Daniel Nicholes

Author

Daniel Nicholes

Expert Writer |

Daniel Nicholes shares insights on CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights to enhance user experience. He writes about CRO methods, including landing page optimization, site intercept surveys, popups, and optimizing the customer journey. Daniel offers practical advice for experience optimization.

Articles by Daniel Nicholes

How to Increase Website Conversion Rate in 2026

Written by Updated: 29 Sep, 2025
Here’s a hard truth: the average website conversion rate in the U.S. is just 2.35% and for most businesses, it’s even lower.  You spend weeks driving traffic through SEO, ads, and social media… but if your site isn’t converting, 98 out of 100 visitors leave without action. I’ve seen this happen with startups, founders, and...
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Top Halloween Popup Ideas & Templates to Grow Sales in 2026

Written by Updated: 13 Feb, 2025
Step into the bewitching season of Halloween marketing, where creativity meets conversion! It’s that time of the year when you can transform your website into a lead magnet with the magic of Halloween popups. Popups, the unsung heroes of online engagement, are your secret spell for captivating website visitors. This Halloween, unleash a parade of...
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