Case studies are important to boost your leads, sales, and conversions. They provide real-life examples of customers who achieved their goals with your products or services. It is one of the most crucial steps to earn the trust of your potential customers, and earning trust is a challenging process. You need to prove that you’re...

If you are in the marketing business, most likely you are constantly looking for techniques for website conversion rate optimization and to slash conversion rate optimization pricing. Marketers have released tricks that have worked for them. In this post, I have outlined some of these tricks. The information comes from many sources and has been...

Recently, we took a look at how to write a compelling case study. The ability to write a customer success story that motivates the reader to become a paying customer is a valuable strategy. But even the most incredible successes will fall flat when showcased in a poorly-written case study. Here, we’ll take a look...

Everyone loves a good case study! This is particularly true for companies researching the value in new solutions, like conversion rate optimization tools. If your goal is to increase conversions on your website – whether that’s sales or signups – you want to know the solution you’re considering is proven effective. You want to see...