As businesses and website owners have begun realizing the value of optimizing their site to convert existing traffic, many marketing agencies have started offering conversion rate optimization services to meet the demand for this professional service. The challenge is that every customer is different; every website has different business objectives and definitions
If your agency is responsible for increasing your customers’ conversion rates, you’ve likely explored – and are utilizing – a variety of CRO (Conversion Rate Optimization) strategies to meet the business objectives of your customers. Whether the goal is to get more newsletter signups, or boost ecommerce sales, using offers as a
Editor’s note: This story was originally published in July 2015. It has been updated for accuracy and comprehensiveness.
You may not give much attention to the visitors who leave your site. After all, there could be any reason why they chose to leave. They could be comparison shopping or perhaps your offer isn’t quite what they need. Still others may find your product
You reviewed your site analytics to identify traffic patterns and user behavior in order to develop a strategic exit popup campaign with thoughtful copy, valuable offers and easy calls to action. On paper, your campaigns are solid.
So why aren’t they converting?
While conversions are important for any website, for retail businesses and eCommerce sites, a lack of conversions is literally lost revenue. Website analytics show specifically where visitors are coming into a site, where they’re spending time, and for how long, but eCommerce sites have an extra layer that directly correlates to their success: The Shopping Cart.
The future of ecommerce is personalized customer service. Brands that key into this concept potentially drive conversions through the roof. As shoppers are fiercely knowledgeable and demanding the best experience possible. Brands that deliver get the bacon.
Ever wondered what it would be like to have every email you receive, mobile offer you view, advertisement you see, website you browse,
How often does a purchased solution pay for its entire annual subscription fee, while you are still at the trial phase? Well, that does not come by easily.
That is exactly what happened when DreamGiveAway.com included Picreel into their online marketing strategy.
“Picreel is a fantastic
As a marketer, you already know that exit popups, lightboxes and other last-minute notifications are a great way to attract and redirect customers back to your offer without being intrusive. Here at Picreel, we’ve talked extensively about exit popups and how to use them to attract new leads. But what do clients think?