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6 Best Justuno Alternatives and Competitors Unveiled (2024 List)

6 Best Justuno Alternatives and Competitors Unveiled (2024 List)

Being a part of the marketing industry for almost a decade now, I get requests from marketers seeking more sophisticated tools and Justuno alternatives.

So here’s a guide for you with some of the most effective Justuno competitors and alternatives to help you get better assistance in marketing.

In addition to my personal research and insights, this list incorporates suggestions from industry peers and reviews from top websites.

Let’s get started.

Best Justuno Alternatives and Competitors

Here is a list of some of the best Justuno alternatives and competitors to boost your campaigns.

1. Picreel

Best for Lead Generation and Conversion Popups


Picreel is a popular Justuno alternative that specializes in lead generation and conversion popups.

The tool has amazing exit-intent technology to detect when visitors are about to leave your website. When this behavior is detected, Picreel can display a targeted popup to capture the visitor’s information or present an enticing offer, increasing the chances of converting them before they leave.

It integrates with over 700 CRM, marketing, and other popular online services so that you can send leads to your preferred tools and trigger follow-up campaigns.

Besides, it offers advanced targeting and trigger options, such as time on the page, scroll depth, device type, referral source, and more.

I like its A/B testing feature, where Picreel allows you to create multiple variations of your popups and test them to see which ones perform the best. This feature helps you refine your popup design and content for maximum effectiveness.

While designing the popups, I could easily modify the colors, text, images, and layout to match your brand and campaign goals. This flexibility ensures your popups align with your website’s design and branding.

What Makes it a Good Justuno Alternative?

  • Picreel offers more customization options for the design and behavior of the popups, such as animation, triggers, targeting, and segmentation. Justuno has a more limited set of templates and features.
  • It has a lower price point and offers a free plan for up to 500 monthly visitors. The price of Justuno is higher, and it does not offer a free plan.
  • Picreel has better customer service support, including live chat, email, and phone support, available 24/7. The customer support for Justuno is not so sophisticated.
  • The tool provides detailed analytics so you can track the performance of your popups and see what’s working and what’s not. Justuno does not offer detailed analytics features.
  • Picreel integrates with over 700+ integrations, including WordPress, Shopify, Mailchimp, HubSpot, and Zapier. Justuno supports just over100 integrations, including Shopify, Magento, Klaviyo, and Bronto.
  • The platform has a simple and intuitive dashboard that allows you to create and manage your campaigns easily. Justuno has a more complex and cluttered dashboard.

Price: Free plan for up to 5,000 visitors/month. Paid plan starts at $9.99/month. Billed annually.

2. OptinMonster

Best for Geolocation Targeting

OptinMonster – Best for Geolocation Targeting

Image Source: OptinMonster

OptinMonster is a powerful Justuno competitor for creating and displaying campaigns that can boost conversions and sales.

One of its best features is geo-location targeting, which allows you to show personalized campaigns based on your visitors’ physical locations. This helps you create more relevant and personalized campaigns for different regions, improving engagement and conversion rates.

I was especially impressed by how this tool segments the offers by location so you don’t show irrelevant products or services to your visitors. In fact, it allows you to offer localized shipping deals and discounts to attract new customers and increase customer loyalty.

Not just this, you can create various types of opt-in forms, including inline forms, pop-ups, slide-ins, and more, and target them based on geolocation. This flexibility enables you to choose the right type of campaign for your specific audience.

The platform is quite responsive to mobile devices and has good integration support, too.

What Makes it a Good Justuno Alternative?

  • OptinMonster has more options for templates and campaigns, while Justuno has limited templates and fewer options to customize triggers.
  • It is easier to use, set up, and administer, while Justuno involves some learning curve for the users.
  • OptinMonster has more pop-up types, such as floating bars, slide-ins, and gamified wheels, while Justuno only has four: fullscreen, center, banner, and corner/edge.
  • The platform has more advanced triggered campaigns, such as exit-intent, inactivity sensor, and campaign scheduling. Justuno lacks these features.

Price: Starts at $9/month. Billed annually.

