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How to Improve Conversion Rate for Your Shopify Store in 2024

How to improve conversion rate on shopify

Are visitors fleeting your Shopify store without spending any dollars? Don’t worry, you are not the only one sailing this boat.

The average global e-commerce conversion rate falls between 4-5%, meaning for every hundred visitors, only four or five will buy. However, with Shopify conversion rate optimization techniques up your sleeves, you can look to convert casual browsers into committed buyers.

In a world where every click holds the potential for profit, you cannot afford to miss out on a single visitor. Read this blog to explore 11 proven strategies to optimize your Shopify store for better and faster sales.

Let’s go!

11 Infallible Shopify Conversion Rate Optimization Techniques

This brings us to the main section of this blog. Let’s explore the top tips and tricks to learn how to improve conversion rate on Shopify.

1. Prioritize Website Loading Speed for a Seamless UX

Slow speed is a business killer!

Only 26% of visitors will wait more than 5 seconds for your website to load. This means that if you have a slow-loading website, you might lose 3 out of 4 potential customers.

Prioritize Website Loading Speed

Image Source: Statista

The importance of swift loading times is twofold. First, it’s about retaining your audience. Even a one-second delay in page load time can lead to a significant drop in conversion rates. Second, it’s about search engine rankings; Google favors faster websites, which can improve your visibility and attract more potential customers.

To accelerate your site, optimize images, use browser caching, and leverage Content Delivery Networks (CDNs) to distribute content efficiently. Trim unnecessary elements and scripts, and choose a responsive, lightweight theme for your Shopify store.

Ultimately, a fast-loading website isn’t a luxury; it’s a necessity. It sets the stage for a positive user experience, encourages visitors to explore, and, most importantly, increases your chances of turning clicks into conversions.

2. Use Popups to Display Best Deals, Coupons, & More

For Shopify stores, a well-timed popup can be a game-changer. Using them to display your best deals, coupons, ongoing offers, etc., is a proven strategy to boost conversion rates on your Shopify store.

Display Best Deals

Why are they important? Popups grab attention and offer a direct, enticing message to your visitors. Whether it’s a limited-time discount, a special offer, or an opportunity to join your mailing list, popups provide an extra layer of engagement.

To make them work effectively, design is a crucial factor. But, don’t worry, you don’t need to hire a professional designer. You can use popup software that comes loaded with ready-to-use popup templates designed specifically for e-commerce businesses.

On top of that, timing is another crucial factor. Trigger popups at the right moment – perhaps as visitors are about to leave the site or after they’ve spent some time browsing. Keep them unobtrusive and easy to close if the visitor chooses to do so. Tailor the message to your target audience, and don’t overdo it; too many pop-ups can be off-putting.

3. Showcase High-Quality Product Images & Videos

Showcase High-Quality Product

Image Source: Naturebox

In the world of online shopping, where customers can’t touch, feel, or try on products, visuals are your most potent sales tool. To elevate your conversion rate on Shopify, it’s imperative to showcase high-quality product images and videos.

Visuals speak volumes about the quality and desirability of your offerings. High-resolution images and engaging videos allow potential customers to get up close and personal with your products, enhancing their understanding and trust.

Tips for success in this realm include using multiple images to display products from different angles, showcasing products being used in real-life situations, and zoom functionality for intricate details. Videos can provide a 360-degree view or demonstrate product features. In both cases, ensure excellent lighting and consistency in presentation.

Remember, in the digital realm, what customers see is what they get. Invest in top-notch visuals, and watch your conversion rate soar as shoppers become more confident and compelled to make a purchase.

4. Boost Conversion With Cart Abandonment Emails

Imagine this: a potential customer browses your Shopify store, carefully selects items, and then, for some reason, abandons their cart just before making the purchase. Sounds disappointing, right? Don’t worry, it happens to the best of brands.

According to a study by Baymard Institute, 70.19% of online shopping carts are abandoned.

