Daniel Nicholes

Author

Daniel Nicholes

Conversion Rate Optimization Expert |

Daniel Nicholes shares insights about CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights with the goal of enhancing user experience. Daniel writes about CRO methods, including landing page optimization, site intercept surveys, popups, and how to optimize the complete customer journey. Daniel actively contributes to industry discussions, offering actionable & practical advice for experience optimization.

Articles by Daniel Nicholes

8 Best Popup Overlay Examples To Inspire Your Next Campaign

❗The average time on websites fell by 7.5% in 2022. Leaving marketers scratching their heads with the question – How do you capture visitor attention quickly & effectively? One creative and proven method for this is using popup overlays. These overlays offer an excellent opportunity to halt the rapid scroll, capture attention, and direct visitors towards valuable actions,...
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The Wheel of Fortune: Engage Visitors With Spin-the-Wheel Popup Campaigns

Nostalgia finds a playful home with the emergence of “spin-the-wheel” popups. Remember the thrill of spinning a wheel at carnivals or game nights as kids? Fast forward to today, whether you wish to engage website visitors or boost conversions, you can design a wheel for that. But, do these popups really work? Definitely! They are...
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How to Build a Popup That Opens on a Button Click

Opening a popup on click is not something unusual by today’s standards, and a lot of marketers deploy this strategy in their campaigns. On-click popups provide a two-step opt-in process for website visitors. To put this in simple terms- website visitors will have to click on a specific element for the popup to appear, and...
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8 Valentine’s Day Marketing Campaign Ideas We Love

Marketing campaigns are known to make the best of every festival or occasion that comes along, and Valentine’s day is no different. You’ve probably seen loads of Valentine’s day campaigns and ads floating around the month of February, and that’s because people spend a ton of money during this time of the year. To give...
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How to Collect Emails: 25+ Proven Ways to Collect Email Address

Email marketing is an indispensable part of any business- be it a new or existing business. Every business wants to cultivate a community of regularly returning visitors, and the only way to do so is if you collect emails from your website visitors on a regular basis. But it’s not as easy as it sounds....
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Ecommerce Personalization: Everything You Need to Know

When you visit a store, and the store employees already know what you are looking for, it makes your shopping experience much easier and smoother. This is exactly how ecommerce personalization works. In real life, you may also call it an exclusive shopping experience, which transfers to ecommerce, where you treat every visitor as an...
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What Is a Popup- Purpose, Examples & Everything Else You Must Know

You’re browsing a website, engrossed in its content, when suddenly — a window appears out of nowhere, urging you to subscribe, claim a discount, or take a survey. Yes, we’re talking about popups – those love-them-or-hate-them elements that have been both praised for their effectiveness and criticized for being intrusive. But what if we told...
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How to Create a Popup in Wix

As a long-term user of Wix, I have built one of my businesses on this platform and continue to love its features and functionality. Recently, I discovered how popups can significantly enhance my website’s performance. Popups have the potential to grow your email list and improve click-through rates (CTRs), leading to greater success for your online...
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How to Add a Cookie Popup to Your Website: Tutorial & Examples

Are you familiar with those pesky cookie popup notifications that seem to be everywhere on the internet? They may be annoying, but they serve an important purpose. In order to comply with privacy laws such as GDPR and ePrivacy Directive, websites must inform their visitors about the use of cookies. And what better way to...
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Boost Conversions With the Best Popup Maker Tool: Top 8 Choices

The best popup maker for WordPress can help you turn your visitors into your email subscribers and potentially improve conversion rates. However, many feel that popups are intrusive, annoying, and bad for the customer experience. The opinions are divided. This is where WordPress popup makers come into play, as they specialize in creating high-converting popups...
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