3. Privy

Best for Mobile-Optimized Popups

Privy – Best for Mobile-Optimized Popups

Image Source: optinmonk

When it comes to creating popups that attract even mobile users, Privy is second to none.

This is actually one of the best Justuno alternatives that help e-commerce businesses grow their sales with email and SMS marketing.

Talking about its mobile-optimized popups, these are designed to capture visitors’ attention and email addresses on mobile devices. They comply with Google’s rules on intrusive interstitials, so they won’t affect your site’s ranking or user experience.

I checked the popup templates and found that we can choose from different formats, such as bars, fly-outs, and full-screen popups, depending on our goal and preference.

These popups can be triggered by various factors, such as exit intent, scroll depth, time on site, or interaction, to increase the chances of conversion, and can be customized with your brand’s colors, fonts, images, and copy to match your site’s look and feel.

What Makes it a Good Justuno Alternative?

  • It has a built-in email marketing platform, which means you can create and send email campaigns without needing third-party integration. Justuno does not have this feature.
  • Privy is easier to use, set up, and administer and has a simple and intuitive interface that lets you create and customize your pop-ups in minutes. Justuno has a steeper learning curve.
  • Privy has a more flexible pricing structure than Justuno, especially for smaller businesses. Privy has a free plan, too, which is not a part of Justuno.
  • The tool has excellent customer support, including email, phone, and chat. Justuno’s customer support is not as good.

Price: Starts at $30/month.

4. Sumo

Best for Email Marketing

Sumo – Best for Email Marketing

Image Source: campaignmonitor

Wish to make the most of email marketing? Justuno alternatives such as Sumo are just meant for the purpose.

This has a List Builder feature, which allows you to create pop-ups, welcome mats, and smart bars to capture email addresses from your visitors.

You can customize the design, timing, and targeting of your opt-in forms to maximize conversions. You can also integrate Sumo with your email service provider (ESP) to sync your subscribers and send them automated emails.

But something that caught my attention more was the Sumo Welcome Mat feature, which is a full-screen call to action that can be displayed when a visitor lands on your site. It’s an effective way to capture email addresses from new visitors right from the start.

The platform lets you track and measure the performance of your email campaigns. You can see how many emails you sent, how many were opened, how many were clicked, and how much revenue they generated. You can also see which subject lines, content, and offers performed the best and optimize your future campaigns accordingly.

What Makes it a Good Justuno Alternative?

  • Sumo offers features such as social sharing buttons, heat maps, content analytics, and e-commerce integrations. Justuno focuses more on email capture and conversion optimization.
  • It has a free plan with basic features that allow up to 200 subscribers. Justuno does not have a free plan.
  • The tool offers exit-intent pop-up support for visitors who are about to leave. Justuno lacks this feature.
  • Sumo has a larger and more active community of users and developers that can provide you with tips, feedback, and inspiration, while Justuno has a smaller and less engaged community.

Price: Free plan available. Paid plan starts at $39/month. Billed annually.

5. Klaviyo

Best for Marketing Automation

Klaviyo – Best for Marketing Automation

Image Source: oviond

Klaviyo is another amazing tool known for its marketing automation features.

This can serve as a Justuno alternative with its smart email marketing system that allows you to create and send personalized email campaigns to your subscribers. You can segment your email list, A/B test your emails, and use advanced targeting options to ensure your messages reach the right audience.

It integrates with over 300 apps and platforms, such as Shopify, to unify and use your data from your entire tech stack. Plus, it also provides pre-built templates and workflows for common marketing scenarios, such as welcome, cart abandonment, cross-selling, and win-back campaigns.

One of the best features of this platform is the use of artificial intelligence to predict future customer behavior, generate content, and optimize your performance.

It even offers advanced analytics and reporting tools to measure your attribution, deliverability, and benchmarking.

What Makes it a Good Justuno Alternative?

  • Klaviyo has more advanced automation capabilities to help marketers. However, Justuno lacks advanced automation tools and features.
  • It has better and more comprehensive email marketing features than Justuno.
  • Klaviyo also has more features and integrations for email and SMS marketing, as well as a visual flow builder and a customer data platform. Justuno lacks advanced integrations.
  • The software has more sophisticated segmentation and targeting options for the users. Against this, the targeting features of Justuno are not as sophisticated.