What sets thriving Shopify businesses apart is their ability to recover these lost opportunities through the strategic use of abandoned cart emails. These emails can step in as your digital sales savior.

Cart abandonment emails are not just friendly reminders; they’re powerful tools for re-engagement. You should try to craft compelling subject lines that reignite interest, and personalize the content with the abandoned items, showcasing them in all their glory.

You can also look to incentivize your shoppers with special offers, discounts, or free shipping to sweeten the deal. Here is an example of a personalized email by Ugmonk:

Cart Abandonment Emails

Image Source: Reallygoodemails

Timing is also crucial. Send the first email within a few hours, striking while the iron is hot. Follow up strategically, perhaps with a sense of urgency, in the second email, and don’t hesitate to include customer reviews or testimonials for that extra nudge.

5. Use Intelligent Search

When every click and second counts, the search bar on your Shopify store can make a huge difference. Think of it as a digital concierge guiding your shoppers directly to what they desire.

But what does “intelligent” search really mean? An intelligent search bar doesn’t just understand keywords; it comprehends intent. It offers auto-suggestions, spelling corrections, and even product recommendations based on past searches.

Use Intelligent Search

Image Source: Luigi’s Box

This not only saves time but enhances the overall user experience, making it easier for customers to find exactly what they’re looking for.

To make the most of intelligent search, ensure it’s prominent, intuitive, and integrates seamlessly with your inventory. Analyze search data to identify popular queries and tailor your product offerings accordingly. In doing so, you’ll not only provide a better shopping experience but also witness a noticeable uptick in your Shopify conversion rates.

6. Foster Trust & Credibility With Testimonials

Credibility With Testimonials

Image Source: Windly

In the world of e-commerce, trust is the currency that can make or break your Shopify store’s success. Building trust and credibility with potential customers is paramount, and one powerful way to achieve this is through the use of testimonials.

Testimonials offer genuine, real-world insights into the experiences of previous customers, showing that your products deliver on their promises. When prospects see positive feedback from others who’ve walked the path they’re considering, they’re more likely to hit that “Buy Now” button with confidence.

To make the most of testimonials, encourage satisfied customers to share their thoughts. Based on store’s design and UI, you can experiment with a variety of testimonials, including text, video, and even images for a well-rounded impression. Don’t shy away from constructive criticism either; addressing and resolving issues publicly can further boost trust.

7. Offer Instant Assistance to Shoppers Via Live Chat

In the bustling aisles of online shopping, the presence of a helpful chat representative can make all the difference.

Live chat is the digital equivalent of a friendly store employee, ready to answer questions and guide customers through their shopping journey in real-time. Adding live chat to Shopify store can help you provide instant solutions, eliminate doubts, and build trust, all of which are crucial for boosting conversions.

To make the most of live chat, ensure it’s prominently displayed and available during peak shopping hours. Consider implementing automated responses for common queries to save time and reduce the burden on your team.

In addition, use data to your advantage. Analyze chat transcripts to identify pain points and areas where customers frequently seek help, then make improvements to your website accordingly.

8. Leverage Scarcity and Urgency Tactics (limited-time offers, low-stock alerts)

Creating urgency with limited-time offers or deals is a potent strategy that taps into customers’ fear of missing out, propelling them to take action.

The importance of urgency lies in its ability to spur immediate decision-making. When shoppers know that a deal won’t last, they’re more inclined to make a purchase now rather than later. This sense of urgency can turn casual browsers into committed buyers.

To maximize this strategy, use compelling, time-bound language in your promotions such as “Last Chance,” “Only 2 Left,” or “24-Hour Sale.” Highlight discounts or exclusive items available only for a limited time. Leverage countdown timers and prominently display the remaining time on your website.

Leverage Scarcity and Urgency Tactics

Image Source: Jeffbullas

By creating urgency, you not only stimulate conversions but also add excitement to the shopping experience, making customers eager to seize the moment. It’s a win-win for both your business and your buyers.

