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10 Best Exit-Intent Popup Plugins for WordPress to Boost Conversions

Top 10 Exit-Intent WordPress Popup Plugins That Convert in 2021

The truth is out! No matter how annoying popups can be or how much visitors hate them, exit-intent popups are definitely a big plus to increase leads, subscribers, conversions, and sales.

Simply put, turn your visitors into paying customers with the right exit-intent popup WordPress plugin!

Smartly placed popups let you display compelling offers to your leaving visitors so that you can make them stay. Isn’t that what every online business owner wants? To keep their visitors engaged and happy with delightful offers!

That being said, there is a long list of pop-up plugins when you look online. So, which one to go for? Which will align with your business? Do you even need such a plugin? These are some of the common questions going in your mind and we are here to help you decide the best for your online business.

A Quick Look at Top Exit-Intent Popups Plugins & Their Features

Popup Plugin Key Features



Ready-to-use customizable templates
Target highly specific traffic
Popup personalization options
Advanced trigger options
A/B testing and advanced analytics

Free Plan
Business Plan - $9.99/month

200+ pre-designed templates
Shopping cart abandonment detection
Built-in A/B testing and analytics
Multiple triggers and targeting rules
Seamless integration

Free - $0
Essential - $24.16/month
Growth - $65.83/month
Premium - $165.83/month
Master - Custom quotes on request

OptinMonster Multiple types of popup forms
Works with popular marketing platforms
Behavioral segmentation
Intuitive dashboard
Tracks exit-intent

Basic - $9/month
Plus - $19/month
Pro - $29/month
Growth - $49/month

Ninja Popups Easy-to-install and use
Drag-and-drop form builder
Pre-designed opt-ins and forms
Basic reporting and analytics
Content locks for opt-ins

$24 for the lifetime license
Thrive Leads Drag-and-drop form builder
Wide selection of templates
Fully responsive
A/B testing engine
Actionable reporting & analytics

Quarterly - $30/month
Yearly - $19/month


6 different display types
More than 500 pre-made templates
Conversion and email list statistics
A/B testing of opt-in forms
16 email marketing integrations

Yearly Access - $89/year
Lifetime Access - $249 (one-time fee)

Elementor Pro Page builder addon
Easy customization options
Multiple popup templates
Advanced trigger settings
Easy integration with email marketing apps

Essential - $49/year
Advanced - $99/year
Expert - $199/year
Studio - $499/year
Agency - $999/year
Popupsmart 55+ high-converting popup templates
Smart editor
Mobile-friendly with 4 layouts
Effective targeting options
100+ flawless integrations
Basic - $29/month
Pro - $79/month
Expert - $129/month


Easy to use and navigate
3 popup styles: box, banner, slide-in
Multiple customization options
Data tracking & analytics
Integration with sales/CRM tools

Free and paid plans (custom quotes on request)


Simple editor with customization
Drag and drop features
Basic targeting options
3 types of website popups
A/B testing

Basic - $15/month
Pro - $39/month
Agency - $79/month

An exit-intent popup plugin for WordPress is a tool that lets you design and implements popups on your website. We all have seen popups/overlays on different websites. When we are browsing for a gift online and suddenly a window pops up offering a 10% discount, that’s a popup! With the help of smart exit-intent technology, the popups are now displayed when the visitor is about to leave the website.

Reason? Well, you couldn’t annoy a leaving visitor. If someone has made up their mind of switching to another website, the best you can do is give them a reason to stay like free shipping, discount coupons, combo deals, etc.

How exactly does this work?

The exit-intent technology is based on mouse cursor movements. Whenever a visitor scrolls or moves the cursor away from the active area of the web page to the close button or a new window, the popup gets triggered. A simple javascript code (some geeky stuff) running in the background activates this trigger and that’s how WordPress popup plugins work!

Before getting started with our list of the best exit-intent popup plugins, let’s have a look at why you need exit popups on your WordPress website.

The average cart abandonment rate is around 70%. That’s definitely a lot of lost revenue and when we talk about mobile users, the rates rise even higher to 85%. This might not be the case with your website. The numbers may be around 50, 60, etc. But, what if there’s a way to reduce this rate by presenting the right offer at the right time to your visitors?

That’s the reason you need an exit-intent popup plugin with the right exit strategy to capture leads and increase conversions. If you are thinking that exit popups even work? Then, here’s what you can achieve as many eCommerce owners and businesses do.

  • Decrease your bounce rate and shopping cart abandonment significantly with discounts and free shipping offers displayed via intuitive checkout exit popups.
  • Increase email/newsletter signups to grow leads using popup conversion growth tips and tricks.
  • Boost traffic to your landing pages and blog pages by redirecting visitors with exit popups.
  • Collect valuable feedback via exit surveys from the leaving visitors/customers to make improvements.

