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Landing Page Conversion: Strategies to Boost Your Website’s Performance

Landing Page Conversion: Strategies

Are you tired of seeing visitors come to your website only to leave without taking any action? Do you wish you could boost your website’s performance and convert more of those visitors into leads or customers?

If so, you’re in the right place because today, we’re talking all about landing page conversion strategies!

But what even is landing page conversion?

Simply put, it’s the process of turning website visitors into leads or customers by getting them to take a specific action on your website. This includes things such as filling out a form, making a purchase, or signing up for a newsletter.

And let’s be real, that’s the ultimate goal of any website, right? But how do you actually make it happen?

That’s where this blog comes in! We’re going to dive into some proven strategies that can help boost your landing page conversion rates and improve your website’s overall performance.

So whether you’re a seasoned marketer looking to optimize your website or a small business owner just starting out, this blog is for you. Get ready to learn some actionable tips and tricks that you can start implementing on your own website today.

Understanding Average Landing Page Conversion Rates

If you’re serious about optimizing your website’s landing page performance, then understanding the concept of landing page conversion rates is essential.

In simple terms, a landing page conversion rate is the percentage of visitors who take a desired action on your landing page, such as filling out a form, making a purchase, or subscribing to a service.

Why is this metric so important?

Well, it gives you a clear indication of how effective your landing pages are at converting visitors into leads or customers. By monitoring your conversion rates and identifying areas for improvement, you can make data-driven decisions that can ultimately help increase your website’s ROI.

While it’s important to focus on your own website’s metrics, it can be helpful to have a benchmark to compare your performance against. However, keep in mind that conversion rates can vary widely depending on factors such as industry, offer, and audience.

That being said, according to a recent study by Unbounce, the average landing page conversion rates across all industries is around 9.7%. However, this number can vary widely depending on the industry.

landing page conversion rates across all industries

For example, the highest-performing industries include legal (13.5%), health (12.3%), and finance (10.9%), while the lowest-performing industries include e-commerce (3.3%), media and publishing (3.2%), and real estate (2.9%).

So, if your landing page conversion rate falls within the average landing page conversion rates range for your industry, that’s a good starting point.

But don’t stop there! Aim to continually improve your conversion rates by testing different elements of your landing pages, such as headlines, images, and calls to action.

There are many landing pages out there with high conversion rates, and the key to their success lies in understanding and implementing effective conversion optimization strategies. Here are a few examples of landing pages that have achieved great results:

HubSpot’s “Free HubSpot CRM” landing page

HubSpot’s landing page offers free CRM software and has a simple yet effective design, clear value proposition, and compelling call-to-action (CTA) button that says “Get free CRM.” With a conversion rate of over 14%, this page has proven to be highly effective.

"Free HubSpot CRM" landing page

Shopify’s “Start Your Free Trial” landing page

This landing page offers a free trial of Shopify’s ecommerce platform and features a clean design, bold and clear headline, and a prominent CTA button that says “Start free trial.” With a conversion rate of over 10%, this landing page has been successful in converting visitors into customers.

Shopify's "Start Your Free Trial" landing page

Airbnb’s “Become a Host” landing page

This landing page targets potential hosts and features a video that showcases the benefits of hosting on Airbnb, along with clear messaging and a prominent CTA button that says “Get started/Become a host.” With a conversion rate of over 11%, this landing page has been effective in converting visitors into hosts.

Airbnb's "Become a Host" landing page

Top 10 Best Conversion Landing Pages Examples to Inspire You

The best way to optimize your own landing pages is by looking at some of the best conversion landing page examples and analyzing how they do it in the real world. Here are the ten best conversion landing pages examples to get you started:

1. Slack’s “Get Started” Landing Page

This landing page features a simple design, a clear value proposition, and a prominent CTA button that says “Get started.” It also includes customer testimonials and a visual representation of the product, making it easy for visitors to understand what Slack offers and how it can benefit them.

