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Call to Action (CTA) Examples for Popups & How to Create One

Best Call to Action (CTA) Examples for Popups & How to Create One

Popups are powerful tools to grow your email list and boost sales! But you need a smart strategy to make them work. But the question is how?

There are various call-to-action examples for popups that you can take a look at for inspiration, and that’s exactly what we are going to share today in this blog post.

Don’t neglect the CTA button, it’s the key to a successful popup campaign.

Learn how to create irresistible CTAs in this blog post, and also get an idea of how to create popup CTAs with Picreel. Let’s get started.

Call to Action Popup Examples for Inspiration

Pop-up CTAs can be a powerful tool in your digital marketing arsenal, but only if they’re done right.

Gone are the days of intrusive, generic pop-ups that scream, “Sign Up Now!”

Thankfully, today’s best practices revolve around offering value, personalization, and clear calls to action that entice visitors to engage.

Here are some of the best call-to-action examples you can take inspiration from:

1. HubSpot: Download The Free Templates (Unobtrusive and Relevant)

HubSpot: Download The Free Templates

The CTA used by HubSpot offers a free, directly relevant resource (free analysis templates) midway through an article about competitive intelligence. It’s unobtrusive and perfectly timed to address reader needs.

Replicate it: Ensure your CTAs are related to the surrounding content and time them strategically to address emerging reader interest.

2. The Budgetnista: Sign Up for Weekly Goodies! (Friendly and Enticing)

The Budgetnista: Sign Up for Weekly Goodies!

Image Source: Droptica

Instead of a generic “subscribe” button, this call to action popup uses playful language (“weekly goodies”) to spark curiosity and make signing up feel more rewarding.

Replicate it: Inject personality into your CTAs! Use friendly, creative language that aligns with your brand voice and entices visitors to take action.

3. Glossier: I’m In (Clever and Conversational)

Glossier: I’m In (Clever and Conversational)

Image Source: Logo

Another call to action example we would share here is of Glossier!

Glossier avoids the typical “sign up” jargon and uses a conversational phrase (“let’s take this to your inbox”) in their CTA popups to feel more like an invitation than a demand.

Replicate it: Think beyond generic CTAs. Use clever phrasing, humor, or imagery that resonates with your target audience and fosters a sense of connection.

4. 310 Creative: Book Free Assessment (Empathetic and Solution-Oriented)

310 Creative: Book Free Assessment

Image Source: Promonavigator

This CTA removes hesitation by offering a free service (“assessment”) and acknowledges potential visitor concerns (“If this sounds familiar”).

Replicate it: Demonstrate empathy for your audience’s challenges. Offer free solutions or resources to address their pain points and encourage them to engage further.

5. Heyday: Sign Up And Save (Discount and Humor)

Heyday: Sign Up And Save

Image Source: 7Boats

In this CTA popup, you can see how this brand combines a compelling discount offer (“sign up and save”) with a touch of humor (“no thanks, I prefer full-price skincare”) to make taking action feel lighthearted and beneficial.

Replicate it: Leverage the power of discounts and humor! Offer attractive incentives and inject some lightheartedness into your CTAs to make them more engaging.

Case study: Grivy

View full story

6. VRBO: Scan the QR Code (App Promotion and Rewards-Focused)

VRBO: Scan the QR Code

This CTA employs a strategic combination of visual engagement (QR code), app promotion, and rewards to drive app downloads and user engagement.

Replicate it: Use attention-grabbing visuals like QR codes coupled with concise text that highlights the advantages of engaging with your app. Encourage app adoption by providing exclusive benefits or rewards for those who use it. Make it as easy as possible for users to move from your website or other platforms to your app.

7. Hulu: Disney Bundle – Get Them Both or Get All Three (Upsell and Value-Focused)

Hulu: Disney Bundle - Get Them Both or Get All Three

Check out this CTA example!

It combines a sign-up offer with a discounted bundle (Get Them Both OR Get All Three), emphasizing the value proposition and enticing visitors with additional content.

Replicate it: Highlight the value you offer! Showcase how your product or service goes beyond the basics and provides additional benefits or perks through bundles or promotions.

