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Five Fundamentals of Compelling Web Design

Persuasion is an art. When say some people are naturally persuasive that’s not technically true. What they really do is master the principles behind it. What are the common characteristics that persuasive people have? They are confident, they talk fast, they swear, they give compelling evidence,

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17 Simple Tips to Boost Email Marketing

E-mails are not supposed to be flashy but they ought to be fundamentally sound. That means you have to get the basic things right like compartmentalizing lists and updating transactional e-mails. However, it does not need to stop there. To be successful, you will have to work on the bigger puzzle like

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What You Need To Know About Europe’s GDPR

What You Need To Know About Europe’s GDPR

The EU General Data Protection Regulation (GDPR) goes into effect May 25, 2018, and if you do business in Europe, you need to ensure your company is compliant. The good news is, if you are handling data appropriately, respecting your customers’ personal information, and practicing permission-based

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new google chrome ad-blocker

What You Need To Know About The New Google Chrome Ad-Blocker

If you’ve heard about new Google Chrome ad-blocker and are worried about your CRO campaigns, pay close attention to this article. On February 15th, Google launched a new ad-blocker in its Chrome web browser in an effort to crack down on annoying and intrusive ads that negatively affect user experience.

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Picreel A/B test tablet

4 Weird Split Tests that Didn’t Turn Out as Expected

Have you ever been split testing and knew, beyond a shadow of a doubt, which contender would win? Call it a “gut feeling” or a premonition – but all the A/B tests and best practices have taught you what to look for and how to gauge a winner before the tests have even finished. Except your “gut

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