularity, the Cyber Monday marketing has transformed Cyber Monday into a highly anticipated event where consumers eagerly await exclusive deals and promotions. To give you a perspective, in 2022, Americans spent a staggering $11.3 billion on this day,...
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Christmas Pop up Ideas to Delight Your Customers and Boost Sales

Christmas is the most wonderful time of the year, but also the most competitive for e-commerce stores. With so many shoppers looking for the best deals and gifts, how can you stand out from the crowd and capture their attention? One way is to deploy amazing Christmas popup ideas. But, what are these popups that...
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Product Bundling for Shopify Stores: Examples and Strategies

Are you looking for a powerful way to increase your sales and maximize profits? If so, then you’re in luck because today, we’re diving into the world of product bundling and bundled sales! Now, you might be wondering, “What is product bundling anyway?” Well, in a nutshell, it’s the practice of grouping together related products...
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Maximize Sales on Black Friday: Winning Marketing Strategies & Ideas

Are you ready to uncover the secrets of maximizing sales on the most anticipated shopping day of the year? Black Friday—a retail phenomenon that has captured the hearts and wallets of millions of Americans—is just around the corner. As a savvy marketer, you understand the immense importance of Black Friday in the world of commerce....
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Unleash the Chills: Spooky Halloween Promotion and Marketing Ideas

Halloween is just around the corner, and everyone is gearing up for the spooky season. It’s a time when people of all ages can indulge in their love of all things spooky and supernatural. And for e-commerce businesses, it’s an opportunity to tap into the excitement and offer customers some of the best deals and...
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Top 10 Shopify Discount Apps to Increase Sales

Are you looking to boost your Shopify store’s sales and customer loyalty? If so, using discount apps can be a game-changer. As an online store owner, you’re always on the lookout for ways to improve your sales and retain customers, and using discount apps can help you achieve both of these goals. Discount apps offer...
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Website Popup Ideas for Effective Marketing and Conversion Optimization

Are you looking to explore creative popup ideas to enhance your website’s online presence? You might be surprised to learn that popups can take your website’s engagement levels from good to extraordinary. Although popups have had a bad reputation in the past, today’s popups are sophisticated and persuasive. According to Sumo, top-performing popups can have...
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