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9 Effective Ways to Increase Ecommerce Sales in 2023

9 Effective Ways to Increase Ecommerce Sales in 2023

Have you set up an amazing-looking ecommerce store but are struggling to drive conversions and increase ecommerce sales?

If the answer is yes, then you’re not alone.

Getting an ecommerce store set up and running is just 50% of the work. The remaining 50% involves deploying sustainable strategies that attract customers.

It’s not just about setting up a website and listing your products; it’s about creating a seamless shopping experience for your customers, reaching the right target audience, and ultimately driving sales.

Sure, starting an ecommerce store can be an exciting journey, but it can also be a challenging one.

Knowing where to start, what strategies to implement, and how to boost ecommerce sales can be difficult. However, with the right approach and a little bit of hard work, it is possible to drive conversions and grow your business.

Lucky for you, this is exactly what we are going to do here.

We’ll be sharing nine proven strategies that will teach you how to boost ecommerce sales and drive more conversions.

So, whether you’re just starting out or looking to take your ecommerce business to new heights, this blog post is for you. Let’s get started and take your ecommerce sales to the next level!

What Is eCommerce Sales?

Ecommerce sales, also known as online sales, is the process of buying and selling products or services through the internet.

It’s the modern way of doing business, where customers can shop from the comfort of their own homes and have their purchases delivered right to their doorstep. It’s a convenient and efficient way to shop, and it’s also a great opportunity for businesses to reach a wider audience and boost their sales.

With ecommerce, the sky’s the limit – you can sell to customers all around the world, 24/7.

It’s not just about setting up a website and listing your products; it’s about creating a seamless shopping experience for your customers, reaching the right target audience, and ultimately driving sales.

Expert Tips & Tactics to Grow Ecommerce Sales

There are plenty of tips and tactics you can use to grow ecommerce sales. Let’s look at how to boost ecommerce sales using 9 of them:

1. Build Brand Awareness

Building brand awareness is key to boosting your ecommerce sales and taking your business to the next level!

Customers who are familiar with your brand are more likely to trust your products and make a purchase.

Here are some ecommerce sales strategies to help increase brand awareness and drive sales:

  • Utilize social media platforms to connect with your target audience and showcase your products.
  • Partner with influencers or bloggers in your niche to help spread the word about your brand.
  • Create engaging and informative content (blog posts, videos, infographics) that educates your customers about your products and industry.
  • Invest in paid advertising to reach a wider audience and drive traffic to your store.
  • Build a strong email marketing campaign that keeps your customers engaged and informed about your brand.

Build Brand Awareness


  • Leverage customer reviews and testimonials to build trust and credibility for your brand.
  • Attend events and participate in trade shows to connect with potential customers face-to-face.

Remember, it’s not just about the product; it’s about building a relationship with your customers and creating a strong, recognizable brand that they can trust.

Pro tip: Invest in high-quality visuals and storytelling! Use eye-catching images, videos, and stories to engage your audience and build an emotional connection with them. This will help them remember your brand and increase the likelihood that they’ll become a customer.

2. Build an Email List

If you want to know how to increase sales in ecommerce and keep your customers coming back for more, then building an email list is the way to go!

Email marketing is one of the most effective ways to reach your target audience and increase sales.

You can start by offering an incentive for customers to sign up for your email lists, such as a discount or free shipping on their next purchase. On top of that, you can also make it easy for customers to sign up for your email list by placing sign-up forms on your website, social media pages, and in-store.

Build an Email List

Once you have gathered a substantial amount of users in the list, segment your list based on customer behavior and interests to ensure that you’re sending relevant and targeted messages.

After segmenting your email list, you can also:

  • Send regular newsletters that include exclusive deals, new product launches, and behind-the-scenes content.
  • Use email automation to trigger personalized messages based on customer behavior, such as abandoned cart emails.
  • Leverage email marketing to upsell and cross-sell related products to customers who have purchased from you in the past.

Here, tools like Picreel can come in very handy as they can help increase ecommerce sales by building an email list through its intuitive popups that stop visitors from abandoning your site. This lets you capture their contact information and keep them engaged with your brand.

Pro tip: Automate your email campaigns! Set up automated email sequences to be sent to customers based on their actions, such as making a purchase or abandoning their cart. This streamlines your sales process and ensures that your customers receive the right message at the right time.

