Picreel Editorial Team

E-mails are not supposed to be flashy but they ought to be fundamentally sound. That means you have to get the basic things right like compartmentalizing lists and updating transactional e-mails. However, it does not need to stop there. To be successful, you will have to work on the bigger puzzle like product value, your...

Knowing and understanding the target customers is very essential in creating offers that reverberate with them. After all, that is the very essence of advertising. But then again, there is more to it than simply knowing and understanding. Every essential feature in your landing page SHOULD be conceived for—and only for—your target customers. Failing to...

When it comes to ecommerce optimization what is the greatest missed opportunity? Would it be A/B testing? Or performance testing? What about shopping cart recovery service and shopping cart abandonment software? A lot of effort goes into optimizing shopping carts, guiding the customers through the conversion process, and even with this it is still common...