Daniel Nicholes

Author

Daniel Nicholes

Expert Writer |

Daniel Nicholes shares insights on CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights to enhance user experience. He writes about CRO methods, including landing page optimization, site intercept surveys, popups, and optimizing the customer journey. Daniel offers practical advice for experience optimization.

Articles by Daniel Nicholes

How to Generate Leads for Your Business in 2025

Written by Updated: 15 Oct, 2025
Over the past eight years in the industry, I’ve worked with and connected to more than 200 founders and marketers, and one theme has repeatedly emerged: generating quality leads is harder than ever.  Traffic is easy to buy, but most businesses get stuck on how to generate leads. I’ve often seen entrepreneurs pour money into...
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E-Commerce Conversion Rate Optimization: 14 Strategies That Work

Written by Updated: 17 Oct, 2025
Only 3 out of every 100 visitors to an online store end up making a purchase. The rest leave without buying — a frustrating reality every eCommerce owner, marketer, and CRO specialist faces daily. You’re not alone in that struggle. In my experience working with growth-driven teams, I’ve seen a common theme: most are swimming...
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