Creating a successful eCommerce business requires work – that’s pretty much a no-brainer, and setting up a Shopify store is one of the most fundamental steps towards it. However, while the setting-up part may be easy, the real challenge lies in getting it off the ground. Creating a stellar product line, finding the right tools...

Nowadays, most marketing teams focus on directing traffic to their websites with the hope of converting them into qualified leads. But that’s not where the battle ends. To propel your company towards long-term, sustainable growth, you must also get more out of existing traffic and leads rather than relying entirely on new traffic and ignoring...

Have you ever walked into a store to buy the perfect gift, only to walk out bewildered and overwhelmed? The scenario is the same, more frequent even, for most online emporiums. With a voluminous catalog full of products and buyers only having themselves to rely on for making a choice, it is quite common to...

Have you been looking for the easiest and simplest way to add popups to websites and improve user experience? You just struck gold! Let us introduce you to popup forms! In today’s fast-paced digital landscape, creating an enjoyable and seamless user experience is key to keeping your audience engaged and coming back for more. And what better...

Are you struggling to grow your email list? Are you tired of seeing little to no engagement from your subscribers? If you answered yes to any of the questions, then email opt-in strategies are just what you need. Did you know that email marketing has an ROI of 4,400%? That means for every dollar spent...

Have you ever wondered why some websites seem to convert more visitors into customers compared to others? The answer lies in the process of Conversion Rate Optimization (CRO). CRO is the practice of improving the performance of a website with the goal of increasing the number of conversions, such as sales, sign-ups, or leads. But...

Businesses spend a lot of time and money establishing their online presence. It is a long process, from creating an engaging website with good digital content to running ad campaigns to bring in traffic. With what goal? To increase conversions and make sales eventually. But imagine that visitors knock on your door after checking out...

Persuasion is an art. When say some people are naturally persuasive that’s not technically true. What they really do is master the principles behind it. What are the common characteristics that persuasive people have? They are confident, they talk fast, they swear, they give compelling evidence, and some other traits and habits. But can we...

E-mails are not supposed to be flashy but they ought to be fundamentally sound. That means you have to get the basic things right like compartmentalizing lists and updating transactional e-mails. However, it does not need to stop there. To be successful, you will have to work on the bigger puzzle like product value, your...

Knowing and understanding the target customers is very essential in creating offers that reverberate with them. After all, that is the very essence of advertising. But then again, there is more to it than simply knowing and understanding. Every essential feature in your landing page SHOULD be conceived for—and only for—your target customers. Failing to...