How To Use Power Words In Offers To Increase Conversions

Solid copywriting and strong calls to action (CTAs) are critical components of a successful offer campaign. But today we’d like to talk more about using “power words” in pop-ups.

Long a copywriter’s secret weapon for crafting irresistible content, we’re going to give you a free cheat sheet of hundreds of power words, and show you how easy it is for anyone – yes, even non-writers and marketers! – to use these words to motivate your website visitors to take action.

What Are Power Words?

Simply put, power words subconsciously evoke an emotional or psychological response in the reader. The reader thinks they need what you’ve got. You reel them in with simple, albeit effective, words that speak to the power of Curiosity, Greed, Urgency, Trust/Logic, Simplicity, Exclusivity.

Let’s dig into each category. In each section, we’ll provide an overview, a list of words, and some specific examples of using a few of the words in a pop-up campaign.

Curiosity

Curiosity power words make readers pause and consider whether they know the answer to something. These words motivate readers to click or take action in order to satisfy their curiosity.

Answers

Bizarre

Censored

Confessions

Controversial

Did you know

Eye-opening

Find out

Hidden

Imagine

Intriguing

Little known

No one… knows, tells you, talks about

Questions

Revealed

Secret

Sneak peek

Unbelievable

Unconventional

Unexpected

You.. will never guess, won’t believe, don’t know, never knew, will wish

Now let’s take a look at some examples.

“Get a sneak peek at our next webinar: Celebrity fitness expert reveals the little-known secret to weight loss, and you will never guess what it is!”

“Controversial case study: find out how one company increased conversions an unbelievable 500% by doing this one bizarre thing that CRO experts say you should NEVER do.”

Greed

Greed power words convince readers that they need something, even if they don’t really need it. When an offer sounds too good to pass up, readers can’t resist taking advantage of a great deal.

Bargain

Bonus

Cheap

Deal

Discount

Extra

Free

Giveaway

Jackpot

Lowest

Mark down

More

Need

Prize

Profit

Reduce

Sale

Special

Unlimited

Now let’s take a look at some examples.

“Last chance to snag this deal! Subscribe today and get FREE unlimited access to our members-only content, plus exclusive discounts on consultation services.”

“Free giveaway with every purchase made today! Click to unlock your special pricing and claim your bonus prize”

Urgency

Urgency power words create… well, a sense of urgency! Readers feel compelled to take action right away or risk losing out on something valuable. The examples above in Greed also used some Urgency power words – were you able to spot them?

Act now

Don’t miss out

Ends soon

Expires

Final

Hurry

Last chance

Limited

Never again

One time only

Only

Time is running out

Today

While it lasts

Now let’s take a look at some examples.

Hurry, time is running out! Only 1 more hour to get free shipping on your order.”

“Flash sale ends soon! Don’t miss out on our lowest prices of the season.”

Trust/Logic

Trust and logic words make you appear more credible and trustworthy to readers. Using these words reassure readers that they can trust you with their information, that you are providing honest and reliable information/products/services, and that you are objective and reasonable when communicating with customers.

According to (always cite your sources if you’re using statistical research in your offers)

Assurance

Authentic

Authoritative

Backed by

Certified

Consistent

Data

Effective

Evidence

Expert

Free trial

Guaranteed

Helpful

Honest

Low risk

Makes sense

No obligation/risk

Official

Privacy

Professional

Proven

Reliable

Report

Research

Risk-free

Safe

Science

Studies

Tested

Verified

Warranty

“Start your no obligation, free trial today and see why studies* have proven that [product] is the most effective form of back pain relief available on the market today.”

“Science-backed and verified by the FDA, safe and effective weight loss supplement. Click to try risk-free now with a money-back guarantee.”

Simplicity (also called Sloth)

Simplicity power words reduce friction and make readers feel like you’re making their life easier. In today’s rushed world, people don’t want to expend a lot of time or energy to read and complete difficult forms.

All… it takes, you need

Beginner

Cheat sheet

Direct

Easy

Efficient

Effortless

Everything… you need, is included, is done for you

Foolproof

Guide

How to

In… no time, less than x minutes

Immediate

Instant

Manageable

No problem

Painless

Practical

Recipe

Simple

Step-by-step

Template

Tricks

Now let’s look at some examples.

“Get my simple step-by-step guide to align your sales and marketing teams in less than 1 week.”

“Want an easy and more manageable way to track employee benefit use? Download our free template and get instant access!”

Exclusivity

Exclusivity power words make readers feel like your offer is only for select people – and they’ve been chosen! If you’re using personalization in your offer campaigns, your offers really can be exclusive!

Behind the scenes

Be the first

Exclusive

Insider

Invitation

Just for you

Limited

Members only

Never before seen

Only for

Premium

Private

Rare

Selected

Sneak peek

Unique

Now let’s take a look at some examples.

“Be the first to see our private new members-only wine vault! Sign up now and receive an exclusive invitation to our soft opening event in September.”

“As a premium membership holder, you’ve been selected to get a behind the scenes look at our new product line, with a special offer created just for you!”

Picreel Makes Using Power Words In Offers EASY

One of the advantages of Picreel pop-up templates is that they’re already auto-filled with content. While we don’t suggest using our wording, we include it to give you an idea of the best length and number of words to use, and also where important words can be placed for emphasis. In these templates, consider placing your power words where they are emphasized. When the first thing your reader sees is “Exclusive Offer”, “Guaranteed”, “Ends Soon”, or “Free”, they’re more likely to pause, take notice and see if what you’re offering is something they simply must have.

Create irresistible offers by using power words to increase conversions – TODAY!