Picreel Editorial Team, Author at Blog

Articles by Picreel Editorial Team

Last modified: April 25, 2024

How To Create Captivating Holiday Offers That Boost Sales

Black Friday and Cyber Monday are the official kickoff of the holiday shopping season. In 2017, consumers spent more than $600 billion during the months of November and December, with online sales accounting for more than $100 billion of that — an increase of almost 15% over 2016, and a record high for the online holiday...

Last modified: April 25, 2024

Picreel-SharpSpring Integration: Trusted Agency Tool Guaranteed To Increase Conversions

Picreel is excited to announce a plug-and-play integration via Zapier with cloud-based marketing automation provider, SharpSpring. Marketing agencies and businesses around the world rely on SharpSpring to generate leads, foster conversions to sales, and drive higher returns on marketing investments. Here’s why it’s great: Picreel uses offers, or pop-ups, to generate onsite leads and increase conversions. Then using Zapier...

Last modified: March 15, 2024

Psychology of Color: How Popup Design Influences Consumer Choices

Every decision we make is influenced by our emotions. Subliminally, our actions are affected by nuances we may not even be perceived with our rational brain: the lighting in a room, the smells around us, or the feeling we get when we see a particular image or read a certain word. While phrases like “subliminal...

Last modified: March 15, 2024

Mobile Vs. Desktop Popup Templates, And When To Use A Responsive Campaign

Today, more than 77% of Americans own a smartphone, with more than 2 billion users worldwide. That’s a lot of people consuming information from the palm of their hand. And a lot of opportunity for brands to reach users on mobile device. In fact, users spend twice as much time on mobile devices as they...

Last modified: April 25, 2024

Beyond The Offer – What Happens After You Collect An Email Address

While popup offers can be used for a variety of purposes, one of their most popular uses is to collect email addresses and build lists. You offer something of value; a site visitor provides their email address in exchange. But what happens to those email addresses you’re collecting? Are you putting them to work to...

Last modified: March 15, 2024

How To Use Power Words In Offers To Increase Conversions

Solid copywriting and strong calls to action (CTAs) are critical components of a successful offer campaign. But today we’d like to talk more about using “power words” in pop-ups. Long a copywriter’s secret weapon for crafting irresistible content, we’re going to give you a free cheat sheet of hundreds of power words, and show you...

Last modified: March 15, 2024

3 Creative Ways To Increase The Value Of Your Offers — Without Spending A Ton Of Money

You know that offers work, and you want to start using them to turn more website visitors into buyers and subscribers. But if you’ve been reading our blog, you know that we’ve also made it clear that your offers need to be valuable in order to attract attention and get the boost in conversion rates...

Last modified: April 25, 2024

Case Study : 3 Picreel Customers’ Conversion Success Using Offers

Everyone loves a good case study! This is particularly true for companies researching the value in new solutions, like conversion rate optimization tools. If your goal is to increase conversions on your website – whether that’s sales or signups – you want to know the solution you’re considering is proven effective. You want to see...

Last modified: March 15, 2024

What You Need To Know About Europe’s GDPR

The EU General Data Protection Regulation (GDPR) goes into effect May 25, 2018, and if you do business in Europe, you need to ensure your company is compliant. The good news is, if you are handling data appropriately, respecting your customers’ personal information, and practicing permission-based marketing, then you likely need to do very little...

Last modified: April 25, 2024

What You Need To Know About The New Google Chrome Ad-Blocker

If you’ve heard about new Google Chrome ad-blocker and are worried about your CRO campaigns, pay close attention to this article. On February 15th, Google launched a new ad-blocker in its Chrome web browser in an effort to crack down on annoying and intrusive ads that negatively affect user experience. The new feature comes as...