But, here’s the deal-breaker! Not every exit-intent popup WordPress plugin will get you these exceptional results. Running popups on your website without any strategy or using an obsolete popup plugin will leave your visitors irritated, disrupting their shopping experience.

On the contrary, the best pop-up plugin WordPress will help you design high-converting popups with precise targeting options. Let’s check out the factors you need to consider before choosing the best plugin for your online business.

How to Choose the Best Exit-Intent WordPress Plugin

Here are a few factors and must-have features to consider when you look for a perfect pop-up plugin in WordPress.

Easy to use & navigate:

Prioritize a plugin that offers a simple user interface with drag-and-drop functionalities and easy navigation. Also, make sure that the campaign builder doesn’t require any coding or technical expertise.

Huge template library:

Templates are necessary for different popup campaigns to save time and build popups quickly. Ensure there are enough stunning templates for different use-cases like discounts/deals, limited-time offers, giveaways/gifts, feedback, etc.

A/B Testing:

The most important feature that helps you compare different popups to make improvements in the content copy, design, CTA, color combination, etc. There should be all the performance indicators to make the comparison between popups easy.

Campaign analytics:

You should be easily able to track all the campaign metrics and results from an interactive dashboard. This includes different things like the number of clicks, impressions, CTR, captured emails, etc.

Multiple triggers & targeting options:

Trigger and targeting options are perfect to target different groups of visitors with different popups. The trigger/targeting settings should include location-based, source-based, scroll intent, time on page, and more such options.

Seamless integrations:

The data that you capture like visitors’ details using the exit-intent popup WordPress plugin should be able to automatically sync with different sales/marketing/CRM tools.

Quick Support:

Users face issues with plugins at some time and the support team should be able to resolve those quickly with a proper system in place. Look for customer reviews to check about the support services offered.

Make sure to look for these features and functionalities on your hunt for the best popup plugin WordPress. Let’s now move to the list of top plugins to boost conversions and sales!

1- Picreel

Picreel is the best pop-up builder for WordPress and is on the top of our list with the most reasonable pricing plans and power-packed features. It allows you to create beautiful AI-powered exit-intent popups that are sure to get you guaranteed results. With a simple editor plus drag and drop options, users can delightfully use this plugin to recover abandoning visitors, promote products, offer help, and collect feedback without annoying the visitors. Used by small and big brands across the globe, Picreel proves to be a game-changer for businesses!

Key Features

  • Ready-made custom templates
  • Identify profitable segments
  • Target highly specific traffic
  • Onsite retargeting
  • Popups, survey forms, nanobars, sidebars, etc.
  • A/B testing
  • 700+ integrations


  • Starts at $9.99/month with forever-free plan

2 – OptiMonk


OptiMonk is a popular choice for businesses looking to convert their visitors into buyers and leads to growing their customer base. The plugin is easy to use and you can create customized popup campaigns in minutes to display the right offers at the right time. As for individuals setting up their websites, it is a perfect choice. However, for some small and medium-sized businesses, OptiMonk might go heavy on their pockets.

Key Features

  • Simple customization options
  • Various eye-catching templates
  • Advanced popup triggers
  • A/B testing
  • Free integrations with different software


  • Free
  • Essential – $24.16/month
  • Growth – $65.83/month
  • Premium – $166.83/month
  • Master – Custom quotes on request

3 – OptinMonster


OptinMonster is a widely used popup plugin for WordPress that is specifically designed to prevent website abandonment. With a large template library, you can get started in no time to create stunning exit-intent popups. With great responsive designs, marketers can launch various popup campaigns to keep the website visitors engaged. This eventually increases the conversions and helps businesses of all sizes to quickly fill their leads bag.

Key Features

  • A/B testing options
  • Analytics tracking
  • Tracks exit intent
  • Pop-up forms, opt-in forms,  after posts, footers, etc.
  • Target specific users, categories, or pages


  • Basic – $9/month
  • Plus – $19/month
  • Pro – $29/month
  • Growth – $49/month

4 – Ninja Popups

Ninja Popups

Ninja Popups is another popular popup plugin for WordPress sites that lets you create simple popups and forms with a drag and drop editor. This is good for mainly eCommerce businesses to display discount coupons, limited-time deals, etc. There are some good features as well but the plugin lacks advanced targeting and campaign optimization options. As you have to pay a one-time fee, it is an affordable option for certain business owners. However, you do need to purchase add-on templates and features as per requirements.

Key Features

  • Easy to use interface
  • Dozens of animations to optimize popups
  • A/B testing
  • Regularly updated
  • Mobile-friendly popups
  • Easy integration with email marketing/sales tools


  • Starting from $24

5 – Thrive Leads

thrive leads

ThriveBox (PopUp Lightbox) by Thrive Leads is a website popup plugin that allows users to create unique popups and opt-in forms straight from the WordPress dashboard. From basic features like designing and setting color schemes to advanced features like configuring trigger options and targeting visitors, the Thrive Suite is packed with a lot of useful plugins to create and display gorgeous popups, forms, sidebars, etc. on your website.