Slack's Landing Page

2. Grammarly’s “Great Writing, Simplified” Landing Page

Grammarly offers AI-powered writing assistance to help users communicate with confidence and make writing faster and more delightful. The landing page has a clean and simple design with a white background and blue accents that make it easy on the eyes. The website has a CTA button that says “Get Grammarly. It’s Free.

Grammarly's Landing Page

3. Trello’s “Work More Collaboratively and Get More Done” Landing Page

Trello landing page has a modern and clean design, with a focus on showcasing the product’s key features and benefits. The page also has a prominent headline that highlights the main value proposition of the product – in this case, the ability to work more collaboratively and get more done.

The page includes high-quality images or videos that showcase the product in action, as well as social proof such as customer testimonials or reviews. The CTA button that says “Sign up- It’s free!” is prominently placed and designed to stand out from the rest of the page.

 Trello's Landing Page

4. Basecamp’s “Refreshingly simple project management” Landing Page

If you’re tired of complex project management tools that leave you feeling overwhelmed, Basecamp’s landing page is the perfect solution for you! It includes a clear headline, customer testimonials, and a prominent CTA button that says, “Try Basecamp for free.”

Basecamp's Landing Page

5. Crazy Egg’s “Make your website better instantly” Landing Page

This landing page gives out an eye-catching headline, genuine customer testimonials, and a bold call-to-action button that leaves no doubt about what action you should take next. Simply click on “Show me my Heatmap” and let the magic unfold.

Crazy Egg's Landing Page

6. Dropbox’s “Do more than store with Dropbox” Landing Page

If you’re looking for a powerful tool to streamline your business and take it to the next level, you won’t want to miss this landing page! Here, you’ll find an array of information about Dropbox Business, including its many features and the benefits it can offer your organization. With just one click on “Get Started,” you’ll be on your way to discovering all that Dropbox Business has to offer.

Dropbox's Landing Page

7. FreshBooks‘ “Accounting Software Built for Business Owners and Accountants” Landing Page

With a clear and compelling headline, you’ll know right away that FreshBooks is the solution you’ve been searching for. And as you scroll down, you’ll see real-life examples of how other small business owners have used FreshBooks to streamline their operations and boost their bottom line.

Also, with the prominent call-to-action button that invites you to “Try It Free,” you can get started with FreshBooks right away, without any risk or obligation.

FreshBooks' Landing Page

8. Shopify’s “The global commerce platform” Landing Page

Shopify’s landing page is designed to showcase the features of Shopify and the benefits of creating an online store. The page has a clear headline that reads “The global commerce platform” and is followed by customer testimonials that highlight the success of other businesses that have used Shopify. The page also includes a prominent CTA button that says “Start Free Trial” which encourages visitors to sign up for Shopify’s services.

Shopify's Landing Page

9. Moz’s “Your SEO success story starts here” Landing Page

The webpage showcases the exceptional characteristics of Moz’s SEO program and how it can assist marketers in achieving their goals. The page is designed with a captivating headline, convincing customer reviews, and a noticeable call-to-action button that invites users to “Try Moz Pro Free.”

Moz's Landing Page

10. Zendesk’s “Champions of customer service” Landing Page

The primary goal of this webpage is to address the common challenges that customers face with their service and demonstrate how Zendesk can resolve them. The page showcases a compelling headline, testimonials from satisfied customers, and a noticeable Call-to-Action (CTA) button that encourages visitors to “Begin your free trial.

Zendesk's Landing Page

So, what do these landing pages have in common?

They all feature clear headlines, customer testimonials, and prominent CTA buttons that make it easy for visitors to take action. They also highlight the unique features and benefits of the product or service being offered and use visuals and demonstrations to make it easy for visitors to understand how it works.

By incorporating these elements into your own landing pages and testing different variations, you can optimize your conversion rates and achieve impressive results like these top performers.