8. Hija De Tu Madre: Shop For The Best You (Empowering and Identity-Focused)

Hija De Tu Madre: Shop For The Best You

Image Source: Dreamhost

“Shop For The Best You” goes beyond selling clothes. It positions shopping as a tool for self-expression and personal growth, empowering the customer to take charge of their own identity. The focus on “The Best You” avoids a generic approach and speaks directly to the audience’s desire for authenticity.

Replicate it: Frame your CTA popup around the positive impact your product or service can have on the customer’s life. Make the customer feel like your product is designed specifically for them.

9. Patagonia: Take Action (Action-Oriented)

Patagonia: Take Action

Image Source: Dreamhost

Patagonia taps into the desire to make a difference, especially in the face of a global crisis like climate change. Instead of bombarding users with pessimistic statistics or overwhelming information, Patagonia offers a proactive and hopeful approach. This CTA is a natural extension of their brand values and resonates with their audience, who share similar concerns.

Replicate it: Align your call to action with a cause that genuinely resonates with your target audience. Provide clear and actionable steps they can take.

10. Tweak It Studio: Personalized Wood Names (Urgency and Clarity)

Tweak It Studio: Personalized Wood Names

Image Source: Hubspot

This CTA combines a clear message (“Personalized Wood Names”) with a sense of urgency (“Just Dropped”) to grab attention and inform visitors about new products.

Replicate it: Be clear and concise! Use action verbs and descriptive language to tell visitors exactly what they’ll get when they click your CTA.

Benefits of Popup Call to Action

The most important thing about a popup CTA is that it lets the visitor know what to do next and acts as a signpost of your popup window. Here are some more benefits of an effective CTA.

Avoid Confusion

By making it clear in the CTA statement like Shop Now, Subscribe, Get a Callback, Avail Discounts, etc., you avoid any distractions or confusion. It allows you to direct visitors towards a specific action, making their journey crystal clear.

Capture Quality Leads

By designing creative and actionable CTAs, you can leave a good impression on visitors. In lead capture forms and popups, if you focus on the incentive in your CTA text, you are likely to get more leads and subscribers.

Pro tip: Use lead generation pop-up software to collect more leads and for advanced targeting.

Increase Sales & Conversions

Sometimes, visitors need a little nudge to complete their purchases. Using a compelling call to action, you can give visitors that little push in the form of discounts, free shipping, etc., to go on and place their orders.

Here’s a quick guide to learn how to increase sales!

Guide Visitors

Visitors are often stuck when it comes to making choices. Using precise call-to-action buttons, you can guide visitors to relevant help pages, product pages, blog articles, and so on to provide them with a delightful on-site browsing experience.

Clearly, there are a lot of benefits to growing your business with something as short and impactful as a call to action button! Now let’s explore the best practices for popup call-to-action buttons.

8 Call-to-Action Best Practices for Popups

Here are 8 call-to-action best practices to get better conversions.

1. Make Your CTA Clearly Visible

If you are displaying the CTA in a crowded window with visuals and content surrounding it, then visitors might not notice its value. Adding some whitespace around your CTA in the popup window can lead to a positive experience as it makes your CTA easily readable.

Keeping a larger font size and moving the button away from other popup elements improves your call-to-action visibility.

Moreover, if your CTA is crystal clear, you can improve the user experience by making your offer understandable at first glance.

“If you’re looking for more engagement, you need to improve your CTA. A call-to-action needs to be super clear and provide direct instruction for what the user should do next.” – Neil Patel

2. Create a Sense of Urgency

Creating a sense of urgency is one of the oldest and most proven marketing techniques to get more sales and conversions in a short period of time.

Along with the visuals and a timer on your popup window, your call to action also matters.

Just like in this popup example, the CTA “Get My Coupon” with the limited-time offer timer creates fear of missing out on a great deal and pushes shoppers down the sales funnel to boost conversions.

3. Focus on Simplicity

Sure, you would prefer a name, email, phone number, and a comprehensive buyer profile completed for every lead you capture with a popup. But let’s be real. Shoppers are in a hurry, and they likely don’t know you well enough to give their names.

