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8 Best Shopify Exit Intent Popup Apps + How to Create

Shopify Exit Intent Popup Apps – Detailed Comparison

When you run an online store, you want to get maximum from your website visitors. From sales (customers) to leads (prospects), everything matters on your journey to growth.

Unfortunately, not everyone will make the purchase or leave their details unless you prompt them with your offer. For that, an exit intent popup Shopify app makes it easier to display the right offers to the right visitors at the right time.

There are many exit-intent popup apps available on Shopify, making it tough to make the right pick. That is why I have researched and reviewed the top apps for creating popups and have come up with the 8 best tools.

Tools Best For Price
Picreel Getting more leads, conversions, and sales from your existing traffic Forever free up to 5k visitors. Paid starts at $9.99/month
Wisepops Onsite Marketing Starts at $41/month
Privy Creating personalized and targeted popups Starts at $30/month
Optimonk Capturing leads Starts at $39/month
Adoric Designing mobile campaigns Starts at $9/month
Poptin Creating engaging website pop-ups and forms Starts at $20/month
Justuno Creating visually appealing popups Starts at $24/month
Mailmunch Customizable opt-in forms Starts at $13.99/month

Which Is the Best Shopify Exit Intent Popup Tool?

Ultimately, your choice of the optimal Shopify exit intent popup tool should align with the versatility of lead capture and the customizations it offers. Additionally, evaluate each tool’s integration capabilities and assess how well they can align with your objectives.

Here are three tools that I suggest:

Tool #1 – Picreel

Picreel, with its intuitive interface and diverse features, empowers businesses to capture leads and expand their email lists effectively. The tool provides appealing, customizable opt-in forms, such as popups and overlays, to engage and convert website visitors.

Utilizing intelligent targeting, Picreel ensures optimal timing for displaying forms, enhancing success rates. The platform’s advanced analytics offer valuable campaign insights, enabling users to optimize strategies and boost conversions.

Tool #2 – Optimonk

Optimonk, a top-tier exit intent popup tool, provides users with a robust feature set for streamlined lead capture and list expansion. Its user-friendly, drag-and-drop editor facilitates the creation of engaging popups, scroll boxes, and interactive gamified forms to reach and captivate website visitors effectively.

With smart targeting, Optimonk optimizes form display based on visitor behavior, such as exit intent or time spent on a page, boosting conversion potential.

Tool #3 – Privy

Privy, a leading Shopify exit intent popup app, empowers store owners with customizable popups, bars, and banners tailored to visitor behavior. Its drag-and-drop editor simplifies popup creation, featuring exit-intent, spin-to-win, and countdown timer popups to enhance conversions and sales.

8 Killer Shopify Exit-Intent Popup Apps

I created this list of the best Shopify exit-intent popup tools based on my own experiences, suggestions from friends and coworkers, reviews on software comparison sites, and feedback from customers.

1. Picreel – Best for getting more leads, conversions, and sales from existing traffic

From my experience, I can confidently say that Picreel is one of the top-notch popup tools in the market. It has gained a reputation for its exceptional exit intent technology, user-friendly interface, and impressive range of features.

With Picreel, you have the power to target visitors with captivating popups and entice them with irresistible offers in exchange for their valuable contact details. It’s one of the best when it comes to lead generation campaigns.

It offers a wide selection of over 100 templates that make creating eye-catching popups super easy. Whether you need newsletter popups, exit surveys, lead capture forms, or more, Picreel has got you covered.

Custom Design

Picreel also allows you to set up A/B tests to determine the most effective popup variations and provides built-in reports for in-depth analysis. This level of insight will help you refine your popups and supercharge your outreach campaigns.

Picreel effortlessly integrates with my preferred tools, such as Mailchimp, HubSpot, and WordPress, offering a remarkable level of convenience. With over 700 integrations, it ensures unparalleled ease of use.

What you’ll like:

  • Intuitive popup builder for effortless customization
  • Wide range of 100+ professionally designed templates
  • Comprehensive reports and analytics for insights and evaluation
  • Sophisticated trigger and targeting options for precise audience engagement
  • Exit intent overlays to engage prospects on your website

What you may not like:

  • It could use some industry-specific templates
  • The analytics dashboard needs more custom fields

Price: Forever free up to 5k visitors. Paid starts at $9.99/month

2. Wisepops – Best for onsite marketing


Wisepops is another Shopify exit intent popup tool known for its non-intrusive approach to onsite marketing.

