You know that offers work, and you want to start using them to turn more website visitors into buyers and subscribers. But if you’ve been reading our blog, you know that we’ve also made it clear that your offers need to be valuable in order to attract attention and get the boost in conversion rates you want.
When you think of offering value to visitors, you might think of using popup offers for things like free shipping, a discount on a purchase, or a complementary item or service with a purchase. However, these offers – while valuable to visitors – are a hard cost to you. You have to measure your ROI to determine just how value you can afford to extend!
But here’s the thing. Just because you’re offering value doesn’t mean you have to spend a ton of money. Here are 3 easy and creative ways to increase the value of your popup offers to boost conversions and ultimately increase your bottom line.
#1 – Do A Giveaway
People love to get free stuff. While it might not be in the budget to give away a free stadium seat to every person that joins your baseball league’s email list, you can create an offer that gives everyone who enters (i.e. submits their email address) a chance to win said stadium seat.
TIP: Always follow through on your giveaways. Have a process for selecting a name, like the Google Random Name Picker app, then be sure to announce the winner via email and social so that all participants can see the results.
#2 – Be Selective
The great thing about conversion rate optimization platforms like Picreel, is that they offer very granular targeting for your offer campaigns. You can choose to show your premium offers – like higher discounts – to only returning customers; while your new visitors only see an offer for a discount on an add-on item.
TIP: Connecting Picreel to your CRM allows you to personalize offers based on existing data you have. This allows you to show different offers; rewarding loyal customers with a greater discount while minimizing loss with new customers that are bargain hunting.
#3 – Give It A Shelf Life
If you’re planning an offer for free shipping or a percentage off a shopper’s total purchase, create some urgency. If shoppers see the same offer every time they visit your site, they will know they can always get a deal, even after comparison shopping.
TIP: A countdown timer on your popup creates an immediate sense of urgency that propels visitors to make a decision. Likewise, adding an expiration date to your discount code gives shoppers a clear window of time if they want to take advantage of the offer.
Boost Your ROI With Picreel
Listen, if you want to offer your website visitors and shoppers something of value, you ultimately have to look at your bottom line and make sure the cost justifies the potential conversions. Does it make sense to spend a little money to make a lot of money in the end?
The key is targeting the right offers to the right people in order to maximize profits and minimize loss. With Picreel, you can do just that.
Interested in learning more about Picreel’s advanced targeting features, and how you can use offers without breaking the bank? Contact us at 888-891-5782, or start your free 30-day trial today!