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Top 25 Ecommerce Marketing Tools

Ecommerce Marketing Tools

Ecommerce marketing only becomes more accessible as the years go by as more tools and services are introduced to the market. But it can be tough to know which products are the ones that you should be investing your money and time into. A lot of times, companies cannot afford to choose a tool not suitable for their objectives. 

Read on to learn about the best 25 best ecommerce marketing tools for your different needs.

What Is Ecommerce Marketing Exactly?

Ecommerce marketing involves the activities that drive brand awareness and customer action toward a company that sells its service or product online. Ecommerce marketers utilize several tools, including digital advertising, search engine optimization, email marketing, and social media. 

These marketing tools guide customers toward a website and eventual purchase.

Ecommerce advertising rolls up into eCommerce marketing. Companies that use eCommerce advertising and marketing will reach their target audience much more effectively. In turn, this pair drives more qualified leads, which will increase brand awareness and conversions.

What Are Ecommerce Marketing Tools?

While Ecommerce marketing is the overall strategy behind the business, eCommerce marketing tools are what carry out the plan and get the job done. Each eCommerce marketing tool specializes in something different. Some tools can help you chat live with customers, while others can set up your payment system.  

Different Types Of Ecommerce Marketing Tools

A company’s marketing strategy involves several working parts, and the same concept applies to eCommerce marketing tools. 

There are various benefits to using these tools, but some of the most important factors are probably to make data-driven sales while staying on top of the latest sales trends in the industry. 

There are several solutions available for your marketing needs. Because options are abundant, it would be best to divide them into separate categories.

CRO Tools

Conversion rate optimization (CRO) tools are used to optimize your e-commerce site for more sales. CRO tools collect valuable data about your e-commerce website and its visitors to help marketers understand how people use their site in order to increase conversion rates. 

Referral And Affiliate Marketing Tools

Referral and affiliate marketing tools streamline and keep your affiliate data manageable. These tools provide tracking links in order to have specific data to use for future marketing campaigns. 

Optimization and Analytics Tools

Analytics always tell a story, especially when your team evaluates your advertising effectiveness. You cannot apply continuous improvement to your campaigns without analytics. Many tools deploy data science to provide insights on market trends, consumer behavior, and website performance. Through these tools, you can innovate your content and advertisements.

Email Marketing

As the majority of online consumers use email, email marketing remains a timeless strategy that boosts brand engagement, strengthens trust, builds relationships, and produces more sales. Email marketing helps a business promote its services and products to a loyal group of customers. It is a channel that lets customers know about upcoming deals and promotions.

SEO Tools

SEO tools generally provide data that summarizes the overall health of your website. Furthermore, these tools can help you identify issues that may possibly prevent you from ranking in the SERPs. 

Marketing Automation

Time is extremely valuable. If there is an opportunity to automate a process, you can create extra time to invest in other creative areas of the business. Several ecommerce tools facilitate the task, workflow, and advertising automation. 

Your business will operate much more efficiently when it automates repetitive tasks.

Website Builder Tools

Without a reliable website, eCommerce marketing is not possible. Therefore, an eCommerce platform or website builder tool is critical for the success of your business. 

The best tools will allow you to easily administer your online store, showcase your services and products, and gain insights from your website data.

Social Media Marketing

The best social media marketing tools will allow you to locate brand ambassadors, organize content, and monitor the performance of your social media solutions. Some tools have special capabilities with social media reach, brand development strategy, and advertising campaign creation.

Content Marketing

Content is king when it comes to engaging your target market. There are multiple routes to pursue content, but the most important thing is to provide value. Whether you want to educate your customers or make them laugh, there are several eCommerce tools to help you get the job done. 

Through data-driven insights, you can automate your social media posting and build content that will be valuable to your audience.

Factors To Consider When Choosing An Ecommerce Marketing Tool

As you decide on the best ecommerce marketing tool, you should always ask yourself: how does this tool fit into the overall marketing strategy? 

Not only should the eCommerce marketing tool integrate into your long-term plan, but it should also fulfill a need. If your employees waste time on redundant tasks, they are losing valuable time toward generating meaningful ideas.

The Best 25 Ecommerce Marketing Tools For 2022

Numerous eCommerce marketing tools will take your business to the next level. Below we group the best 25 eCommerce marketing tools based on the following categories:

The Best Conversion Rate Optimization Tools for Ecommerce Businesses

Here are the best ecommerce tools for conversation rate optimization.