Read More – 49+ Exit-Intent Popup Examples and Tips to Increase Conversion Rate

Effective Landing Page Strategies for Higher Conversions

When it comes to creating high-converting landing pages, there are several effective landing page strategies you can implement. Here are 5 of the most powerful landing page strategies you can use to increase your conversions and grow your business.

1. A/B Testing

A/B testing, also known as split testing, involves creating two versions of your landing page and testing them against each other to see which one performs better.

By changing one or two elements of your landing page at a time, such as headlines, images, calls-to-action, or even the entire layout, you can measure which version leads to higher conversion rates.

A/B Testing

Once you’ve identified the winning version, you can implement those changes on your actual landing page to optimize it for maximum conversions.

2. Exit Popups

Exit popups appear when a user tries to leave your website or landing page. They are designed to capture the user’s attention and encourage them to take a specific action, such as signing up for a newsletter or making a purchase.

Exit popups can be effective because they offer a last chance to convert a visitor who may be on the fence about taking action on your landing page.

Exit Popups

When using exit popups, it’s important to make sure that they are visually appealing, clearly communicate the value of the offer, and are easy to dismiss if the user is not interested.

Watch: What is Exit Popup Software & How it Increases Conversion: Picreel

Exit Popups

3. Email Popups

Email popups are a type of popup that appears on your landing page and asks the user to provide their email address in exchange for a specific offer, such as a discount code or access to exclusive content.

Email popups can be effective because they help to build your email list, which can be a valuable asset for future marketing efforts. When using email popups, it’s important to make sure that the offer is relevant and valuable to your target audience and that the user experience is not interrupted by the popup.

You can also consider using exit-intent email popups, which appear when a user is about to leave your website or landing page, to capture more email addresses.

4. Social Proof

As mentioned earlier, social proof involves using reviews, testimonials, case studies, or other forms of social validation to show potential customers that others have used and benefited from your product or service.

 Social Proof

Social proof can be very effective because it helps to build trust with potential customers and can overcome objections or concerns they may have. When using social proof, it’s important to make sure that the testimonials or reviews are genuine and relevant to your target audience.

In fact, you can also use social proof in your ad copy or headlines to catch the user’s attention and increase the chances that they will convert to your landing page.

5. Targeted Design

Targeted design involves creating a landing page that is specifically designed to appeal to your target audience. This means using colors, fonts, and imagery that align with your brand and resonate with your audience.

You should also ensure that your landing page is easy to navigate, highlights the most important information about your product or service, and is optimized for mobile users.

By creating a landing page that speaks directly to your target audience, you can increase the chances of converting them into customers.

Read More – 36 Types of Website Popups to Use in 2023 (the Ultimate Guide)

Designing High Conversion Landing Pages: Tips and Tricks

Design plays a crucial role when it comes to creating successful and high-conversion landing pages.

A well-designed landing page not only looks visually appealing but also conveys trust, credibility, and professionalism, which can help to increase conversions.

In a world where online visitors have a short attention span, a well-designed landing page that is easy to navigate and reinforces the messaging and value proposition of the page is critical in capturing their attention and driving them to take action.

A poorly designed landing page, on the other hand, can lead to confusion, frustration, and, ultimately, a high bounce rate.

Therefore, it’s important to invest time and resources into creating a design that is both aesthetically pleasing and effective in achieving your conversion goals.

There are plenty of pointers you can take help from to design high-conversion landing pages. Here are some of them:

  • Keep it simple: Don’t overcomplicate things. A clean and straightforward design with a clear hierarchy of information will help visitors focus on what’s important and increase your chances of conversion.
  • Use high-quality images: Choose images that are relevant to your messaging and target audience. High-quality images can tell a story and convey emotions that can help to reinforce the value proposition of your page.