9. Avoid Price Upsets

Have you ever tried purchasing something and realized during checkout that it costs way more than what was initially mentioned? Yes, we have all been there, and nobody likes such price shocks.

If you are a Shopify entrepreneur, transparency is your best friend, and avoiding price shocks is your secret weapon for enhancing your conversion rate.

Price shocks occur when customers are hit with unexpected costs during the checkout process, such as high shipping fees, hidden taxes, or surprise add-ons. These unwelcome surprises can send potential buyers running in the opposite direction.

To combat this conversion killer, be upfront about all costs from the get-go. Display shipping fees clearly and consider offering free shipping or flat-rate options. Provide a tax breakup so customers know exactly what they’ll be paying. Moreover, include product details and images to manage expectations.

10. Uncomplicate the Checkout Process

Did you know that 18% of shoppers will abandon their carts due to a long or complicated checkout process?

Uncomplicate the Checkout Process

Image Source: Statista

Imagine yourself in your customer’s shoes for a minute. When you finally find your favorite product after hours of scrolling through websites, the last thing you want is a checkout process as slow as molasses.

So how do you make customers complete the purchase?

A seamless and efficient checkout experience can significantly boost your conversion rates on Shopify. Firstly, simplicity is paramount. Minimize the number of steps required to complete a purchase, and consider implementing one-click options like Apple Pay or Google Wallet.

Additionally, trust is a crucial factor. Display trust badges, secure payment icons, and reassure customers about their data security. Offer transparent shipping costs and provide multiple payment options. Abandoned carts often result from unexpected fees or a lack of preferred payment methods.

Abstract Whirl Keyhole YokeMidi Dress

Image Source: Medium

Furthermore, offer guest checkout to avoid forcing account creation and expedite the process. You can even implement clear progress bars to engage shoppers and inform them of the number of steps they need to take to complete the checkout process.

11. Clearly Mention Return/Refund Terms & Conditions

Do you check the return/refund policies before making a purchase? If you do, you are not alone!

Over 60% of shoppers will examine the return policy before going ahead with a purchase.

Customers often hesitate to make a purchase when they’re unsure about what happens if their chosen product doesn’t meet their expectations. By prominently featuring your return and refund policies, you offer reassurance, which in turn boosts trust and confidence.

Be crystal clear about the conditions under which returns are accepted, the duration within which they can be made, and the process involved. If you offer refunds, outline the terms for those as well. Remember, transparent policies not only boost conversion but also reduce the likelihood of disputes.

Make these terms easily accessible, perhaps with a dedicated page or a clear link during the checkout process. For example, Gymshark has a dedicated help center page that addresses FAQs related to product returns and exchanges.

Clearly Mention Return-Refund

Image Source: Gymshark

Read More - Unlocking CRO Power: 10 Techniques for Conversion Rate Optimization

Enhance Shopify Conversion Rates with These Top Tools

While all these strategies are effective, sometimes it’s best to make use of some smart tools to expedite your conversion process. From sharing perfectly-timed popups to monitoring user behavior on your Shopify store, these tools will help you get the job done!

1. Picreel – Best for Sales & Exit Popups


Picreel is the best conversion rate optimization (CRO) tool for Shopify stores. You can create website popups to understand exit intent, share ongoing offers and deals, generate leads, and reduce cart abandonment.

By effectively grabbing your visitors’ attention and providing them with the best deals, Picreel can help drive your sales without any heavy investments.

The best part is that you can reach out to visitors at the perfect moment. For instance, you can choose to trigger a popup after a specific time, when the visitor is about to leave the website, after they have scrolled a certain percentage, or when they click on a specific website element.

Besides this, hundreds of ready-to-use templates and rich analytics will help turn casual browsers into active buyers. In addition to Shopify, Picreel seamlessly connects with other e-commerce platforms like Magento, BigCommerce, OpenCart, and more.