1. Picreel


Picreel helps a business maximize value from “abandoned” website visitors. The solution allows you to add website overlays, exit popups, popup messages, surveys, and nonbars. 

Why you should use it: Not only will Picreel decrease shopping cart abandonment, but it will boost site retention and increase conversions by utilizing overlays and AI-driven popups.


  • Needs to offer more page view options within the starter plan
  • The dashboard is limited in insights
  • The interface can be challenging to navigate

Price: $14 per month (starter package), $52 per month (basic package), $112 per month (plus package), $299 per month (pro package) – billed annually.

2. OptiMonk


OptiMonk offers tools and services that capture more Messenger and email subscribers, boost sales, and reduce abandoned carts. 

Why you should use it: The tool not only guides new visitors into leads but also converts leads into customers with a high-converting website.


  • Too many configurations can leave people overwhelmed
  • Difficult to design because of the fonts and irregular languages
  • There is no option to adjust the probability of the spin wheel

Price: $0 (free package), $29 per month (essential package), $79 per month (growth package), $199 per month (premium package)

Referral and Affiliate Tools for Ecommerce Businesses

Here are the best ecommerce tools for referral and affiliate marketing.

3. Tapfiliate


Tapfiliate is a cloud-based software that tracks affiliate and referral equipment. 

Why you should use it: It provides easy social sharing, asset management, and fraud detection. Furthermore, it integrates seamlessly with your Shopfiy shop to run any referral or affiliate marketing program easily.


  • The learning curve for the program is quite long
  • There is not currently a feature for newsletters
  • The process of integrating a website and discount code is challenging

Price: $89 per month (essential), $149 per month (pro)

4. Referral Candy

Referral Candy

Referral Candy tracks your referrals and automatically notifies customers when they qualify for a bonus or reward.

Why you should use it: It allows for accurate tracking of your marketing referrals and optimizes customer engagement.


  • The tool does not integrate with ECWID
  • It is difficult to test a new referral program’s functionality internally
  • There is a not a way to reward a customer without them “qualifying” for the award

Price: $39 per month (premium), $239 per month (plus)

5. WeCanTrack


WeCanTrack streamlines all your affiliate conversions into an easy-to-use dashboard. 

Why you should use it: You can integrate several affiliate sales sources, including Google Ads, Google Analytics, Microsoft Ads, Facebook Ads, and more.


  • There is not a notification alerting on a page that performs poorly
  • Some of the links on the site need to be updated
  • The setup process is difficult for beginners

Price: $0 (free), $60 per month (small affiliate), $120 per month (medium affiliate), $240 per month (advanced affiliate)

Optimization & Analytics Tools for Ecommerce Businesses 

Here are the best ecommerce tools for optimization and analytics. 

6. Crazy Egg

Crazy Egg

Crazy Egg is a product providing heat map web analytics. It also has a more in-depth analysis of confetti, scroll maps, and overlay.

Why you should use it: Crazy Egg is an easy-to-use tool with in-depth analytics and tracking.


  • The snapshot data could be organized better
  • There is no integrated A/B testing ability
  • The test setup on different devices is difficult to navigate

Price: $29 per month (basic), $49 per month (standard), $99 per month (plus), $249 per month (pro)

7. Hotjar


Hotjar is a tool for conversion rate optimization. It offers visual session recording, form analytics, heat mapping, usability testing, feedback polls, and conversion funnel analytics.


  • Users cannot perform several session recordings at once from different areas of the site.
  • There is no premium integration or consulting services
  • The recording and heat mapping software could be improved

Price: $0 (basic), $39 per month (plus), $99 per month (business)

8. Google Analytics

Google Analytics

Google Analytics is the most popular web analytics tool sponsored by the most-used search engine. 

Why you should use it: It is a free service that also provides web analytics, product analytics, mobile analytics, and eCommerce analytics.


  • The application user interface is not user-friendly
  • Using advanced tools and secondary dimensions can be difficult
  • Sometimes it is difficult to analyze behavior across the funnel

Price: Free and 360 (starting at $12,500 per month)

9. AB Tasty

AB Tasty

AB Tasty provides AI-powered personalization and experimentation. It allows businesses to drive revenue and conversions across their digital tools. 