Your call to action needs to be extremely simple and straightforward if you want to maximize conversions. Don’t make visitors read a lengthy message, fill out multiple fields, go to their email to retrieve a code, and then come back to your site to redeem their offer.

Keep it a single-step/single-click process, and you will see the difference.

4. Keep It Actionable

It is the “what’s in it for me?” mentality that site visitors and marketers have to anticipate.

Your call to action needs to be actionable by clearly stating the value of your offer to the reader.

It is possible by using action words like Join, Show, Get, Save, Try, and so on.

5. Add Graphics to the CTA Button

Your CTA button is something that can leave you with a lot of leads and sales. Therefore, you need to design it in a way that visitors notice it. That means you shouldn’t stick with the simple classic rectangular CTA box.

Add Graphics to the CTA Button

Image Source: Freepik

You can experiment by adding special effects and animations or by designing the box in a unique way to attract visitors’ attention instantly. Place graphics near your CTA button as that entices the visitors to click.

6. Personalize Your CTA

80% of customers are more likely to purchase from a brand that offers personalized experiences. You can either personalize your headline or the CTA with shoppers’ names in your popup if they have logged in.

Moreover, you can show personalized offers and recommendations based on their site activity, geo-location, or other factors. Even a simple copy like “Joe, click here!” can make the shoppers feel special and prompt them to reconsider your offer.

7. Make It Relevant & Timely

This sounds obvious, but it really is something you need to think through. Offering a free product demo doesn’t make sense the moment a visitor lands on your homepage. They haven’t even seen your products yet!

Place that demo offer on your product page instead, and give visitors a moment to actually read those pages before hitting them with a popup.

You can adjust the targeting of the campaigns so that the popup appears after the visitor has spent X seconds on the page or scrolled down X%. This ensures your visitor has had a chance to see your offerings, and you can still capture visitors who are about to leave by activating the popup “on exit” option.

8. A/B Testing is the Key

A/B testing is important to measure and compare the performance of your popups. By making changes to the CTA design, copy, button size, font, visuals, color combination, and more, you can see how your visitors are responding to the new CTA.

A/B Testing is the Key

By analyzing the results, you can see the elements making a positive difference for your conversions. Implement those improvements in different popups and constantly carry out A/B tests to get maximum results.

Also read: 9 Simple A/B Tests You Should Perform for Higher Conversions

Boost Your Conversions with Effective CTAs

Unlock your marketing potential using effective CTAs through popups.

How to Create a Call-to-Action (CTA) Popup with Picreel

Watch this video tutorial on how you can create a popup using Picreel:

Here are step-by-step instructions on creating a Call-to-Action popup using Picreel:

1. To begin using Picreel, you must first sign up for an account and then log in.

Sign up for a Picreel account and log in.

2. Navigate to the “Campaigns” tab, then click on “New Campaign” in the top right corner. Alternatively, you can start with a template by choosing the “Create Using Templates” option from the drop-down.

New Campaign

3. Choose the template of your choice.

templates menus

4. After selecting a design, personalize it based on your preferences.

design customize

5. Configure the targeting and trigger options to specify the specific conditions and locations for displaying your cookie popup.


6. Click the “Save” button. Next, integrate the popup with your website.

View Code

Make an Impact With a Powerful CTA Popup!

Now that we have shared the best call-to-action examples with you, it’s time to implement them!

You can use these above-mentioned points as a guide to assess what needs to be implemented in your campaigns.

Many marketing experts and bloggers follow these practices along with constant A/B testing to boost their mailing lists and sales. As for the software, Picreel is a great marketing companion to design unique CTAs and display exit popups at the perfect moment.

It is now your turn to make a lasting impact on your customers with the right combination of popup elements!

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About the author

The Picreel Editorial Team is a passionate group of CRO and eCommerce experts dedicated to delivering top-notch content. We stay ahead of the curve on trends, tackle technical hurdles, and provide practical tips to boost your business. With our commitment to quality and integrity, you can be confident you're getting the most reliable resources to enhance your customer engagement and lead generation initiatives.