(For starters, ‘onsite marketing’ is a collection of strategies you can use to promote products and services to visitors on their websites.)

The software offers a broad range of features, including the ability to insert videos, sign-up forms, and promotions into popups.

I can embed a video on my homepage that showcases my products or services in action. I can also create a sign-up form that appears after a visitor has spent a specific amount of time on my website, encouraging them to subscribe to my newsletter.

Unlike Poptin, Wisepops lets you create contextual popups that appear to visitors based on their behavior and interests. I think it’s a pretty good tool for boosting conversions!

What you’ll like:

  • It offers a selection of ready-to-use campaigns, such as surveys, countdowns, spin-to-win, SMS, and video.
  • A wide array of targeting options, including one-click to tailor campaigns to specific audience segments
  • Provides multiple trigger options, such as scroll, time on site, and exit intent, to display popups at the most appropriate moment
  • A/B testing feature to experiment with different popup variations
  • Robust analytics and reporting capabilities that measure key metrics, track conversions and refine marketing strategies

What you may not like:

  • Some users have reported facing occasional glitches when setting pop-up triggers
  • The pricing structure can be confusing, as it is charged by page views and not by popup display, meaning you will be charged even if a popup is not triggered

Price: Starts at $41/month.

3. Privy – Best for creating personalized and targeted popups


Privy offers a comprehensive suite of tools designed to capture emails and drive website traffic. One of its standout features is the exit-intent-driven website popups and banners, which are powerful tools for expanding your email list.

These popups and banners can be utilized across various channels, including your website, online store, social media platforms, mobile applications, and in-store traffic.

The popup options include banners, flyouts, scroll boxes, announcement bars, and embedded forms – all of which I could customize. They also worked seamlessly on mobile devices.

In terms of targeting and customization, I could display and target campaigns based on various criteria, such as exit behavior, cart abandonment, cart value, scroll depth, timer settings, geographical location, device type, and more.

What you’ll like:

  • Customizable triggered display options for complete control over popup appearance
  • Automated text & email reminders for leaving visitors to promote lead nurturing
  • Integration with tools like Squarespace, HubSpot, Mailchimp, Klaviyo, and Google Analytics for enhanced compatibility
  • Gamified popups to create engaging and interactive experiences for visitors
  • Redemption tracking to monitor the success of promotions and offers.

What you may not like:

  • The Privy logo on designs cannot be removed unless paid
  • It is not possible to target displays by URL

Price: Starts at $30/month.

4. Optimonk – Best for capturing leads


As an all-in-one on-site popup personalization platform, Optimonk equips online stores with a flexible toolkit to maximize their mailing lists, drive conversions, increase sales, and recover cart abandonment.

Most users, including me, choose Optimonk for its diverse range of popups tailored to engage with visitors at various stages of the customer journey.

For new visitors, the app offers gamified popups, conversation popups, and welcome popups with enticing offers, fostering increased engagement and a higher likelihood of converting.

For returning visitors, Optimonk intelligently displays personalized popups with relevant product recommendations, announcements, shopping quizzes, and promotions. These smart popups are strategically designed to enhance conversions and encourage repeat purchases.

What you’ll like:

  • Coupon auto-redeem for seamless and automated application of discounts
  • Dynamic text replacement for dynamic and personalized messaging in popups
  • Countdown timers to create urgency and drive immediate action
  • Mobile-optimized popup templates for a seamless and optimized experience on mobile devices

What you may not like:

  • There is no option to set the probability of the pinwheel
  • Some customization options are not very straightforward

Price: Starts at $39/month.

5. Adoric – Best for designing mobile campaigns


Adoric is a comprehensive marketing tool tailored for businesses in the ecommerce, travel, and marketing agency sectors.

It simplifies the process of launching targeted marketing campaigns with an easy-to-use interface that allows users to go live in just three clicks. Users select a pre-designed template, customize it according to their brand’s visual identity, and specify conditions under which the campaign should be displayed to visitors.