Read More - 34 Best Email List Building Tools to Grow Your Business in 2023

3. Deploy Exit Popups

Speaking of abandoning visitors, exit popups are also some of the most effective when it comes to knowing how to increase sales in ecommerce.

Exit popups can be a great way to increase ecommerce sales by capturing leads, providing special offers, and finding out why visitors are leaving your website.

Deploy Exit Popups

It’s a win-win situation; you get to increase your sales, and visitors get a special deal or valuable resource.

Here are some of the ways you can make your exit popups more effective:

  • Personalize the message – address the customer by name and make the popup feel like a one-on-one conversation.
  • Offer incentives – include a special discount or promo code to incentivize the customer to stay and make a purchase.
  • Keep it simple – make the message clear and easy to understand.
  • Make it timely – set the popup to appear when a customer has been on the site for a certain amount of time or after they’ve viewed a certain number of pages.
  • Be polite – avoid being too pushy or aggressive with your language. Instead, use a friendly tone and be thankful for their interest in your products.

Once again, Picreel is the top choice for exit popup tools, offering powerful features, built-in popup templates, and an intuitive interface to help increase ecommerce sales.

Pro tip: Consider using A/B testing to see which type of exit popups perform the best on your site. This will allow you to optimize your popups and see even better results in increasing ecommerce sales!

4. Provide Free and Fast Shipping

Still not sure how to increase sales in ecommerce? How about providing fast and free shipping?

Providing free and fast shipping is a great way to increase ecommerce sales, as it creates a sense of convenience and value for your customers.

In fact, the CMO of ShipBob, Casey Armstrong, emphasizes the importance of shipping for every ecommerce business.

He states that companies like AmazonPayPal, and Apple have not only one-click buying options but also next-day or 2-day delivery which makes the overall buying experience even more seamless.

Provide Free and Fast Shipping


On top of that, you can also use electronic signature software for complex items in your inventory to boost sales by almost 18%.

Apart from that, here are some tips to make free and fast shipping a success:

  • Offer free shipping on all orders or above a certain spending threshold to incentivize customers to purchase more.
  • Partner with multiple shipping carriers to offer multiple shipping options and ensure reliable delivery times.
  • Clearly communicate shipping policies, delivery times, and any potential restrictions on your website.
  • Offer to track information for every order so customers can monitor the progress of their delivery.
  • Provide excellent customer service to handle any shipping-related questions or issues.

Pro tip: Consider offering an expedited shipping option for customers who need their order sooner. This not only adds value for customers but also increases the average order value as customers are willing to pay more for faster delivery.

5. Deploy Promotions on Your Website

Offering website promotions is a great way to increase ecommerce sales and drive traffic to your site. By providing customers with incentives to make a purchase, you can boost sales and grow your business.

You will need to make sure your promotions are easy to understand and prominently displayed on your website. Highlight the offer and make it clear what customers will receive if they take advantage of the promotion.

Deploy Promotions on Your Website

You can also encourage customers to take advantage of the promotion by offering alimited-time offer or a deal that’s too good to pass up. This can create a sense of urgency and motivate customers to make a purchase.

Apart from that, you can also offer promotions that are tailored to specific segments of your customer base, such as new customers, repeat customers, or customers who have abandoned their carts. This can help increase the effectiveness of your promotions and drive sales.

One of the best real-world examples of a company using website promotions for better sales is Amazon.

Amazon Prime Day is an annual event where Amazon offers exclusive deals and discounts to its Prime members. During this event, customers can save big on a wide range of products, from electronics and home goods to fashion and beauty products.

Amazon Prime Day


Pro tip: Use scarcity and social proof to make your promotions more effective! Highlight the limited availability of your promotion or showcase the popularity of the offer to encourage customers to take advantage of it.

6. Offer Discounts

Offering discounts is a great way to captivate your existing users, attract new customers to your site and increase ecommerce sales.

By providing customers with a financial incentive to make a purchase, you can drive sales and grow your business with ease.

Offer Discounts

You can start by offering discounts on specific products or categories that you want to promote or move quickly. You can also offer discounts during slow periods to encourage sales or to clear out inventory.

Also, make sure your discounts are prominently displayed on your website and clearly communicated to your customers. Highlight the offer and make it clear what customers will receive if they take advantage of the discount.

Another great strategy for discounts is to limit the time frame.

Offer your discounts for a limited time only to create a sense of urgency and encourage customers to make a purchase.

Tools like Picreel can help launch website offers and discounts through popups by providing an easy-to-use platform for creating and managing exit popups that can showcase your promotions and drive sales.

