Daniel Nicholes

Author

Daniel Nicholes

Conversion Rate Optimization Expert |

Daniel Nicholes shares insights about CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights with the goal of enhancing user experience. Daniel writes about CRO methods, including landing page optimization, site intercept surveys, popups, and how to optimize the complete customer journey. Daniel actively contributes to industry discussions, offering actionable & practical advice for experience optimization.

Articles by Daniel Nicholes

The Wheel of Fortune: Engage Visitors With Spin-the-Wheel Popup Campaigns

Nostalgia finds a playful home with the emergence of “spin-the-wheel” popups. Remember the thrill of spinning a wheel at carnivals or game nights as kids? Fast forward to today, whether you wish to engage website visitors or boost conversions, you can design a wheel for that. But, do these popups really work? Definitely! They are...
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How to Build a Popup That Opens on a Button Click

Opening a popup on click is not something unusual by today’s standards, and a lot of marketers deploy this strategy in their campaigns. On-click popups provide a two-step opt-in process for website visitors. To put this in simple terms- website visitors will have to click on a specific element for the popup to appear, and...
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8 Valentine’s Day Marketing Campaign Ideas We Love

Marketing campaigns are known to make the best of every festival or occasion that comes along, and Valentine’s day is no different. You’ve probably seen loads of Valentine’s day campaigns and ads floating around the month of February, and that’s because people spend a ton of money during this time of the year. To give...
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Ecommerce Personalization: Everything You Need to Know

When you visit a store, and the store employees already know what you are looking for, it makes your shopping experience much easier and smoother. This is exactly how ecommerce personalization works. In real life, you may also call it an exclusive shopping experience, which transfers to ecommerce, where you treat every visitor as an...
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What Is a Popup- Purpose, Examples & Everything Else You Must Know

You’re browsing a website, engrossed in its content, when suddenly — a window appears out of nowhere, urging you to subscribe, claim a discount, or take a survey. Yes, we’re talking about popups – those love-them-or-hate-them elements that have been both praised for their effectiveness and criticized for being intrusive. But what if we told...
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How to Create a Popup in Wix

As a long-term user of Wix, I have built one of my businesses on this platform and continue to love its features and functionality. Recently, I discovered how popups can significantly enhance my website’s performance. Popups have the potential to grow your email list and improve click-through rates (CTRs), leading to greater success for your online...
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How to Add a Cookie Popup to Your Website: Tutorial & Examples

Are you familiar with those pesky cookie popup notifications that seem to be everywhere on the internet? They may be annoying, but they serve an important purpose. In order to comply with privacy laws such as GDPR and ePrivacy Directive, websites must inform their visitors about the use of cookies. And what better way to...
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Best Popup Maker Tools: Top 8 Choices to Boost Conversions

The best popup maker for WordPress can help you turn your visitors into your email subscribers and potentially improve conversion rates. However, many feel that popups are intrusive, annoying, and bad for the customer experience. The opinions are divided. This is where WordPress popup makers come into play, as they specialize in creating high-converting popups...
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Lightbox Popups On Website: How To Create Them + Useful Tips

Lightbox Popups are all over the internet. From an eCommerce website displaying a discount coupon to a blogging website displaying lead magnets, you can find these popups pretty much everywhere on your screen.  Living Online, a digital marketing firm, witnessed a weekly increase of 900% in email subscribers using lightbox popups. From embedding videos and...
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Seamlessly Add Pop-Ups to Your Shopify Store: Step-by-Step Guide

If growing your email subscribers and improving your sales figures is what you desire from your Shopify business, then knowing how to add popup on Shopify website will be very helpful. Experienced ecommerce marketers deploy these Shopify popups on a large scale to turn their browsers into subscribers. This is exactly what Shopify popups do, along with...
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