The Internet is full of SEO optimization techniques and paid advertising tips including Google ads & website popups to drive traffic. But, does that really drive conversions? Site visitors bring huge sales potential to the table, and it is a golden opportunity to seal the deal. But how can one close deals when a lot...

Popups are often referred to as email capture tools. But, they are more than that. From promoting sales and products to displaying discount popup coupons, you can drive leads, conversions, and sales with a single, powerful tool. Implementing an attractive coupon popup on your website is no rocket science. With the help of a smart...

6.4 billion and counting. Any guesses? These are the number of smartphone users worldwide. Nearly half of the online traffic comes from mobile devices. Catching the point here? Businesses that invest in delivering a delightful mobile browsing experience are the ones that witness a significant rise in conversions and sales. A mobile popup is part...

Today, more than 77% of Americans own a smartphone, with more than 2 billion users worldwide. That’s a lot of people consuming information from the palm of their hand. And a lot of opportunity for brands to reach users on mobile device. In fact, users spend twice as much time on mobile devices as they...

You know that offers work, and you want to start using them to turn more website visitors into buyers and subscribers. But if you’ve been reading our blog, you know that we’ve also made it clear that your offers need to be valuable in order to attract attention and get the boost in conversion rates...

Let’s be real: some people hate popups. But the numbers don’t lie. Popups are a legitimate conversion rate optimization strategy that really work. So why do they get under some people’s skin so much? In short, because they aren’t done right. Timing is everything with popups, and so is relevance. Showing the right offer to...

Picreel is excited to announce a new feature that will allow customers to use GIF backgrounds to create more engaging and dynamic popup campaigns. Why GIFs Are Cool For developers and digital marketers, a GIF is simply another compressed file format – like JPG and PNG – except that it can include animation. While still...

You reviewed your site analytics to identify traffic patterns and user behavior in order to develop a strategic exit pop-up campaign with thoughtful copy, valuable offers and easy calls to action. On paper, your campaigns are solid. So why aren’t they converting? Without extensive testing, it can be difficult to know. But sometimes it’s helpful...

Editor’s note: This story was originally published in January 2017. It has been updated for accuracy and comprehensiveness. On January 10th, 2017 Google updated its search algorithm and the change may end up influencing your marketing strategies. The biggest change Google made relates to the appearance of content on mobile devices and how Google factors...