Why you should use it: Users can enjoy a variety of benefits, including widget library personalization, A/B and split testing, and other lead conversion tools.


  • The data transparency is lacking
  • Some features and modules need to be updated, including the WYSIWYG algorithm.
  • Lack of personalization within the algorithm

Price: The website does not provide set, concrete pricing. Instead, customers can receive a free custom quote.

Email Marketing Tools for Ecommerce Businesses

Here are the top ecommerce tools for email marketing.

10. Omnisend


Omnisend is an email marketing tool that creates customized, aesthetic email campaigns. 

Why you should use it: Through automation, digital marketers can personalize their brand messaging through campaign management, shopping behavior, and consumer data.


  • You can only have unlimited emails and users on the enterprise plan
  • The email scheduling feature could be better
  • Customer service is lacking

Price: $0 per month (free), $16 per month (standard), $59 per month (email & SMS)

11. MailChimp


Through user-friendly elements and AI-powered tools, companies can strengthen their customer relationships through value-driven email marketing campaigns with MailChimp.

Why you should use it: MailChimp is a one-stop-shop email marketing solution for small businesses, making it easy to get everything from one place.


  • There is no real-time customer support
  • The platform has not optimized its analytics
  • The templates need to be more responsive and attractive

Price: $0 per month (free), $11 per month (essentials), $17 per month (standard), $299 per month (premium)

SEO Tools for Ecommerce Businesses

Here are the best ecommerce tools for SEO optimization.

12. Ahrefs


Ahrefs is an advanced SEO tool that provides solutions in link building, competitor research, website audits, mentions monitoring, rank tracking, and keyword research.

Why you should use it: Aghrefs is a high-powered SEO optimization tool. The tool allows users to customize their SEO strategy in many areas that allow for a more precise approach.


  • The organic keyword version two is not as effective as the old one
  • There is a lack of help guides to assist new users
  • PPC features could be improved upon

Price: $99 per month (Lite), $199 per month (standard), $399 per month (advanced), $999 per month (enterprise)

13. Moz


Moz is another SEO platform that meticulously tracks inbound marketing initiatives and content development contributions. 

Why you should use it: It provides numerous tools focused on link opportunities, rank tracking, keyword analysis, content evaluation, and site audits.


  • The features are too overwhelming to manage
  • The charts and graphs could be more attractive
  • The software is difficult to educate yourself on

Price: $99 per month (standard), $179 per month (medium), $299 per month (large), $599 per month (premium)

14. SEMRush


SEMRush is an SEO tool that provides SERP ranking tracking, keyword analysis, competitive analysis, backlink management, and page evaluation. 

Why you should use it: Through reliable task management and site audits, it drives high-converting, qualified traffic to your site.


  • The menu navigation could be made more user-friendly
  • The data needs to be updated in a timelier manner
  • There is no smooth way to export reports to Google Data Studio.

Price: $119 per month (pro), $229 per month (guru), $449 per month (business)

Marketing Automation Tools for Ecommerce Businesses

Here are the best ecommerce tools for marketing automation.

15. Zapier


Zapier is a platform that integrates data within web applications, automates marketing communications, and leverages pre-arranged activities. It delivers pre-designed connections for over 1500 applications.

Why you should use it: It helps streamline work processes with various compatible apps.


  • There are not enough tasks for each subscription
  • Two-way workflows and active synchronization are nonexistent
  • There is not currently an iOS app

Price: $0 per month (free), $19 per month, $49 per month (professional), $299 per month (team), $599 per month (company)

16. creates a modern and engaging rewards program to drive customer engagement, boost loyalty, and generate more sales.

Why you should use it: It allows users to streamline their process and create multiple referral programs for one service.


  • There are only a few POS systems that integrate well with it
  • Not an ideal solution for startups or smaller businesses
  • The pop-up widget confuses customers

Price: $0 per month (free), $49 per month (starter), $199 per month (growth), $599 per month (pro)

17. Outfunnel


Outfunnel enables the business to connect marketing and sales tools. 

Why you should use it: It has an organized system for managing contacts, establishing marketing campaigns, and optimizing CRM.


  • There is no ability to reorder messages when preparing sequences
  • Using tags between people and opportunities is confusing
  • It is on the pricier side for small businesses or startups

Price: $6 per month (Lite), $19 per month (Starter), $49 per month (growth), custom pricing (enterprise)

Website Builder Tools for Ecommerce Businesses

Here are the best ecommerce tools for website building.