This straightforward approach removes the complexity often associated with digital marketing setups.

Additionally, Adoric offers robust reporting features that provide clear, actionable insights into campaign performance. These detailed analytics help businesses understand customer interactions and engagement, enabling them to make informed decisions that can enhance their marketing efforts.

What you’ll like:

  • Add images and GIFs, and tweak various elements of your campaigns with simple drag and drop.
  • Choose from tons of templates, from large popups to sleek sliders.
  • Push leads to your CRM and enhance your outreach efforts.
  • Segment visitors by the language they prefer and build targeted campaigns.
  • Set campaigns in advance and trigger them at the right moment.

What you may not like:

  • Needs more powerful integrations.
  • The mobile version doesn’t work as smoothly as the desktop version.

Price: Starts from $9/month.

6. Poptin – Best for creating engaging website pop-ups and forms


Poptin is a highly regarded lead-capturing tool for online marketers, digital agencies, portals, bloggers, and eCommerce websites.

With a primary focus on generating more leads, increasing sales, reducing cart abandonment, and improving visitor engagement, Poptin offers a wide range of features to achieve these goals effectively.

I have used Poptin mainly because it enhances conversion rates and drives subscriptions through survey forms and popups in multiple formats and with exit intent technology.

It also provides diverse templates for web and mobile overlays, surveys, chat, push notifications, and widgets within web pages.

What you’ll like:

  • Exit-intent technology to capture attention and retain visitors before they leave
  • Automated welcome and offer emails to nurture new leads and drive conversions
  • Personalizable popup & email capture form templates for customized branding
  • Drag-and-drop builder for easy and intuitive design customization
  • A/B testing and analytics for data-driven optimization of popups and email campaigns

What you may not like:

  • You can’t switch between pop-up formats after completing a design
  • Limited features in the free plan

Price: Starts at $20/month. Free version available.

7. Justuno – Best for creating visually appealing popups


Justuno is arguably one of the best Shopify popup apps. It proficiently drives and converts traffic through various methods, including email capture forms, personalized recommendations, upsell or cross-sell offers, and more.

I really like that the tool has special plans that give you extra benefits, like having dedicated experts who can help you with targeting, running tests, and coming up with segmentation strategies.

Additionally, the platform collects valuable information from diverse sources, such as UTM data, IP addresses, initial landing URLs, coupon codes used, and more. Feedback from all these sources facilitates a comprehensive understanding of customer behavior and preferences.

What you’ll like:

  • Audience, behavioral & geo-targeting for precise targeting of specific user groups
  • Engagement tracking to monitor user interactions and behaviors
  • Event-triggered actions to automate responses based on user actions
  • Reporting analytics for detailed insights into campaign performance
  • Social media retargeting for effective remarketing on social platforms
  • Template management for easy organization and access to your popup templates

What you may not like:

  • Tracking analytics are inaccurate at times
  • The reporting section needs more filters and sorting options

Price: Starts at $24/month.

8. Mailmunch – Best for customizable opt-in forms


Mailmunch is a list building software designed to help you expand your mailing list, primarily through the use of popups. It offers standard lightbox popups, floating bars, and slide-ins to capture the attention of your website visitors.

The platform provides a plethora of templates that simplify the process of creating visually appealing popups in minutes.

Despite its more focused set of features, Mailmunch doesn’t compromise on functionality, which is why I love this tool. It supports A/B testing, allowing you to experiment with different variations and determine the most effective approach.

The tool also generates useful reports to give you insights into the performance of your popups. Additionally, Mailmunch seamlessly integrates with various email marketing tools like ActiveCampaign, enhancing its compatibility with your existing tools.

What you’ll like:

  • Advanced display rules allow for customized and targeted campaign delivery
  • Mobile-responsive designs ensure an optimal experience across various devices
  • Beautifully designed templates provide visually appealing campaign options
  • Advanced segmentation and personalization enable tailored messaging based on specific audience segments
  • Power-packed integrations seamlessly connect with other tools and platforms for enhanced campaign performance

What you may not like:

  • UI can be improved for better performance
  • Lacks choices when it comes to design and layout

Price: Starts at $13.99/month

How to Add an Exit Popup to Your Shopify Store

To display popups on your Shopify store, you’ll need first to create a popup on your popup builder tool and then integrate it with Shopify

Let’s look at the steps to do so:

1. Sign up for a Picreel account and log in.

Sign up for a Picreel account

2. Go to the “Campaigns” menu and click “New Campaign” at the top right. You can also select the templates option from the drop-down or start from scratch.

