Black Friday and Cyber Monday are the official kickoff of the holiday shopping season. In 2017, consumers spent more than $600 billion during the months of November and December, with online sales accounting for more than $100 billion of that — an increase of almost 15% over 2016, and a record high for the online holiday...

Solid copywriting and strong calls to action (CTAs) are critical components of a successful offer campaign. But today we’d like to talk more about using “power words” in pop-ups. Long a copywriter’s secret weapon for crafting irresistible content, we’re going to give you a free cheat sheet of hundreds of power words, and show you...