18. Shopify


Shopify is a website builder platform that allows any business to sell online or at a retail location. 

Why you should use it: It offers a payment solution, accepts credit cards, and establishes a robust online storefront.


  • Exporting .CSV files and reports can be difficult
  • Not too accommodating for shipping or inventory management
  • The annual subscription option is not good for beginners or starters

Price: $29 per month (basic), $79 per month (Shopify), $299 per month (advanced)

19. Wix


Wix is a website builder tool that has a drag-and-drop interface. 

Why you should use it: It is an effective tool for small business owners to establish an online brand.


  • Website loading is slow
  • The process of moving a custom domain can be difficult
  • There are not many customization options for the mobile interface

Price: $16 per month (combo), $22 per month (unlimited), $27 per month (pro), $45 per month (VIP)

20. Squarespace


Squarespace is another website-building tool with an expansive set of templates and designs for all types of businesses. Much like Wix, it is a drag-and-drop interface.

Why you should use it: An incredibly easy-to-use tool that gives users a variety of paths to customize their experience.


  • The template designs are limited compared to WordPress
  • There are not many features or advanced plugins
  • The WYSIWYG format is difficult for beginners to navigate.

Price: $14 per month (personal) $23 per month (business), $27 per month (basic), $49 per month (advanced)

21. WooCommerce


WooCommerce is a plugin for WordPress that enables merchants to sell downloadable files, products, and other services.

Why you should use it: WooCommerce is easy to use in conjunction with WordPress, so people familiar with that service will feel right at home.


  • The extra apps could be more affordable
  • There is not an easy method for calculating shipping rates
  • There needs to be a simpler way to sync other platforms without the interference of a third-party application

Price: $6.95 per month (basic site), $8.95 per month (mid-range site), $12.95 per month (advanced site)

Social Media Marketing Tools for Ecommerce Businesses

Here are the best ecommerce tools for SMM.

22. NapoleonCat


NapoleonCat is a content publishing and social media engagement solution for various marketing teams. 

Why you should use it: The web-based tool consolidates the social media management process for commenting, messaging, and responding to reviews.


  • There is limited access to historical data
  • It is difficult to go back and analyze a specific comment
  • The platform’s publishing feature lacks substance

Price: $23.25 per month (standard), $48 per month (pro), custom rates

23. Hootsuite


Hootsuite is a social media management platform that houses all accounts in one place. 

Why you should use it: It is an intuitive platform to drive engagement from social media platforms and streamline the content calendar for a business that manages multiple channels.


  • The free version is very limited
  • It is difficult to incorporate Grammarly or other editing tools into the platform.
  • The data analytics could be more diverse.

Price: $49 per month (professional), $129 per month team), custom pricing (enterprise)

Content Marketing Tools for Ecommerce Businesses

Here are the best ecommerce tools for content marketing.

24. Grammarly


Grammarly is an AI-driven tool that checks short- and long-form writing pieces for grammar, engagement, conciseness, and clarity.

Why you should use it: It helps even those with a comprehensive knowledge of the English language to ensure they don’t make a misstep in their professional communication through plug-ins to Grammarly’s site.


  • The tool still misses some grammar errors
  • There needs to be more in-depth statistics around readability
  • There are automation opportunities within the tool

Price: $0 per month (free), $12 per month (premium), $15 per month (business)

25. Canva

Canva is an online content creation platform offering ready-to-use templates for social media posts, YouTube thumbnails, letters, and other marketing materials.

Why you should use it: Canva has an easy-to-use interface that offers a variety of free and paid tools for people trying to expand their brand.


  • The range of stock photography is limited
  • There are limited export options
  • There is no way to download a raw file to your computer

Price: $119-$2819 per year (pro), $360-$18,000 per month (enterprise)

Final Thoughts

First, e-commerce marketing is here to stay as technology keeps advancing rapidly.

Using some or a combination of our top 25 Ecommerce marketing tools can help reduce the burden of different tasks in your e-commerce marketing strategy. Essentially, with the right combination of tools in your digital toolkit, difficult tasks can be done efficiently and quickly. By using these time-saving tools, businesses can devote more time to growing and increasing revenue by perfecting their eCommerce marketing strategy. 

Lastly, these tools will help you make informed decisions by providing you with useful analytical data. 

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