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Marketers focus a lot on getting high search engine rankings and bringing in traffic to the website. It is a great thing, and almost every business & blogger wants this. However, if the traffic isn’t converting to leads or sales, then is it really great? Chances are, conversion rate optimization

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Shopping Cart Abandonment_ 14 Tips You Should Know About!

14 Proven Tips to Fight Shopping Cart Abandonment

Businesses spend a lot of time and money establishing their online presence. It is a long process, from creating an engaging website with good digital content to running ad campaigns to bring in traffic.  With what goal? To increase conversions and make sales eventually. But imagine that visitors knock

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Five Fundamentals of Compelling Web Design

Persuasion is an art. When say some people are naturally persuasive that’s not technically true. What they really do is master the principles behind it. What are the common characteristics that persuasive people have? They are confident, they talk fast, they swear, they give compelling evidence,

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17 Simple Tips to Boost Email Marketing

E-mails are not supposed to be flashy but they ought to be fundamentally sound. That means you have to get the basic things right like compartmentalizing lists and updating transactional e-mails. However, it does not need to stop there. To be successful, you will have to work on the bigger puzzle like

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