Pricing: Forever free up to 5k visitors. Paid starts at $9.99/month.

2. OptinMonster – Best for Opt-In Forms


Image Source: WinningWP

For Shopify owners, OptinMonster offers a suite of invaluable features. It empowers you to create eye-catching, highly targeted, and personalized opt-in forms that pop up at just the right moment, enticing visitors with special deals, discounts, or exclusive offers.

Furthermore, OptinMonster provides you with robust A/B testing capabilities, allowing you to fine-tune your opt-in strategies for maximum effectiveness.

With its user-friendly interface and detailed analytics, you can make data-driven decisions to continuously optimize your conversion tactics.

Pricing: Starts at $9/month

3. TrustPulse – Best for Social Proof


Image Source: TrustPulse

In the competitive world of online shopping, trust is a currency that can make or break your sales, and TrustPulse acts as your trust ambassador.

TrustPulse leverages the power of social proof. It displays real-time notifications on your website, showcasing the activities and interactions of your customers. These notifications can include recent purchases, sign-ups, or other actions taken by visitors on your site.

By demonstrating that real people are engaging with your brand, TrustPulse provides compelling evidence of your product’s popularity and your website’s trustworthiness.

This tool creates a sense of urgency and FOMO (Fear Of Missing Out) among potential customers, encouraging them to take action, make a purchase, or sign up for your offers. It provides a seamless and non-intrusive way to reassure visitors and reduce doubts, ultimately boosting their confidence in your brand and increasing e-commerce conversions.

Pricing: Starts at $5/month

4. Hotjar – Best for Website Heatmaps


Image Source: Hotjar

Hotjar is a comprehensive web analytics tool that significantly impacts e-commerce conversions by providing invaluable insights into user behavior. It can help you make data-driven decisions and optimize your Shopify store for higher conversion rates.

One of Hotjar’s standout features is its heatmap tool. This tool visually maps user interactions, offering three distinct heatmap types: click heatmaps, move heatmaps, and scroll heatmaps.

Hotjar’s heatmap feature empowers e-commerce businesses to not only comprehend user behavior but also to enhance the online shopping experience. By optimizing website layouts and content based on heatmap insights, you can boost conversion rates, drive sales, and maximize your e-commerce success.

Pricing: Starts at $32/month

5. Klarna – Best for Payment Flexibility


Image Source: Klarna

Klarna is a leading payment solution that plays a vital role in e-commerce conversions by simplifying the purchase process and offering customers a range of flexible payment options.

With Klarna, Shopify store owners can give customers the option to either split their payments in four or pay over time in monthly payments.

Providing customers with flexible payment choices reduces financial obstacles and encourages them to complete their transactions. klarna’s flexible payment options are a win-win, providing convenience and financial control for customers while significantly boosting conversion rates for online retailers.

Pricing: Custom pricing

Turn Your Shopify Store Into a Sales Generating Machine!

With global players entering the market and customer expectations at an all-time high, running an online business isn’t for the faint of heart. However, your Shopify store holds immense potential, and these strategies are your trusted allies on the path to e-commerce success.

By optimizing your checkout process, building trust with testimonials, and implementing intelligent search, you pave the way for higher conversion rates. Abandoned cart emails, transparent pricing, and instant assistance through live chat can be the secret weapons that nudge hesitant shoppers toward the “Buy Now” button.

But what’s the best strategy of them all? Glad you asked! Picreel can help you grab every visitor’s attention with well-designed website popups. You can use popups to understand exit intent, promote deals and offers, recommend complementary products, and boost conversion.

Do you want instant 300% growth?

Picreel popups can get YOUR website 300% instant sales growth. See Case Studies.

About the author

Daniel Nicholes shares insights about CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights with the goal of enhancing user experience. Daniel writes about CRO methods, including landing page optimization, site intercept surveys, popups, and how to optimize the complete customer journey. Daniel actively contributes to industry discussions, offering actionable & practical advice for experience optimization.