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How to Create a Popup in Bigcommerce

How to Create a Popup in Bigcommerce

Having previously used Bigcommerce, I know how powerful it can be as an e-commerce platform for retailers. I recently discovered that popups can significantly enhance my e-commerce business by helping me grow my email list and improve click-through rates (CTRs).

When creating popups in Bigcommerce, there are two methods to consider: using Bigcommerce’s popup tool or opting for a standardized popup tool such as Picreel. Let me show you what my Picreel popup looks like on Bigcommerce:

Bigcommerce’s popup

In this blog post, I will discuss the differences between Bigcommerce’s own popup builder and Picreel, a dedicated popup tool. I will also share my personal experience with both Bigcommerce and Picreel based on a detailed comparison of the two methods.

Before we dive into the step-by-step tutorial, let’s explore the contrast between Bigcommerce’s own popup builder and Picreel popup maker.

Criteria Bigcommerce Popup Picreel Popup
Template Customization ❌ Users can choose from pre-designed templates, but customization options are restricted. ✅ Picreel provides completely customizable templates, allowing users to create popups that align with their brand identity and design preferences.
Exit Intent Technology ❌ Bigcommerce does not have built-in exit intent popup triggers. ✅ Picreel incorporates exit intent technology, which triggers popups when a visitor is about to leave the website.
A/B Testing ❌ Bigcommerce does not have built-in A/B testing functionality for popup designs. ✅ Picreel includes A/B testing capabilities, allowing users to create and test multiple versions of popups.
Advance Targeting ✅ Bigcommerce provides basic targeting options for popups, such as targeting based on pages or URLs. ✅ Picreel offers advanced targeting based on visitor behavior, including mouse movement, time spent on site, cart abandonment, and more.
Success Message Customization ✅ Bigcommerce has limited customization options for success messages shown after form submission. ✅ Picreel allows complete customization of success messages, like personalizing the messaging, adding branding elements, and more.

Based on the comparison table above, here are the top three reasons why I recommend using Picreel:

  1. More Features: Picreel offers an extensive range of features that can significantly enhance your popup campaigns. With advanced options such as exit-intent triggers, A/B testing, and integrated analytics, you can create highly targeted and effective popups to drive conversions and engagement.
  2. Better Customization Options: Unlike Bigcommerce’s own popup feature, Picreel provides ample customization options. From customizable templates to advanced design tools, you can tailor the appearance and behavior of your popups to align with your brand and goals and optimize user experience.
  3. Multi-Platform Support: By using Picreel, you can leverage your popup tool across various platforms, ensuring consistency and flexibility even if you decide to switch or expand your e-commerce platform in the future. This long-term view allows you to maintain a seamless popup experience regardless of platform changes.

Now, let’s proceed with the step-by-step tutorial on creating a popup using both methods.

Method 1: Using Bigcommerce’s Built-in Popup

Bigcommerce offers a popup builder called “Popups by POWR,” that can be accessed for free from its built-in marketplace. Follow these steps to create a popup in Bigcommerce using POWR:

1. Login to your Bigcommerce account and navigate to the Apps Marketplace.

Login to your Bigcommerce account

2. Search for “Popups by POWR” and install the app.

Popups by POWR

3. Open the popup builder and start by selecting a template.

Bigcommerce popup builder

4. Configure the settings of the popup, such as its design, text, and display triggers.

Configure the settings

5. Customize the popup to align with your branding and marketing objectives.

6. Publish and activate the popup on your Bigcommerce website.

Method 2: Using Picreel Popup Builder

Picreel is a versatile popup maker that can be used across multiple platforms, including Bigcommerce.

Watch this video tutorial on how you can create a Bigcommerce’s popup using Picreel.

Here are step-by-step instructions on creating a popup using Picreel:


1. Sign up for a Picreel account and log in.

2. Go to the “Campaigns” menu and click “New Campaign” from the top right. You can select the templates option from the drop-down or start from scratch.

New Campaign

3. From the templates menu, choose the type of popup you want to create.

templates menu

4. Once you select the design, customize it according to your preferences.

design customize

5. Configure your targeting and trigger options to specify when and where you want your popup to appear.


6. Click “Save” to activate your popup.

Embedding Picreel HTML Code Inside Bigcommerce

To embed a Picreel popup on your Bigcommerce website, follow these steps:

1. Navigate to campaigns and click “View Code.

View Code

2. Click on the code to copy it.

3. Log into the admin area of your BigCommerce website.

BigCommerce website

4. In the BigCommerce admin, click on “Storefront” in the sidebar menu.


5. Within the Storefront settings, find and click on “Footer Scripts” in the sidebar menu.

Footer Scripts

6. Place the code in the appropriate location within the Footer Scripts box.

7. Once you paste the embed code, click the “Save” button to save your changes.

Read More - How to Integrate Picreel With Bigcommerce

Which Method Is Better: Method 1 or 2?

Ultimately, the choice between Bigcommerce’s built-in popup and Picreel popup tool depends on your specific requirements and preferences.

Also, Picreel comes with a forever-free plan for startups and small businesses and allows you to create unlimited popups with all premium features. I feel the free version does the job, however, you can always look for paid options that start as low as $9.99/month.

On the other hand, if you prefer to use the limited options available with Bigcommerce’s built-in popup without incurring any additional integrations, it can still serve your needs effectively.

Remember, the goal is to create compelling popups that drive user engagement and conversions, regardless of your chosen method.

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About the author

Daniel Nicholes shares insights about CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights with the goal of enhancing user experience. Daniel writes about CRO methods, including landing page optimization, site intercept surveys, popups, and how to optimize the complete customer journey. Daniel actively contributes to industry discussions, offering actionable & practical advice for experience optimization.