“Don’t you think this CTA would be more appealing if we use a big font in red?” – A marketer to a colleague! Such conversations in marketing teams are quite common as they are always trying to optimize their campaigns for improved conversions. But, when there is an A/B testing conversion

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One of the best ways to increase your website conversion rate is by getting feedback from your audience. A survey can help you find out what people think of your site and how they feel while browsing it.  You can use this information to make changes that will improve their experience and keep them

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Black Friday is the best time of the year to get new customers and nurture existing ones. You can expect your traffic volume to explode with about 200% increase in visitors on Black Friday over your daily average, and your strong traffic numbers will continue well into December. If you’re an online

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It’s no secret the holiday season is the most profitable time period for retail businesses. Customers have a festive mood dreaming of a long-awaited family time and gift giving – and they’re ready to open their wallets. But do marketers use this opportunity to its fullest? Here are 7 tips  that

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Are you looking to boost your sales? Are you done with the conventional way of marketing for lead generation? Are you using Facebook effectively for driving your business? If not, then it is time for you to turn toward the social media for improving the conversion rate. It has been noted that 58% of

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  Conversion Rate Optimization has simple principles but that doesn’t mean there will be no challenges along the way. The key to going around the potential CRO roadblocks is knowing where to start running your tests and what you should test. The thing is, there are easy ways that you can perform

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So, you’re looking to convert visitors to your site from window shoppers to customers, but don’t know how? Well, we have the answer for you: Use Better Images In this post we’re going to turn what you think about using images on your website upside down. And show you how to effectively use your

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When you hear people talking about Content Marketing they are usually focused on getting more traffic. Sure, Content Marketing is great for building authority, getting backlinks and generally improving traffic. But that’s not all it’s good for. Content Marketing is a powerful tool for improving

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With the Christmas season officially in the rear-view mirror, you can confidently turn your attention to growing your business in 2014. But don’t get too relaxed. In the U.S., there’s always another holiday lurking around the corner. And Easter is next up to bat. For the creative marketer,

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