Price: Starts at $45/month. Billed annually.

6. Wishpond

Best for Third-Party Integrations

Wishpond – Best for Third-Party Integrations

Image Source: rahulghosh.ca

If you are looking for Justuno alternatives that offer you a bit extra, Wishpond can be a part of your wishlist.

It comes with a user-friendly drag-and-drop landing page builder that allows you to create custom landing pages without any coding skills. This is essential for capturing leads and promoting your products or services.

However, I like how it integrates with various third-party platforms.

You can connect Wishpond with over 300 apps, including email, analytics, sales, payment, and collaboration tools, using Zapier or PieSync. Besides, you can integrate it with CRM systems, such as Salesforce, Pipedrive, and HubSpot, to manage your leads and customers more effectively.

Are you an eCommerce store owner?

Wishpond can streamline the functionality of e-commerce platforms like Shopify and BigCommerce, making it easier to track and manage e-commerce sales and marketing efforts.

You can even create and run social media contests and promotions on platforms like Facebook and Instagram using Wishpond. This can help you increase your social media following and engage your audience.

What Makes it a Good Justuno Alternative?

  • Wishpond is an all-in-one marketing platform with landing pages, popups, forms, contests, email marketing, lead management, and more. Justuno is a conversion optimization platform that creates personalized popups, banners, and forms.
  • It has marketing automation that allows you to create automated workflows to nurture leads and move them through your sales funnel. Justuno lacks marketing automation.
  • The tool has a landing page builder to create high-converting landing pages that capture leads. Justuno does not have a landing page builder.
  • Wishpond has better and more engaging social media marketing features to manage your social media presence and engage with your followers.

Price: Starts at $49/month. Billed annually.

Justuno Alternatives Evaluation Criteria

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

  • User Reviews / Ratings- Direct experiences from users, including ratings and feedback from reputable sites such as G2 and Capterra, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
  • Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
  • Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
  • Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
  • Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth.
  • Personal Experience/Expert’s Opinion or Favorites: This part of the evaluation criteria draws insightful observations from the personal experience of the writer and the opinions of industry experts.

Ready to Pick the Best Justuno Alternative?

So, which one of the above tools did you find the most effective alternative to Justuno?

With so many good features in these tools, it can be confusing to pick a platform. Let me make it easier for you.

I have shortlisted three major tools from my list above, and here is a recap of each:

Option 1: Picreel

Picreel is a wonderful alternative to Justuno, focusing on lead generation and conversion popups. It aims to catch visitors who leave your site with its exit-intent technology.

You can customize popups with targeted content and integrate them with over 700 CRMs and marketing tools. The tool offers advanced targeting options and A/B testing for refining popup performance. It’s easy to tailor the popups to match your brand and campaign goals, ensuring they seamlessly blend with your website’s design.

Option 2: Privy

Privy is ideal for e-commerce businesses seeking email and SMS marketing growth. Its mobile-friendly popups are designed to engage visitors on mobile devices while adhering to Google’s non-intrusiveness rules.

You can choose from various popup formats like bars, fly-outs, and full-screen options. These popups can be triggered based on user behaviors and are fully customizable to align with your brand’s appearance.

Option 3: Klaviyo

Klaviyo is known for its marketing automation features. It offers personalized email campaigns and smart segmentation solutions. With 300+ integrations, like Shopify, it consolidates your data for effective marketing. Klaviyo’s AI-driven features predict customer behavior, optimize content, and offer pre-built templates for various campaigns.

Advanced analytics tools help measure attribution, deliverability, and performance benchmarking.

Out of these, I’d say Picreel turns out to be the best Justuno alternative with its comprehensive marketing solutions. It lets you create engaging popups that help generate leads, conversions, and sales while reducing bounce and exit.

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About the author

Daniel Nicholes shares insights about CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights with the goal of enhancing user experience. Daniel writes about CRO methods, including landing page optimization, site intercept surveys, popups, and how to optimize the complete customer journey. Daniel actively contributes to industry discussions, offering actionable & practical advice for experience optimization.