Here are two facts worth considering: Fact 1: Magento powers over 7% of the websites that use e-commerce technologies. Fact 2: The average Magento abandoned cart rate is 70%, accounting for a loss of about $18 billion in a year. What do they suggest? Well, if you do not take measures for abandoned cart recovery in Magento, this can...

Selling new products without shooing away customers is an everyday struggle for digital marketers. In a Gartner survey, 57% of respondents confessed that they struggle to sell new products to customers. The reason is simple – nobody likes being pushed into buying something they don’t need. So, upselling is not the problem here; failing to find sneaky ways...

I’ve lost count of how often I’ve sat with marketers, eCommerce founders, or SaaS teams and heard the same frustration: shoppers add items to their carts, but never make it to checkout. That’s why so many are now looking for smarter cart abandonment solutions to stop this lost revenue from slipping away in plain sight....

The US eCommerce market is expected to reach a market volume of US$1,534.00 billion by 2028. That’s a staggering number, isn’t it? But let’s face the other side of the coin – with great opportunities comes a difficulty to stand out in the crowd. I mean, the chances of old eCommerce marketing ideas (cold calls, emails, ads, etc.) boosting...

How to reduce the bounce rate on Shopify is a common question among most online store owners. But why is it so? So let’s consider you have a great product, but somehow, your visitors are not sticking around to see more of it. Why is that? What are you doing wrong? And more importantly, what can...

Looking to boost your revenue in the competitive world of e-commerce? Shopify cross-sell apps could be the answer. By suggesting complementary products to your customers, you can enhance their shopping experience and increase sales. And luckily for Shopify users, many cross-selling apps are available to make this process easier. But with so many options, how...

Want to know how to improve cross-selling and boost your revenue? You’re in the right place. Cross-selling can be a powerful way to increase your sales and customer loyalty, but it is not easy to do it right. Many businesses face challenges such as finding the right products to cross-sell, creating relevant and personalized offers,...

Did you know that the average cart abandonment rate across all e-commerce businesses is about 66.5%? This means that almost 7 out of every 10 shopping carts end up getting abandoned, according to research in 2022. That’s a big number! While there are so many reasons why it takes place, all these BigCommerce abandoned carts will only...

Website engagement is the measure of how well your website attracts, retains, and satisfies your visitors. It’s all about making sure that your visitors find value in your content and take the right actions. To put this into perspective, a study by Adobe claims that 38% of people will stop engaging with a website if the content...

Cyber Monday has become a dominant force in the world of online shopping. With its rise in popularity, the Cyber Monday marketing has transformed Cyber Monday into a highly anticipated event where consumers eagerly await exclusive deals and promotions. To give you a perspective, in 2022, Americans spent a staggering $11.3 billion on this day,...