Pro tip: Offer exclusive discounts to your email subscribers or loyalty program members to incentivize them to sign up and make a purchase. This can increase sales and help you grow your email list and customer base at the same time!

7. Optimize Website for Mobile Users

As of November 2022, 60.28% of all internet traffic comes from mobile phones.

Optimize Website for Mobile Users


With the increasing number of people using their mobile devices for online shopping, optimizing your ecommerce website for mobile users is essential.

mobile-friendly website can help improve the user experience, increase conversions, and drive sales.

For this, ensure your website is responsive, meaning it adjusts its layout and content based on the device being used to view it. This helps provide a seamless and consistent user experience across all devices.

You also need to make it easy for mobile users to navigate your site by using large, touch-friendly buttons and clear, concise menus.

But that’s not all because mobile users expect fast-loading websites, so optimizing your site for speed is essential. This can involve compressing images, reducing the size of files, and using a content delivery network.

Also, you won’t get any sales until your checkout process is optimized as well.

Make sure your checkout process is mobile-friendly and easy to use. Consider using a one-page checkout process to streamline the process and reduce the risk of shopping cart abandonment.

Pro tip: Consider using A/B testing to determine which mobile optimization strategies are working best for your site and make changes based on the results. This can help you continuously improve your mobile optimization efforts and drive even more sales.

8. Use Video Popups

Video popups have recently come into existence, and they have been quite the hit.

Video popups can be an effective way to increase ecommerce sales by grabbing visitors’ attention and providing them with a rich, engaging experience.

Use Video Popups

When used strategically, video popups can help you showcase your products and services in a visually appealing way. This can help visitors understand the features and benefits of your products and increase their likelihood of making a purchase.

Not just that, video popups can help you build brand awareness by providing visitors with a memorable experience that they can associate with your brand.

Also, video popups are quite engaging.

They can help increase engagement by providing visitors with a more immersive experience than traditional text and image-based popups.

To get the most out of video popups, it’s important to ensure that they are relevant, engaging, and well-timed.

You should also make sure that the video is optimized for both desktop and mobile devices (just as we discussed above) and that the popup is not too intrusive or disruptive to the user experience.

Picreel comes built-in with the most intuitive video popup templates for your ecommerce store and offers a powerful platform for creating, managing, and optimizing video popups that are designed to increase engagement, drive conversions, and boost sales.

Pro tip: You can again use A/B testingto determine the best placement, timing, and content for your video popups. This can help you optimize your video popup strategy and drive even more sales.

Read More - Video Popups: How to Create Them + Useful Tips

9. Offer Multiple Payment Options (BNPL)

A lot of customers may add products to their cart, but many might just abandon them there due to insufficient payment options.

Offering multiple payment options, including Buy Now, Pay Later (BNPL) options, can be a powerful way to increase ecommerce sales by providing customers with flexible and convenient payment options that meet their unique needs and preferences.

Offer Multiple Payment Options


By offering multiple payment options, you can attract a wider range of customers, as different customers have different preferences and payment needs.

Multiple payment options can help you do just that by catering to their individual needs and preferences.

By offering multiple payment options, including BNPL options, you can increase conversions by making it easier for customers to make a purchase, even if they don’t have the funds available upfront.

But remember, to get the most out of offering multiple payment options, it’s important to choose payment providers that are reputable, secure, and widely accepted by customers.

You should also make sure that your payment options are prominently displayed on your website and are easy for customers to access and use.

Pro tip: Consider offering a combination of traditional payment options, such as credit cards and PayPal, along with BNPL options to provide customers with the greatest degree of flexibility and convenience.

Increase Your Ecommerce Sales Tremendously With the Best Tactics

In conclusion, there is no shortage of tactics if you are looking to improve your ecommerce sales.

By implementing the ecommerce sales strategies we talked about, you can improve the customer experience, drive conversions, and boost sales for your online store.

Whether you are just starting out or looking to take your ecommerce sales to the next level, these ecommerce sales strategies can help you achieve your goals and reach a wider audience of potential customers.

Don’t be afraid to experiment with different approaches and find what works best for your business. With a little creativity and effort, you can increase ecommerce sales and grow your business to new heights!

Also, Picreel offers some of the best popup-building capabilities that can help you deploy intuitive popups on your website with ease to generate engagement and improve conversions. You can try Picreel for completely free through a 15-day free trial and see for yourself before making a commitment.

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