When it comes to ecommerce optimization what is the greatest missed opportunity? Would it be A/B testing? Or performance testing? What about shopping cart recovery service and shopping cart abandonment software? A lot of effort goes into optimizing shopping carts, guiding the customers through the conversion process, and even with this it is still common...

While popup offers can be used for a variety of purposes, one of their most popular uses is to collect email addresses and build lists. You offer something of value; a site visitor provides their email address in exchange. But what happens to those email addresses you’re collecting? Are you putting them to work to...

The EU General Data Protection Regulation (GDPR) goes into effect May 25, 2018, and if you do business in Europe, you need to ensure your company is compliant. The good news is, if you are handling data appropriately, respecting your customers’ personal information, and practicing permission-based marketing, then you likely need to do very little...

If you’ve heard about new Google Chrome ad-blocker and are worried about your CRO campaigns, pay close attention to this article. On February 15th, Google launched a new ad-blocker in its Chrome web browser in an effort to crack down on annoying and intrusive ads that negatively affect user experience. The new feature comes as...

Have you ever been split testing and knew, beyond a shadow of a doubt, which contender would win? Call it a “gut feeling” or a premonition – but all the A/B tests and best practices have taught you what to look for and how to gauge a winner before the tests have even finished. Except...