Use high-quality images


  • Make your call-to-action stand out: Use color and contrast to draw attention to your call-to-action button. Make it easy to find and use a bold, contrasting color to make it stand out from the rest of the page.
  • Use color psychology: Use colors that resonate with your target audience and reinforce the messaging of your page. For example, use blue for trust and security or red for urgency and excitement.

Use color psychology


  • Test and iterate: Conduct A/B tests to compare different design elements and see which version performs better. Make small changes and measure the impact on conversion rates to continually improve the design of your landing pages.

Also, designing landing pages cannot be done in isolation. In fact, you would need an appropriate set of tools to gather data and design your landing pages in the most efficient way. Here are some of the most popular tools:

1. Picreel


Picreel is a conversion rate optimization tool that helps businesses capture more leads and sales from their website visitors. With Picreel, you can create and display exit-intent popups, personalized offers, and other types of campaigns to engage visitors and encourage them to take action.

The tool also offers A/B testing to compare different designs and optimize conversion rates, customizable templates to create beautiful and effective landing pages and analytics and reporting to measure the impact of your campaigns.


  • Exit-intent popups to capture abandoning visitors
  • Personalized offers to increase engagement and conversions
  • A/B testing to compare different designs and optimize conversion rates
  • Customizable templates to create beautiful and effective landing pages
  • Analytics and reporting to measure the impact of your campaigns
  • Integrations with popular marketing tools like Mailchimp, HubSpot, and Salesforce

Watch: How to Create Popup Ads with Picreel


2. Optimizely


Optimizely is an experimentation platform that allows businesses to test and optimize their website and landing page design. Optimizely also offers personalization and audience targeting to deliver relevant experiences to different segments of visitors, multi-page experimentation to test entire conversion funnels, and robust analytics and reporting to measure the impact of your experiments.


  • Visual editor for easy design changes and testing
  • A/B testing to compare different versions of your landing pages
  • Personalization and audience targeting to deliver relevant experiences to different segments of visitors
  • Multi-page experimentation to test entire conversion funnels
  • Robust analytics and reporting to measure the impact of your experiments
  • Integrations with popular marketing and analytics tools like Google Analytics, Salesforce, and Adobe Experience Cloud

3. VWO


VWO (Visual Website Optimizer) is an all-in-one conversion rate optimization tool that helps businesses improve their website and landing page performance. With VWO, you can use heatmaps to visualize visitor behavior and engagement, visitor recordings to see how visitors interact with your landing pages, and A/B testing to compare different designs and optimize conversion rates.


  • Provides heat maps that visually represent how visitors engage with your landing page.
  • The tool offers visitor recordings that show how visitors interact with your page.
  • A/B testing is available to compare different design options to determine which one is more effective.
  • Personalization options are available to tailor the landing page experience to different segments of visitors.
  • Offers surveys and feedback tools to gather insights from visitors.
  • Popular third-party applications such as Google Analytics, Adobe Analytics, and Marketo can be integrated with VWO.

Boost Your Website’s Performance Today

In today’s digital world, businesses must have a strong online presence to remain competitive. One of the key components of a successful online marketing strategy is landing page conversion.

To achieve high conversion rates, businesses need to use effective strategies such as A/B testing, social proof, email popups, exit popups, and effective design. By implementing these strategies, businesses can improve the performance of their landing pages, increase their ROI, and ultimately achieve their marketing goals.

Additionally, using the right tools like Optimizely, VWO, and Picreel can provide valuable insights and features to optimize landing pages for maximum conversions.

Picreel, in particular, is one of the best landing page conversion tools on the market, offering a range of features like exit-intent popups, A/B testing, personalization, and more. Users can try it out for free with a 30-day trial.

Do you want instant 300% growth?

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About the author

Daniel Nicholes shares insights about CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights with the goal of enhancing user experience. Daniel writes about CRO methods, including landing page optimization, site intercept surveys, popups, and how to optimize the complete customer journey. Daniel actively contributes to industry discussions, offering actionable & practical advice for experience optimization.