New campaign

3. From the templates menu, choose the exit intent popup template you want to design.

templates menu

4. Once you select the design, customize it according to your preferences.

customize it according to your

5. Configure your targeting and trigger options to specify when and where you want your popup to appear.


6. Click “Save” to activate your popup.

7. Log in to your Shopify account.

Log in to your Shopify account.

8. Click “Apps” on the dashboard and access the Shopify App Store.


9. Search “Picreel” in the search bar and select “Picreel: Sales & Email Popups” from the search results.

Picreel: Sales & Email Popups

10. Click “Add app.”

Add app

11. Click “Install app.

Install app

There you go. That’s how simple it is to integrate Picreel with Shopify.

Evaluation Criteria

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

  1. User Reviews / Ratings: Direct experiences from users, including ratings and feedback from reputable sites, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
  2. Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
  3. Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
  4. Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
  5. Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth.
  6. Personal Experience / Experts’ Opinions: This part of the evaluation criteria draws insightful observations from the personal experience of the writer and the opinions of industry experts.

Time to Bring Back Leaving Visitors!

The list comes to an end, and we hope that you have got the right pick for your Shopify store. By following the best exit-intent popup practices, you can easily drive leads, sales, and conversions to grow your business.

If you are still confused about the best exit intent popup Shopify app, then I would suggest starting off with Picreel. With a forever-free plan, you can try out all the features and see a boost in results.

Picreel’s exit-intent technology is better than other tools for reducing cart abandonment and boosting sales, and it comes with a money-back guarantee. It’s time to get started!

Learn More About Shopify Exit Intent Popups

Why should I use exit-intent popups on my Shopify store?

Exit-intent popups are a powerful tool for Shopify stores as they help capture the attention of potential customers just as they are about to leave your site. This technique can reduce cart abandonment, increase subscriber lists, and boost overall sales by offering timely incentives that persuade visitors to complete a purchase or engage further with your brand.

What kind of offers work best in exit-intent popups?

The most effective offers in exit-intent popups typically include discounts, free shipping, or exclusive content. Limited-time deals can create a sense of urgency, encouraging visitors to make a purchase immediately. Additionally, offering a discount in exchange for email subscriptions can effectively grow your marketing list and convert visitors into returning customers.

When is the best time to show an exit-intent popup?

The best time to show an exit-intent popup is right before a user is about to leave your site. This can be detected when the cursor moves towards the close button or the address bar on a desktop browser. Timing this popup correctly ensures that the user’s attention is captured at the critical moment, providing them with a compelling reason to stay on the site or reconsider their decision to leave.

Do exit-intent popups work well on Shopify mobile sites?

Exit-intent popups can be effective on Shopify mobile sites if designed appropriately. Since mobile devices do not use cursors, these popups are usually triggered by other behaviors indicative of exit intent, such as rapid scrolling toward the top of the page. Mobile-optimized popups need to be responsive, easily dismissible, and not too intrusive to ensure a positive user experience.

How can I A/B test different Shopify exit-intent popup designs and offers?

A/B testing different exit-intent popup designs and offers on Shopify can be accomplished by using various marketing tools that integrate with Shopify, like OptiMonk or Privy. These tools allow you to create multiple versions of popups with different designs, offers, and triggers. By running these variations simultaneously and analyzing the performance data (such as conversion rates and bounce rates), you can determine which elements are most effective in achieving your specific business goals.

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About the author

Shivani Dubey is a skilled writer and editor, focusing on crafting engaging narratives and delving into the complexities of CRO. Shivani holds a Bachelor's degree from Delhi University and a Master's degree from I.G.N.O.U. This educational background enriches her writing and editorial work with a distinctive perspective. In her writing, she covers crucial aspects of customer feedback management, lead generation, and experience design.