The eCommerce industry is evolving at a rapid rate in order to entertain customers’ demands and preferences. And thanks to new and advanced technologies, small business owners find it much easier to adapt their digital marketing to these changes. To maximize the value of your marketing efforts, you need to have a good idea of...

One sees abandoned shopping carts everywhere, especially in the parking lots of shopping centers and grocery stores. Why is that? Why would anyone abandon their cart after taking precious time to fill it? Did it become too heavy? Or is there some intoxicating feeling about cart abandonment no one is telling? Many possibilities ran through...

Did you know, on average, only about 2-3 out of every 100 people who visit an online store end up buying something? So, even though you might be spending money on your ecommerce conversion rate optimization (CRO), you’re missing out on potential sales if they leave without making a purchase. So, what can you do to convince...

Isn’t it a harsh reality to accept as a business owner? Cart abandonment! If you are running an online store, a lot of your website visitors are going to leave your store without shopping. The statistics don’t lie, as the average cart abandonment rate is around 70%. The most proven and effective way that businesses...

Ecommerce businesses lose around $18 billion in yearly sales revenue because of the abandoned carts, and the number is predicted to increase in the future. But, did you know that more than 40% of customers who abandoned their carts return to the online store after receiving a cart recovery email? For that to happen, you...

The future of eCommerce is personalized customer service. Brands that key into this concept potentially drive conversions through the roof. As shoppers are fiercely knowledgeable and demanding the best experience possible. Brands that deliver get the bacon. Ever wondered what it would be like to have every email you receive, mobile offer you view, the...

As we explore diverse eCommerce websites, we’re bound to stumble upon popups. While some of these popups dazzle us with their visual appeal, others feel like invading our space and proving irrelevant, tempting us to bid farewell to the site. As an eCommerce store owner and marketer, your visitors exiting without making a purchase is...