Daniel Nicholes

Author

Daniel Nicholes

Expert Writer |

Daniel Nicholes shares insights on CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights to enhance user experience. He writes about CRO methods, including landing page optimization, site intercept surveys, popups, and optimizing the customer journey. Daniel offers practical advice for experience optimization.

Articles by Daniel Nicholes

Create Popups in WordPress Without Plugin and Unlock Benefits

Written by Updated: 14 Oct, 2025
When it comes to creating WordPress popup without plugin, it can be a tricky affair. WordPress plugins can be a problem for your website because they are quite unreliable and can make your site less secure. Not to forget, they have a pretty significant impact on your website speed as well. Not in a good...
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Create Video Popups That Keep Audiences Watching (+7 Examples)

Written by Updated: 19 Jan, 2026
How many times have you come across a video popup on websites? At least a few times, we’re guessing. That’s because video popups have gained much traction in the past few years because of how effectively they convert visitors. To give you a perspective, 91% of businesses consider video as a marketing tool, and 96% of...
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