Key Features

  • Huge range of templates
  • A/B testing
  • Advanced analytics & detailed insights
  • Big lot of plugins for overall website development
  • Easy integration with popular software


  • THRIVE SUITE YEARLY – $228/yearly

6 – Bloom


Bloom is a popup plugin developed by Elegant Themes. So, if your website already uses one of their themes, you can definitely save a few bucks. Talking about the exit-intent popup WordPress plugin, it is one of the most creative ones on the list that lets you create exceptional popups with ease. Bloom also provides a test site to check your popups for improvements before making them live. With different campaign settings and a lot of templates, you are sure to get leads and conversions using Bloom.

Key Features

  • 6 different display types
  • 500+ pre-designed templates
  • Target highly specific traffic
  • 16 email marketing integrations
  • Conversion and email list statistics
  • A/B testing of opt-in forms


  • Yearly Access – $89/year
  • Lifetime Access – $249 (one-time fee)

7 – Elementor Pro

Elementor Pro

Elementor Pro is primarily a WordPress website builder that comes with a handful of plugins. The popup plugin lets you create unlimited popups for your website to engage audiences and boost conversions. With zero coding knowledge, marketers can smoothly design and build professional and visually appealing popups. There are advanced triggers and implementation settings to refine your targeting with custom rules. The plugin lacks some features like A/B testing and analytics but is a good choice for beginners and small businesses to purchase the complete bundle that comes with many more website development plugins.

Key Features

  • Page builder addon
  • Easy customization options
  • Multiple popup templates
  • Advanced trigger settings
  • Integrates seamlessly with email marketing apps


  • Essential – $49/year
  • Advanced – $99/year
  • Expert – $199/year
  • Studio – $499/year
  • Agency – $999/year

8 – Popupsmart


Popupsmart is an excellent exit-intent popup builder for WordPress to create delightful popups without any technical expertise. One of the most versatile and easy-to-use plugins, Popupsmart comes with a vast range of templates for different use-cases and offers multiple animations, gifs, images, etc. to personalize your popups. The mobile responsive design of popups makes this plugin a good choice for eCommerce stores mainly.

Key Features

  • 55+ high-converting popup templates
  • Smart editor to design beautiful popups
  • Effective targeting options
  • Mobile-friendly with 4 layouts
  • 100+ flawless integrations


  • Free
  • Basic – $29/month
  • Pro – $79/month
  • Expert – $129/month

9 – Hubspot


Hubspot is the best free WordPress popup plugin that offers a great range of efficient marketing tools. Pop-up forms are one of their beautiful creations in Hubspot CRM. With a user-friendly, drag and drop interface, you can build and run popup campaigns using the basic targeting options. You won’t find many advanced options as offered by Picreel and OptinMonster, but it is a good free tool for beginners and individuals with not much website traffic.

Key Features

  • Easy to use and navigate
  • 3 popup styles: box, banner, slide-in
  • Multiple customization options
  • Data tracking & analytics
  • Integration with sales/CRM tools


  • Free and paid plans (custom quotes on request)

10 – Poptin


Poptin is another good free exit-intent popup plugin for WordPress. Although, you would need a premium/paid version to avail more advanced features. The easy-to-install plugin lets you create engaging forms and popups in minutes to start converting visitors into leads and sales. With the drag-and-drop editor, you can quickly design and modify popup campaigns. The free tool is perfect for websites getting less than 1000 visitors per month. With more paid plans, businesses of all sizes can benefit from Poptin.

Key Features

  • Simple editor with customization
  • Drag and drop features
  • 3 types of website popups
  • Basic targeting options
  • A/B testing
  • Easy to integrate with CRM/marketing & sales tools


  • Free
  • Basic – $15/month
  • Pro – $39/month
  • Agency – $79/month

Popup marketing is on the rise again and this time, it’s not an irritating drive. With the right popup tricks from your pocket, you can generate a lot of leads and increase your sales revenue significantly to grow your business. With the list of the best WordPress popup plugins narrowed down to ten from across the web, you still have a choice to make.

If you are a beginner and looking to try your hand at exit popups, you should go for a free plugin first or a free trial to see how this works. But, if you want to go all-in, we would suggest Picreel as the best exit-intent popup WordPress plugin any day because of the most accurate, smart, advanced, and AI-powered exit-intent technology they offer. The rest is up to you!

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About the author

The Picreel Editorial Team is a passionate group of CRO and eCommerce experts dedicated to delivering top-notch content. We stay ahead of the curve on trends, tackle technical hurdles, and provide practical tips to boost your business. With our commitment to quality and integrity, you can be confident you're getting the most reliable resources to enhance your customer engagement and lead generation initiatives.