When we talk about e-commerce, especially Shopify stores, boosting Shopify Average Order Value (AOV) is a critical strategy for driving revenue growth. AOV represents the average amount spent by customers each time they place an order on your website. Increasing this metric means more revenue from each transaction, enhancing overall profitability without necessarily increasing the...

While popup offers can be used for a variety of purposes, one of their most popular uses is to collect email addresses and build lists. You offer something of value; a site visitor provides their email address in exchange. But what happens to those email addresses you’re collecting? Are you putting them to work to...